BRAND MANAGEMENT GUiDELiNES - · PDF fileTRANSFORT BRAND GUiDELiNES 1 1. CREATiVE FOUNDATiON...
Transcript of BRAND MANAGEMENT GUiDELiNES - · PDF fileTRANSFORT BRAND GUiDELiNES 1 1. CREATiVE FOUNDATiON...
TRANSFORT BRAND GUIDELINES
CONTENTS1. CREATiVE FOUNDATiONLOGOS, BRAND COLORS & FONTS .......................................................1
a. Logo Usage (Transfort, MAX, FLEX, DAR, COFC) .......................... 2-12
b. Transfort Colors ........................................................................ 13-15
c. Transfort Fonts ................................................................................16
2. BRAND STYLE GUiDEEXAMPLES, SPECIFICATIONS & INSTRUCTIONS ............................17
a. The Brand in Use .............................................................................18
b. Route Brochures & Maps .................................................................19
c. ridetransfort.com Website ................................................................20
d. Powerpoint Template .......................................................................21
e. Electronic Displays ...........................................................................22
f. Apparel .............................................................................................23
g. Building & Monument Signage .........................................................24
h. Photography ....................................................................................25
This is the story of the Transfort brand.
• How it was developed
• Its core characteristics
• How to bring it to life.
This brand will act as the foundation for Transfort’s marketing, community en-gagement, and customer relations efforts for years to come.
Brand management guidelines provided by:
TRANSFORT BRAND GUIDELINES 1
1. CREATiVE FOUNDATiONLOGOS, BRAND COLORS & FONTSGraphic standards are non-negotiable components of an organization’s brand. Logos and their use
on property and material represent Transfort in the community and beyond as documents, website
content and marketing material are shared across platforms. The Transfort logo and supporting
graphic material are foundational and important visual representations of its brand. This section
provides standards for use of the Transfort logos, brand colors and Transfort fonts to ensure ac-
curate and consistent implementation.
These files should be shared with internal and external staff and vendors who need to apply the
logo to material or create new communication collateral. As part of the Transfort brand quality
control process, staff initiating orders are advised to consult with these standards as draft product
is produced to assure adherence to graphic standards. Please see page 29 for detailed examples
of the Transfort logo, brand colors and Transfort fonts and brand in use.
7738 CP 7738 UP c74 m0 y98 k2 r49 g155 b66 319B42
Univers 57 CondensedConsistent, strategic brandingConsistent, strategic brandingCONSISTENT, STRATEGIC BRANDING
TRANSFORT BRAND GUIDELINES 2
Logos are a foundational and important visual representation of a brand. This section provides
standards for use of the Transfort logo to ensure accurate and consistent implementation. Logos
can be downloaded at citynet.fcgov.com/transfortbrand
1.a TRANSFORT LOGO COLORS
REQUIRED SPACE AROUND LOGOLeave 1/4” open space around logo.
STANDARD LOGO MINIMUM SIZEThe logo must be printed or reproduced at least 1” or 72 pixels in width to maintain legibility.
1”
1/4”
1/4”
1/4”1/4”
TRANSFORT BRAND GUIDELINES 3
Primary logo to be used on all collateral
1-color logo to only be used on 1-2 spot color printed pieces
This version should only be used when printing in Black & White.
White & gray version to be used against a darker background
Use white version on dark background on signs, apparel, and when logo is smaller than 2”.
PANTONE 7738 CP
PANTONE 7738 UP
Grayscale 50%
White
Grayscale 50%
Grayscale 50%
Black 100%
Grayscale 25%
COATEDUse these Pantone colors when printing on coated paper
UNCOATEDUse these Pantone colors when printing on uncoated paper
Consistent use of Transfort’s official brand colors is critical to building brand familiarity and awareness in
the community.
1.a TRANSFORT LOGO COLORS
TRANSFORT BRAND GUIDELINES 4
MAX is a highly visible service with its own visual identity. The logo use specifications below allow for a
unique look that coordinates with and supports the overall Transfort image.
1.a MAX LOGO USAGE
REQUIRED SPACE AROUND LOGOLeave 1/4” open space around logo.
STANDARD LOGO MINIMUM SIZEThe logo must be printed or reproduced at least 1” or 72 pixels in width to maintain legibility.
This version with the tagline can only be used when logo is larger than 3” in width
1”
1/4”
1/4”
1/4”1/4”
TRANSFORT BRAND GUIDELINES 5
Primary logo to be used on all collateral
1-color logo to only be used on 1-2 spot color printed pieces
This version should only be used when printing in Black & White.
White & gray version to be used against a darker background
Use white version on dark background on signs, apparrel, and when logo is smaller than 2”.
Black 100%
White
Grayscale 50%
Grayscale 50%
Grayscale 50%
Grayscale 25%
COATEDUse these Pantone colors when printing on coated paper
UNCOATEDUse these Pantone colors when printing on uncoated paper
Colors are often a brand’s primary visual identifier. Using brand colors from the Transfort logo reinforces
the connection between MAX and Transfort.
1.a MAX LOGO COLORS
PANTONE 7738 CP
PANTONE 7738 UP
TRANSFORT BRAND GUIDELINES 6
FLEX also requires a unique visual identity to help build awareness of the service. The logo use guidelines
below allow FLEX to maintain its independence while promoting the Transfort brand.
1.a FLEX LOGO USAGE
REQUIRED SPACE AROUND LOGOLeave 1/4” open space around logo.
STANDARD LOGO MINIMUM SIZEThe logo must be printed or reproduced at least 1” or 72 pixels in width to maintain legibility.
