Brand Identity Ob Gyn
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Transcript of Brand Identity Ob Gyn
New BRAND Identity OB/GYN Midwife Associates
Marsha Denise Ford
2719 Felton DriveSuite AEast Point, Ga. 30344
A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
Brand Identity
Section A
Logotype Studies 05
Brand Imagery 08
Advertising Possibilites 09 thru 13
Project Contents Page
Section A
Logotype Logo Three Versions 05
Business Card Ideas 08
Logo Type Studies
OB/GYN&A S S O C I A T E S
OB/GYN&A S S O C I A T E S
OB/GYN&A S S O C I A T E S
Plum 58c 77m 0y 0kGrey 58c 0m 0y 74kBlack 58c 0m 0y 100kGolderod 11c 55m 100y 1k
(A.) Baskerville Semibold & Bold(B.) Brickham Script Pro Semibold(C.) Baskerville Semibold (D.) Berthold Akzidenz Grotesk Medium
C
D
Version One
OB GYN&A S S O C I A T E S
Plum 58c 77m 0y 0kGrey 58c 0m 0y 74kBlack 58c 0m 0y 100kGolderod 11c 55m 100y 1k
(A.) Baskerville Semibold & Bold(B.) Brickham Script Pro Semibold(C.) Baskerville Semibold (D.) Baskerville Semibold
C
D
OB GYN&A S S O C I A T E S
OB GYN&A S S O C I A T E S
OB GYN&A S S O C I A T E S
Version Two
OB/GYNA S S O C I A T E S
&
Plum 58c 77m 0y 0kGrey 58c 0m 0y 74kBlack 58c 0m 0y 100kGolderod 11c 55m 100y 1k
&(A.) Baskerville Semibold & Bold(B.) Brickham Script Pro Semibold(C.) Baskerville Semibold (D.) Baskerville Semibold
C
D
OB/GYNA S S O C I A T E S
&
OB/GYNA S S O C I A T E S
&
OB/GYNA S S O C I A T E S
&
Version Three
Thank you for letting me catch your miracle...
Family Centered Midwifery Care
404-349-2112 Office 404-767-6553 Fx
www.midwifeinfo.com/midwife2
Marsha Denise FordMidwife 2719 Felton DriveEast Point Fayetteville GA. 30344404-349-2112 Office 404-767-6553 Fxwww.midwifeinfo.com/midwife2
2719 Felton Drive East Point Fayetteville GA. 30344404-349-2112 Office
404-767-6553 Fxwww.midwifeinfo.com/midwife2
Midwife Cards
Counter Cards
Everyone knows there’s a critical difference between Brand imagery and User im-agery. A brand’s personality tells a story about the product. It tells its target market what to expect. It suggests heritage, quality, flavor, status, effectiveness, attrac-tiveness, service, value, when to use it, where to use it, how to use it, etc. Potent brands create rich pictures in the eye of the consumer.
Brand Imagery For Advertising
New Brand Advertising Billboard Diverse Market Approach One
Billboard Diverse Market Approach Two
New Brand Advertising Inplace Example
New Brand Advertising Light Box Example
New Brand Advertising Leave Behind 4 x 6 Card Brochure Example