Brand Image Design for Catering Services
-
Upload
design-media-publishing-limited -
Category
Documents
-
view
232 -
download
3
description
Transcript of Brand Image Design for Catering Services
Brand Image Design for Catering Services
Bra
nd
Imag
e D
esig
n
for C
ate
ring
Serv
ices
This book has chosen more than 130 remarkable brand images design programs of the
catering services all over the world. From the perspective of the industry’s character,
the book has combined it with the culture and requirements’ differences among various
countries and areas as well as social groups, showing readers the most forward-looking and
practical brand image designs of the catering services. According to the types of catering
services, this book has been categorized into five sections, including restaurants, bars, cafes,
food restaurants and cold drink shops which specially refer to the design of logo, business
cards, envelopes, menus, related articles, souvenirs, packing cases, web pages, and indoor
and outdoor environments, etc.
Here, each program is special and profound. We believe it will provide the readers
distinctive and exciting visual experience, and invite them to ponder the future of the
industry’s brand image design.
De
sign M
ed
ia Pub
lishing Lim
ited
Design Media Publishing Limited
Brand Image Design For Catering Services
Design Media Publishing Limited
RestaurantBarCafeFast Food RestaurantFruit Parlour
008
126
176
236
272
Let me invite you to a place where food is served, my own dining table. I've
invited a couple of friends over for dinner and I'm thinking up ways to make
the evening as memorable as possible. I wish I could serve a meal that is
culinary perfection with a combination of flavours, enticing drinks and the
very personalities of the guests themselves. The scent that sets the course of
the evening greets them as they enter the hallway. The way the table is laid,
the ambience, lighting and music creates the tone and, later on, when I
usher them to a comfortable corner they can relax and reflect upon the
evening they have just enjoyed.
These thoughts are not unlike the way in which a restaurant manager would
reason before the opening of a new restaurant. Here, guests will be treated
to a complete experience that begins the moment they pass through the
door. What is it that made them choose this particular place? How do they
react to a hand written menu on a blackboard on the wall compared with
a one that is first disclosed on the customer's plate in the form of artistic
creations with hard to identify ingredients? How are the impressions from
their various senses combined in order to create a memorable experience?
How does one infuse the guests with the same passion as felt by the owner,
the chef and the waiting staff? A commitment that they should, each and
every evening, treat their guests to an all-embracing meal with everything
that this entails.
These issues are an integral part of our job and they serve to bring forth
a creative appetite among us. What feelings do we want to arouse and
what tone do we wish to impart by our signage outside or on the website?
What story do we want customers to take with them; to remember and
recount to others? When they are inside the restaurant, we want our guests
to experience the atmosphere in everything from the colour and texture
of the walls, to how they hold the menu when they place their orders. And
why not offer a house drink in the same colour as the restaurant's visual
profile? Then there is the tempo that the ambience communicates. Lunch
restaurants often demand clear menus and a self-service system that allows
speedy service and a fast rotation of guests. How can we put this message
across in a logotype in order to create a visual tickling of the taste buds?
Consider the take-away noodle box. With this, just about anywhere can
become a personal restaurant. A bench in the town square, your own sofa
while watching TV or sitting on the grass in the park with friends. That little
hole in the wall or the wagon on wheels where fast food is prepared and
sold can, despite its short span of contact with the customer, be charged
with a character that forms a lasting impression from the way it looks to its
serviettes and the packaging it sells its food in.
It's not uncommon that ambition entails dealing with paradoxes: a cozy
fast-food place, timeless and trendy or exclusive for everyone? Based on
our own research and providing us with further challenges, we see that it
is perhaps best to opt for exclusivity for a certain category of customer or
trendy. But you can also make a fast-food restaurant cozy. After all, we all
need a comforting micro pause in the bustle of a hectic day.
Another challenge is to create the right associations while at the same
time remaining original. A pizzeria can be elegant while the wrong choice
of typeface can suddenly make potential customers feel that is a Greek
restaurant or that the food costs more than it actually does. Also, the owner
may be careful to only use ecologically sound ingredients, but how does
he attract like-minded customers with only the design on a pizza box?
Let's take a moment and return to my dinner guests. On this particular
evening there was no time for me to prepare a meal myself so I decided
to let a caterer take care of that. This is the point where me and my guests
first come in contact with this unique catering concept in my own home.
As well as the tasty food, maybe we will remember the choice selection
for future gatherings and recommend this services to others. I might recall
the moment when I unpacked the gastronomic fare, an experience in itself.
And perhaps the small gifts that were included for all the diners will provide
a pleasant memory of a successful evening that would be well worth
repeating.
Åse EkströmKollor Design Agency
Helsingborg, Sweden
009
TITLE: &BEERS Restaurant Corporate Identity
DESIGN AGENCY: Identityistnbl
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Özden Akyildiz
ART DIRECTOR: Gökhan Eryaman
DESIGNER: Gökhan Eryaman
CLIENT: &BEERS
NATIONALITY: Turkey
008
This is a work made for a well known pub in Istanbul with a name and a
reputation. They wanted to highlight that they were also serving food. They
wanted a contemporary corporate identity to attract all kinds of people
to eat as much as drink. So instead of changing the name the designers
decided to add an "&" in front of their brand name and made an additional
character that would eat everything in their menu.
&BEERS Restaurant Corporate Identity
010
The task is to create a brand and identity for Tap Thai Restaurant.
011
TITLE: TAP
DESIGN AGENCY: So Pleased To Meet You
PRODUCTION DATE: 2011
CREATIVE DIRECTOR: Jennifer Cordova
ART DIRECTOR: Jennifer Cordova
DESIGNER: Jennifer Cordova
ILLUSTRATOR: Alexandra Land
CLIENT: Tap Thai Restataurant
PHOTOGRAPHY: Warit (Top) Tulyathorn
NATIONALITY: USA
TAP
012
Hazienda Bar & Mat. A Visual Identity For A Mediterranean Restaurant In A Swedish Environment.
013
TITLE: Hazienda Bar & Mat.
A Visual Identity For A Mediterranean
Restaurant In A Swedish Environment.
DESIGN AGENCY: Matilda Svensson / Informo
PRODUCTION DATE: 2010
ART DIRECTOR: Matilda Svensson
DESIGNER: Matilda Svensson
CLIENT: Hazienda Bar & Mat
PHOTOGRAPHY: Matilda Svensson
NATIONALITY: Sweden
Hazienda Bar & Mat is a small restaurant located in Torekov, a little harbour village in the south of Sweden. It differs from all the other restaurants in
the wealthy area because of its simplicity and because it doesn’t serve sea food. Hazienda Bar & Mat is a tapas restaurant with a Mediterranean
Focus. When the designer created the visual identity he wanted to portray the values of simpleness, warmth and quality that the restaurant stands
for. Hazienda Bar & Mat might not be the most expensive or luxurious restaurant, but it has outstanding food and quality. The designer used these
opposites with the goal of creating something simple yet classy and modern but at the same time traditional. In addition to this it also had to reflect
the warmth, happiness and the great atmosphere of the restaurant. Another focus was to merge the Swedish and Mediterranean culture, to create
a visual identity that the Swedish people would identify themselves with but at the same time find exotic and exciting.
014Mourella Restaurant
015
TITLE: Mourella Restaurant
DESIGN AGENCY: Meandyoucreative
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Eleni Sakelaris
DESIGNER: Eleni Sakelaris
CLIENT: Christina Gourgourinis
NATIONALITY: Greece
This is a project of branding for a restaurant situated by the beach on
the island of Rhodes, Greece. The idea was to create a sense of Greek
tradition by using recycled paper and earthy tones blended with very
modern and stylised illustrations using the frying pan as the main object
combined with other kitchen utensils.
016
St Germain
017
TITLE: St Germain
DESIGN AGENCY: Blacksheep
PRODUCTION DATE: 2006
CREATIVE DIRECTOR: Blacksheep
ART DIRECTOR: Jo Sampson
CLIENT: Neil Walkington
PHOTOGRAPHY: Edmund Sumner
NATIONALITY: UK
Identity and two-dimension applications for new
restaurant in London’s Farringdon, mixed the vibrant feel
of New York's best bars and restaurants with high quality
French brasserie fare.
018
Gemma Cucina
019
TITLE: Gemma Cucina
DESIGN AGENCY: ONTHETABLE
PRODUCTION DATE: 2006
CREATIVE DIRECTOR: Valentina Roncaglia / Francesco Roncaglia
ART DIRECTOR: Valentina Roncaglia / Francesco Roncaglia
DESIGNER: Onthetable
CLIENT: Gemma Cucina
PHOTOGRAPHY: ONTHETABLE
NATIONALITY: Italy
At first glance, the forms of this restaurant make it appear to be a typical Old Italian
trattoria, but a simple design concept transforms it. In a word, stratification. Wall, table,
chairs, and almost everything else is coloured in bands, as if the interior had been
lipped into three huge vats of colour. Even the menu and the change tray follow this
rule. From the floor to the first 10 centimetres up the wall, the colour is turtledove; after
120 centimetres, it graduates from turtledove to white. The main character of the space
is red. This was born out of the owner’s decision to have a scarlet Berkel antique meat
slicer in the restaurant. Therefore, lamps too have been given red wires, along with
armchairs in the hall and the second tiny dining room which have been upholstered in
red. Like the Berkel slicer, vintage was honoured as part of the concept too: many items
are vintage, including the placemats and old framed images.
020 021
TITLE: Maaemo
DESIGN AGENCY: Uniform
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Ludvig Bruneau Rossow / Torgeir Hjetland
ART DIRECTOR: Torgeir Hjetland / Ludvig Bruneau Rossow
DESIGNER: Torgeir Hjetland / Ludvig Bruneau Rossow
CLIENT: Maaemo
PHOTOGRAPHY: Torgeir Hjetland / Ludvig Bruneau Rossow
NATIONALITY: Norwegian
Maaemo
Maaemo is an ecological gourmet restaurant in Oslo,
Norway. The restaurant has a Norwegian owner,
Danish cook and a Finnish sommelier, so it is truly a
Scandinavian collaboration. The cuisine of Maaemo
is Nordic, and the name and colour scheme derive
from Finnish, meaning “Mother Earth”. The brown
soil is nurtured by the clear, ice blue water, creating
life and growth. The design for Maaemo is inspired
by Scandinavian nature and architecture, reflected
in the lines, shapes, rhythm and light creating a
poetic, Nordic modernism. It gives the restaurant
its atmosphere with consistent use of shape and
colour, incorporating features such as the chair, a
Danish design classic, the askew pendulum lamp,
and the overall design, both interior and exterior. The
philosophy is that all aspects of the design solution
should be both functional and aesthetic: Menu,
folder, letterhead and bill are stripped of decoration,
and left with clean folding, functional lines.
022 023
TITLE: Julian Restaurant
DESIGN AGENCY: Stir, Kansas City
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Brent Anderson
ART DIRECTOR: Nathaniel Cooper /
Jordan Gray
DESIGNER: Nathaniel Cooper /
Jordan Gray
CLIENT: Julian RestaurantLaunched
NATIONALITY: USA
The birth of a brand for a new neighbourhood restaurant in Kansas City, Missouri that
features refined twists on familiar comfort food from James Beard award-winning
chef Celina Tio (who recently battled for the title of Next Iron Chef on Food Network
and appears on Bravo TV’s Top Chef Masters, April 2011). The name come from Tio's
main cooking influences, Julia Child and her grandfather Julian. Design elements took
cues from Child’s well-known, well-stocked kitchen, including her noted fondness for
pegboard.Audience includes neighbourhood residents, as well as others throughout
the larger metropolitan area who appreciate approachable, chef-driven food in a
casual atmosphere. This branding campaign feels familiar, yet still fresh and modern.
Its personality carries consistently across every consumer touchpoint, from colour
palette to graphics to tone of voice, both in the restaurant and online. This chef-owned
restaurant had no investors or big advertising budgets to stoke awareness. Its success
was wholly dependent on the reputation of the chef and the solidity of the brand we
created. The restaurant not only recently celebrated its first anniversary, a notable
milestone in the ever-fickle restaurant category, but looks poised for long-term success
as it has already cemented a reputation as a Kansas City mainstay.
Julian Restaurant
大量的广告宣传。其成功之处完全
取决于餐厅主厨的声望以及所打造
的品牌力量。独特的设计在欢庆该
餐厅首个周年纪念日到来之际的同
时,彰显出餐厅在日新月异的餐饮
业中的里程碑地位,以及在堪萨斯
城的显赫声望。
024 025
TITLE: Urban Taco–Modern Mexican Kitchen
PRODUCTION DATE: 2010–2011
DESIGNER: Stephanie Pineyro
CLIENT: Urban Taco
NATIONALITY: USA
It is general branding and marketing efforts for a new concept in Mexican dining.
The designs combine traditional Mexican elements with contemporary and fresh
visuals.
Urban TacoModern Mexican Kitchen
026 027
TITLE: Prego Ristorante
PRODUCTION DATE: 2008
DESIGNER: Rushe Berisha
CLIENT: Prego Ristorante
NATIONALITY: Sweden
Prego Ristorante
Prego Ristorante an Italian Restaurant in Helsingborg, Sweden.