This version with the tagline can only be used when logo is larger than 3” in width
1”
1/4”
1/4”
1/4”1/4”
TRANSFORT BRAND GUIDELINES 7
Primary logo to be used on all collateral
1-color logo to only be used on 1-2 spot color printed pieces
This version should only be used when printing in Black & White.
White & gray version to be used against a darker background
Use white version on dark background on signs, apparrel, and when logo is smaller than 2”.
Black 100%
White
Grayscale 50%
Grayscale 50%
Grayscale 50%
Grayscale 25%
COATEDUse these Pantone colors when printing on coated paper
UNCOATEDUse these Pantone colors when printing on uncoated paper
FLEX has its own color pallette that should be used. These colors are also included in the Transfort color
options.
1.a FLEX LOGO COLORS
PANTONE 288 CP
PANTONE 281 UP
TRANSFORT BRAND GUIDELINES 8
REQUIRED SPACE AROUND LOGOLeave 1/4” open space around logo.
STANDARD LOGO MINIMUM SIZEThe logo must be printed or reproduced at least 1” or 72 pixels in width to maintain legibility.
Use this version if logo is printed greater than 3”
Use this version if logo is printed smaller than 3”
Use same colors as Transfort logo, pg. 14
1”
1/4”
1/4”
1/4”1/4”
Dial-a-Ride identity is similar to Transfort in usage and identical to Transfort in brand colors.
1.a TRANSFORT DiAL-A-RiDE LOGO USAGE
TRANSFORT BRAND GUIDELINES 9
As a City of Fort Collins service, Transfort materials will often require the use of two logos. The guide-
lines below explain how to display the Transfort and City of Fort Collins logos together.
1.a TRANSFORT & CiTY OF FORT COLLiNS LOGO
Logos diplayed in a similar size with the Transfort logo first. Logos can
either be side-by-side or stacked.
WHO: All are welcome.
WHAT: Transfort is seeking feedback on their proposed system route changes, effective May 2014.
WHERE: A new MAX bus will be traveling around the community. Come tour the new bus and learn more about Transfort’s routes!
SPANISH INTERPRETER AVAILABLE AT THREE OPEN HOUSES!
MONDAY, JANUARY 271-3 p.m.: Colorado State University’s Transit Center4-6 p.m.: Kmart parking lot on College/Drake
TUESDAY, JANUARY 28 SPANISH INTERPRETER AT EACH LOCATION11 a.m. – 1 p.m.: Bristlecone and Blue Spruce2-3:30 p.m.: Downtown Transit Center, 250 N. Mason St.4-6 p.m.: Wal-Mart on Mulberry and Magnolia
WEDNESDAY, JANUARY 299-11 a.m.: Limon Drive east of the Timberline and Drake intersectionNoon-2 p.m.: Cinemark Theater lot, Timberline and Harmony3-5 p.m.: Downtown Transit Center
THURSDAY, JANUARY 3011 a.m. – 1 p.m.: Harmony Library parking lot, Shields and Harmony1:30-3:30 p.m.: Northeast parking lot of the Foothills Mall, Stanford and Monroe4-6 p.m.: Wal-Mart on Mason and Harmony
YOU’RE INVITED! Come Tour the New MAX Bus and Learn about Transfort Route Changes
More information at RideTransfort.com 970.221.6620
TRANSFORT BRAND GUIDELINES 10
For traditional stationery, the City of Fort Collins brand will be used. The Transfort logo will not appear
on letterhead or business cards.
1.a BUSiNESS CARD & LETTERHEAD
Transfort Address Line 1 Address Line 2 PO Box 580 Fort Collins, CO 80522
970.000.0000 970.000.0000 - fax fcgov.com
TRANSFORT BRAND GUIDELINES 11
Both the email signature and the apparel logo are stacked. Email signature should include both the Trans-
fort and the City of Fort Collins logo along with the employee’s contact information as displayed below.
Signature logos for both the email signature and apparel can be downloaded at www.citynet.fcgov.com/
transfortbrand
1.a EMAiL SiGNATURE & APPAREL
Transfort logo is displayed larger and stacked above the City of Fort Collins logo with a
line between.
TRANSFORT BRAND GUIDELINES 12
Do not add elements to the logo
Do not enclose logo in another shape or place logo against a color of insufficient contrast
Do not use any other color than the Pantone or RGB designations on page 14
Do not stretch, condense and transform the logo. Scale proportionally when resizing
Do not use a scanned, web or low resolution version of the logo for print
Consistency is critically important. Examples of common logo use errors appear below. Following the
guidelines outlined in the previous pages will prevent misuse of logos.
1.a UNACCEPTABLE LOGO USAGE
TRANSFORT BRAND GUIDELINES 13
The four primary brand colors should always be used. Complementary colors can be added to enhance,
but should not make up the majority of the colors used. Bus route colors should only be used on materials
specifically related to the routes.
1.b TRANSFORT COLORS
Color Bridge Color Bridge CMYK RGB WebCoated Uncoated Formula Formula/PPT Hex
Color Bridge Color Bridge CMYK RGB WebCoated Uncoated Formula Formula/PPT Hex
288 CP 281 UP c100 m80 y6 k32 r0 g45 b114 002D72
359 CP 7487 UP c40 m0 y50 k0 r161 g216 b132 A1D884
292 CP 2925 UP c59 m11 y0 k0 r105 g179 b231 69B3E7
Grayscale 50%
Grayscale 25%
7738 CP 7738 UP c74 m0 y98 k2 r49 g155 b66 319B42
7413 CP 7413 UP c1 m60 y98 k4 r220 g134 b51 DC8633
Grayscale 85%
PRiMARY COLORS TO USE
COMPLEMENTARY COLORS FOR USE WiTH PRiMARY COLORS
TRANSFORT BRAND GUIDELINES 14
Only the non-reflective vinyl, custom retro-reflective vinyl or Pantone Color Bridge colors listed be-
low should be used on signs. For MAX logos on signs, “a service of Transfort” should be omitted.
