People don’t believe ads, people believe people

Brand advocates are:

5X more valuable than average customersSpend at least 2X as much as average

customersSpend 3X as much as average customers over

their lifetime of their relationship with a company or brand

Reach 150 people in social media every time they advocate for a product or service

92% of consumers trust brand advocates

How it goes…

Have I heard of you?

What do I know about you?

Do I like you?

Can you be trusted?

Would I recommend you?

1. Make an audit of your discount cards. How many do you have? How often do you use them? Do these discount cards influence your choice of the shop/café, etc?

2. Can you name yourself a brand advocate? If yes, share your story!

3. Even if you are not a brand advocate, there are still some companies you like. Name them. Say why you like them!

Brand advocate VS Brand ambassador

Groups of brand advocates

CustomersEmployeesPartnersSpeakersCompetitors

http://www.youtube.com/watch?v=XokGFN86ljc

http://www.youtube.com/watch?v=0-U4Yr9UNBo

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