Brand Identity

Tom and Lilly

Documentary Branding

• - Use of laptop gives link to the topic of cyberbullying.

• - Shots of keyboard gives link to the topic of cyberbullying.

• - Keyboard and Laptop allows audience to recognise the product as it has a clear brand of cyberbullying.

Film Poster• - Use of laptop on subject’s knee in photograph allows the audience to see a link with

the poster and the documentary. It also allows the audience to recognise that the products are both about the topic of cyberbullying.

• The blue background and white font on the poster will match the shots of text in the documentary to give the audience a interlink. The colours both connote freedom and choice, and the white text connotes safety which indicates to the audience the documentary is informative and targets victims.

• The creation of brand identity within our poster is also crucial to keeping the marketing campaign cohesive. We would like to achieve this through the visual appearance of the ancillary tasks. In our poster the conventions are:

• - The prestigious awards, which are research has decided the 'Sundance Film Festival' and the 'Cannes Film Festival'.

• - The image of Natasha sitting at medium close up, central to the poster in black and white, which is eye catching to the audience.

• - The directors name, but as our documentary is new we will not be in a big font as we would not be as recognisable to the audience.

• - Channel 4 and NSPCC logo, companies that our products represent.• - Information about our institutional regulations.• - The modal used in the picture will be present in the review.

Magazine Review

• The photo of a laptop in the magazine spread links to the documentary and film poster as both products contain images of laptops which indicate the power of technological devices and show clearly to the audience the subject of cyberbullying.

• The magazine also will have quotes from the documentary, to specify to the audience the content of the documentary and link the products together.

Font Choices

By researching into font website DAFONT.COM, we have found the font style we wish to use for our 'SAY IT TO MY FACE' title, which will be seen on all three products creating brand identity as it becomes recognisable to the audience.The font we chose is 'KEYBOARD':

We chose this font as it has iconography of cyberbullying through advanced technologies. A keyboard is linked to a computer or on a laptop, where many of our examples of cyberbullying have occured, we believe the audience will recognise it and it will connote how easy it is to cyberbullying. A keyboard is how comments are posted on cyberbullying, so it is ironic how our title is 'SAY IT TO MY FACE' yet a keyboard is where most cyberbullies hide behind.

MORE FONT CHOICES!

• The fonts will be kept the same for the poster and the review:

• Times New Roman. This is to give an educational and informative, yet modern feel to our products.

• Font:• SAY IT TO MY FACE.