Bus Signs
(non-reflective)
MAX Signs
(retro reflective
custom roll)
1.b SiGNAGE COLORS
BLUE: ORACAL 951item #050 Deep Blue
SILVER: ORACAL 951item #090 Silver Gray
GREEN: ORACAL 970RAitem #486 Tree Green
www.orafol.com
Vinyl Specs
Pantone Color Bridge CMYK breakdown for Digital or Thermal printing
288 CP c100 m80 y6 k32
7738 CP c74 m0 y98 k2
Grayscale 50% (use this gray when printing over white)
Grayscale 25% (use this gray when printing over green or blue)
TRANSFORT BRAND GUIDELINES 15
Only the these DuPont colors or vinyl colors listed below should be used on vehicles and buses.
1.b VEHiCLE ViNYL & PAiNT COLORS
BLUE: ORACAL 951item #050 Dark Blue
BLUE: #7419 EW
WHITE: #LS 002
WHITE: #LS 002
SILVER: ORCAL SERIES 970RAitem #090 Silver Gray
SILVER: #LM 577
SILVER: #LM 577
WHITE: 3M 7725-10 WHITE BLACK: 3M 725-12 BLACK
GREEN: ORACAL 970RAitem #486 Tree Green
GREEN: DuPont Green #GS 185 EW
GREEN: DuPont Green #GS 185 EW
www.orafol.com www.solutions.3m.com
Vinyl Specs
MAX DuPont Paint Colors
Non-MAX DuPont Paint Colors
TRANSFORT BRAND GUIDELINES 16
This section identifies fonts consistent with the Transfort brand. To maintain a clean and modern look, use
only the fonts detailed below. Fonts can be downloaded from citynet.fgov.com/transfortbrand
1.c TRANSFORT FONTS
TiTLiNG, CALLOUTS, SiDEBARS & SiGNS
BODY COPYStandard body copy typeface size is 9 pts., Leading >11 pts.
Univers 67 Bold CondensedConsistent, strategic brandingConsistent, strategic brandingCONSiSTENT, STRATEGiC BRANDiNG
Univers 57 CondensedConsistent, strategic brandingConsistent, strategic brandingCONSISTENT, STRATEGIC BRANDING
Univers 47 CondensedConsistent, strategic brandingConsistent, strategic brandingCONSISTENT, STRATEGIC BRANDING
News Gothic RegularConsistent, strategic brandingConsistent, strategic brandingCONSISTENT, STRATEGIC BRANDING
News Gothic DemiConsistent, strategic brandingConsistent, strategic brandingCONSISTENT, STRATEGIC BRANDING
Univers 57 CondensedConsistent, strategic brandingConsistent, strategic brandingCONSISTENT, STRATEGIC BRANDING
Note for designers and production artist: Track typeface to -20
Note for designers and production artist: Use news gothic for brochures and publications. Use Univers 57 Cnd for posters and flyers. Track typeface to -20.
TRANSFORT BRAND GUIDELINES 17
2. BRAND STYLE GUiDEEXAMPLES, SPECiFiCATiONS & iNSTRUCTiONSThe visual concepts of the
Transfort brand are designed
to create an experience that is
simple, useful, and modern.
It is based on the foundation-
al elements of a smartphone
app where information is pre-
sented cleanly, concisely, and
in easy-to-distinguish mod-
ules. 55% of American adults
now have a smartphone and
that number is increasing
rapidly; people are accus-
tomed to receiving informa-
tion in a mobile-like format.
When possible, text is kept to
a minimum. Information ap-
pears within sectioned blocks of color. The number of colors used in a single piece are kept to a minimum.
Clean lines eliminate the need for drop-shadows. Simple icons or images are used to reinforce key points
and elements. Overall, the Transfort visual brand embodies easy, modern transit.
Route Outreach CVB AD
TRANSFORT BRAND GUIDELINES 18
These are examples of the Transfort brand in use.
Advertising posters
Brochure Folder
2.a THE BRAND iN USE
LEMAY AVE.
SHIELDS ST.
LAPORTE AVE.
MOUNTAIN AVE.
OLIVE ST.
MULBERRY ST.
LAUREL ST.
UNIVERSITY AVE.
PROSPECT RD.
TROUTMAN PKWY.
HORSETOOTH RD.
SWALLOW RD.
DRAKE RD.
FOOTHILLS MALL
CSU TRANSIT CENTER
HARMONY RD.
COLLEGE AVE.
MCCLELAND DR.MASON ST.
UNDERPASSMASON TRAIL
SPRING CREEK TRAIL
OVERPASS
BNSF R.R.
DOWNTOWN TRANSIT CENTER
SOUTH TRANSIT CENTER
MOUNTAIN STATION
OLIVE STATION
MULBERRY STATION
LAUREL STATION
SWALLOW STATION
UNIVERSITY STATION
PROSPECT STATION
SPRING CREEK STATION
DRAKE STATION
HORSETOOTH STATION
TROUTMAN STATION
HARMONY STATION
KEYTRANSIT CENTER
PARKINGBRT TRAVEL IN MIXED TRAFFICBRT DEDICATED GUIDEWAY
MAX STATION
PAVED TRAILS
MAX IS FREE DURING THE SUMMER 2014!Visit ridetransfort.com for more information.
