Brand launch ariel

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Ariel T. Lleva 8/24/12

Transcript of Brand launch ariel

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Ariel T. Lleva8/24/12

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This is Garden of Eden.

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Order: “Don’t eat the forbidden fruit

ok! ”

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Apple - forbidden fruit

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Rattlesnake: ”Go eat the crunchy apple! It’s so yummy!”

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Crowd’s YELL:”Don’t eat the fruit!”

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EVE didn’t eat the apple (because what she likes are lemon & lychee)

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Green Dot – symbolizes Eva’s right choice!

Note: A Green Dot is any behavior, choice, word or attitude that promotes safety for everyone..

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Goal-Oriented Ariel Lleva - Deloitte

Garden-Goal

O-Oriented

Apple-”A”

Rattlesnake-”R

”Yell-”IEL”

Lemon-”L”

Lychee-”L”

Eve-”EVA”