BRAND & IDENTITY GUIDELINES...2019/10/09  · BRAND & IDENTITY GUIDELINES 1To thrive in the highly...

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BRAND & IDENTITY GUIDELINES

Transcript of BRAND & IDENTITY GUIDELINES...2019/10/09  · BRAND & IDENTITY GUIDELINES 1To thrive in the highly...

  • BRAND & IDENTITY GUIDELINES

  • Introduction ................................................................ 1

    Mission and Vision ...................................................... 2

    LHU Logo ..................................................................... 3

    LHU Logo Incorrect Usage .......................................... 4

    LHU Logo Additional Versions .................................... 5

    Sub-Branding Logos: Colleges ..................................... 6

    Sub-Branding Logos: Offices, Departments, Clubs and Organizations ....................................................... 7

    Clearfield Logos ........................................................... 8

    Soar Higher Logos ....................................................... 9

    Lock Haven University Alumni Association Logo ... 10

    LHU Athletics Logos .................................................. 11

    LHU Athletics Team Logos ........................................ 12

    LHU Athletics Text Options ....................................... 13

    University Seal .......................................................... 14

    University Mascot...................................................... 15

    150th Anniversary Logos .......................................... 16

    LHU Color Palette | Primary .................................... 17

    LHU Typography ....................................................... 18

    Office/Department Letterhead ................................. 19

    LHU Stationery System ............................................. 20

    LHU PowerPoint Template ....................................... 22

    Newsletter and Flyer Templates ............................... 23

    Email Signature ......................................................... 24

    Lock Haven Social Media Accounts .......................... 26

    Pennsylvania’s State System of Higher Education ... 27

    The Lock Haven University Division of University Advancement has prepared this guide as a means of establishing official policy and standards for the use of University trademarks and the text of Lock Haven University publications, stationery, the web, and other applications.

    It is the responsibility of each person to see that usage and trademark protocols are followed for all communications. In the event that you require clarification or assistance, please contact The Office of Strategic Communications at (570) 484-2323, [email protected], www.lockhaven.edu/universityadvancement

  • BRAND & IDENTITY GUIDELINES 1

    To thrive in the highly competitive higher education market, it is imperative that we convey the Lock Haven University name clearly, consistently, and prominently across all communication platforms.

    As a University community we must work together to ensure that communications from every college, department, and office arise from a clear and uniform voice, thus promoting the Lock Haven University brand with continuity to all prospective students and stakeholders.

    The purpose of this guide is to provide detailed standardized usage guidelines for Lock Haven University brand assets. Following these guidelines will establish a uniform brand recognition and awareness, which is crucial to our continued success as a public institution committed to providing our students a high-quality, affordable education.

    Strategic Communications 10 Susquehanna Avenue Lock Haven, PA 17745

    (570) 484-2323 [email protected]

    www.lockhaven.edu/universityadvancement

    Introduction

  • Mission and Vision

    2 BRAND & IDENTITY GUIDELINES

    Our Mission Lock Haven University offers an excellent and affordable education characterized by a strong foundation in the liberal arts and sciences for all students, majors in the arts and sciences, and a special emphasis on professional programs. All programs are enhanced with real-world experiences and co-curricular activities that enable students to realize their full potential. In close personal interactions with faculty who are passionate about teaching, students are challenged to develop their minds and skills in order to be responsible citizens and to succeed in a global and technologically advanced society.

    Our Vision Lock Haven University will be nationally recognized for transforming students’ lives by providing:

    • A welcoming and inclusive community of supportive faculty and staff that prioritizes the well-being and intellectual life of our students and also challenges them to ever-greater success.

    • An immersive, high-quality academic learning environment that combines traditional, interdisciplinary, and professional experiences in and out of the classroom.

    • A strong academic foundation that promotes the collaboration, innovation, and critical thinking necessary for navigating and succeeding in an ever-changing world.

    • An engaging community with a diversity of cultural perspectives that encourages students to be responsible global citizens.

    • A commitment to public service as a resource for personal, educational, cultural, and economic development for the region and state.

  • BRAND & IDENTITY GUIDELINES 3

    LHU Logo

    Crimson - PMS 1955 Black

    .5”

    .5”

    .5”.5”

    .75”

    White

    The Lock Haven University logo is the single most important element of our brand identity. The distinctive mark creates a visual expression of the institution and enforces our stated identity.