TRANSFORT BRAND GUIDELINES 19
2.b ROUTE BROCHURES & MAPS
RIDER GUIDEENGLISH
Transfort represents the City of Fort Collins’ commitment to quality
transportation, cleaner air, and fewer traffic problems. All buses run
on either biodiesel fuel or Compressed Natural Gas (CNG). Transfort
was the first to operate a full-sized Compressed Natural Gas bus in
Northern Colorado. Transfort features 19 bus routes and more than
400 bus stops. Ride and relax in safe, clean, comfortable buses and
discover the world of transit commuting available in Fort Collins.
HOW TO RIDE TRANSFORT
1. Use this guide to select your route/s.The map shows each bus route in a different color. Locate where
you want to go on the map and select the route or routes that will
get you there.
2. Wait at the designated bus stop.Buses stop at signed stops only. For passenger safety, buses will not
stop after they begin to pull away from the bus stop.
Bus stops are clearly marked and located every ¼–½ mile. Bus
stop location information is contained within printed individual route
schedules, on Transfort’s website at www.fcgov.com/transfort, or by
calling 970-221-6620. Plan to be at your bus stop five (5) minutes
before your bus is scheduled to arrive. Buses will NOT leave earlier
than the published times.
3. Board the bus.If you have difficulty boarding, ask the driver for assistance. All
buses are equipped with wheelchair lifts or ramps. For wheelchair
accessible bus stop locations, call 970-221-6620.
4. Pay your fare or scan your pass when you board.
5. Request a transfer when you board.Transfers are FREE to complete a one-way trip. Tell the driver which
route you are transferring to if more than one bus is needed to reach
your destination. If you are not sure, ask the driver. The driver will
give you a transfer slip that is valid for 60 minutes (1 hour).
6. Signal to exit the bus.When you are a block from your destination, signal the driver to stop
by pulling the cord above the windows. Remain seated until the bus
comes to a complete stop.
After de-boarding, please wait for the bus to pull away before
attempting to cross the street. This is for your safety.
GUÍA DE PASAJEROESPAÑOL
Transfort representa el compromiso de la Ciudad de Fort Collins de ofrecer un transporte de calidad, aire limpio y con menos problemas de circulación. Todos los autobuses emplean el combustible biodiesel o Gas Natural Comprimido (CNG). Transfort fue el primero en operar un autobús de tamaño normal con Gas Natural Comprimido en el Norte de Colorado. Transfort ofrece 19 rutas de autobús con más de 400 paradas. Súbase y relájese en nuestros autobuses seguros, limpios y cómodos y descubra el mundo de transportación para desplazarse en Fort Collins.
CÓMO TOMAR TRANSFORT
1. Utilice esta guía para seleccionar su ruta. El mapa muestra cada una de las rutas de autobús en diferente color. Busque en el mapa el sitio adonde quiera ir y escoja la ruta o las rutas que lo lleve(n) allí.
2. Espere en la parada de autobús designada. Los autobúses paran en las áreas asignadas de parada solamente. Por la seguridad de los pasajeros, los autobuses no pararan después que hayan salido de la parada de autobús. La parada de autobuses están claramente marcadas y localizadas en cada ¼–½ de milla. La información del lugar de la parada del autobús esta imprimida con los horarios individuales de las rutas, en la página electrónica de Transfort a www.fcgov.com/transfort, o llamando al 970-221-6620. Espere en la parada de autobús cinco (5) minutos antes del horario del autobús de llegada. Los autobuses NO saldrán más temprano de lo que esta publicado en el horario.
3. Suba al autobús. Si usted tiene dificultad en abordar el autobús, solicite ayuda al conductor. Todos los autobuses están equipados con ascensor para silla de ruedas o rampa. Para la localizar la parada de autobuses con acceso de silla de ruedas llame al 970-221-6620.
4. Pague la tarifa o escaneé su pase al subir.
5. Pida el trasbordo al subir. Transbordos son GRATIS para completar una sola ruta de viaje. Comuníquele al conductor a cuál de las rutas usted va a transbordar para llegar a su destino. Si usted no está seguro pregúntele al conductor. El conductor le dará los talones de trasbordo que son validos por 60 minutos (1 hora).
6. Señal de salida del autobús. Cuando esté a una cuadra de su destino, jale el cordón que se encuentra sobre la ventanas para indicarle al conductor que pare el autobús. Permanezca sentado hasta que el autobús se detenga completamente, después se bajar espere a que el autobús se halla marchado para empezar a cruzar la calle. Esto es para su seguridad.
TRAVEL TRAINING
Travel trainers will show you how to ride Transfort buses and plan trips.
Travel training is a FREE service. To schedule training for groups or
individuals, call 970-221-6620.
BIKE-N-RIDE
All Transfort buses are equipped with racks that hold up to 3 bicycles.
Racks are available on a first come, first served basis. There is no extra
charge to use the bike rack. Only non-fuel powered, two wheeled adult
and children’s bicycles weighing less than 55 pounds are allowed on
the racks. Bicycles must be free of additional or oversized accessories
and must not limit the bus driver’s visibility. When exiting the bus, use
the front door and inform the driver you will be removing your bike.
Transfort is not responsible for lost, stolen, or damaged bicycles or for bicycles left at bus stops. Abandoned onboard bicycles will be removed at the nearest bus stop if necessary.
CODE OF CONDUCT
» Respect transit property
» Respect driver and fellow passengers
» No unsafe behavior
» No eating or smoking on bus
» No alcoholic beverages
» Use Transfort services and facilities for transportation
purposes only
Anyone in violation of these actions may be asked to leave the Transfort vehicle or facility, and risk suspension of their privileges to use Transfort or enter Transfort property.