Appointed as the third best restaurant in the North-West of Skåne 2008,
the restaurant has brought the best in Italian dining to the city. To
celebrate its fast-growing success, the designer was assigned to create
a new visual identity that would translated across a set of objects, in
order to create a better and more suitable look to relaunch a new
opening. The new identity had to captures both its traditional feel, and
at the same time presents it as a modern restaurant that prides itself
on showcasing traditional foods made from the highest quality fresh
ingredients.
028 029
TITLE: White Heaven Cafe and Restaurant Identity
DESIGN AGENCY: Graphasel Design Studio
PRODUCTION DATE: 2008
CREATIVE DIRECTOR: David Drozsnyik
INTERIOR DESIGN: Roomba / Zoltán Sajtós
DESIGNER: Dóra Vágfalvi / Péter Szöke / László Ördögh
CLIENT: White Heaven
PHOTOGRAPHY: Graphasel
NATIONALITY: Hungary
White Heaven Cafe And Restaurant Identity
030
Apong Seafood
031
TITLE: Apong Seafood
DESIGN AGENCY: Sciencewerk Indonesia
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Danis Sie
CLIENT: Kamadjaja Culinary
NATIONALITY: Indonesia Apong is a traditional seafood grill restaurant indigenously from
Makassar, Indonesia. With abundant selection of cooking styles
originated from Indochina and Indonesian culture itself. The idea of the
overall brand direction is a fuse between Indochinese and Makassar
culture in contemporary approach. The circular shape with the
illustration seafood pattern portrays an excitement, abundance, was
inspired by the Zen circle in Chinese culture; in forthright idea to show
sea creatures gathered in an plate showing bountifulness. The identity
is using a strong typographic composition to make it stands out among
the other seafood grill restaurants.
032
Morning Evening
033
TITLE: Morning Evening
PRODUCTION DATE: 2010
DESIGNER: Richard Jaros
CLIENT: Morning Evening
NATIONALITY: Slovakia
The main goal of this visual identity is to illustrate a
general purpose of a restaurant “Morning Evening”.
The most important target group is people going to
work in the morning and returning home at the evening
thus restaurant offer includes morning and evening
specialties. A logotype consists of two transparent signs
in complementary colours at the same place. This system
is applied on various propagation materials which
communicate both in the restaurant and in a public
space.
034
Charlie Palmer At The Joule
035
I t is graphic design identity for Charl ie’s Palmer’
s restaurant in Dallas, Texas. Since the theme of the
restaurant was based on "winds" the designers created a
large "C" for "Charlie" that resembles tornadoes and wind
patterns. It also creates a large plate; and using cheerful
colours they tried to make the identity feel appetising
and inviting.
TITLE: Charlie Palmer At The Joule
DESIGN AGENCY: Mirko Ilic Corp
PRODUCTION DATE: 2008
CREATIVE DIRECTOR: Mirko Ilic
DESIGNER: Mirko Ilic / Jee-eun Lee
CLIENT: Charlie Palmer Group
NATIONALITY: USA
036 037
TITLE: Le Cirque
DESIGN AGENCY: Mirko Ilic Corp
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Mirko Ilic
DESIGNER: Mirko Ilic / Jee-eun Lee
CLIENT: Le Cirque
NATIONALITY: USA
Le Cirque
The designers created the menus for the third incarnation
of Le Cirque Restaurant, which is one of the most iconic
and prestigious restaurants in New York City. The monkey
has always been a symbol of the restaurant. They
decided to incorporate jewellery and monkeys as a
symbol of wealth and create a playful game between
the two items. They appear on all the plates, windows
and other elements designed.
038
Intercapedo Bistro
039
TITLE: Intercapedo Bistro
DESIGN AGENCY: Kollor Design Agency
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Erik Tencer
ART DIRECTOR: Erik Tencer
DESIGNER: Erik Tencer, Åse Ekström
CLIENT: Intercapedo Bistro
PHOTOGRAPHY: Petter Ericsson
NATIONALITY: Sweden
Intercapedo Bistro is a restaurant located in the new centre of Malmoe;
Point Hyllie. This is the place where Danish and Swedish commuters find
breakfast and coffee, nearby businesses gather for lunch and visitors
to the Arena get a treat during breaks. Intercapedo in Latin, means a
break between two parts, be it a concert or a game of sports.
040
La Castagnas
041
TITLE: La Castagnas
DESIGN AGENCY: Permanent. Wirtschaftsförderung GmbH & Co. KG
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Christian Knopf
DESIGNER: Christian Knopf / Will Hopkins / Hanka Hoppe
CLIENT: Trattoria la Castagnas
NATIONALITY: Germany
Out of several hundred Italian restaurants in Düsseldorf,
La Castagnas is one of the top ten. A change in
management has brought with it a contemporary,
sensual soul into the aging restaurant. The design
concept designers have developed should make this
new start visible, exude class and sophistication. They
used a stylistic element characteristic of restaurant
dining–the hand-written chalkboard menu. The logo
originates from the characteristic chestnuts found in
the drawers of the tables. Photographs of ingredients
emphasize the freshness and purism of the food. The
concept draws its distinctive design and outstanding
appeal from the dynamic fusion of retro and high-gloss
elements.
042 043
Bar Dos Mudos Rebranding
TITLE: Bar dos Mudos Rebranding
DESIGN AGENCY: J!
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: José Carlos Torre
DESIGNER: José Carlos Torre
CLIENT: Restaurant "Bar dos Mudos"
PHOTOGRAPHY: José Carlos Torre
NATIONALITY: Portugal
The idea was to conceive a brand who represent a
mix of modern with traditional, of classy with a young
attitude. The only imposition was to make sure that a
relationship could be made, when you look at the older
brand and to the new one. In order to achieve that, the
designer have kept the idea of illustrating one specialty
of the restaurant, now with a more stylish and modern
look. But this time the seafood illustrated was not an
"aggressive" lobster but a friendly shrimp. The shrimp
was considered more friendly not only for his little size
but also because he has no tweezers, an element that
would make the brand less classy, and that was not the
idea. However, this wasn't enough, the brand should be
stronger, and a shrimp was not sufficient, so to the shrimp
the designer have had two more elements, the first was
a dish which contains the shrimp, and the second was to
make this two elements combined remember a ear. The
dish because it is a place to eat and the ear is because
the name (bar dos mudos = bar of mutes), and the two
owners of the restaurant who are deaf-mutes. The colour,
orange, was one of the heritage of the first brand, also
was inspired inside the restaurant, first in the food (shrimp,
lobster, crabs, etc) and then in the food containers
traditionally made of clay. This was a full identity project,
besides the branding it was idealised the packaging
for the take away food, the wine labels, the posters for
events and the web page.
044 045
Apolis Restaurant
TITLE: Apolis Restaurant
DESIGN AGENCY: Sublimio - Unique Design Formula
PRODUCTION DATE: 2008
CREATIVE DIRECTOR: Matteo Modica
DESIGNER: Matteo Modica
CLIENT: Apolis Restaurant
NATIONALITY: Greece
Apolis is a well-known restaurant above Athens, offering premium quality dishes to
demanding clients. The creative concept behind the project expresses the timeless
elegance of black colour, seen as the union of Cyan, Magenta and Yellow. The Apolis
Unique Design Formula carefully mixes: Concept Development, Corporate Image,
Interior Design, Branding Applications.
046Ella Dining Room & Bar
047
TITLE: Ella Dining Room & Bar
DESIGN AGENCY: UXUS
PRODUCTION DATE: 2008
CREATIVE DIRECTOR: George Gottl / Oliver Michell
DESIGNER: UXUS
CLIENT: The Selzim Restaurant Group
PHOTOGRAPHY: M. Wessing
NATIONALITY: USA
The Selzim Restaurant Group commissioned UXUS to create a "world class" environment
for their new restaurant, Ella Dining Room & Bar, located in the heart of Sacramento
California. The design objective was to create a brand that embodies the principles of
"Rustic Luxury" and that celebrates an elegant, relaxed contemporary lifestyle.
048
Washoe Grill
049
TITLE: Washoe Grill
PRODUCTION DATE: 2002
DESIGN AGENCY: Design is Play
DESIGNER: Mark Fox
CLIENT: Washoe Grill
NATIONALITY: USA
The hand-lettered wordmark for this Reno, Nevada steak house is based
on a late 19th century model, Octic Gothic. The chamfered corners
of the typeface-apparent in the letters S and O-are echoed in the
silhouette of the letterpress business cards.
华秀烤肉店坐落于美国内华达州里诺市,而该店的手工设计字标以19世纪末Octic Gothic的字
体风格为基础。字母“S”和“O”的倒棱角设计与店内的名片凸版印刷风格相得益彰。
050Sakura
051
TITLE: Sakura
DESIGN AGENCY: Studio Equator
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Carlos Flores
DESIGNER: Carlos Flores / Pat Sofra
CLIENT: Sakura
PHOTOGRAPHY: Andrew Wuttke
NATIONALITY: Australia
Japanese restaurant Sakura House is in the popular Ozone section of Melbourne's
Knox City shopping centre, famous for its bar and restaurant offers. Sakura is
owned and operated by Japanese, and offers authentic Japanese meals
and snacks including teppanyaki, hot pots, sushi and sashimi and traditional
Japanese beverages. Studio Equator designed a complete brand identity and
store fit out including logo, uniforms, stationery, menus, mural design, structural
and decorative components and permit approvals. As "Sakura" is the Japanese
word for cherry blossom, the designers based the concept on cherry blossom
time in Japan. The finishes of the fit out illustrate this concept with natural and
light timbers with splashes of red in the seating. The layout of the restaurant is
reminiscent of a traditional Japanese temple, with six-metre doors leading in to
the interior, and a sushi bar in place of an altar. The logo design is a modern take
on the cherry blossom flower, and the designers also created beautiful illustrations
to be used on graphic applications, and as large scale illustrations and murals to
complete the space.
052 053
The Raj Indian RestaurantTITLE: The Raj Indian Restaurant
DESIGN AGENCY: Inkwenkwezi Branding + Design
PRODUCTION DATE: 2011
CREATIVE DIRECTOR: Nathaniel Goto
DESIGNER: Nathaniel Goto
CLIENT: Ristorante Roberto, The Velvet Lounge, The Raj Indian Restaurant.
NATIONALITY: Zimbabwe
An upmarket family venue with a reputation for "hot" Indian cuisine. The
Turban wearing client liked the idea of a character that represented
himself, so the designer designed the logo with the distinctive turban
and "flames" to reflect the strong flavours.
054 055
Mmm Djembe
TITLE: Mmm Djembe
DESIGN AGENCY: Khaki Taxi
PRODUCTION DATE: 2010
DESIGNER: Hahau Yisrael
CLIENT: Mmm Djembe
NATIONALITY: USA
Mmm Djembe is an upscale restaurant inspired by South African Cuisine and Culture.
It functions as both a restaurant and venue for international music. The objective
in branding Mmm Djembe is to establish a lively, pleasurable environment while
maintaining traditional African design methods. Kente cloth is the biggest inspiration
for much of the design. Original patterns were created for chinaware and packaging
while traditional elements are applied in the staffing apparel.
056 05759 Poincaré
TITLE: 59 Poincaré
PRODUCTION DATE: 2000
DESIGNER: Philippe David
CLIENT: Alain Ducasse
NATIONALITY: France
This restaurant takes its name from its address - 59, ave
Raymond Poincaré in Paris. This modern steak house is
branded by the food graphics they serve - beef, lobster,
vegetable and fruit. Represented in illustration from an
old dictionary giving it old world charm and value.
058 059
Adpa - Alain Ducasse Au Plaza Athénée
TITLE: Adpa - Alain Ducasse Au Plaza Athénée
PRODUCTION DATE: 2000
DESIGNER: Philippe David
CLIENT: Alain Ducasse
NATIONALITY: France
ADPA is the mix of the both famous Alain Ducasse and Plaza Athénée. The three-
star gastronomic restaurant located in a Parisian palace. The logotype is based on a
symmetry between the letters AD and PA. The stationery, collateral and menus follow a
classical luxury feel through the paper stock to the embossing techniques.
060 061
Benkira
TITLE: Benkira
PRODUCTION DATE: 2006
DESIGNER: Philippe David
CLIENT:Charm & More Hotels & Resorts
NATIONALITY: France
Benkiraï is a four-star hotel and restaurant located in Saint-Tropez, France. This project
involved the creation of two identities. One for the hotel group Charm & More and one
for the Hotel Benkiraï. The graphic uses a stylised Benkiraï tree which is the material used
throughout the hotel interior.
062 063
Mundo Verde
It is corporate identity, packaging and environmental
design for organic food restaurant.
Mundo Verde is a salads and sandwiches restaurant
that is highly committed to developing the freshest
and healthiest food in town. Inspired by this, a highly
typographical design approach was developed creating
textures, wrapping papers and wall graphics in which
recipes, health recommendations and tips surround the
branding concept. A fresh look full of useful information
was the main challenge.
064 065
King Henry Bar-Restaurant
TITLE: King Henry Bar-Restaurant
DESIGN AGENCY: KEIK Bureau
PRODUCTION DATE: 2010
DESIGNER: Nikiforos Kollaros
NATIONALITY: Greece
King Henry is a bar-restaurant specialised in whiskey.