    The University logo is also the official identifying mark of the University and must be used on all University publications in order to establish a continuity of brand, image, and identity.

    The primary logo is available for digital download in crimson (PMS 1955), black, and white versions.

    LHU Logo: Correct UsageThe Lock Haven University primary logo must have a .5” clearance all around. No text or images may appear within this space, and logo should always be placed at least .5” from any border.

    The recommended minimum height of the LHU logo should be .75”.

    The crimson logo should always be used when possible. If printing on a crimson background or another background that crimson does not show up well on, use the black or white options. The black logo should be used only on a white or light colored background when the crimson logo cannot be used. The white logo logo should be used only on a black or dark color background when the crimson logo cannot be used. The gray logo is reserved for limited use only.

  • 4 BRAND & IDENTITY GUIDELINES

    LHU Logo Incorrect Usage

    All LHU logos should never be:

    • Cropped

    • Stretched or skewed/distorted

    • Colorized

    • Angled or rotated

    • Overlapped with graphic elements

    • Nothing inside the box

    • Distressed or faded

    • Do not add text

    • Background image with logo on top

    • Altered in any way

    Following are several examples of inappropriate use of the University logo. The Lock Haven University logo is a standalone design element, meaning it must appear separate from all other elements in every application.

    To ensure clear messaging and brand identity, it is essential that no words or images crowd, overlap, or merge with the logo. In addition, the logo is a registered trademark and may never be altered in any way.

    Angled or rotated

    Do not add text

    Colorized

    Distressed or faded

    Cropped

    Overlapped with graphic elements

    Background image with logo on top

    Stretched or skewed/distorted

    Nothing inside the box

    THE

    TRIVIA TEAM

  • BRAND & IDENTITY GUIDELINES 5

    LHU Logo Additional Versions

    LHU Monograms

    In addition to the primary logo, there are several additional versions available for digital download. These logos are only to be used when the primary LHU logo does not work with certain layouts. All logos are available in crimson, gray, black and white versions.

    All LHU Monograms are available in crimson, gray, black, and white versions.

    Monograms may be created using any approved LHU font, except script fonts. No other fonts are permitted. (See LHU Typography for approved fonts.)

    Monogram version 4Monogram version 3Monogram version 2Monogram version 1

    LHU Logo Text Options

    Horizontal version 1 Horizontal version 2

    Text version 3Text version 2Text version 1

  • 6 BRAND & IDENTITY GUIDELINES

    Sub-Branding Logos: Colleges

    Lock Haven University has a number of specific sub-brands, which are approved by The Office of Strategic Communication. These sub-brands are designated where the name of the unit has a high value with the core target audience.

    Colleges, offices, departments or clubs should not attempt to create their own sub-brand based on their name.

    All sub-brands must be either created or approved by The Office of Strategic Communication.

    Examples of approved sub-brand logotypes are shown and can be made available in crimson, black, and white versions.

    STEPHEN POORMAN COLLEGEOF BUSINESS, INFORMATION SYSTEMS, AND HUMAN SERVICES

    TH

    E

    COLLEGEOF LIBERALARTS ANDEDUCATION

    TH

    E

    COLLEGEOF NATURAL,BEHAVIORAL,AND HEALTH SCIENCES

    TH

    ESTEPHENPOORMANCOLLEGE

    TH

    E

    OF BUSINESS, INFORMATIONSYSTEMS, AND HUMAN SERVICES

    COLLEGE OF LIBERAL ARTS AND EDUCATION

    TH

    E

    COLLEGE OF NATURAL, BEHAVIORAL, AND HEALTH SCIENCES

    TH

    E

  • BRAND & IDENTITY GUIDELINES 7

    Sub-Branding Logos: Offices, Departments, Clubs and Organizations

    Sub-branded logos are only available using the main LHU box logo shown here. The LHU eagle head logo is reserved for varsity athletic teams, club sports or athletic-related departments and programs.

    If you are interested in a sub-branded logo for your office, department, club or organization, contact the Office of Strategic Communications.