SERVICE ALERTS
Transfort uses many avenues to bring important updates and alerts
to its riders. Transfort service alerts will be announced through the
following channels:
» Bus: Printed rider alerts posted
» Telephone: 970-221-6620 — direct line to Transfort Info
CDOT’s traveler info line: 511 — transfers callers to Transfort Info line
» Web: fcgov.com/transfort
» Twitter: @fortcollinsgov, #transfort — real-time details
» Facebook: City of Fort Collins — commute related updates
ENTRENAMIENTO PARA VIAJAR
Instructores de viaje le mostrarán cómo viajar en los autobuses Transfort y planear sus viajes. Esto es un servicio GRATUITO. Cualquier grupo o individuo que quiera recibir esta instrucción sólo necesita llamar al 970-221-6620 para hacer una cita.
BIKE-N-RIDE (MONTE A BICI Y TOME EL AUTOBÚS)
Todos los autobuses están equipados con portabicicletas que portan hasta 3 bicicletas. Éstas se encuentran disponibles hasta que se llenen los espacios. No hay cobro adicional por usar los portabicicletas. Sólo las bicicletas de dos ruedas y que pesen menos de 55 libras que sean para adultos y niños caben en los portabicicletas. Las bicicletas deben de estar libre de accesorios adicionales y que no limiten la visibilidad del conductor. Al salir del autobús utilice la puerta de al frente y dígale al conductor que necesita sacar su bicicleta.
Transfort no se hace responsable por bicicletas perdidas, robadas o dañadas o por las bicicletas dejadas en las paradas. Las bicicletas abandonadas en el portabicicletas serán removidas en la parada de autobús más cercana.
CÓDIGO DE CONDUCTA
» Respete la propiedad del transito
» Respete al conductor y a los pasajeros
» No comportamiento inseguro
» No comer o fumar en el autobús
» No bebidas alcohólicas
» Use los servicios Transfort e instalaciones con el único propósito
de transportación
Si alguien viola estas acciones se le pedirá que abandone el vehículo de Transfort e instalaciones, y el riesgo de suspenderle su privilegio de usar Transfort ó que entre la propiedad de Transfort.
SERVICIOS DE ALERTA
Transfort usa muchas maneras para actualizar y alertar a sus viajeros en lo más importante Las alertas de los servicios de Transfort serán anunciadas por medio de los siguientes canales:
» Autobús: Alertas de viaje imprimidas » Teléfono: 970-221-6620 – línea directa con Info
CDOT de Transfort información al viajero: 511 – Transferir llamadas a la línea de información Transfort
» Página Electrónica: fcgov.com/transfort» Facebook: City of Fort Collins–Actualización relacionada a su viaje
DÍAS Y HORAS DE OPERACIÓN
Servicio RegularLas horas de operación de Transfort varían según la ruta, pero generalmente operan de lunes a Sábado entre las 6:30 a.m.– 6:30 p.m. No hay servicio los Domingos. Mire las rutas individuales para el tiempo exacto.
DAYS AND HOURS OF OPERATION
Regular Service
Transfort hours of operation vary by route, but generally run Monday
through Saturday from 6:30 a.m. to 6:30 p.m. No Sunday service. See
individual routes for exact times.
School Session Service
Transfort operates additional routes and expanded service when
Colorado State University (CSU) and Poudre School District (PSD) are
in session. If a route is affected by CSU or PSD sessions, it will be
noted on the individual route schedule.
Non-service Days
No Transfort service on January 1, Memorial Day, July 4, Labor Day,
Thanksgiving Day, or December 25.
FARES
SINGLE RIDE .........................................................................$1.25
Seniors (60+) Disabled & Medicare ............................................60¢
Youth (17 and younger) ...........................................................FREE*
Transfers (request when paying fare) ........................................FREE
EXACT FARE ONLY. Drivers carry NO CHANGE.*This service is made possible by a Grant received from the Bohemian Foundation.
PASSES/BULK TICKETS
All passes and ticket booklets may be purchased at the Downtown
Transit Center or at the CSU Transit Center. Passes may be purchased
with Visa or MasterCard credit cards in addition to cash or checks.
Day Pass................................................................................$3.00
10-Ride Ticket .......................................................................$9.00
Monthly Pass (unlimited rides every day) ............................ $25.00
Annual Adult Pass ..............................................................$154.00
PassFort* .............................................................................$50.00
Annual Senior (ages 60+) .....................................................$25.00
Annual Disabled and Medicare Cardholders ..........................$25.00
CSU students with CSU issued RAMCARD** ............................ FREE
*PassFortPassFort is a program that allows employers to purchase annual
bus passes for their employees at a substantial discount. The
PassFort program includes the benefits of the Guaranteed Ride
Home Service. PassFort passes may be used on all Transfort
buses during regular service days and times, and are also valid on
FLEX. To learn about the program and its benefits visit fcgov.com/
transfort. Purchase at Transfort Administration Office located inside
the Downtown Transit Center. Minimum purchase is required.
Servicio de la Escuela en SesiónTransfort provee rutas adicionales y expande sus servicios cuando la Universidad Estatal de Colorado (Colorado State University) y el Distrito Escolar Poudre (Poudre School District) estan en sesión. Si algunas de las rutas estas afectadas por las sesiones de CSU y PSD, estas serán señaladas en los horarios de las rutas individuales.
Varaciones de HorarioNo hay servicio de Transfort ni el 1º de enero, ni el día de la Conmemoración de los Caídos, ni el 4 de julio, ni el día del Trabajo, ni el día de Acción de Gracias ni el 25 de diciembre.