Through the creative procedure of the branding of
the specific bar-restaurant, the hardest thing was that
the designer had to decide what should be the logo,
because it’s the only thing that has to be on every
application but without brainwashing the viewer. The
goal is to make people understand that the things
they see are part of a strange lifestyle experience and
not individual elements bombing them with a logo. Of
course every single application must be able to stand
on its own but also be part of a whole, along with the
other ones. As the time went by, the designer had to
make some choices like the colour identity and the style
of the bar-restaurant. He decided to experiment with
elements from the historical period of 1930-1940 A.C.,
and he also decided to base the branding process on a
bar restaurant that is totally dedicated to whiskey. After
that he had to decide the colour of the logo. He chose
a bright green. The reason is because the green colour
represents the nature, the new beginning, life and many
more virtues that the bar-restaurant should have. Also the
bright green was in total contrast to the heraldry-based
logo that was designed. Finally he chose to pass a kinky
aesthetic to the whole philosophy of the bar-restaurant.
066 067
TITLE: Operakällaren Visual Identity
DESIGN AGENCY: The Brand Union Stockholm
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Hans Brindfors
ART DIRECTOR: Oskar Lübeck
DESIGNER: Oskar Lübeck
CLIENT: Operakällaren Restaurant
PHOTOGRAPHY: Jann Lipka
NATIONALITY: Sweden
The famous Operakällaren restaurant has been around
since 1787 and is located in the Stockholm national
operahouse. A new monogram and identity was created
that are simple yet visually strong. A bright green colour
(originating from the fabric used on the chairs) was used
to add a contemporary feel to the identity. The interior
was created in collaboration with interior architects
Claesson-Koivisto-Rune.
Operakällaren Visual Identity
068 069Xonotli
TITLE: Xonotli
DESIGN AGENCY: Thezzign
PRODUCTION DATE: 2010
DESIGNER: Igor Uriarte / Ander Unzaga
CLIENT: Xonotli (Mex & Veg Restaurant)
NATIONALITY: Spain
It is corporate identity, stationery and basic letters and
wine menu for a Mexican restaurant vegetarian in Bilbao.
070 071
Black Tie Catering
TITLE: Black Tie Catering
DESIGN AGENCY: Studio Equator
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Carlos Flores
DESIGNER: Gideon Cheok / Carlos Flores
CLIENT: Black Tie Catering
PHOTOGRAPHY: Andrew Wuttke
NATIONALITY: Australia
Black T ie Catering is a company who have been
operating for over 20 years and who pride themselves
on a high quality product and up-market clientele.
Their previous logo was a black bow tie, but when
studio equator was commissioned to design a new
visual identity, the designers wanted to create a
simple yet dynamic and energetic form that was more
contemporary and would fit with both formal and casual.
The inspiration came from a untied bow tie. The finished
logo is flowing and reminiscent of musical symbols. The
designers then gave it the form of cutlery to tie it in to
the catering business. They used black and white only to
enhance the logo's elegance and simplicity. The visual
identity was applied to business cards, stationery, menus,
uniforms, marketing materials and the black tie website.
072 073Platform
TITLE: Platform
DESIGN AGENCY: Substrakt
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: James Braithwaite
DESIGNER: Claire Hartley
CLIENT: Platform Bar & Restaurant
PHOTOGRAPHY: Yusuf Ozkizil
NATIONALITY: UK
Substrakt were approached by client Tony McKinlay to produce a brand for a new joint venture with traditional Devon farmer Barney Butterfield-a
new restaurant nestled within the heart of SE1. The restaurant sits in the archways under the oldest London railway termini (one of the oldest in
the world). Substrakt explored the design and history London transport systems; the black and white gloss brickwork, the humanist typefaces
synonymous with the tube networks and railways of London. Substrakt developed a branding system and signage for the venue which in turn
determined the visual style of the website.
074 075
The Ambassador
TITLE: The Ambassador
DESIGN AGENCY: MM
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Tyler Moore & Peter Markatos
DESIGNER: MM
CLIENT: Vintage 415
PHOTOGRAPHY: MM
NATIONALITY: USA
MM was asked to create a
Rat Pack - inspired brand for
the Ambassador. Referencing
the historic Ambassador Hotel
of Los Angeles, the designers
created an aesthetic that
was mindful of its history but
a l so contempora ry . MM
created various collateral
including a custom wallpaper
and matchboxes.
076 077Andalus
TITLE: Andalus
PRODUCTION DATE: 2010
DESIGNER: Joseph Calvo
CLIENT: Andalus
NATIONALITY: USA
Andalus is an authentic Spanish tapas restaurant, name
derives from the region of Spain where tapas originated
from. Elements of Islamic architectural and calligraphic
elements from Andalus were used in the creation of the
logo.
078 079
Branding Kyoo
TITLE: Branding Kyoo
DESIGN AGENCY: 2DA Branding & Design
PRODUCTION DATE: 2008
CREATIVE DIRECTOR: Daniel Guimarães
ART DIRECTOR: Carol Gomes
DESIGNER: Tidé / Clermont Cintra / Thaís Galliac
CLIENT: Kyoo
PHOTOGRAPHY: Rafael Motta
NATIONALITY: Brazil
Kyoo is a place with young spirit inspired by the pop Japanese
culture. The environment is fun, energetic and dynamic where
friends can hang out and express their youth.
080 081
Duo Restaurant And Bar
TITLE: Duo Restaurant And Bar
DESIGN AGENCY: Immortal
PRODUCTION DATE: 2006
CREATIVE DIRECTOR: Theresa Yong
DESIGNER: Choo Chin Nian
CLIENT: Duo Restaurant and Bar
NATIONALITY: Singapore
Duo Restaurant and Bar is a modern French restaurant
with a setting and menu designed for couples. The logo is
a play on the two circles present in the letterforms of the
name. Colours and lines on the collaterals were derived
from the architecture to create a holistic intimate dining
experience.
082 083
Jazzter Club & Restaurant Identity
TITLE: Jazzter Club & Restaurant Identity
DESIGN AGENCY: Grafprom Studio
PRODUCTION DATE: 2008–2011
DESIGNER: Mariya Norazyan / Iliya Pavlov
CLIENT: Club & Restaurant Jazzter
NATIONALITY: Ukraine
Nice music & nice food! Jazzter is a modern jazz music
club & restaurant, with pretty wide range of music and
kitchen styles, but at the same time it has its own format.
Audience consists mostly of young and advanced
people, so minimalistic trend were chosen for the club's
identity. Simple and recognisable logo easily integrates
into every piece of identity.
084 085
Oth Sombath
TITLE: Oth Sombath
PRODUCTION DATE: 2008
DESIGNER: Philippe David
CLIENT: Charm & More
NATIONALITY: France
Oth Sombath is a gastronomic Thai restaurant located
on the famous rue du Faubourg-Saint-Honoré in Paris. The
logotype plays with the typography of the chef's name:
Oth Sombath. The graphics feature a traditional yet
modern Thai orchid used as a symbol and colour pattern
throughout the collateral.
086 087
Corporate Design - Parkavenue
TITLE: Corporate Design - Parkavenue
PRODUCTION DATE: 2008
ART DIRECTOR: Ahmet Yacel
DESIGNER: Ahmet Yacel
CLIENT: Parkavenue / Cafe - Restaurant - Bar
NATIONALITY: Turkey
Corporate identity includes logo design, business card,
menu, A9 (diplomat) envelope, letterhead, CD designs
and many material to be used inside the restaurant.
088 089
Delifish Tacos & Tostadas
TITLE: Delifish Tacos & Tostadas
PRODUCTION DATE: 2010
DESIGNER: María del Mar Reyes
CLIENT: Delifish Tacos & Tostadas
NATIONALITY: Mexico
The task i s to complete branding, promot ional
merchandise, interior and exterior design for Delifish Tacos
& Tostadas. Restaurant franchise located at Delicias,
Chihuahua and Playa del Carmen, Mexico.
090 091Table Nº1
TITLE: Table Nº1
DESIGN AGENCY: Foreign Policy Design Group
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Yah-Leng Yu
ART DIRECTOR: Yah-Leng Yu
DESIGNER: Tianyu Isaiah Zheng (TY)
CLIENT: Table Nº1, Shanghai
NATIONALITY: China
Table Nº1 is Shanghai’s first gastro-bar that serves up tapas-style modern European
cuisine. It is set in a sleek and simplistic interior which encourages social interaction
by sharing portions over a long communal table. The brand identity is based on
the restaurant’s focus on communal dining in a very simple and unpretentiousness
environment, that explains the use of brown Kraft paper & newsprint paper throughout
the collateral system. Since the long communal tables in the restaurant are the central
theme, the business card is designed to be a little table when folded up. Basic folder
with clips is used for the menu. The distressed and rusted look of the clips is to align
with its history of the location of this former warehouse. Order pads are created from
newsprint papers that the staff can convenient stamp the restaurant logo on.
092 093
Ming Chinese Cuisine (Restaurant)
TITLE: Ming Chinese Cuisine (Restaurant)
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Giang Nguyen
DESIGNER: Giang Nguyen
CLIENT: Ming Chinese Cuisine
NATIONALITY: Vietnam
Ming is a new Chinese restaurant with a distinct concept
defined as the fusion of "traditional oriental dining
experience" and "post-modern European style". The
identity comprises of a modernised royal seal logo
mark and visual elements inspired from Chinese cultural
objects. Unlike most oriental restaurant with red / black
colour scheme and classical looks, Ming stands out with
its clean and minimal style and a white / blue colour
scheme inspired from Chinese ceramics.
094 095
La Era Restaurante. Visual Identity.
TITLE: La Era Restaurante. Visual Identity.
DESIGN AGENCY: Visual Communication Design
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Carmen Virginia Grisolía
DESIGNER: Carmen Virginia Grisolía
CLIENT: Hotel Belensate
PHOTOGRAPHY: Eduardo Araujo
NATIONALITY: Venezuela
“La Era” is Hotel Belensate´s main restaurant. Its style,
both in food as in decoration, is warm, organic and
natural. The design uses a hand-drawn leaf pattern that
was custom created for this project, as a way to recreate
the feeling of the place. Also, the logo portrays an “era”,
a round stoned structure used in old farms to feed the
cows.
096 097
Mezzo Brand Development
TITLE: Mezzo Brand Development
DESIGN AGENCY: Salvato Coe + Gabor
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Mark Gormley
DESIGNER: Mark Gormley
CLIENT: The Stonehenge Company
PHOTOGRAPHY: Peter Coe / Mark Steele
NATIONALITY: USA
Mezzo Italian Kitchen & Wine opened in December 2007.
“Mezzo” means “half,” which is represented in the logo,
and speaks to the pairing of food and wine for which
the restaurant is known. SCG designed menus, signage,
website and environmental graphics for this Gahanna
restaurant.
098 099
Bellini Restaurant
TITLE: Bellini Restaurant
DESIGN AGENCY: Alexey V. Mililian Design Studio
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Alexey V. Mililian
ART DIRECTOR: Alexey V. Mililian
DESIGNER: Alexey V. Mililian
CLIENT: Bellini
PHOTOGRAPHY: WeMake
NATIONALITY: Russia
Bellini is a restaurant, specialized on
authentic Russian, Japanese and Italian
cuisine. This is a kind of restaurant for
family dinners. It is situated in central
park and gives a good opportunity to
taste excellent restaurant food with a
quite democratic price for middle class
clients.
100 101Moveton Restaurant
TITLE: Moveton Restaurant
DESIGN AGENCY: Alexey V. Mililian Design Studio
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Alexey V. Mililian
ART DIRECTOR: Alexey V. Mililian
DESIGNER: Alexey V. Mililian
CLIENT: Horeca Group
NATIONALITY: Russia
Mauvais ton (French) - bad manners, ill-breeding, vulgar ways. This is an
identity for a restaurant that specialised on experimental fusion cuisine.
The designers decided to use the most popular clipart ever to decorate
the identity with. Also they used both formal and informal lexis to mark
the opposites that can easily live together. The idea is to make ugly and
usual look better.
102 103La Fonda Del Sol
TITLE: La Fonda del Sol
DESIGN AGENCY: Mirko Ilic Corp
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Mirko Ilic
DESIGNER: Mirko Ilic / Jee-eun Lee
CLIENT: Patina Restaurant Group
PHOTOGRAPHY: Eric Laignel
NATIONALITY: USA
It is the graphic design identity for a Spanish restaurant in New York City. Since "sol" in
Spanish means "sun", the designers based the identity and window graphics on a gold
circle.
104 105
My Secret Garden
TITLE: My Secret Garden
DESIGN AGENCY: Trenta Production
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Jean-Philippe Cabaroc
DESIGNER: Jean-Philippe Cabaroc
CLIENT: Mon Jardin Secret
NATIONALITY: France
Mon Jardin Secret (My Secret Garden) is a traditional
French food restaurant. The identity was inspired by the
warm and retro atmosphere of the place. It's a mix of
old newspaper style for the typography and Victorian
silhouettes and engravings for the pictures. Old-fashioned
expressions were used on the various supports of
communication (business cards) to give a playfuleffect.
106 107Minna Tomei
TITLE: Minna Tomei
DESIGN AGENCY: Koniak Design
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Nurit Koniak
DESIGNER: Nurit Koniak
CLIENT: Minna Tomei Restaurant
NATIONALITY: Israel
Minna Tomei is Japanese for "all is translucent". This Tel-Aviv Asian
restaurant brings a fusion of modern and ethnic elements and aims
at preserving the joy & happiness of the Asian street and its food. The
brand design uses abstract forms and shapes with bold vivid colours
capturing the Eastern spirit without attempting to illustrate it.