    O�ce of Strategic Communications English Club

    Department of Biological Sciences

    Student Government Association

  • 8 BRAND & IDENTITY GUIDELINES

    Clearfield Logos

    horizontal logo

    vertical logo

    Lock Haven University Clearfield is LHU’s sister campus and is located in Clearfield, Pennsylvania. The logos are reserved for use by LHU Clearfield and must be used on all Clearfield publications in order to establish a continuity of brand, image, and identity. The primary logo is available for digital download in crimson (PMS 1955), black and white versions. Usage guidelines on Page 4 apply to the LHU Clearfield logos.

  • BRAND & IDENTITY GUIDELINES 9

    Soar Higher Logos

    The Soar Higher logo was crafted to be used both alone or in conjunction with the LHU logo. The logo is meant to be aspirational--to promote and empower student success and to remind them what is possible through the power of education.

    This logo was created as a 4-Color (CMYK) vector image to be used over white as well as light-colored backgrounds and imagery, as needed.

    Usage guidelines on Page 4 apply to Soar Higher logos.

    Soar Higher logo version 1

    Soar Higher logo version 2

  • 10 BRAND & IDENTITY GUIDELINES

    Lock Haven University Alumni Association Logo

    The Lock Haven Alumni Association is a subdivision of the Division of University Advancement. The logo is reserved for use by the LHU Alumni Association and must be used on all Alumni publications in order to establish a continuity of brand, image, and identity. Contact the LHU Alumni Office with questions at 570-484-2586 or [email protected].

    ALUMNIASSOCIATION

  • BRAND & IDENTITY GUIDELINES 11

    LHU Athletics Logos

    Lock Haven University’s Bald Eagle head logo was designed for the Athletics Department and varsity sports teams for use in publications, on uniforms and apparel, and on the web. The logo may also be used by LHU club sports and athletic-related departments and programs. By following these guidelines, a consistent recognition and awareness of the logo will be created.

    Use: The logos shown on the next few pages are only for use by the LHU Athletic Department, varsity sports, club sports and athletic-related departments and programs. Any use of the logos for purposes outside of those listed is strictly prohibited. The logos may not be altered in any way and proper proportion must be maintained. All logos must be used with a margin no less than 1/4” between the logo and nearest graphic element.

    There are three different versions of the Bald Eagle head logo. One without text - reserved for limited use, one that denotes LHU Athletics as a whole, and one that represents a specific athletic varsity sports team. These logos are available for digital download in crimson (PMS 1955), gray (PMS 425), black, and white versions.

    Athletics use: Please contact Doug Spatafore, Senior Director of Athletic Marketing and Communications, to acquire LHU Athletics logos or specific team, club, or program logo.

    Approval: Samples of logo use, color palette, and uniforms must be approved in writing by the Senior Director of Athletic Marketing and Communications prior to use.

    Senior Director of Athletic Marketing and Communications: Doug Spatafore Phone: (570) 484-2350 Email: [email protected] Eagle head LHU logo

    LHU Athletics logo

    A T H L E T I C S

    A T H L E T I C S A T H L E T I C S

    Eagle head logo

  • 12 BRAND & IDENTITY GUIDELINES

    LHU Athletics Team Logos

    LHU Athletics logos are available in versions denoting all LHU varsity athletic sports. Samples are shown here. The logos may not be altered in any way and proper proportion must be maintained. All logos must be used with a margin no less than 1/4” between the logo and nearest graphic element. These logos are available for digital download in crimson (PMS 1955), black, and white versions.

    S O C C E R

    S O C C E R

    A T H L E T I C SM E N ’ S

    S O C C E R

    A T H L E T I C SWO M E N ’ S

  • BRAND & IDENTITY GUIDELINES 13

    LHU Athletics Text Options

    LHU Athletics logos are available in text-only versions. Samples are shown here. The logos may not be altered in any way and proper proportion must be maintained. All logos must be used with a margin no less than 1/4” between the logo and nearest graphic element. These logos are available for digital download in crimson (PMS 1955), black, and white versions.

    A T H L E T I C S

    A T H L E T I C S

    S O C C E R

  • 14 BRAND & IDENTITY GUIDELINES

    University Seal

    Lock Haven University’s official seal is meant to function as a stamp of validation—not as a logo—and is reserved for certain official documents and publications including diplomas, honorary degrees, institutional certificates, and special awards.

