• Launched 6th October 2010

• Started of with 30 million users, today they have acquired 500 million users

• First of its kind in world of visual branding

• Instagram is built on the idea that a picture is worth a thousand words

• Facebook bought Instagram for $1 billion in April, 2012

Brand Personality

Brand Personality is a set of human characteristics that are attributed to a brand name.

Creative

Self Expression

Social

Connections

Influential

Inspirational

Layout Boomerang Hyperlapse Bolt

Brand Extensions

Brand Communication

The world we live in today is cluttered with information, whether the source of it is television, newspapers or online media. In recent years, technology has introduced new platforms in which companies can communicate and interact with there intended audiences. Of the newer social media platforms, image sharing services such as Instagram have found huge success and attracted a large following.

Key Points:

• Earlier, only made for mobile use.

• Moments of everyday life

• Combination of both- content creation and communication.

• Platform for other brands to connect to its audience.

• Easy and quick engagement.

Brand Awareness & Loyalty

• Emerged as a highly effective channel and as a brand.

• After establishing that Instagram is a low-cost way to foster relationships with consumers, using it as a vehicle to promote any brand or business ,the next step is to monetize those positive sentiments from followers.

• Business's presence on Instagram can promote customer loyalty not only towards the brand but towards Instagram as well

• resulting in high conversion rates while displaying what makes the brand unique.

• The platform caters to what audiences want: quick and easy messages, and with a per-follower engagement

Instagram has gained immense recognition and loyalty in recent years. Be it from the big brands/ businesses or from the followers/user point of view Instagram has

made a mark because of the following reasons

Came up with a unique style that illustrates who you are as a business or an individual• Visual user experience• Filters• Photo collages• Genuine content that shows your products in a “real” light

Use your Instagram profile and updates on different social media platforms• leverage other networks• convert traffic into followers

By promoting follower engagement• Hosting competitions• Prizes for random followers that like/comment/share your posts• Discounts and promotional deals for users who promote your business on

Instagram

Showcase the customer experience• Posting lifestyle oriented photos• develops a relationship that helps further customer loyalty.• easy to get feedback.

Good utilization of Instagram’s business tools and analytics• Follow key metrics associated with your Instagram content.• Offering account and ad insights, as well as ad staging• Monitor their posts and campaigns and measure information like reach,

impressions and engagement.

Brand Association

anything which is deep seated in customer's mind about the brand. It is the attributes of brand which come into consumers mind when the brand is talked

about.

• a platform where users can share their happy moments, photography skills or build their new brand completely and promote it.

• extensively used as a platform for promoting ones own brand and share a personal adventure, or repost images shared by consumers of these brands enjoying these products.

Brand Equity is the value and strength of the brand that decides its

worth.

• Instagram has 500 million active users according to the latest statistics.

• Net worth as per Dec,2016 is $ 35 billion.

• One of the most popular social networks worldwide.

• Factors contributing to Brand Equity:1. Brand Associations2. Brand Awareness3. Brand Loyalty

Competitors

• Started: January 2012• Video application• Founder: Dom Hofmann, Dominik Hofmann,

Rus Yusupov• Acquired by Twitter on October 9th, 2012• OS: iOS, Android, Windows

• Started: September 2011• Image and Short video clips• Founder: Evan Spiegel, Bobby Murphy, Reggie

Brown• OS: iOS, Android

How is Instagram being different from others?

• Core concept- Image sharing.

• World of visual communication.

• Effective brand story.

• Not an explicit advertisement by brands.

Strengths

• Brand Image• Massive audience reach• Strong support of its parent company

(Facebook)

Weaknesses

• Cannot view profile picture• No post via website• Repetitive Notification• Copyright issues with content

Opportunities

• Increasing internet penetration & number of smartphone users

• Should develop features to recognise user

• Ease web accessibility• Better privacy policies

Threats

• Snapchat, Pinterest-Intense competition

INSTAGRAM - THE FUTURE OF SOCIAL

• Instagram delivers brands 58 more times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.

• Instagrammers are almost 60% more likely to say that the chance to buy something on a social network would increase the likelihood of them buying a product.

• This means that Instagram has a strong future if it can truly leverage the potential of online commerce. Its next five years could see it become the driving force of social commerce

THANK YOU

NazishRagini

SantoshSaumya

SharanyaShikshaSneha

Srinikesh