TARIFAS DE TRANSFORT
BOLETO SENCILLO ................................................................ $1.25
Personas de tercera edad (de 60 años o más),
Personas discapacitadas y con Medicare ................................... 60¢
Jóvenes (de 17 años o menor) .............................................GRATIS*
Trasbordos ...........................................................................GRATIS
SÓLO LA TARIFA EXACTA. Los conductores NO TIENEN EFECTIVO.*Este servicio es posible gracias a una subsidio recibido de la Fundación de Bohemia.
LOS PASES /TALÓN DE BOLETOS
Se puede comprar todos los pases en el Centro de Transporte ubicado en el centro de la ciudad (en la esquina de Mason y LaPorte), el Centro de Transporte en la Universidad CSU (al lado norte del Centro Estudiantil Lory, el nivel bajo). Los pases pueden ser comprados usando tarjetas de crédito (Visa o MasterCard). Dinero efectivo o cheques también serán aceptados.
Pase Diario ............................................................................$3.00
Boleto de 10 viajes .................................................................$9.00
Pase mensual (Viajes sin límite cada día) .............................$25.00
Pase anual para adulto ......................................................$154.00
Pase comercial PassFort* .....................................................$50.00
(Cómprelo en la Oficina Administrativa de Transfort-se requiere hacer
una compra mínima)
Anual para personas de tercera edad (de 60 años o más) .....$25.00
Anual para personas discapacitadas y con Medicare .............$25.00
Estudiantes de la Universidad CSU y con pase de autobús** ...GRATIS
*PassFortPassfort es un programa que les permite a los empleadores comprar a descuento pases anuales para el autobús de sus empleados. El programa Passfort incluye todos los beneficios del Programa de Viaje a Casa Garantizado. Se puede usar los pases Passfort en todos los autobuses de Transfort a cualquier hora, en cualquier día y son válidos para usarse con FLEX, la conexión regional con Loveland. Para informarse del programa y sus beneficios visite la página electrónica www.fcgov.com/transfort. Compre en la Oficina Administrativa de Transfort localizada adentro del Centro Transfort en la calle principal. Compra mínima es requerida.
**Colorado State UniversityAll full-time, fee-paying CSU students are eligible to receive unlimited
rides on Transfort. Qualifying students may use their CSU-issued
Ram Card at the fare box; no special activation is required. This
service is made possible, in part, by a contribution from Associated
Students of Colorado State University.
FACILITIES
Downtown Transit Center (DTC)
» 250 N. Mason Street (between Laporte and Maple)
» Services: Pass Sales*, Route Schedules, General Transit
Information
» Hours: Monday–Friday from 7:30 a.m. to 5:30 p.m.
» Serves Routes: 1, 5, 8, 9, 14, 15, 18, 81, 91, 92, and FLEX
* Greyhound Ticket sales are available at the DTC or by calling Greyhound directly at 800-231-2222.
CSU Transit Center (CTC)
» North end of Lory Student Center on the CSU campus
» Services: Pass Sales, Route Schedules, General Transit Information
» Hours: Monday–Friday from 7:30 a.m. to 4:30 p.m. when CSU
is in session
» During CSU in-session dates serves Routes: 2, 3, 6, 7, 11, 15
and 19
» During CSU out-of-session dates serves Routes: 2, 6, 7, 15 and 19.
Mall Transter Point (MTP)
» 3200 Stanford Road (east side of Stanford, just north of the Youth
Activity Center)
» Transfort does not have an office located at this transfer point.
Passenger amenities include bus shelters, benches and bike
racks. Public restrooms may be accessed inside Foothills Mall
Shopping Center.
» Serves Routes: 1, 5, 6, 7, 16 and FLEX
LOST AND FOUND
If you think you lost something on the bus or at a Transfort facility, call
970-221-6620. Items are kept for 30 days and may be picked up at
the Downtown Transit Center. Transfort is not responsible for lost or
stolen items.
**Colorado State University (Universidad Estatal de Colorado)Los estudiantes de tiempo completo en CSU son elegibles para transportarse gratis sin limitaciones en el Transfort. Para abordar el bus los estudiantes que califiquen necesitan mostrar su carnet estudiantil de CSU antes de abordar: no se requiere de ninguna actividad especial. Este servicio ha sido posible, en parte por la contribución de la Asociación Estudiantil de la Universidad Estatal de Colorado.
INSTALACIONES
Las Instalaciones de Transito en el Centro (Downtown Transit Center – DTC)
» 250 N. Mason Street (entre Laporte y Maple)
» Servicios: Venta de boletos*, Horarios de Rutas, Información de
transito en General
» Horas: Lunes–Viernes de 7:30 a.m. to 5:30 p.m.
» Rutas de Servicio: 1, 5, 8, 9, 14, 15, 18, 81, 91, 92, y FLEX
* Boletos a la venta para Greyhound estan disponibles en DTC ó llamando directamente a Greyhound al 800-231-2222.
El Centro de Transito de CSU (CSU Transit Center – CTC)» Al final del Norte de Lory Student Center en CSU
» Servicios: Venta de Boletos, Horarios de Ruta, Información de
Transito en General
» Horas: Lunes–Viernes de 7:30 a.m. a 4:30 p.m. cuando la
Universidad está en clases
» Las Rutas durante la Universidad está en clases: 2, 3, 6, 7, 11, 15 y 19
» Las Rutas durante la Universida no está en clases: 2, 6, 7, 15 y 19.