    The seal may only be used on the official documents mentioned above or on any correspondence from the Office of the President. In every circumstance, the Office of Strategic Communications must approve the use of this seal.

    Because of the detail contained within the University seal, it should only be used in circumstances that ensure clear reproduction of the detail. It should not be printed smaller than 1”.

    University seal color palette The University seal should only be reproduced in one of the following identifying colors: PMS1955, black, gray or white. Metallic gold or silver foil are also acceptable.

    Contact the Office of Strategic Communications for more information about usage of the University seal.

  • BRAND & IDENTITY GUIDELINES 15

    University Mascot

    Lock Haven University’s mascot is the Bald Eagle and must always be referred to as such. Our mascot is named Talon. Lock Haven University Athletics adopted the Bald Eagle as its mascot in October of 1937 after a vote by the student body. It is a fitting name and mascot, given the proximity to the Bald Eagle Mountain, Bald Eagle Valley, and Bald Eagle State Park, as well as the fact that the area is home to a number of wild and native Bald Eagles.

    Any reference to LHU’s mascot other than Bald Eagles or by name other than Talon is not in keeping with brand standards.

  • 16 BRAND & IDENTITY GUIDELINES

    150th Anniversary Logos

    LHU’s 150th Anniversary marks are comprised of  two core marks—a spirit mark (Eagle with banner) and word mark (text only)—to be used (interchangeably) for all Anniversary material. The marks are shown in both a full color and one color versions. The font reflects our institutional logo font. This provides weight to Lock Haven and creates a strong hierarchy of type elements.

    Utilizing both a spirit mark and word mark creates flexibility for different applications. For example, the spirit mark may be used for banners, athletics, marketing materials, etc. While the word mark lends itself to more corporate applications including letterhead, corporate merchandise, PowerPoint slides, etc.

  • BRAND & IDENTITY GUIDELINES 17

    Lock Haven University’s official colors are crimson and white. Gray is often used as an accent color within the primary color palette. Due to the differences inherent in printing processes, paper stocks, and screen calibration, maintaining consistent color matches often proves difficult.

    The ink-matching system known as Pantone® Matching System or PMS® provides color matching standards. In any printing situation, the PMS, RGB, or CMYK (4-color process) equivalents should be used to specify ink colors.

    Secondary colors should be reserved for accent elements only. Black and bleached cedar are the preferred colors for body text to maximize legibility.

    Some special exceptions to these colors may be extended for promotional and specialty items. Please contact Office of Strategic Communications for guidelines.

    Primary Color Palette

    Pantone RGB CMYK HEX

    LHU Crimson PMS 1955 138 21 56 9 100 54 43 #8A1538

    Black N/A 0 0 0 0 0 0 0 #000000

    White N/A 255 255 255 0 0 0 0 #FFFFFF

    Dark Gray PMS 425 84 88 90 48 29 26 76 #54585A

    LHU Color Palette | Primary

  • 18 BRAND & IDENTITY GUIDELINES

    Consistent typography is the foundation for a successful identity system. When used consistently, the typeface becomes synonymous with the organization. The primary serif and sans serif fonts to be used for all print collateral are Barlow and Droid Serif. Samples of each font are featured below in available weights and styles for visual reference.

    LHU Typography

    Barlow FamilyBarlow Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 $%& (.,:#!?)

    Droid Serif

    Droid Serif abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 $%& (.,:#!?)

    Barlow and Droid Serif are free Google Fonts.

    For download instructions visit: www.lockhaven.edu/universityadvancement

    Arial Family

    Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 $%& (.,:#!?)

    Times

    Times abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 $%& (.,:#!?)

    In the event Barlow or Droid Serif cannot be used, the equivalent serif and sans serif fonts to be used for all digital marketing are Arial and Times (or Georgia) and Rockwell (for headlines only).

  • BRAND & IDENTITY GUIDELINES 19

    Office/Department Letterhead

    Stationery: Letterhead Lock Haven University’s stationery package includes letterhead, envelopes, and business cards. These elements serve as key touch points and enhance brand consistency.

    Correspondence written on Lock Haven University stationery implies an official message from the writer and Lock Haven University. Because they are official documents, a standard format has been developed for letterhead.

