Brand launch ariel
9
Ariel T. Lleva 8/24/12
-
Upload
ariel-lleva -
Category
Technology
-
view
46 -
download
0
Transcript of Brand launch ariel
![Page 1: Brand launch ariel](https://reader036.fdocuments.us/reader036/viewer/2022083003/559259441a28ab7a418b463c/html5/thumbnails/1.jpg)
Ariel T. Lleva8/24/12
![Page 2: Brand launch ariel](https://reader036.fdocuments.us/reader036/viewer/2022083003/559259441a28ab7a418b463c/html5/thumbnails/2.jpg)
This is Garden of Eden.
![Page 3: Brand launch ariel](https://reader036.fdocuments.us/reader036/viewer/2022083003/559259441a28ab7a418b463c/html5/thumbnails/3.jpg)
Order: “Don’t eat the forbidden fruit
ok! ”
![Page 4: Brand launch ariel](https://reader036.fdocuments.us/reader036/viewer/2022083003/559259441a28ab7a418b463c/html5/thumbnails/4.jpg)
Apple - forbidden fruit
![Page 5: Brand launch ariel](https://reader036.fdocuments.us/reader036/viewer/2022083003/559259441a28ab7a418b463c/html5/thumbnails/5.jpg)
Rattlesnake: ”Go eat the crunchy apple! It’s so yummy!”
![Page 6: Brand launch ariel](https://reader036.fdocuments.us/reader036/viewer/2022083003/559259441a28ab7a418b463c/html5/thumbnails/6.jpg)
Crowd’s YELL:”Don’t eat the fruit!”
![Page 7: Brand launch ariel](https://reader036.fdocuments.us/reader036/viewer/2022083003/559259441a28ab7a418b463c/html5/thumbnails/7.jpg)
EVE didn’t eat the apple (because what she likes are lemon & lychee)
![Page 8: Brand launch ariel](https://reader036.fdocuments.us/reader036/viewer/2022083003/559259441a28ab7a418b463c/html5/thumbnails/8.jpg)
Green Dot – symbolizes Eva’s right choice!
Note: A Green Dot is any behavior, choice, word or attitude that promotes safety for everyone..
![Page 9: Brand launch ariel](https://reader036.fdocuments.us/reader036/viewer/2022083003/559259441a28ab7a418b463c/html5/thumbnails/9.jpg)
Goal-Oriented Ariel Lleva - Deloitte
Garden-Goal
O-Oriented
Apple-”A”
Rattlesnake-”R
”Yell-”IEL”
Lemon-”L”
Lychee-”L”
Eve-”EVA”