Punto de Transbordo en el Mall (Mall Transfer Point – MTP)» 3200 Stanford Road (al lado este de Stanford, solo al norte de
Youth Activity Center)» Transfort no tiene una oficina en este punto transbordo. Los
servicios a los pasajeros incluyen banquetas, bases para bicicletas, y cubierta para esperar el autobús. Los baños públicos están accesibles adentro del Centro Comercial Foothills
» Rutas de Servicio: 1, 5, 6, 7, 16 y FLEX
PERDIDO Y ENCONTRADO
Si usted piensa que ha perdido algo en el autobús ó en las instalaciones de Transfort, llame al 970-221-6620. Los artículos se mantienen por 30 días y podrán ser recogidos en las Instalaciones de Transito en el Centro. Transfort no se hace responsable por artículos perdidos ó robados.
LOS SERVICIOS DE PARATRÁNSITO
Dial-A-Ride (Marque-Un-Viaje) | 970-224-6066La Ciudad de Fort Collins ofrece servicio de paratránsito para las personas con discapacitación por lo que se les dificulta utilizar el servicio de autobús de ruta fija en el área de servicio designado de Fort Collins. El servicio de paratránsito se puede comparar con el servicio de transporte requerido por la Ley para Americanos Discapacitados
PARATRANSIT SERVICES
Dial-A-Ride | 970-224-6066
The City of Fort Collins offers paratransit service for individuals with
disabilities that prevent them from using fixed route bus service in
the designated service area of Fort Collins. Paratransit service is a
comparable transportation service required by the Americans with
Disabilities Act (ADA). Riders must pre-qualify for certification to be
eligible to use paratransit services, based on Federal ADA guidelines.
Call 970-224-6066 for more information on paratransit service,
eligibility criteria, or to request an application. A single ride trip costs
$2.50. Personal care attendants ride free.
Large print and braille schedules are available by calling Transfort at 970-221-6620.
TTY for patrons with hearing and speech impairments: 1-800-659-3656.
NON-DISCRIMINATION POLICY
We are committed to ensuring that no person is excluded from
participation in, denied the benefits of, or subject to discrimination
in the receipt of services on the basis of race, color, national origin
or any other characteristics provided by law including Title VI of Civil
Rights Act of 1964, as amended. If you believe you have been subject
to discrimination, you may file a written complaint no later than 180
calendar days after the date of the alleged discrimination with Transfort
Administrative Offices; 250 N. Mason Street, Fort Collins, CO 80524.
FLEX – REGIONAL ROUTE
FLEX is a single route that connects Fort Collins, Loveland, Berthoud,
and Longmont. Fares for FLEX are the same as those listed for
Transfort. Passengers may transfer to and from FLEX on to COLT and
Transfort systems. COLT, Transfort, and RTD Eco Passes are also
accepted on FLEX. FLEX is operated by Transfort; therefore, all rules,
regulations, and policies of Transfort apply to FLEX.
For more information on FLEX, including route and schedule details,
visit flexnoco.com.
(Americans with Disabilities Act (ADA). Los viajeros tienen que calificar para la certificación para ser elegibles a los servicios de paratránsito basado en las normas federales ADA. Favor de llamar al 970-224-6066 para obtener mayor información sobre el servicio de paratránsito o sobre el criterio de elegibilidad ó para pedir una solicitud. Un viaje sencillo cuesta $2.50. Los cuidadores viajan gratis.
Horarios en letras grandes y Braille están disponibles llamando a Transfort al 970-221-6620.
TTY para los clientes con impedimentos auditivos y del habla: 1-800-659-3656.
PÓLIZA DEL TÍTULO VI
Nosotros estamos comprometidos asegurar que ningún individuo sea excluido de participar, negársele los beneficios, actividades o servicios, o ser sujeto de discriminación por causa de su raza, color, u origen de nacionalidad u otras características de acuerdo con el Título VI del acta de los derechos civiles de 1964, según enmendada. Si usted cree que ha sido sujeto de discriminación, usted puede presentar una queja escrita a mas tardar en 180 días del calendario después de la fecha que ha sido discriminado, a las oficinas Administrativas de Transfort; 250 N. Mason Street, Fort Collins, CO 80524
FLEX – RUTA REGIONAL
FLEX es una unica ruta que conecta Fort Collins, Loveland, Berthoud, and Longmont. Las tarifas de FLEX son las mismas enlistadas por Transfort. Pasajeros se podrán transferir de y desde FLEX a COLT y los sistemas de Transfort. Los Boletos de COLT, Transfort, y RDT Eco son también aceptados en FLEX. FLEX está administrado por Transfort; por lo tanto, todas las reglas, regulaciones, y polizas de Transfort aplican a FLEX.
Para más información sobre FLEX, incluyendo los detalles de rutas y horarios, visite flexnoco.com.
970-221-6620 fcgov.com/transfort
970-221-6620 fcgov.com/transfort
EFFECTIVE 00/00/00
RIDER GUIDE & SYSTEM ROUTE MAP
All buses are equipped with a bike rack.
All buses are equipped with boarding ramps or lifts. Tell the operator if you need to use the ramp or lift.