    Printing: All letterhead components may be ordered through the LHU Duplicating Department. It is strongly recommended that all orders for letterhead, envelopes, and business cards be placed through LHU Duplicating. For questions about large orders, please contact Duplicating.

    Letterhead can be ordered in standard (8.5 x 11).

    To order stationery, please contact Duplicating at [email protected], (570)484-2224.

    University and customizable office/department letterhead templates are available for download. Contact Strategic Communications with questions at (570)484-2323 or [email protected].

    Department Letterhead University Letterhead

  • 20 BRAND & IDENTITY GUIDELINES

    Stationery: Business Cards Lock Haven University business cards have been designed for customized contact information by individuals employed by Lock Haven University. A standard horizontal format has been developed including the University logo and the layout should not be modified in any way. The degree and fax number fields are optional. “Fax” can be replaced with “Cell” if you would like to include your cellphone number. No other modifications can be made to business cards. LHU employees may not make their own business cards or use a different design than shown here.

    Business cards produced by LHU Duplicating are printed 10 per sheet on perforated cardstock. Enter your information on the business card template (available for download) and contact LHU Duplicating, [email protected], (570) 484-2224, to order.

    Business cards may also be obtained through Reese’s Print Shop, 7 E. Main St., Lock Haven. Contact Reese’s Monday-Friday 9 a.m. to 5 p.m. at (570)748-6528.

    No other outside vendors may be used to produce LHU business cards.

    LHU Stationery System

    Business Card Layout Samples

    Staff

    Elizabeth Arnold Executive Director of Strategic Communications University Advancement 213 Durrwachter Alumni Conference Center 401 N. Fairview St. I Lock Haven, PA 17745 Phone (570) 484-2293 Email: [email protected] www.lockhaven.edu

    Cori Myers, Ph.D.Department of Business and Computer Science

    Akeley Hall, Room 234 401 N. Fairview St. I Lock Haven, PA 17745 Phone (570) 484-2274 Fax (570) 484-0001 Email: [email protected] www.lockhaven.edu

    Example

    Name, degree Title Department Room and Building 401 N. Fairview St. I Lock Haven, PA 17745 Phone (570) 484-0000 Fax (570) 484-0001 Email: [email protected] www.lockhaven.edu

    Name, degree Title Department Room and Building 401 N. Fairview St. I Lock Haven, PA 17745 Phone (570) 484-0000 Fax (570) 484-0001 Email: [email protected] www.lockhaven.edu

    Name, degree Title Department Room and Building 401 N. Fairview St. I Lock Haven, PA 17745 Phone (570) 484-0000 Fax (570) 484-0001 Email: [email protected] www.lockhaven.edu

    Name, degree Title Department Room and Building 401 N. Fairview St. I Lock Haven, PA 17745 Phone (570) 484-0000 Fax (570) 484-0001 Email: [email protected] www.lockhaven.edu

    Name, degree Title Department Room and Building 401 N. Fairview St. I Lock Haven, PA 17745 Phone (570) 484-0000 Fax (570) 484-0001 Email: [email protected] www.lockhaven.edu

    Name, degree Title Department Room and Building 401 N. Fairview St. I Lock Haven, PA 17745 Phone (570) 484-0000 Fax (570) 484-0001 Email: [email protected] www.lockhaven.edu

    Name, degree Title Department Room and Building 401 N. Fairview St. I Lock Haven, PA 17745 Phone (570) 484-0000 Fax (570) 484-0001 Email: [email protected] www.lockhaven.edu

    Name, degree Title Department Room and Building 401 N. Fairview St. I Lock Haven, PA 17745 Phone (570) 484-0000 Fax (570) 484-0001 Email: [email protected] www.lockhaven.edu

    Name, degree Title Department Room and Building 401 N. Fairview St. I Lock Haven, PA 17745 Phone (570) 484-0000 Fax (570) 484-0001 Email: [email protected] www.lockhaven.edu

    Name, degree Title Department Room and Building 401 N. Fairview St. I Lock Haven, PA 17745 Phone (570) 484-0000 Fax (570) 484-0001 Email: [email protected] www.lockhaven.edu