108 109Zepra
TITLE: Zepra
DESIGN AGENCY: Koniak Design
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Nurit Koniak
DESIGNER: Nurit Koniak
CLIENT: Chef Avi Conforty
NATIONALITY: Israel
A Pan-Asian restaurant run by famous Israeli chef Avi
Conforty. The name of the restaurant is a mix between
two Hebrew words : Zipor (Bird) and Zebra (Zebra) - it
symbolises the culinary exotic mixes between Eastern &
Western themes. The logo-design attempted to interpret
the name in a literal, but sophisticated way. The Bird is
sitting on the zebra's head, as if before taking a long
journey into the jungle of fantasy. The Restaurant itself,
designed by BK Architects, was internationally acclaimed
(Wallpaper named it one of the best restaurants in the
world). The corporate identity continues the idea of
a visual exotic mix between worlds, but does this in a
refined understated manner.
110 111
Forchetta Restaurant
TITLE: Forchetta Restaurant
DESIGN AGENCY: SK+G
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Jeremy Bristol
DESIGNER: Jeremy Bristol
CLIENT: Borgata Resort
NATIONALITY: USA
It is the identity development for Forchetta, a restaurant
concepted by Borgata Resort, Atlantic City.
112 113
Sancho's - Restaurante Cantina Mexicana
TITLE: Sancho's - Restaurante Cantina Mexicana
DESIGN AGENCY: Leaf Design Pvt. Ltd.
PRODUCTION DATE: 2008
CLIENT: Dish Hospitality, Mumbai
NATIONALITY: India
Sancho’s is an upscale Mexican Casual Restaurant launched in Delhi. It’s a unique and authentic
Mexican entrées inspired from Texas and California. Global cuisine in an all "Mex’d Up!" flair. Leaf
Design had to create a uniqueb "high-energy brand experience" which would appeal to all family
and youngsters during the day and a romantic, let loose atmosphere in the evenings.
114
FIG Restaurant
TITLE: FIG Restaurant
DESIGN AGENCY: Stitch Design Co.
PRODUCTION DATE: 2010
DESIGNER: Amy Pastre / Courtney Rowson
CLIENT: FIG Restaurant
PHOTOGRAPHY: Squire Fox
NATIONALITY: USA
Mike Lata and Adam Nemirow, the partners of FIG,
came to Stitch Design Co. for refreshing their restaurant's
identity. Adam and Mike were happy with their existing
logo, but wanted to extend their brand beyond just
menu templates. The designers updated the look of their
menus and extended that new look to stationery, drink
stirs, butter overlays, gift cards and more.
115
116
Wild Olive
TITLE: Wild Olive
DESIGN AGENCY: Stitch Design Co.
PRODUCTION DATE: 2009
DESIGNER: Courtney Rowson
CLIENT:Wild Olive Restaurant
NATIONALITY: USA
The interior of Wild Olive combines traditional Italian design and
unique one of a kind elements, creating a cozy dining room and bar.
Stitch carried that cozy esthetic through to the printed materials by
using a warm colour palette of papers and vintage Italian images.
To make the branding materials cost effective and streamlined,
Stitch designed custom-printed masking tape that can be applied
to just about anything. Menus, business cards, to-go boxes and more
each get a signature piece of tape to give it the Wild Olive official
branding.
117
118Yagura Japanese Restaurant
TITLE: Yagura Japanese Restaurant
DESIGN AGENCY: PPC
PRODUCTION DATE: 2008
CREATIVE DIRECTOR: Gary Jones
DESIGNER: Gary Jones / Kin Chow / Kennis Sin
CLIENT: Eaton Hotels
PHOTOGRAPHY: Patrick Poon
NATIONALITY: Hong Kong, China
The brand identity for Yagura had to be put together in a very short space of time. Plus
the designers had the added ingredient of satisfying a committee of 10 clients including
the Japanese Chef. PPC developed a crisp and clean identity system featuring
specially commissioned photography of the menu items, staff and customers. Yagura
goes from strength to strength and is a very popular place for informal Japanese dining
and drinking.
119
120
ADAMA
TITLE: ADAMA
DESIGN AGENCY: Noyman Creative Branding
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Noy Naiman / Hila Amram
ART DIRECTOR: Noy Naiman / Hila Amram
DESIGNER: Noy Naiman / Hila Amram
CLIENT: ADAMA Restaurant
PHOTOGRAPHY: Oren Dai
NATIONALITY: Israel
The task is to design and brand a small culinary hut,
ADAMA, in June 2009, Zichron Yaacob. The main goal
was to create an experience that would challenge
all senses, starting with tasty high quality food, in
combination with a warm and inviting design. In order to
achieve these goals the designers assembled an expert
team, having Yaron Tal as the interior designer and "Guy
Tatza" as the public relations firm. The graphic design
concept relates to the "soil" as a base to all life beings -
human, animal and plant. The choice of colour palette
revolves around browns, adding to it other colours in
minor touches. The menus of the restaurant are collage
prints of graphic elements, telling the story of the soil and
earth.
121
122
Ninteen
TITLE: Ninteen
DESIGN AGENCY: Noyman Creative Branding
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Noy Naiman
ART DIRECTOR: Noy Naiman
DESIGNER: Noy Naiman
CLIENT: "NineTeen" Restaurant
PHOTOGRAPHY: Oren Dai
NATIONALITY: Israel
Nineteen is a beautiful restaurant overlooking the green
golf fields of Caesarea. The restaurant is elegant and
respectable with a French ambiance, so is the graphic
concept - French chic, classic typography, colours in red,
black and gold in combination of patterns made of the
logo, to contrast the royal look with some simplicity.
123
124Poyke
TITLE: Poyke
DESIGN AGENCY: Noyman Creative Branding
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Noy Naiman / Hila Amram
ART DIRECTOR: Noy Naiman / Hila Amram
DESIGNER: Noy Naiman / Hila Amram
CLIENT: POYKE Restaurant
PHOTOGRAPHY: Noy Naiman
NATIONALITY: Israel
"Poyke" is an African restaurant in Tel-Aviv which
specialises in meat. The "poyke" is a big iron molded pot
that was import from Africa. The design expresses the
passion and basic instinct involved with eating meat. The
shape of the logo is of a drop of blood or sauce, using
saturated strong colours.
125
It is a branding project for Urban Stack Burger Lounge, a gourmet
restaurant in Chattanooga, TN, USA
126
TITLE: Urban Stack Logo Design
DESIGN AGENCY: Stevaker Design
PRODUCTION DATE: 2010
DESIGNER: Steve Hamaker
CLIENT: Urban Stack Burger Lounge
PHOTOGRAPHY: Rich Smith
NATIONALITY: USA
127Urban Stack Logo Design
128
TITLE: Frank, Purveyors of Artisan Sausage: Brand Identity
DESIGN AGENCY: Helms Workshop
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Christian Helms
ART DIRECTOR: Christian Helms
DESIGNER: Christian Helms
CLIENT: Frank, Purveyors of Artisan Sausage
PHOTOGRAPHY: Andrew Yates
NATIONALITY: USA
129
Frank is an Austin, Texas mecca for bacon-lovers, beer-guzzlers and
encased meat enthusiasts. Working collaboratively with the ownership
team, the designer built a “third place” accessible to a diverse range of
patrons, from tattooed hipsters to senators, local celebs and blue-collar
workers. Sausage is not a modest food, and the brand collateral reflects
its pride and majesty. The goal was to not just create a celebration of
food, but to also build a culture and community.
Frank, Purveyors Of Artisan Sausage: Brand Identity
130
TITLE: Brand Identity Love, Tilly Devine
DESIGN AGENCY: Adriana Picker
PRODUCTION DATE: 2010
DESIGNER: Adriana Picker
CLIENT: Love, Tilly Devine
PHOTOGRAPHY: Carine Thevenau
NATIONALITY: Australia
131
Named after the notorious brothel Madame Tilly Devine who ran East Sydney in the
1920s and 1930s, the client wanted the branding of the bar to be dark and textured
and to harken back to the era when Tilly and her gang terrorised the neighbourhood.
Thus the logo is inspired by vintage 1920s' signage. But at the same time the branding
needed to retain an elegance and contemporary feel fitting of a trendy, inner-city
wine bar.
Brand Identity Love, Tilly Devine
132
TITLE: Bar NULI
PRODUCTION DATE: 2010
DESIGNER: Katerina Teterkina
CLIENT: Bar NULI
PHOTOGRAPHY: Rich Smith
NATIONALITY: Russia
133
Bar NULI
NULI is the bar for losers and dregs of society. The base of the
conception is transformations of different kinds of zeroes to characters,
that have their own nature and opinions. Thereby you can imagine
the atmosphere of this bar. Lettering, as an active element of design,
emphasizes rebellious, dashing and cheerful bar spirit.
134
TITLE: Bo Cinq Bar Brasserie
DESIGN AGENCY: ...,staat creative agency
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: ...,staat creative agency
ART DIRECTOR: ...,staat creative agency
CLIENT: Bo Cinq
PHOTOGRAPHY: ...,staat creative agency
NATIONALITY: The Netherlands
135
Bo Cinq Bar Brasserie
Bo Cinq is a bar and brasserie, with classy French-Arab
inspired dishes, cocktails and bites. The interior, wit hits four
dining rooms, lounges and a concrete bar, is designed
in an honest and elegant style. …,staat created a strong
relationship between the interior and the identity. The
design is handcrafted, both raw and refined, and exudes
sophistication with a sexy attitude. Everything is custom-
made, from typeface to printing techniques. The art
collection for Bo Cinq served as a first inspiration for all
identity elements. Four logo elements were created by
…,staat: "V" the Roman symbol for the number "5", is used
for the VIP entrance, "Bo Cinq" is the overall name and
logo, "Bo5" is only used for tableware and "5" is reflected
in several items as a playful feature. The identity consists
of menus, postcards, the bill, matches, a calendar, and
signatures.
136
TITLE: Jakes Bar - Brand Evolution
DESIGN AGENCY: Analogue
PRODUCTION DATE: 2006
CREATIVE DIRECTOR: Barry Darnell
DESIGNER: Tez Humphreys / Mike Johns
CLIENT: Jakes Bar
PHOTOGRAPHY: Rob Booker
NATIONALITY: UK
137
Jakes Bar - Brand Evolution
Jakes Bar is a Leeds institution; its home to best cocktails in town and Analogue work
closely with Jake and his team to maintain and develop the bar’s image and brand.
This keeps things looking fresh, customers coming through the door and the competition
at bay. The latest incarnation of the cocktail menu has been divided into drinks of the
ages, showcasing some of the finest creations from the last 100 years of imbibing.
138
TITLE: Portobello Star - Branding
DESIGN AGENCY: Analogue
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Barry Darnell
DESIGNER: Tez Humphreys / Mike Johns
CLIENT: Portobello Star
PHOTOGRAPHY: Rob Booker
NATIONALITY: UK
139
Portobello Star - Branding
Located in one of the hippest areas of London, the
Portobello Star is a hidden gem. Involved from the initial
concept, Analogue helped craft the brand identity
including the stationary, launch invites and an exquisite
cocktail menu based on the first ever guide to imbibing
written in 1897.
140
TITLE: Barrocco
DESIGN AGENCY: Alexey V. Mililian Design Studio
PRODUCTION DATE: 2011
CREATIVE DIRECTOR: Alexey V. Mililian
ART DIRECTOR: Alexey V. Mililian
DESIGNER: Alexey V. Mililian
CLIENT: Digger Asylym
PHOTOGRAPHY: Geometria.ru
NATIONALITY: Russia
141Barrocco
This bar will teach you how to rock! Raw and pure, be sure. This is a
wonderful place where everybody could listen to his favorite rock,
metal and indie songs. Good chance to drink and dance.
142
TITLE: The Gate
DESIGN AGENCY: Gogolab, Oslo
PRODUCTION DATE: 2008
CREATIVE DIRECTOR: Margaretha Andreassen
DESIGNER: Margaretha Andreassen
CLIENT: The Gate
NATIONALITY: Norway
143The Gate
It is the brand identity for a bar in Tokyo, Japan. The logo and design are
constructed and based on shapes reminiscent of gates and fences and
as a literal reference to the name. Simple colour palette in black, white
and silver are used to enhance a dark and underground mood, yet
keeping an image of class, style and sophistication.
144
TITLE: Hilton Athens Galaxy Bar Rebranding
DESIGN AGENCY: Sublimio - Unique Design Formula
PRODUCTION DATE: 2011
CREATIVE DIRECTOR: Matteo Modica
DESIGNER: Matteo Modica
CLIENT: Hilton Athens
NATIONALITY: Greek
145
Hilton Athens Galaxy Bar Rebranding
The Hilton Galaxy Bar is one of the best sky bars in
the world. The Rebranding aim was to make Hilton
Galaxy Bar the best hotspot in Athens for trend-
setters and personalities. The creative concept
is based on the "galaxy" term definition; mixing
elements from Greek cultural tradition Galaxy Bar
puts Athens back to the centre of the world.
146
TITLE: Mix n’go (Salad Bar)
DESIGN AGENCY: Kollor Design Agency
PRODUCTION DATE: 2008
CREATIVE DIRECTOR: Erik Tencer
ART DIRECTOR: Erik Tencer
DESIGNER: Åse Ekström and Håkan Persson
CLIENT: Mix n’go Salladsbar
PHOTOGRAPHY: Petter Ericsson
NATIONALITY: Sweden
147
Mix n’go (Salad Bar)
The salad bar Mix n’go offers a new and unique concept with a wide array of fresh and
healthy ingredients.
