Brand identity prism Lacoste vs Morris
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Transcript of Brand identity prism Lacoste vs Morris
Brand identity is the aggregation of what all you (i.e. an organization) do. It is an organizations mission, personality, promise to the consumers and competitive advantages.
BRAND IDENTITY
CrocodileQuality
SportswearBold colors
PHYSIQUE PERSONALITYUnderstated
luxury;Well balanced;
Casual with style;Everyday product
RELATIONSHIPSocial
ConformityDistinction
CULTUREIndividualism
ClassicismAristocratic
ideals
REFLECTIONNeither hyper
feminine nor hyper masculine
SELF-IMAGEBelongs to a
clubDiscretely
elegant
SENDER
RECEIVER
LACOSTE
French lily;Colorful &warm;
Quality;Anglo-Saxon
heritage
PHYSIQUE PERSONALITYMildly vain;Eccentric;
Playful;Confident;Youthful
RELATIONSHIPAppreciative
CarefulPreserve integrity
CULTUREModern ideals;The underdog
mentality;Not local, nor global
but regional
REFLECTIONAware;
Individualistic;Clothing interested;
Young at heart
SELF-IMAGEDressed;
Part of semi secret society
SENDER
RECEIVER
MORRIS
CONCLUSION
LACOSTE
Fresh approach by mixing
traditional and new
elements by maintaining
sporty and active heritage.
Fresh approach by putting
luxury and leisure elements
into bent and worn
environments.
MORRIS