    Faculty

    Elizabeth Arnold Executive Director of Strategic Communications University Advancement 213 Durrwachter Alumni Conference Center 401 N. Fairview St. I Lock Haven, PA 17745 Phone (570) 484-2293 Email: [email protected] www.lockhaven.edu

    Cori Myers, Ph.D.Department of Business and Computer Science

    Akeley Hall, Room 234 401 N. Fairview St. I Lock Haven, PA 17745 Phone (570) 484-2274 Fax (570) 484-0001 Email: [email protected] www.lockhaven.edu

  • BRAND & IDENTITY GUIDELINES 21

    Stationery: Envelopes Printed envelopes may be ordered from the LHU Storeroom. Envelopes are printed on white smooth stock and brown craft stock. As with all stationery components, envelopes are printed in either black or PMS 1955 ink.

    For information about custom addressed envelopes, contact the LHU Storeroom at [email protected] (570) 484-2368.

    LHU Stationery System (cont’d)

    Envelopes can be ordered in any of the following sizes:

    • #9 Plain Envelopes (white)

    • # 9 Business Reply (white)

    • #10 Standard with or without window (white)

    • LHU Permit 92-postage paid (white)

    • 6 ½ X 9 ½ (brown craft)

    • 9 X 12 (brown craft)

    • 10 X 13 (brown craft)

    • 10 X 15 (brown craft)

  • 22 BRAND & IDENTITY GUIDELINES

    LHU PowerPoint Template

    PowerPoint Template A PowerPoint template has been designed for use in University presentations. While the PowerPoint is customizable, the header content should not be altered in any way. It is acceptable to remove the header from slides, apart from the opening slide, which require more space for content. It is available for download.

    © 2 0 1 9 L O C K H A V E N U N I V E R S I T Y | L O C K H A V EN .ED U

    LOCK HAVEN PRESENTATIONPresented by Elizabeth ArnoldOctober 9, 2019

    AN INTRODUCTION TO LOCK HAVENLock Haven University OverviewLorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque egestas eu nibh eu semper. Ut imperdiet nunc sem, at lacinia ipsum dapibus aliquet. Curabitur tempor aliquam eros, sit amet elementum mi volutpat sed. Integer volutpat, turpis a pulvinar commodo, sem ipsum porta purus, nec elementummagna massa sollicitudin sem.» Fusce tincidunt vel lectus sed placerat» Sed nunc tellus, tincidunt vel viverra

    – Donec eget erat commodo– Nulla faucibus vulputate ipsum

    Our Value PropositionLorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque egestas eu nibh eu semper. Ut imperdiet nunc sem, lacinia ipsum dapibus aliquet. » Sed nunc tellus, tincidunt vel viverra

    – Donec eget erat commodo– Nulla faucibus vulputate ipsum

    © 20 19 L O C K H A V EN U N I V ER SI TY | L O C K H A V EN .EDU 1

    TOTAL COST

    IN-STATE OUT-OF-STATE

    $2,500$1,500$1.000$500

    $4,000$3,000$2,500$2,000

    ADMISSIONS

  • BRAND & IDENTITY GUIDELINES 23

    Office or Department name

    Insert headline here

    Newsletter and Flyer Templates

    Newsletter Flyer

    Text here

    Text here Text here

    Optional photo here Optional photo here

    Basic newsletter and flyer templates are available for download. They are customizable and are meant to give the user a start to their design. Information may be placed anywhere on the templates, but text font and color should remain the same.

    All newsletters and flyers should include the University main box logo. Sub-branded logos for offices, departments, clubs and organizations may be used in place of or in conjunction with the University logo. Black or white logos may only be used if the crimson logo is not visible on the design.

    Follow the logo usage guidelines on pages 4 and 5.

    Contact the Office of Strategic Communications with questions or if you need help with final designs.

