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BRAND GUIDELINES 12-18

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BRAND GUIDELINES

12-18

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BRAND GUIDELINESGENERAL LOGOS

UNIVERSITY OF PENNSYLVANIA LOGO

PENN ARTS & SCIENCES LOGO

Arts & Sciences logotype

The Penn Mark

The University Shield

The University of Pennsylvania logotype

The Penn Mark

The University Shield

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RED:

C:0, M:100, Y:65, K:34 R:153, G:000, B:000 HEX: #990000 PANTONE: 201

BLUE:

C:100, M:65, Y:0, K:30 R:001, G;031, B:091 HEX: #011F5B PANTONE: 288

ITC STONE SERIF

BRAND GUIDELINESCOLORS & TYPOGRAPHY

COLOR PALETTE

TYPOGRAPHY

Perpetua

Adobe Caslon Italic

SINGLE-COLOR USAGE

Reverse to white on darker backgrounds & images

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BRAND GUIDELINESSAMPLE DEPARTMENT AND PROGRAM LOGOS

NOTE: SAS department and program logos should be configured to fit the guidelines below and can be used interchangeably. The name of the entity should never be presented larger than “Arts & Sciences” and the Penn Shield should maintain its prominence across all configurations.

HORIZONTAL

Germanic Languages & LiteraturesClassical Studies

VERTICAL

Germanic Languages & Literatures

Classical Studies

HORIZONTAL - WIDE (recommended for web use)

Germanic Languages & LiteraturesClassical Studies

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BRAND GUIDELINESABBREVIATED NAMES

Entities with abbreviated names should format logo based on examples below.

PSC

GSEPERPETUA REGULAR,

ALL CAPS

LPSAlign characters to x-height

of Penn mark

COLORS

LIGHT BLUE:

C:38, M:17, Y:0, K:17 R:130, G;175, B:211 HEX: #82AFD3 PANTONE: 542

RED:

C:0, M:100, Y:65, K:34 R:153, G:000, B:000 HEX: #990000 PANTONE: 201

BLUE:

C:100, M:65, Y:0, K:30 R:001, G;031, B:091 HEX: #011F5B PANTONE: 288

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BRAND GUIDELINESSIMPLIFIED PENN SHIELD - WEB USE ONLY

SAS SIMPLIFIED SHIELD LOGO

NOTE: The Penn Simplified Shield is a new logo, developed for use when rendering the Penn Shield in a size small enough to cause the details of the dolphin and open volumes to become indistinguishable. Examples of such instances include social media avatars, favicons, and custom emoji. Use of this shield is recommended when the height will be smaller than 60 pixels.Please contact [email protected] for permission to use this shield and its intended placement on the web.

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BRAND GUIDELINESIMPROPER USAGE

Do not add any extra elements to the logo.

Department NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment Name

Do not alter position or prominence of Penn shield or SAS logotype.

Department NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment NameDepartment Name

Do not use colors other than those specified in this document.

Do not remove elements from Penn shield.

Do not rearrange the placement of elements within in the logo.

Do not crop the Penn shield out of the logo.

Do not stretch, condense or change the dimensions of the logo.

Do not rotate the logo.

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BRAND GUIDELINESSTATIONERY

LETTERHEAD - 8.5” X 11”

University of Pennsylvania logotype centered in the width of the letterhead

ITC Stone Serif size 8pt/10

ITC Stone Serif Italicsize 8pt/11.5

ITC Stone Serifsize 9.5pt/11.5

0.5”

0.5”

ITC Stone Serifsize 9.5pt/11.5


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