148 149Rarbar
Rar Bar is an Aarhus café founded in 2002. It offers a
unique combination of products that ranges from coffee
to bagels, cocktails, three course meals and lively, late-
night DJ concepts.
The designers created an identity based on a wide
range of original hand-drawn characters, figures and
products. This was primarily to emphasize the fact that
everyone is welcome at Rar Bar, but also to offer guests
some visual entertainment. The background of large
circles used throughout was inspired by the geometrical
patterns and warm colours of the 1970s. To complement
this the designers also produced a website, lampshades
and cushion covers, small wall art montages and a wide
range of printed material.
TITLE: Rarbar
DESIGN AGENCY: JaHallo
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Martin Brauner
DESIGNER: Martin Brauner
CLIENT: Rarbar.dk
PHOTOGRAPHY: Claus Petersen
NATIONALITY: Denmark
150
TITLE: River Wine Bar
DESIGN AGENCY: Sublimio - Unique Design Formula
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Matteo Modica
DESIGNER: Matteo Modica
CLIENT: River Wine Bar
NATIONALITY: Italy
151
River Wine Bar
River Wine Bar is an exclusive location in Rome, Italy.
The creative concept behind this project is all about
sophisticated look, minimal design and elegance. The
three souls of River are reflected in the three branding
colours: white, silver and black. Its unique design formula
includes: Concept Development, Brand Strategy,
Corporate Identity, Interior Design, Branding Applications.
152
TITLE: Shi Da Casha Russian Bar & Restaurant
DESIGN AGENCY: Colorbrand International Ltd.
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Sasha Sagan (Russian) / Alan Lee (Hong Kong)
DESIGNER: Angel Leung
CLIENT: Shida Casha Russian Bar & Restaurant Ltd.
PHOTOGRAPHY: Rich Smith
NATIONALITY: Hong Kong, China
153
Shi Da Casha Russian Bar & Restaurant
Shi Da Casha is a Russian restaurant housed in the
ground floor of the Butterfly on Prat Hotel in Hong Kong’s
Tsim Sha Tsui. The restaurant, which opened in May 2009,
serves traditional Russia cuisine. To extend the traditional
concept to interior and menu decoration, the designers
designed the exteriors and complete range of stationery
for the restaurant using classical art and décor elements
for traditional Russian.
154
TITLE: Yu Lounge
DESIGN AGENCY: OXO Design & Advertising
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Fabrice Tennant
DESIGNER: Feizal Ghanty / Mathiew de Speville / Jean Paul Williams
CLIENT: GAM
PHOTOGRAPHY: Jean Bernard Adoue
NATIONALITY: Mauritius
155Yu Lounge
Yu, a VVIP lounge, meant for well-healed guests on arrival
from and departure to the international airport (Mauritius).
Features luxurious and modern touches throughout. A
short name, that resonates, with an original and iconic
logo in black and silver – classic main colours. More than
just a place, the service creates a feeling of well-being;
this is what communication images broadcast.
156
TITLE: Suas Bar Identity Design
DESIGN AGENCY: BrandNew Creative
PRODUCTION DATE: 2006
CREATIVE DIRECTOR: David Lawlor
ART DIRECTOR: David Lawlor
DESIGNER: David Lawlor
CLIENT: Suas Bar
PHOTOGRAPHY: Colm Dowling
NATIONALITY: Irish
157
Suas Bar Identity Design
Suas Bar is a popular city bar located in the centre of
Cork, Ireland. Its stylish decor and ambience make Suas
the perfect place to enjoy a night out. Suas's star feature,
a heated rooftop veranda is ideal for getting away from
it all and sipping an array of fabulous cocktails in an
intimate setting.
158
TITLE: Le Buro
DESIGN AGENCY: Inventaire
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Thomas Verdu / Estève Despond
ART DIRECTOR: Thomas Verdu / Estève Despond
DESIGNER: Thomas Verdu / Estève Despond
CLIENT: Le Buro
NATIONALITY: Switzerland
159
The corporate identity of Le Buro accentuates the understated and architectural
aesthetic of the bistro while adding a unique yet welcoming touch due to its
handwritten logo. Through large typographical compositions, the promotional material
created for their various events is also used as a decorative element to dress the walls
of the bistro.
160
TITLE: Piano Bar "INSIGHT"
PRODUCTION DATE: 2011
CREATIVE DIRECTOR: Iliya Kozhuharov
DESIGNER: Dimana Grigorova
NATIONALITY: Bulgarian
161Piano Bar "INSIGHT"
The project is made for a fictional piano bar. Creating the impression for nice, relaxing,
classy place for escape of the everyday stress.
162
TITLE: Platform 3
DESIGN AGENCY: Studio Equator
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Carlos Flores
DESIGNER: Carlos Flores / Pat Sofra
CLIENT: Platform 3
PHOTOGRAPHY: Andrew Wuttke
NATIONALITY: Australia
163
This high-end cocktail bar is next door to a train station
in Richmond, Melbourne, hence the name Platform 3.
Studio Equator's concept was based on transport. The
interiors were inspired by the interiors of a luxury limousine,
with simple finishes and padded seating. Graphic
elements depicting cityscapes with abstract elements
of transport systems and train lines were used as artwork
within the space. These along with the simple symbolic
logo added to the communication of the concept of
transport while still maintaining a chic urban cocktail feel.
Platform 3
164
TITLE: The Exchange
DESIGN AGENCY: Blow
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Ken Lo
ART DIRECTOR: Ken Lo
DESIGNER: Ken Lo
CLIENT: W Hotel Hong Kong
NATIONALITY: Hong Kong, China
165
W Hong Kong has organised an exciting event in its Living Room on every Friday night starting from August 2010. The event was called the
Exchange. In which the drink prices would rise and fall depending on the volumes traded across the bar. Guests can buy when the prices are low,
see the value increase and sit when prices are high to trigger a "collapse".The designers have designed the event identity based on the demand
and supply concept, representing that the values drinks would be determined by market demand. Customer can use the specially designed
cheque book to order drinks, read the “financial paper” for the drink menu, etc. The waiters in the bar were wearing the red vest as their uniform in
the “Stock Exchange”. By creating the atmosphere of Stock Exchange feeling, customers can enjoy a brand new experience in the bar.
The Exchange
166
TITLE: Ferma
PRODUCTION DATE: 2010
DESIGNER: Oleg Lukyanov
CLIENT: Bar Ferma Dance (Moscow)
NATIONALITY: UK
167Ferma
Bar Ferma (which means "farm" in Russian) is a lovely and trendy
place located in historic centre of Moscow. Ferma serves fine
organics food during the daytime and provides inflammatory
parties and events on Fridays & weekends.
The main requirement of this project was to express the unique
spirit of Ferma. But the difficulty was that Ferma doesn’t fit existing
categories, combining characteristics of good restaurant, bar
and nightclub at the same time. The solution was to combine
the udder symbol with chalk-drawn typography and funny
characters, representing both natural food and clubbing activity.
168 169
This cabaret is located in “La Venezuela de Antier” theme park, recreating 1927´s Venezuelan traditions and life, when the dictator Marcos Pérez
Jiménez governed the country. The cabaret was the place to hide from the president and, within dance and drinks, perform conspiracy and
protest against the regime.
Cabaret – El Gran Salón De La Clandestinidad. Visual Identity
TITLE: Cabaret – El Gran Salón de la Clandestinidad. Visual Identity
DESIGN AGENCY: Visual Communication Design.
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Jhonatan Medina / Carmen Grisolía
DESIGNER: Jhonatan Medina / Carmen Grisolía
CLIENT: La Venezuela de Antier, Theme Park. Montilla Entertainment Group.
PHOTOGRAPHY: Eduardo Araujo
NATIONALITY: Venezuela
170 171
TITLE: Cafè & Sal
DESIGN AGENCY: David Caval
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: David Capó Vallbona
DESIGNER: David Capó Vallbona
CLIENT: Cafe & Sal
PHOTOGRAPHY: Miquel Mulet
NATIONALITY: Spain
Cafè & Sal
Cafè & Sal is an exceptional place where you can share those special moments in
Mallorca’s summer days and nights, just a few metres from the beach. Immerse yourself
in their music style “chill lounge”, one of the trends of the latest ambient music, all
mixed with classical themes and some touches of jazz.
172
TITLE: Dizengoff99
DESIGN AGENCY: Noyman Creative Branding
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Noy Naiman
ART DIRECTOR: Noy Naiman
DESIGNER: Noy Naiman / Shira Mazor
CLIENT: Dizengoff99
PHOTOGRAPHY: "dreamstimes"
NATIONALITY: Israel
173
The bar and restaurant located in the legendary 99th
Dizengoff Street in Tel Aviv, a location famous from the
cult Israeli movie "Dizengoff 99". The designers were asked
by the client to design one graphic identity that would
answer to both a bar and a restaurant. The logo was
inspired by the special "Bauhaus" building of the bar and
restaurant.
TITLE: Nikko
DESIGN AGENCY: Noyman Creative Branding
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Noy Naiman / Hila Amram
ART DIRECTOR: Noy Naiman / Hila Amram
DESIGNER: Noy Naiman
CLIENT: Nikko Sushi Bar
PHOTOGRAPHY: Noy Naiman
NATIONALITY: Israel
175Nikko
When the designers were asked to design "Nikko Sushi Bar" it was clear
that the graphic concept had to come from a different point than the
traditional sushi bars out there, that rely on the Japanese tradition, they
knew it had to say "Tokyo today" with it's vibrant energy, translating into
the Manga culture and popular comics. The designers created a logo
figure of a little boy, full of spunk called Nikko. Its illustrated character is
based on Japanese super heroes such as "Astro Boy", his attitude is very
straightforward and you have to fall in love with him.
174
176
TITLE: Linie 403: Das Straßenbahncafé
DESIGN AGENCY: gestaltend - Designbüro
PRODUCTION DATE: 2010
DESIGNER: Bernd Baringhorst
CLIENT: Linie 403 Straßenbahngesellschaft GmbH, Germany
NATIONALITY: Germany
177
Linie 403 is a new concept of a café, placed inside an old street car in the heart of
Dortmund's city. This is the image for a slightly different Café.The Slogan of Linie 403 is
"Einsteigen und Aussteigen" which has the literal meaning of "get in and get out", which
is a pun and means "get in and chill out".
Linie 403: Das Straßenbahncafé
178 179
Club Kaffee–Visual Identity
Creation of the visual identity of a special coffee shop in Brazil. A place for people
who enjoy coffee flavours combined with a good conversation and exchange
of knowledge. The brand was created focusing on these features. The icon that
symbolises the smoke of coffee is also a question as a way to represent the discussion
that take placer in lectures in the space.
TITLE: Club Kaffee-Visual Identity
PRODUCTION DATE: 2010
DESIGNER: Liza Siqueira
CLIENT: Club Kaffee
NATIONALITY: Brazil
180 181
Pueblo De Cafe
It is the branding for a coffee shop. The idea was to emphasize the
sleekness and modernity of the architecture but also to bring out the
warmth and lusciousness of coffee, making it a modern yet friendly
environment to gather in.
TITLE: Pueblo de Cafe
DESIGN AGENCY: Meandyoucreative
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Eleni Sakelaris
DESIGNER: Eleni Sakelaris
CLIENT: Mark Boomsma
PHOTOGRAPHY: Magdalene Kourti
NATIONALITY: Greece
182 183
Manjaro Café & Lounge
Manjaro Café & Lounge is a relaxing place to eat, drink
and chat. The designers were tasked with developing a
brand and visual identity that reflected the atmosphere
of the place. They created a strong verbal identity,
combined with bold typography which gave Manjaro
Café & Lounge a unique feel and voice that was
incorporated in the branding. This included, signage,
packaging, advertising and promotional material.
TITLE: Manjaro Café & Lounge
DESIGN AGENCY: Siaw Misa
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Abuakwa Siaw-Misa
DESIGNER: Abuakwa Siaw-Misa
CLIENT: Manjaro Café & Lounge
PHOTOGRAPHY: Theodore Alexander
NATIONALITY: UK
184 185
Patty Loves Coffee
TITLE: Patty Loves Coffee
DESIGN AGENCY: Factor Tres Mexico
PRODUCTION DATE: 2010
DESIGNER: Angel Gonzalez / Rodrigo Cordova
CLIENT: Patricia Ramirez
NATIONALITY: Mexico
Identity for coffee lovers in Guadalajara Mexico, the
objective was to transmit the love for the home made
coffee for people that cares about quality and feeling at
home.
186
TITLE: BiscuitLove
DESIGN AGENCY: Engram – Branding studio
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Jacek Klosiñski
DESIGNER: Jacek Klosinski / Bartek Kotowicz
CLIENT: BiscuitLove
NATIONALITY: Poland
187
BiscuitLove
The designers have created a unique graphic concept for the local cafe club aimed primarily at young and active people. Visual identity created
for BiscuitLove is full of vibrant colours and graphic metaphors which produce positive emotions and associations. It communicates creativity,
openness, and youth.