AVAILABLE IN OTHER FORMATS
250 N. Mason Street Fort Collins, CO 80524
twitter.com/ridetransfort
ridetransfort.com/app
ridetransfort.com
970.221.6620TTY: 1.800.659.3656
INFORMATION AND RIDER ALERTS:West Poudre River Trail
West Spring CreekTrail
West Spring CreekTrail
Mason S
treet Trail
Pow
er Line Trail
Mason S
treet Trail
Fossil Creek Trail
Fossil Creek Trail
East Spring Creek
Trail
East Poudre RiverTrail
GrandviewCemetery
City ParkNine GolfCourse
Overland Park
Blevins Park
Avery Park
City Park
EasPark
t Side
Edora CommunityPark
RoselawnCemetery
Creek SidePark
High School Park
WoodwestPark
Rolland MooreCommunity Park
SpringPark
Buckingham Park
Collindale Golf Course
Ridgeview Park
Beattie Park
Golden Meadows Park
Harmony Park
WarrenPark
Stewart Case Park
Leisure Park
LandingsPark
FutureSoutheast
Community Park
Alta Vista Park
Freedom Square Park
Spring CanyonCommunity Park
Lee MartinezCommnity Park
LegacyPark
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W Elizabeth St S Summit View Dr
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E Mountain Ave
N Lem
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E Prospect Rd
E Willox Ln
N Tim
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W Mulberry St
SM
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Jefferson St
W Prospect Rd
W Mountain Ave
W Laurel St
E Vine DrW Vine Dr
S Taft H
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City Park A
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Constitution A
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NTaft H
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Laporte Ave
N C
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E Prospect Rd
Riverside Ave
E Lincoln Ave
S Shields
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Overland Trl
S C
ollege Ave
E Drake RdW Drake Rd
E Horsetooth Rd
Mcclelland
Dr
W Horsetooth Rd
John F
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Kechter Rd
S Mason St
Blue Spruce D
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Whedbee St
Stover St
W Plum St
E Elizabeth St
SLoom
is Ave
Centre Ave
W Lake St
Stover St
Mi dpoint Dr
Prospect Park Way
Shar p
Point Dr
Rock Creek Dr
Timberwood Dr
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Cherry St
Conifer St
Donella Ct
E Swallo w Rd
Ziegler Rd
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Columbia Rd
Vermont Dr
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Dr
W Swallow Rd
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Ticonderoga Dr
E Laurel St
Whalers Way
Centennial Rd
Jerome
St
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Buckingham St
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Oakridge Dr
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Rem
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Boardwalk Dr
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Poudre TransitionCenter
Putnam Elem
Oakwood School
Dunn Elem
Bennett Elem
Lab and PolarisSchools
Bauder Elem
Belvins MS
Rocky Mtn HS
Olander Elem
McGraw Elem
BeattieElem
O’Dea Elem
ShephardsonElem
Boltz MS
KruseElem
TR PaulAcademy
Traut Core Knowledge
Preston MS
Fossil Ridge HS
Fort Collins HS
Linton Elem
Werner Elem
Bacon Elem
Kinard CoreKnowledge MS
Zach Elem
Lopez Elem
Johnson Elem
Webber MS
Pioneer School
Barton EarlyChildhood Center
Ridgeview ClassicalSchool
RiffenburghElem
RivendellSchool
Liberty CommonsElem
Lesher MS
Laurel Elem
Heritage ChristianAcademy
Tavelli Elem
Harris BilingualImmersion
Centennial HS
Irish Elem
PSD Admin
Poudre HS
Lincoln MS
Colorado StateUniversity
Colorado State University Vet School
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NorthsideAztlan Center
Food Bank forLarimer County
CatholicCharities
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Post Officeand Social
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Fort CollinsMuseum
HarmonyLibrary
Poudre ValleyHospital
EPIC
Poudre Valley Hospital
Harmony Campus
Post Office
CityHall
LarimerCountyHuman
Services
LarimerCounty Court
DMV
Larimer CountyChild and Family
Services
LarimerCounty
Community Corrections
LarimerCountySheriff
LarimerCounty
Detention Center
PoliceServices
CSUTRANSITCENTERsee inset
DOWNTOWNTRANSIT CENTER
see inset
MALLTRANSFER
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15
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E Horsetooth Rd
E Swallow Rd
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WashingtonPark
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DOWNTOWN TRANSIT CENTER
CSU TRANSIT CENTER
MALL TRANSFER POINT
MAP LEGEND
Transit Center
Bus Route
Indicates Multiple Routes
Paved Bike/Pedestrian Path
LANDMARKS
Municipal Building College/University
Post Office School
Library Museum
Other Landmark
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TRANSFORT BRAND GUIDELINES 20
All communication material should contain a call-to-action directed to the Transfort website:
ridetransfort.com. Homepage images need to be professionally shot and produced. The top homepage
banner image must be shot in a way that allows for type to overlay the photo.
support: [email protected]
2.c TRANSFORT WEBSiTE
TRANSFORT BRAND GUIDELINES 21
The powerpoint template can be downloaded here: www.citynet.fcgov.com/transfortbrand
2.d POWERPOiNT TEMPLATE
TRANSFORT BRAND GUIDELINES 22
Electronic displays should have a vertical orientation and meet ADA requirements when appropriate. Dis-
plays should include primary brand colors.
2.e ELECTRONiC DiSPLAYS
TRANSFORT BRAND GUIDELINES 23
Employees can choose from black, light gray, green, or charcoal gray apparel. The Transfort and City of
Fort Collins logos should both appear on apparel unless space does not allow. In that case, the Transfort
logo can appear alone.
2.f APPAREL
SHiRTS, JACKETS & HATS
Port Authority® Reliant Hooded Jacket. J308
Port Authority® Pique Fleece Jacket. F222
CornerStone® - Select Snag-Proof Tactical Polo. CS410
Port Authority® R-Tek® Pro Fleece Full-Zip Vest. F228
Port and Company: CP45 Black
Port Authority® Heathered Knit Beanie. C917
Vendor:Encore Uniforms1420 Riverside Ave. Ste. 120 Fort Collins, CO 80524
Contact info/rep TJ White970-482-6922
New Era® - Stretch Mesh Cap. NE1020
TRANSFORT BRAND GUIDELINES 24
Consistency in monument signage from facility to facility is essential. At this point, a design style for signs
has not been created.
2.g BUiLDiNG & MONUMENT SiGNAGE