Brand Identity

Tom and Lilly

Documentary Branding

• - Use of laptop gives link to the topic of cyberbullying.

• - Shots of keyboard gives link to the topic of cyberbullying.

• - Keyboard and Laptop allows audience to recognise the product as it has a clear brand of cyberbullying.

Film Poster

• - Use of laptop on subject’s knee in photograph allows the audience to see a link with the poster and the documentary. It also allows the audience to recognise that the products are both about the topic of cyberbullying.

• The blue background and white font on the poster will match the shots of text in the documentary to give the audience a interlink. The colours both connote freedom and choice, and the white text connotes safety which indicates to the audience the documentary is informative and targets victims.

Magazine Review

• The photo of a laptop in the magazine spread links to the documentary and film poster as both products contain images of laptops which indicate the power of technological devices and show clearly to the audience the subject of cyberbullying.

• The magazine also will have quotes from the documentary, to specify to the audience the content of the documentary and link the products together.