188
TITLE: Viet Hoa Cafe
DESIGN AGENCY: VONSUNG
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Joseph Sung
ART DIRECTOR: Joseph Sung
DESIGNER: Michiko Ito
CLIENT: Viet Hoa
PHOTOGRAPHY: Yu-kuang
NATIONALITY: UK
189
Viet Hoa Cafe
Viet Hoa Cafe was designed to offer a natural feeling for diners with reminiscent of Vietnam's organic and colourful culture. The designers wanted
to reflect this with the interior of the café, giving it the wow factor that you'd expect from a premium, design-led restaurants in West London. They
used a number of the branding products in the café, challenging the preconceived uses of the pieces and turning them into idiosyncratic design
statements for the customers. The identity of the café was created using HOA, "blossoming flower" in Vietnamese, to make the café more enjoyable
and interactive.
190
TITLE: Meringue Cafe
PRODUCTION DATE: 2010
DESIGNER: Vera Zub
CLIENT: Tasty Life, Russia
NATIONALITY: Russia
191
The designer, Vera Zub was commissioned to create
the identity for Meringue Cafe chain in Moscow, a new
competitive brand that respond to contemporary stores.
After researching he established the core brand aims
as "always fresh", "tasty", "contemporary", "competitive",
"fast", "qualitative", "not gimmicks". He established that
most of competitors on Russian market are the same
and doesn’t have strong fresh philosophy for fast food
stores. He explored what would make the brand special,
and what difference it would make to customers, as well
as what would differentiate from its competitors. As an
ambitious designer Vera Zub was looking to be different
and create an idea of fresh business as basis and in
the same time simple and true. During visual research
the designer was inspired by fresh taste and colour of
raspberry desert, which become a basis idea to drive it.
He combined it with the basic beverages and deserts
that served in the cafe which was transformed into
simple pattern and fuchsia colour with fresh green details.
"Fresh" became the idea in the heart of the Meringue
Cafe brand and business, around which everything else
was based.
Meringue Cafe
192 193
Tomtom Coffee House Branding & Livery
The task is branding and
packaging for Tomtom
Coee House, Belgravia,
London. Studio H were
asked to create a simple
brand ID and l ivery for
interiors & packaging. The
packaging uses brown
kraft bags with labels and
stamps.
TITLE: Tomtom Coffee House Branding & Livery
DESIGN AGENCY: Studio H
PRODUCTION DATE: 2011
DESIGNER: Rob Hall
CLIENT: Tomtom Coffee House
NATIONALITY: UK
194
TITLE: 90 Degrees Cafe
DESIGN AGENCY: Leaf Design Pvt. Ltd.
PRODUCTION DATE: 2009
CLIENT: Ninety Degree Café Lounge, Dubai
NATIONALITY: India
195
90 Degrees Cafe
Ninety Degrees, a coffee shop in Dubai, is in the heart of Jumeriah Beach Residence,
a unique café shop, by giving the customer an experience of coffee drinking in a fun,
relaxing yet information manner. The strategic location and a unique name created
a lot of avenues to explore. The challenge was to develop a new identity which
should differentiate the café with its funky, classy design with touch of quirkiness and
an ambience to relax. A Tangram Twister was used as it is very dynamic and quick,
was entirely relatable to the fun, quirkiness and intelligence that the café wanted to
associate with. It was created as a logo and identity to give it a very casual fun feel.
196
TITLE: Artefact Cafe
DESIGN AGENCY: Zhishi design
PRODUCTION DATE: 2008
CREATIVE DIRECTOR: Yulia Lukyahchenko / Elena Kostirina
DESIGNER:Yulia Lukyahchenko / Elena Kostirina
CLIENT: Artefact Cafe
NATIONALITY: Russia
197
Artefact Cafe
For Artefact Cafe Zhishi Design has developed a sign composed of a set of characters that
you can pick, depending on the task. From the same characters drawn corporate pattern. It is
also easy to change and is a great opportunity to design a variety of media.
198
TITLE: Ecreme Restaurant
DESIGN AGENCY: St.– Petersburg State Politechnical University
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: N.Karpenko / T.Diodorova
DESIGNER:Maria Baikova
CLIENT: Ecreme Restaurant
NATIONALITY: Russia
199
Ecreme Restaurant
“Ecreme” – in French means to “cream off’ or “to take
the plum”, that is to take the best part out of life. The
restaurant, working as a cafe during the day and turning
into DJ bar with dance and chill out zone at night. The
designer used vinil disks as a decoration, round shapes
at the ceiling also reminds about vinils. There are two chill
out zones (the big one at the back of the hall and the
small one near the door and DJ set). In the corporate
identity pale colours are used with black to contrast as it
is done in the interior.
200
TITLE: Café Reale
DESIGN AGENCY: Bleu Équipage Communication
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Alexandre Avram
DESIGNER: Alexandre Avram
CLIENT: Éliance
PHOTOGRAPHY: Alexandre Avram
NATIONALITY: France
201Café Reale
It is a contemporary baroque identity of a new restaurant
based in the famous Jardins des Tuileries near the Louvres
Museum, Paris.
The designers wanted to create an “affordable” luxury
design for all types of publics, a place in which everyone
would feel this strange sensation of being in a one-star
restaurant but in a park.
202
TITLE: Cru Café and Wine Bar
DESIGN AGENCY: Marian Williams Design
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Marian Williams
DESIGNER: Marian Williams
CLIENT: Cru Café and Wine Bar
NATIONALITY: USA
203
Cru Café and Wine Bar
An upscale restaurant and wine bar attracts locals and
shoppers alike to lounge in the modernly appointed space
located in Chicago’s Gold Coast neighbourhood. The
dark colour palette and clean design are the perfect
compliment to this sophisticated and clever logo.
204 205
Vkysno Cafe Identity
The aim of the project was to create bright memorable
and "tasty" identity for the cafe (Vkysno means tasty in
Rssian).Cake pattern is an integral part of identity and
has a wide range of applications.
TITLE: Vkysno Cafe Identity
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Ekaterina Senkovskaya
DESIGNER: Ekaterina Senkovskaya
CLIENT: Vkysno Cafe
PHOTOGRAPHY: Ekaterina Senkovskaya
NATIONALITY: Russia
206 207
BeanPlant Coffee – Visual Identity Concept
BeanPlant Coffee is aiming to be a new traditional coffee-house, where freshly grinded
beans provide an unforgettable flavour and smell. The place must stand out from the
other usual coffee places, by being cheap, friendly and by setting new standards in the
coffee blending art. Hereby, the corporate identity must transmit all the right messages,
but in a simple and original way.This corporate identity work was done as an entry for a
graphic design contest. The concept is available for sale.
TITLE: BeanPlant Coffee – Visual Identity Concept
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Ferencz Stefan Andrei
DESIGNER: Ferencz Stefan Andrei
CLIENT: Graphic Design Contest Entry
NATIONALITY: Romania
208
TITLE: Market Lane Brand Development
DESIGN AGENCY: Swear Words
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Scott Larritt
DESIGNER: Sophie Good
CLIENT: Market Lane
PHOTOGRAPHY: Tony Mott
NATIONALITY: Australia
209
Market Lane Brand Development
Market Lane is a small, specialty micro-roaster and
café, located in Prahran Market, Melbourne. They
source and roast specialty coffee from single farms,
estates and cooperatives.
210
TITLE: Meet Me Coffee Bar
DESIGN AGENCY: Cursor Design
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Apostolos D. Tsiovaras
DESIGNER: Apostolos D. Tsiovaras
CLIENT: Meet Me Coffee Bar
PHOTOGRAPHY: Dimitris Ntelis
NATIONALITY: Greece
211
Meet Me Coffee Bar
Following the line and style of the architect who undertook the
renovation of the site, the designer designed the new logo on a stricter
line and the new space will be more simple based on Spartan lines. The
whitesilver colour the designer chose to use is timeless and symbolises
the day and night. The logo is designed and Meet Me with two squares
for mark. A black symbolising the night and the other with lines that
symbolise the rays of the Sun on the day. Then the two squares for "gun"
the designer began to compose the entire corporate identity using
a diamond shapes. The plaid pattern applied to directories, cards,
soypla, glasses,backpacks, shirts, disposable paper towels. The idea of
diamonds emerged from the latest trends in fashion again, as dominant
and timeless. The logo came from a combination of two fonts, Bauhaus+
Avant Gard.
212
TITLE: Sneakerspot
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Berjo Mouanga
DESIGNER: Berjo Mouanga
CLIENT: Sneakerspot
PHOTOGRAPHY: Berjo Mouanga
NATIONALITY: Czech Republic
213
Sneakerspot
This is a personal project of the designer, dedicated to all
sneaker lovers. The designer created a corporate identity
for a fictious cafe / bar named sneakerspot. The logo is
a cup (main character of a cafe) made of laces (can't
rock sneakers without laces). This identity is based on the
designer’s sketchy drawings of sneakers. You can find
these drawings in all aspects of this CI. From the menu to
corporate T-shirts.
214
TITLE: Two Seasons Coffee Brand
DESIGN AGENCY: Barker Gray Sydney & Melbourne
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Johnny Barker
DESIGNER: Pan Yamboonruang
CLIENT: Sara Lee, Australia
NATIONALITY: Australia
215
Two Seasons Coffee Brand
The brand has a unique proposition based around the
two coffee harvests that happen globally each year, and
the sourcing team search out the very best of these origin
harvests for the Two Seasons brand.
The result is a creative solution that plays to "The Innocent"
and "The Jester".
Two Seasons breaks all convention and is purposefully
everything we don’t know "origin" based coffees to
be...joyful, colourful and fun...the promise of a great
experience to come, which for those who love their
coffee it delivers.
216
TITLE: 30˚C
DESIGN AGENCY: ECV Paris (Ecole de Communication Visuelle)
PRODUCTION DATE: 2010
DESIGNER: Ekaterina Leontyeva
NATIONALITY: Russia
21730˚C
The idea was to create laundry with coffee shop inside
and designer T-shirts store. 30 degrees is the best washing
temperature, C - Coffee. In Paris a lot of people go to
laundry every week and you need to wait about an hour
there. The designer wanted to make this usual place
more interesting, where you can drink coffee and even
have fun with your friends while you’re waiting for the
clothes to be washed.
218 219
Aamu Café
Aamu Café, an organic, Finnish café is represented with a simple and
modern look which can be seen throughout the logo and packaging.
The colours found in the logo are a representation of the warm and
inviting feeling offered by the café atmosphere.
TITLE: Aamu Café
PRODUCTION DATE: 2010
DESIGNER: Hannah Hess
CLIENT: University of Wisconsin - Stout
PHOTOGRAPHY: William Wikrent / Jonathan Sollie
NATIONALITY: USA
220 221
Papilles Café • Crèmerie Branding
Papilles (Taste Buds) is a local familyowned coffee
and ice cream shop. The logo symbolises an open
mouth showing the tongue while depicting the top
view of a coffee lid as well as an ice cream scoop. This
playful identity targets mainly families and children in
the neighbourhood who can't wait to experience a
cornucopia of flavours.
TITLE: Papilles Café • Crèmerie Branding
DESIGN AGENCY: Terrain Marketing
PRODUCTION DATE: 2008
CREATIVE DIRECTOR: Mariela Hsu
ART DIRECTOR: Mariela Hsu
DESIGNER: Mariela Hsu
CLIENT: Papilles Café & Crèmerie
PHOTOGRAPHY: James N. Girardi
NATIONALITY: Canada
222 223
Main St. Café
Incorporating influences from 1950s Italian coffee bars in London’s Soho, Main St. Café’s identity harks back to simpler, more wholesome time. Two
characters were developed, Ted & Carol, who act as spokespeople for the brand, a "cheeky" language style was created and Ted & Carol’s witty
asides appear throughout the print and marketing material. A unique brand that has a point of difference from the rest of the herd.
TITLE: Main St. Café
DESIGN AGENCY: PPC
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Gary Jones
DESIGNER: Gary Jones / Freda Ng / Kennis Sin
ILLUSTRATOR: Coffey Cheng
CLIENT: Main St. Café
NATIONALITY: Hong Kong, China
224 225
Trinian’s Cafe
Trinian’s Cafe is quirky cafe and restaurant in Grenich
Village, New York. The branding, package, and menu
design pay homage to the English cartoonist Ronald Searle,
whose comic strip; “St. Trinians”, inspired company’s the
name.
TITLE: Trinian’s Cafe
DESIGN AGENCY: Analog Design
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Brad Breneisen
ART DIRECTOR: Brad Breneisen
DESIGNER: Brad Breneisen
CLIENT: Trinian’s Cafe
PHOTOGRAPHY: Brad Breneisen
NATIONALITY: USA
226 227
Basic Bites This fresh food café in Melbourne's iconic Hardware Lane
wanted to create an identity and fit out that was true
to its motto "Bringing healthy eating back to basics". The
owner wanted a simple minimalist look that was fresh
and natural, but also fun and friendly. Inspired by Jack
& the Beanstalk, studio equator created a crawling
leafy vine design, which could be easily adapted to
all applications. The logo was developed with custom
typography and is intentionally "basic". The designers
explored different print finishes, and used foiling on
100% recycled paper to give a high quality yet organic
look. The interior design concept highlights the existing
industrial structure by painting the space white. This
emphasises freshness, but also showcases the urban
appeal of the premises by leaving the pipes and structure
exposed. This urban aspect is contrasted by the custom
vine graphic that was to be laser cut into the back wall.
