Brand Identity, Slogans and USPs

Brand IdentityA brand is a name, term, design, symbol or

other feature that distinguishes one sellers products from those of others.

Brands are used in business, marketing and advertising.

Logo Game

Choosing The Right ColoursColour increases brand recognition by up to 80%.

Colour ads are read up to 42% more than similar ads in black and white.

Colour can be up to 85% of the reason people decide to buy.

ColoursRGBRGB stands for red, green and blue, which

are the base colours in the RGB colour model. This colour model is based on light.

CMYKCMYK stands for cyan, magenta, yellow and

black. The base for CMYK is white (like most paper). CMYK can create a wide array of colours (though not as many as RGB).

Case Study 1

Case Study 2

What is a slogan?A slogan is a memorable motto or phrase

used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose.

Examples

Unique Selling Point (USP)The unique selling proposition (USP) or

unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands.

Examples