BRAND IDENTITY STYLE GUIDE - Clark UniversityWhite Logo must appear on a minimum 50% black...
Transcript of BRAND IDENTITY STYLE GUIDE - Clark UniversityWhite Logo must appear on a minimum 50% black...
BRAND IDENTITY
STYLE GUIDE
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Adopti ng a Refreshed Fiat Lux Seal
“wordmark”
The new Clark University logo
“seal”
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
New Clark Logo
PLACEMENT: Use logo on the front cover of all printed promotional materials intended for external audiences.For all printed materials intended for internal audiences, place logo on the front or back cover.
The new Clark University logo: horizontal orientation with tagline
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Horizontal and Verti cal Orientati ons
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Sub-branded Insti tutes and Schools
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Approved Logo Colors
Specifying Clark Colors
White Logo must appear on a minimum 50% black background
Red Black White
Printing
cmyk mix0-100-90-3
50% black tint
Foil Stamping
Infi nity PG450
PMS 186
HC Matte
Web
#cc0000204 - 0 - 0
#939598147-149-152
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Approved Seal Colors
Red Black Black 2 White
LARGE
SMALLWhite Logo must appear on a minimum
50% black background (shown here)
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
S T R A S S L E R C E N T E R F O R H O L O C A U S T A N D G E N O C I D E S T U D I E S
Parameters for Clear Space
At any given size, the full height of the letter “I” in “UNIVERSITY” (or the half height of the letter “I” as indicated below) represents the “clear space” needed around the logo, or college or institute name.The red outside dotted lines in these examples show the “clear space” required. Text, photography, etc. should not be placed any closer to the logo
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Standard and Specialty Logo SizesFor standard widths, from 2” �to �3.5”For standard widths, from 3.5” and above
CL
AR
KUNIVER
SITY
M
DCCCLXXXV
II
✦
✦
5/8” 1”5/8”3/4”
Use Small logos (specifi ed with “SM” in fi le name)
Use Large logos (specifi ed with “LG” in fi le name)
When small spaces don’t allow for use of the logo, the wordmark or seal maybe used by itself. �(See minimum size requirements below)
CU_Vert_Blk1_SM-v4.01.epsCU-Blk1-SM-v4.epsCU_Name.epsCU-Red-60-75-SM-v4.01.eps
CU-Vert-Red-60-75-SM-v4.01.eps
CU-Horiz-Red-60-75-SM-v4.01.eps
CU-Horiz-Red-60-75-LG-v4-01.eps
CU-Vert-Red-60-75-LG-v4-01.eps
For specialty widths, from �5/8” �to �2”
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Logo Don’ts
Logos are ONLY to be used as specifi ed in this guide. Below are some examples of what NOT to do.
✦
✦
M
DCCC L X X XVII
C H A L L E N G E C O N V E N T I O N. C H A N G E O U R W O R L D.
Do not alter the size, color(s)or orientation between the University name and seal.
Do not add names or create logos for your department or institute.
Do not use the outdated University Seal.
Do not stretch or distort the logo.
Do not use a white block on top of a coloredbackground.
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Approved Fonts
Whitney LightABCDEFGHIJKLMNOabcdefghijklmnopqrs
Light ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Whitney BookABCDEFGHIJKLMNOabcdefghijklmnopqrs
Book ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Whitney MediumABCDEFGHIJKLMNOabcdefghijklmnopqrs
Medium ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Whitney SemiboldABCDEFGHIJKLMNOabcdefghijklmnopqrs
Semibold ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Whitney BoldABCDEFGHIJKLMNOabcdefghijklmnopqrs
Bold ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Whitney BlackABCDEFGHIJKLMNOabcdefghijklmnopqrs
Black ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Minion RegularABCDEFGHIJKLMNOabcdefghijklmnopqrs
Regular ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Minion MediumABCDEFGHIJKLMNOabcdefghijklmnopqrs
Medium ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Minion SemiboldABCDEFGHIJKLMNOabcdefghijklmnopqrs
Semibold ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Minion BoldABCDEFGHIJKLMNOabcdefghijklmnopqrs
Bold ItalicABCDEFGHIJKLMNOabcdefghijklmnopqrs
Whitney Minion
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Simplifi ed Logo for Embroidery
T H R E A D C O L O R S F O RE M B R O I D E R Y
S I Z I N G F O R E M B R O I D E R Y( M I N I M U M )
2” minimum
3.25” minimum
3” minimum
Red and Black (on white apparel)
Red and White (on red apparel)
Red and White (on black apparel)
Thread Colors
#�1839
Red
#�1001
White
Contact University Marketing and Communications for o� cial embroidery logo art.
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Embroidery Apparel Color Requirements
A P P A R E L C O L O R S F O R E M B R O I D E R YThe Clark Universitylogo should only be embroidered on black, red, white or gray apparel or accessories.
On Black apparel
On Light Gray apparel
On Red apparel
On White apparel On Dark Gray apparel Not acceptable
Not acceptable
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Paper Stati onery
C H A L L E N G E C O N V E N T I O N . C H A N G E O U R W O R L D .
Name of Your School, Your Institute orYour DepartmentYour Address – fi rst lineYour Address – second line508-793-XXXX Your Phone508-793-XXXX Your [email protected]
Your NameYour Title – fi rst line with additionalSecond line – if neededThird line – if neededFourth line – if needed
S A M P L E PA P E R
STATIONERY
WITH PERSONALIZATION
Individual personalizationYour Name: First, Middle, LastTitle, line oneTitle, line two
Department personalization
Name of Your DepartmentYour Address • Your City, State and Zip Code USA • Your Phone Number • Your Fax Number • clarku.edu/yourDepartment • [email protected]
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Electronic Stati onery (Microsoft Word)
Your Name: First, Middle, LastTitle, line oneTitle, line two
C H A L L E N G E C O N V E N T I O N .C H A N G E O U R W O R L D .
Name of Your DepartmentYour Address • Your City, State and Zip Code USA • Your Phone Number • Your Fax Number • clarku.edu/yourDepartment • [email protected]
S A M P L E E L E C T R O N I C
MEMO or LETTERHEAD
WITH PERSONALIZATION
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Two-color printingwith personalized return address
Envelopes
Name of Your Department950 Main StreetWorcester MA 01610-1477 USA
S A M P L E
ENVELOPES – GENERIC OR
PERSONALIZED
One-color printing(less expensive)with generic return address
950 Main Street • Worcester MA 01610-1477
For Brand Identity Guideline Questions: Please contact Keith Carville (508-793-7696; [email protected]) or Lori Fearebay (508-793-7746; [email protected])
Paper Guidelines
For Digital Printing
Brand Intended Use Paper Weight
Accent Smooth (at Alpha Graphics). . . . . . . . . . . . . . . . Single cards, postcards, announcements . . . . . . . . . . . . #100 or #120 CoverCougar Smooth (at Curry Printing) . . . . . . . . . . . . . . . . . Folded invitations or note cards . . . . . . . . . . . . . . . . . . . . #80 or 100 Cover Posters and Flyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #80 or 100 Text Brochures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #65 Cover
For O� set Printing
Brand Intended Use Paper Weight
Finch Fine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6-8 panel brochures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #65 Cover(uncoated) Saddle-stitched booklets . . . . . . . . . . . . . . . . . . . . . . . . . . #70 or #80 Cover and Text Pocket folders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #120 to #130 Cover Posters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #80 to 100 Text Direct mail pieces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #80 Cover
Utopia 2XG Matte . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Direct mail pieces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #80 Cover(coated)