As this was prohibitively expensive, Studio Equator instead
covered the back wall with a sheet of yellow acrylic
mirror, and then applied the negative image of the vine
in white sticker, giving a very similar result for a fraction of
the cost. Segments of tree trunks were attached to the
ceiling at jaunty angles, with bare light globes hanging
amidst them as an interesting earthy feature. At the
client's request, custom refrigerators were designed in
order to showcase the fresh fruit and vegetables that are
central to the business.
TITLE: Basic Bites
DESIGN AGENCY: Studio Equator
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Carlos Flores
DESIGNER: Angeline Hentri / Carlos Flores
CLIENT: Basic Bites
PHOTOGRAPHY: Andrew Wuttke
NATIONALITY: Australia
228 229
Coffee Time – Coffee – Bar Chain
The logo design makes use of the initials "C" and "T" and
resembles a coffee bean. Red and brown line illustrations,
form patterns used in all design elements – packages
and interiors.
TITLE: Coffee Time – Coffee – Bar Chain
DESIGN AGENCY: Adlai & Partners Ltd. Branding with Heart
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Adlai Stock
DESIGNER: Amir Krichman
CLIENT: Coffee Time Ltd.
NATIONALITY: Israel
230 231
Red Espresso Bar - Premium Café Shops
Red Espresso Bar, an up-and-coming international café brand, represents
a new trend – specialty-coffee shops. Red's coffee is freshly roasted every
day and served with fresh pastry, deli-style sandwiches, salads and healthy
snacks. The goal was for Red to be recognisable, to stand out in the urban,
brand-saturated environment. With a slogan: “Hello. Meet real coffee.”
The designers strive to create a brand that would make its mark in one of
the world’s largest cities. They focused on creating a long-lasting, modern,
flexible, bold and “red” visual language that would apply to every media.
Red's photographic style derived from the gadget world to put the focus
on quality, desirable, and yet accessible products. The designer's works
include logo, packaging, ads, art direction, promotional materials, interior
graphics, signs, uniform, website. “If you want to taste a real coffee – go to
Red Espresso Bar” — Time Out Moscow.
TITLE: Red Espresso Bar - Premium Café Shops, Moscow
DESIGN AGENCY: Anna Geslev Brand Design
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Anna Geslev
INTERIOR DESIGNERS: Segre Architects
DESIGNER: Teddy Cohen / Nir Tober / Anna Geslev
CLIENT: Red Espresso Bar Ltd.
PHOTOGRAPHY: Anastasia Petrakova
NATIONALITY: Israel
232 233
Cardinal Café
Cardinal Place, a large commercial development in Victoria (500,000 Square feet) opposite Westminster Cathedral, has a vast reception area,
within which a café was built for the workers on the entire estate. The brief was to create the name and branding for this café, including signage,
wall graphics, crockery and other collateral. A character was created using a cardinal bird for inspiration, which not only shares its name with the
location but also lent the café its name: Cardinal Café. Using a character meant that vibrancy and activity was created in the cafe area, keeping
it distinct from the corporate reception area. Graphics were applied using vinyl, which is easily updatable, allowing for the birds to "move" around
the area over time. Applications included: mailers, signage, cups and saucers, napkins and tablecloths.
TITLE: Cardinal Café
PRODUCTION DATE: 2008
CREATIVE DIRECTOR: Gareth Howat / Jim Sutherland
DESIGNER: Adam Giles
CLIENT: Cardinal Café
NATIONALITY: UK
234 235
FreshSimple
TITLE: FreshSimple
PRODUCTION DATE: 2008
DESIGNER: Celeste Prevost
NATIONALITY: USA
FreshSimple is Brooklyn cafe specialising in gourmet,
organic foods. The icon can be interpreted as either a
cup of coffee or a dish you might find on the menu.
236
TITLE: Guzman Y Gomez Oiginal Typography
DESIGN AGENCY: The Creative Method
PRODUCTION DATE: 2006
CREATIVE DIRECTOR: Tony Ibbotson
ART DIRECTOR: Tony Ibbotson
DESIGNER: Tony Ibbotson
CLIENT: Guzman Y Gomez
NATIONALITY: Mexico
237
Guzman Y Gomez Oiginal Typography
A unique typeface to be used across branding for a new-to-world chain of Mexican
Taquerias. The Guzmany Y Gomez typography concept was derived from the question
“What would they do on the streets of Mexico to create their signage”? The designers
came up with creating a typeface from pieces of masking tape. Each letter has been
individually created from tape and then re-drawn in a vector based format for many
applications. The font is used for the logo typeface and on some headings. It was
felt that the most authentic weight would be bold and no other weights would be
considered.
238
TITLE: Corporate Design / Chinese Express Food
PRODUCTION DATE: 2010
DESIGNER: Ahmet Yacel
CLIENT: Chinese Express Food
NATIONALITY: Turkey
239
Corporate Design / Chinese Express Food
Because of the company's target group, a young and modern design has been
implemented. Corporate colour choice has been left to the designer. Corporate
identity includes logo design, business card, menu, A9 (diplomat) envelope, letterhead,
CD designs and many material to be used inside the restaurant.
240
TITLE: Sis. Deli + Cafe
DESIGN AGENCY: Muotohiomo
PRODUCTION DATE: 2008
DESIGNER: Aki Suvanto / Aleksi Perälä / Noa Bembibre / Rasmus Snabb
CLIENT: Sis. Deli + Cafe
NATIONALITY: Hong Kong, China
241
Sis. Deli + Cafe
SIS. Deli + Café specialises in high quality, fresh, healthy food based on an
environmentally conscious, local approach.The team created the initial concept
and name, followed by a detailed design of the identity, packaging, interior and
communication materials. The design team worked closely with the founders, Anu
Syrmä and Kaisa Leikola, to achieve a coherent, yet individualised, concept for each
store.
242
TITLE: EAT Identity Programme
DESIGN AGENCY: Pentagram Design
PRODUCTION DATE: 2002
DESIGNER: Angus Hyland
CLIENT: EAT
NATIONALITY: UK
243
EAT Identity Programme
The new brand identity for a London-based premium sandwich bar chain highlights
the honesty at the heart of their business, which is owned by people who have a
genuine passion for real food and drink. A new strap-line, The Real Food Company, was
developed to further reinforce the values of the brand. Since the first outlet opened on
Villiers Street, central London in October 1996, the EAT "brand" has grown considerably,
with twenty-five cafés in prime locations in and around central London. Pentagram
partner Angus Hyland was appointed to evolve the existing identity and to redefine
the EAT brand experience. This prompted a thorough investigation of the market and
the credible points of differentiation between EAT and its competitors. Based on this, a
core proposition was developed to guide all ongoing work. The proposition highlighted
the honesty at the heart of EAT’s business – a business that is owned by real people
(rather than a corporation) who have a genuine passion for real food and drink.
Communication of the proposition was achieved by developing a new logotype and
design language, with guidelines for its correct and consistent use across all visual and
tangible elements of the EAT brand. Hyland and his team at Pentagram developed an
all-encompassing brand identity. The new logotype employs a bold sans serif typeface
(Akzidenz Grotesk) that communicates the warmth and quality of the brand with
clarity and a distinct, contemporary tone. This bold typographical language has been
combined with a colour palette of warm, natural, brown hues, with a range of vibrant
minor colours for typography and detailing across food packaging, menu boards and
other collateral. Graphic implementation was rolled across each one of EAT's twenty
five outlets by Jules Bigg at Fresh Produce, who further developed the language
of the Pentagram schematic design concept and applied it to a wide range of
packaging, print and marketing materials. David Collins, at David Collins Architecture
& Design, developed the architectural elements of the new concept and handled
the implementation of the new brand identity throughout the interiors, shop fronts and
signage of each outlet. The project was overseen from start to finish by EAT Food &
Brand Director Faith MacArthur.
244 245
Epicerie Generale
Epicerie Generale is a new delicatessen in a classy street in Paris of
organic food and French produce. Art Direction and logo of the store.
Maud loves owls so it cames naturally. You have here all the variations of
her logo.
TITLE: Epicerie Generale
DESIGN AGENCY: Roxane Lagache
PRODUCTION DATE: 2010
DESIGNER: Roxane Lagache
CLIENT: Maud Zilnyk
NATIONALITY: France
246
TITLE: Fast Food "Cica"
DESIGN AGENCY: de:work
PRODUCTION DATE: 2010
DESIGNER: Goran Pandža
CLIENT: Fast Food "Cica"
NATIONALITY: Serbia
247
Fast Food "Cica"
The designers were commissioned to do a logotype for fast food store
Cica. It was a completely new logotype, since the company and the
brand itself was new. It is important to highlight the translation from
Serbian language of the "Cica" brand-name. It means old man, which
in Serbia usually means that the old men are wearing the moustaches,
therefore the logotype is based on the illustration of the moustache.
248
TITLE: Conemix Visual Identity
DESIGN AGENCY: DMP.BR
PRODUCTION DATE: 2009
DESIGNER: Pedro Augusto Brêtas / Marcos Prudêncio/ Ana Paula Binder
CLIENT: Conemix
NATIONALITY: Brazil
249Conemix Visual Identity
Conemix is a fast food restaurant, which sells cone
shaped pizzas as the main product. This project was to
develop not only the identity concept but also every
visual application and evolvement of the brand . The
solution given to translate the idea of cone and mix
(mixture of people and flavours) was the creation of a
logo which expands into funny avatars. The typeface
from Conemix was custom designed to give the logo a
fresh look. The whole visual identity is composed by a
variety of design pieces, like different packages, napkins,
paper folders, shop facades and posters.
250
TITLE: Iannuzzi - Fine Pizza
DESIGN AGENCY: Studio Móbi
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Gabriela Andrade
DESIGNER: Gabriela Andrade
CLIENT: Iannuzzi - Fine Pizza
PHOTOGRAPHY: Gabriela Andrade
NATIONALITY: Brazil
251
Iannuzzi - Fine Pizza
The project consists of the whole Iannuzzi - fine Pizza brand identity
design, a catering business which can set a sofisticated pizzeria
anywhere. The design of the project is inspired by the themes and
colours of the stylish pizzas that are made. The brand follows the
main concept of Iannuzzi: a creative twist to the classic elements
of the traditional Italian pizzeria.
252
TITLE: Mike’s Pies Brand Identity and Packaging
DESIGN AGENCY: slover [AND] company
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Susan Slover
DESIGNER: Alfred Assin
ILLUSTRATOR: Serge Bloch
CLIENT: Mike’s Pies, Tampa, Florida
PHOTOGRAPHY: Tom Bricker
NATIONALITY: USA
253Mike’s Pies Brand Identity And Packaging
This one-store pie shop ships their top
ranked pies all across the United States,
and needed an identity that spoke to their
taste leadership. The brand icon became
an illustrated version of the owner, a
former professional football player, and
the shipping boxes and in-store packaging
declared their handmade leadership.
254
TITLE: Prime
DESIGN AGENCY: Design Depot
PRODUCTION DATE: 2006
CREATIVE DIRECTOR: Peter Bankov
DESIGNER: Julia Fedulova / Vladislav Vasiliev
CLIENT: Prime
PHOTOGRAPHY: Juri Lukin
NATIONALITY: Russia
255Prime
Naming, identity and overall design concept for a fast
food chain. Company values are: speed, high quality
service and fresh ingredients. Identity is very friendly,
attractive and ecological. Prime was new in the market.
So it was decided that a piece of cheese should be
made a part of the logo, as it was very important that
one could identify that Prime is a food company.
256
TITLE: Crown Chicken Identity
DESIGN AGENCY: Tom Robinson Graphic Design
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Tom Robinson
DESIGNER: Tom Robinson
CLIENT: Crown Chicken
NATIONALITY: USA
257Crown Chicken Identity
This was a proposed identity for Crown Chicken, a fast-food restaurant. The brand is meant to have a sense of
humour which is conveyed through a clever logo and a set of whimsical icons that represent the different types of
chicken the restaurant has to offer.
258
TITLE: Rutabaga
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Nathan Brunstein
CLIENT: Rutabaga (Vegetarian Fast Food)
NATIONALITY: France
259
Rutabaga
The goal was to find a design talking about the two specificities of this project : the healthy side, the "fast-food" side and combine them.
260
TITLE: Supergyro
DESIGN AGENCY: Plenum Brand
PRODUCTION DATE: 2008
ART DIRECTOR: Egor Miyznik
DESIGNER: Egor Miyznik
CLIENT: "Overnil" LLC
NATIONALITY: Russia
261
Supergyro
The market launch of a new network catering to Greek
flavour in the city of Krasnoyarsk. The fast food catering
point would be a space of approximately 30 square
metres outside, with a few tables where, depending
on the location, customers can either eat standing or
sit down (in the case of a larger premises). The menu
should be based on the “Gyro” platter. The gyro is a
popular Greek fast food, which differs from the usual
shawarma in terms of its ingredients, which include
potatoes and eggs for instance. The gyro is a quick,
hearty and healthy option for lunch in the city. This line
will be complemented by various other gyro and meat
dishes. At the time of the venue’s launch, there was
virtually no serious competition on the market in the fast
food segment. To develop a brand for a chain of fast
food restaurants, offering the popular Greek fast food
– gyros. To differentiate this chain from various other
points of “spontaneous” fast food. To peak consumers’
interest in a chain offering an innovative and creative
meal: the traditional Greek gyro. The gyro is a quick,
hearty and natural dining option for lunch in the city,
which the chain should eventually be feeding consumers
throughout Russia.The name Supergyro is a simple,
understandable and self-ironic. Besides, the word "gyro"
in the title helps promote a new category of fast food. A
stylised image of a gyro in the logo – delicious, brightly
coloured and bursting with heat. The conceptualised
sign will contain many smaller images, associated with
a distinct “Greek flavour”: the torch, the Olympic torch
and the flame, which Prometheus obtained for humans.