  • 24 BRAND & IDENTITY GUIDELINES

    Email Signature

    Employee Email Signature To create a consistent brand experience, Lock Haven University employees will adhere to a standardized email signature, as shown below. The signature offers the following benefits:

    1. Reduced number of copy lines and font size offers the potential to reduce paper waste.

    2. Gray font color reduces the amount of toner (on black and white printers) required to print the signature.

    3. Enhanced message readability—especially when reading through long chain emails.

    A Employee Name | Employee TitleB Employee’s Department/Office NameC Division Name (Optional)D Lock Haven UniversityE Campus Address (Optional)F 401 North Fairview Street, Lock Haven, PA 17745G Phone: 000-000-0000 | [email protected] | www.lockhaven.edu H Social Media Links (Optional)I LHU logo (Optional)

    Sample Email Signature

    Employee Name | Employee’s TitleEmployee’s Office/Department NameOptional Division NameLock Haven UniversityOptional Office Address401 North Fairview Street, Lock Haven, PA 17745Phone: 570-484-0000 | [email protected] | www.lockhaven.eduConnect with us: Facebook I Instagram I Twitter I YouTube

    Usage Guidelines Font color for most of the signature will be gray (R: 137, G: 141, B: 141) with the exception of employee name and links which will be black (R: 0, G: 0, B: 0) and the University name which will appear as (R: 135, G: 21, B: 56). Emails should be written with official typography.

    A 1st Line: Name will appear in Arial bold (12 pt. for Mac users, 10 pt. for PC users) with title in plain face.B 2nd Line: Optional department name in Arial italic (12 pt. for Mac users, 10 pt. for PC users)C 3rd Line: Optional division name in Arial italic (12 pt. for Mac users, 10 pt. for PC users)D 4th Line: Lock Haven University will be Arial BOLDE 5th Line: Optional Office Address -OR-F 6th Line: 401 North Fairview Street, Lock Haven, PA 17745

    (Note that lines D-G will appear in Arial - 12 pt. for Mac users, 10 pt. for PC users)G 7th Line: Employee’s office phone, email (with new domain @lockhaven.edu), and university web link (www.lockhaven.edu)H 8th Line: Optional University, Athletic team or department/office social media links – no personal links.

    • Facebook, Twitter, Instagram, YouTubeI 9th Line: Optional LHU logo:

  • BRAND & IDENTITY GUIDELINES 25

    Email Signature (cont’d)

    Standards and Guidelines: • Background colors on emails are prohibited.

    • No other colors/graphics/logos may be used in the signature. This helps reduce the demand on our email system.

    • Non-University related content (quotes/jokes/philosophy/external promotions, etc.) are prohibited in the signature.

    • The employee email signature is available for download on both Mac and PC.

    • You may use only current University, Athletic team, department/office social medial links. Personal account links are prohibited in the signature.

    Download Instructions: 1. Visit the Brand Guide downloads page

    2. Click Email Signature Template

    3. Copy and paste template into your email signature

    4. Customize the template according to the Sample Email Signature.

  • 26 BRAND & IDENTITY GUIDELINES

    University

    @LockHavenUniv

    @lockhavenuniv

    @LockHavenUniv

    Lock Haven University

    ContactJulie Stellfox Assistant Director of Media Relations [email protected]

    Athletics

    @lhuathletics

    @havenathletics

    @HavenAthletics

    Haven Athletics

    ContactDoug Spatafore Senior Director of Athletic Marketing and Communications [email protected]

    Alumni

    @lhualumni

    @lhualumni

    @LHUalumni

    LHUAlumni

    ContactJohn Vitale Assistant Director of Alumni Communications [email protected]

    Other LHU-Affiliated Social Media AccountsThere are several LHU-affiliated social media accounts, including athletic teams, clubs and organizations, campus offices and departments. All affiliate accounts must be registered with the Office of Strategic Communications and follow brand guidelines for social media, including the usage of approved logos, colors, tag lines, etc. For a database  of LHU-affiliated social media accounts or to register an LHU-affiliated account to be included in the database, visit www.lockhaven.edu/universityadvancement or contact the Office of Strategic Communications.

    Lock Haven Social Media Accounts

  • BRAND & IDENTITY GUIDELINES 27

    Pennsylvania’s State System of Higher Education

    Pennsylvania’s State System of Higher Education also has style guidelines for communication, which are available at passhe.edu. Please consult those guidelines before communicating with your audience.

    Publication Guidelines Lock Haven University publications include all forms of printed material produced by the University for students, prospective students, faculty, alumni, parents, friends, the media, and the general public.

    All publications and websites must include the following items:

    • The Lock Haven University logo

    • The University website: www.lockhaven.edu

    • This line: “Lock Haven University is an Affirmative Action/Equal Opportunity Institution.”