The logo turned out to be a light, clearly understood and
with a genuinely Mediterranean accent. The patterns in
the Mediterranean and animation styles complement
each other, creating a friendly and completely Greek
atmosphere.
262
TITLE: TrentFM Arena
PRODUCTION DATE: 2010
DESIGNER: Adam Walden
NATIONALITY: UK
263
TrentFM Arena
It is a branding concept for the refreshments sold at an ice hockey venue. Themed on ice hockey violence, an accepted part of the sport which is
enjoyed by the fans, the stains left by condiments upon the packaging bring an interactive element to the designs providing the punchlines to the
illustrations.
264
TITLE: Chooka – Asian Kitchen (Sushi and Noodles, Fast Food Chain)
DESIGN AGENCY: Adlai & Partners Ltd. Branding with Heart
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Adlai Stock
DESIGNER: Boaz Rosenberg
CLIENT: Chooka
NATIONALITY: Israel
265
Chooka – Asian Kitchen(Sushi And Noodles, Fast Food Chain)
"Chooka" is a branding project for a fast food chain, serving sushi and noodles.
The first challenge concerned the name; how can the designers integrate sushi and noodles -Japanese and Chinese cuisine in one concept? They
came up with the name "Chooka" which literally means in Japanese – Chinese food.
The logo design is humorous, with a "k" that evokes chopsticks about to grab the "a" at the end of the name.
The designers also created a brand character and a "manga" story about how "Chooka" came to be, which they incorporated into the design on
placemats, posters and promotional material.
Project scope included "take-away" packaging, menu design, bags, signage and interior design, and uniforms.
266
TITLE: Spice Box
DESIGN AGENCY: Studio Equator
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Carlos Flores
DESIGNER: Carlos Flores
CLIENT: Spice Box
PHOTOGRAPHY: Andrew Wuttke
NATIONALITY: Australia
Spice Box
Spice Box is a take-away restaurant with outlets in various
shopping centres in Melbourne, Australia. They are a
fresh noodle operator who pride themselves on quality
and speedy service, with a wide appeal to a Western
demographic. The fit out designed by Studio Equator
is clean, simple and architectural, and designed to
facilitate quick service.
The design consists of a fresh colour harmony using stone,
timber and concrete contrasted with bold and simplistic
graphics. The main feature of the fit out is a grand scale
bulkhead reminiscent of chopsticks, which also serves to
divert attention to the signage and menu. Secondary
menu graphics were also styled and designed with the
objective of easy ordering and speedy service.
The clean and simple look and the durable materials
used have both proven to stand the test of time.
267
268
TITLE: Wrap It Fresh
DESIGN AGENCY: Studio Equator
PRODUCTION DATE: 2007
CREATIVE DIRECTOR: Carlos Flores
DESIGNER: Angeline Hentri / Carlos Flores
CLIENT: Wrap It fresh
PHOTOGRAPHY: Andrew Wuttke
NATIONALITY: Australia
269
Wrap It Fresh
Wrap it Fresh is a concept store that opened in South
Melbourne in 2005. They strive to produce cafe quality
fast food with healthier options, enormous flavour and
value for money.
Vegetables are delivered to the café straight from
the markets, and the healthy foods are made fresh
throughout the day, so the owners wanted a strong
emphasis on the fresh healthy ingredients. Studio Equator
designed a clean, contemporary look with a strong visual
identity and simple fit out with attitude and personality.
They also created mascots to be used in graphic
applications with the cheeky tag line "We're fresh, are
you?"
A fresh warm colour palette was chosen along with
simple durable finishes and easy to read menus, and
Studio Equator also designed custom wallpapers using
the mascots, logo and other graphics. Wrap it fresh now
also has another outlet in Melbourne Central shopping
centre.
270
TITLE: Carmela Soprano
DESIGN AGENCY: Noyman Creative Branding
PRODUCTION DATE: 2009
CREATIVE DIRECTOR: Noy Naiman
ART DIRECTOR: Noy Naiman / Hila Amram
DESIGNER: Noy Naiman / Hila Amram
CLIENT: Carmela Soprano Restaurant
PHOTOGRAPHY: Oren Dai
NATIONALITY: Israel
271
Carmela Soprano
Carmela Soprano is the gourmet pizza restaurant in Tel Aviv. It's a refreshing and
surprising combination of fast food and traditional Italian food - Fast Good Food.
Along with the client, the designers decided that the restaurant will show principles
of high energy, urban, open minded and accessibility alongside tradition and Italian
quality. The graphic language is rich and strong, quoting street signs and subway maps
representing a world of hectic energies and constant flow, combining comic messages
and underground terms of the Italian mafia.
272
TITLE: Beachy Cream Branding
DESIGN AGENCY: Design Womb
PRODUCTION DATE: 2009–2011
DESIGNER: Nicole LaFave
CLIENT: Beachy Cream
NATIONALITY: USA
273
Beachy Cream Branding
Founder and Co-Owner of Beachy Cream, Ann Ryan
came to Nicole Lafave with a fun approach to ice cream
and ice cream sandwiches. She wanted to capture the
fun spirit that eating ice cream entails. Her inspiration
took cues from the 1950s & 1960s alongside Malibu, CA.
The results were alternating colourful business cards, with
playful typography and hints of the past. The website is
playful and is inspired by surf board stickers, postcards
and summer ice cream dreams. Signage for a portable
ice cream cart and functional postcards are also among
a long list of fun and upbeat marketing collateral for the
brand.
274
TITLE: El Viento
DESIGN AGENCY: Dan Alexander & Co.
PRODUCTION DATE: 2009–2010
DESIGNER: Dan Alexander
CLIENT: El Viento
NATIONALITY: Israel
275
El Viento
The task is developing a new frozen margarita brand; defining its name, visual
language, concept, strategy, logo and packaging design. Positioning EL VIENTO
(Spanish: The Wind) as a premium all-natural frozen margarita. The visual language
based on the mythological icon of the god of winds (Aeolus), as appear in old
manuscripts. The designers have given him an updated look, and ask him gently to
send the rumour about this new margarita worldwide. EL VIENTO is a line of unique
frozen margarita fruit and alcohol mixes for immediate preparation and enjoyment.
Made from selected natural ingredients and fine spirits combination.
276
TITLE: Glace Artisan Ice Cream
DESIGN AGENCY: Stir, Kansas City
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Brent Anderson / Nathaniel Cooper
ART DIRECTOR: Nathaniel Cooper
DESIGNER: Nathaniel Cooper
CLIENT: Glace Artisan Ice Cream
NATIONALITY: USA
277
Glace Artisan Ice Cream
Kansas City, Missouri-based Glace (say it this way, “Gla-say”) Artisan Ice Cream is a harmonious counterpoint to its owner’s flagship
business,Christopher Elbow Artisan Chocolates. Fittingly, Elbow’s ice cream is a more grown-up sweet treat expression, rich in texture and inventive
flavours like Venezuelan dark chocolate, fleur de sel caramel and pineapple-cilantro sorbet. The brand created reflects an equally elevated
approach, while still never forgetting that fun and enjoyment are what the shop is selling. The brand expression is clean, sophisticated and a nod
to the owner’s love of modern minimalism. At the same time, copy and colour palette make it feel playful and approachable. The logo also
incorporates a sly tie to ice cream with circles that look like melting “drips” hitting the floor, while tailored graphic elements make the identity feel
fashionable and unexpected in the category. Graphics and tone of voice play are consistent across all consumer touchpoints, from in-store to
retail, takeout to online. Consumer interest was already high before the shop opened, thanks to pre-open seeding through social media. Within
a month of opening, Glace had created considerable buzz, with fans sharing their favourite flavours on Facebook and high-end retailers like
Dean and DeLuca requesting to sell pints in their local outlet. Less than one year later, Glace is already scouting a new location and a central
manufacturing facility to keep up with demand.
278 279
The visual language and identity for Good for Your Body Juice Bar
was meant to represent it as an environmentally responsible, organic
company. The branding system uses the organic character of liquid
colour to represent freshness and juiciness. This system was expanded by
creating simple fruit elements and using natural papers for production.
TITLE: Good For Your Body Juice Bar
PRODUCTION DATE: 2010
CREATIVE DIRECTOR: Aditi Mukherjee
DESIGNER: Aditi Mukherjee
CLIENT: Good 4 Your Body Inc.
NATIONALITY: India
Good For Your Body Juice Bar
280
TITLE: OrangeCup Frozen Yogurt
DESIGN AGENCY: Range
PRODUCTION DATE: 2008–2011
CREATIVE DIRECTOR: John Swieter
ART DIRECTOR: John Swieter
DESIGNER: John Swieter / Garrett Owen
CLIENT: Orange Cup Natural Frozen Yogurt
PHOTOGRAPHY: Dick Patrick / Getty Images / Corbis
NATIONALITY: USA
281
OrangeCup Natural Frozen Yogurt
OrangeCup Natural Frozen Yogurt is an upscale lifestyle
brand of frozen yogurt stores located across the U.S. and
Mexico. Range developed an integrated retail branding
programme that includes retail branded environments,
packaging, product naming, menus, posters, consumer
collateral, gift cards, website, e-marketing, social media,
staff uniforms and promotions.
282
TITLE: Yogo
DESIGN AGENCY: Koniak Design
PRODUCTION DATE: 2008
CREATIVE DIRECTOR: Nurit Koniak
DESIGNER: Nurit Koniak
CLIENT: Yogo
NATIONALITY: Israel
283
Yogo
Yogo, a boutique yogurt shop brand, was formed in 2008. The design attempts to
reflect the look and feel of a deli-style yogurt shop with a touch of nostalgia and
wit. The graphic language, mainly entailed of light pastel colours and typography,
is applied throughout the corporate identity, including on the shop walls. The simple
round logo is stamped on the personal recycled serving-cups in a lo-tech manner.
...,staat creative agency134
Analogue136, 138
Cursor Design210
Engram – Branding studio186
Helms Workshop128
Adam Giles 232
Barker Gray Sydney & Melbourne214
David Caval 170
Ferencz Stefan Andrei 206
Immortal 080
Aditi Mukherjee278
Blacksheep016
Design Depot254
gestaltend - Designbüro176
Inventaire158
Adriana Picker130
Blow164
Dimana Grigorova160
Gogolab, Oslo142
JaHallo148
Ahmet Yacel086, 238
BrandNew Creative156
DMP.BR 248
Grafprom Studio082
2DA Branding & Design078
Anna Geslev Brand Design230
Dan Alexander & Co. 274
Factor Tres Mexico184
Identityistnbl008
Adam Walden262
Berjo Mouanga212
de:work 246
Foreign Policy Design Group090
Inkwenkwezi Branding + Design052
Adlai & Partners Ltd. Branding with Heart228, 264
Bleu Équipage Communication200
Design Womb272
Giang Nguyen092
J! 042
Celeste Prevost234
ECV Paris (Ecole deCommunication Visuelle)216
Graphasel Design Studio028
Colorbrand International Ltd. 152
Ekaterina Senkovskaya204
Hannah Hess 218
Analog Design224
Alexey V. Mililian Design Studio098, 100, 140
Design is Play048
Mirko Ilic Corp034, 036, 102
Philippe David056, 058, 060, 084
SK+G110
Studio Móbi 250
Uniform020
Muotohiomo240
PPC 118, 222
So Pleased To Meet You010
Substrakt 072
Vera Zub190
Noyman Creative Branding120, 122, 124, 172, 174, 270
Richard Jaros032
Stephanie Pineyro024
Terrain Marketing 220
VONSUNG 188
ONTHETABLE018
Rushe Berisha 026
Stir, Kansas City022, 276
The Creative Method236
Zhishi design 196
OXO Design & Advertising154
Salvato Coe + Gabor096
Stitch Design Co.114, 116
Thezzign068
MM 074
Plenum Brand260
slover [AND] company252
Sublimio - Unique Design Formula044, 144, 150
UXUS 046
Nathan Brunstein258
Range280
St.-Petersburg State PolitechnicalUniversity198
Swear Words 208
Visual Communication Design094
Oleg Lukyanov166, 168
Roxane Lagache244
Stevaker Design126
The Brand Union Stockholm066
Wallnut Studio 062
Sciencewerk Indonesia030
Studio Equator050, 070, 162, 226, 266, 268
Tom Robinson Graphic Design256
Siaw Misa182
Studio H192
Trenta Production 104
Meandyoucreative014, 180
Pentagram Design242
Permanent. Wirtschaftsförderung GmbH & Co. KG040
Khaki Taxi054
Koniak Design106, 108, 282
Liza Siqueira178
Marian Williams Design 202
Matilda Svensson / Informo012
Kollor Design Agency038, 146
Leaf Design Pvt. Ltd.112, 194
María del Mar Reyes088
Katerina Teterkina132
KEIK Bureau064
Joseph Calvo076