brand guidelines

contents

introductionBrand essence 01

01. logo guidelinesPrimary logo 02 Secondary logo 03 Artwork codes and glossary 05 Isolation area 06 Minimum size 07 Incorrect logo usage 08

02. colour paletteColour references & breakdowns 09

03. typographyPrimary design font 10 Secondary design font 11 Websafe/Microsoft font 12

04. example applicationsPrint collateral 13 Advertising 14 Event 15 Print advertising 16 Photography 17 Wine label 16

05. digital applicationsWebsite example 19 Email signature 20

contact

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adelaide the wine capital brand guidelines

ChAPtEr

introductionBrand essence

Adelaide - the Wine Capital of Australia is a brand identity developed by the SA Wine Industry Association and fullEr with the support of Primary Industries and regions SA. the brand was developed to overcome confusion internationally about the location and product offering of the South Australian wine sector and position the state as the leading producer of premium wine in Australia.

the brand – along with a suite of marketing collateral and a SmartPhone App 365Days of Wine and food – was launched in March 2013.

this guide suggest ways in which South Australian wine regions, wineries, grape growers and suppliers can use the new brand identity to improve their marketing in Australia and overseas. the guidelines are not intended to be rigid or prescriptive but suggest a consistent approach which will improve the marketing outcomes for the state’s wine sector.

brand Values brand personality

tone oF Voice

famous

beautiful

progressive

Quality

diverse

pioneering

valuable

Knowledgeable

discovering

collaborative

passionate

vibrant

approchable InformatIve contemporary credIble passIonate regIonal

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adelaide the wine capital brand guidelines

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01. logo guidelinesPrimary logo

CMyk AWC_Co BrAnDED_yElloW_PoS.EPS

CMyk AWC_Co BrAnDED_PInk_PoS.EPS

CMyk AWC_Co BrAnDED_BluE_PoS.EPS

CMyk AWC_Co BrAnDED_AquA_PoS.EPS

CMyk AWC_Co BrAnDED_orAngE_PoS.EPS

CMyk AWC_Co BrAnDED_rED_PoS.EPS

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adelaide the wine capital brand guidelines

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01. logo guidelinesPrimary logo

CMyk AWC_Co BrAnDED_yElloW_nEg.EPS

CMyk AWC_Co BrAnDED_PInk_nEg.EPS

CMyk AWC_Co BrAnDED_BluE_nEg.EPS

CMyk AWC_Co BrAnDED_AquA_nEg.EPS

CMyk AWC_Co BrAnDED_orAngE_nEg.EPS

CMyk AWC_Co BrAnDED_rED_nEg.EPS

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01. logo guidelinesSecondary logo

CMyk AWC_Mono_PoS.EPS

CMyk AWC_Mono_nEg.EPS

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01. logo guidelinesArtwork codes and glossary

To assist with identifying artwork files, a file naming convention has been developed. Each file has a name that consists of an identifier, identifying name, colour detail and file format.

aWc_co branded__red_pos_blK.epsAWC logo identifier.

Indicates positive (black) or negative (white).

file type. EPS jPEg Png

Colour format. Black PMS CMyk rgB

Colour type.Indicates brand type.

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01. logo guidelinesIsolation area

MInIMuM ClEArAnCE = 1 X WIDth of thE lEttEr D&E

the isolation area is the space around the logo in which no other type, graphic and/or photographic elements must encroach. the isolation area assists to maintain the impact of the logo and ensures consistent reproduction.

the size of the isolation area is a distance of “X” (“X” being the width of the letter D&E) and must be consistent around the perimeter of the logo in all of its approved configurations.

this can be used to determine the isolation area for the logo at any size or in any composition.

Wherever possible, apply more space than the minimum specified here.

XX

XX

X

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01. logo guidelinesMinimum size

Minimum size standards have been developed to ensure that the logo is reproduced correctly at a small size. Where possible, please reproduce the logo at a size larger than the minimum, especially where there may be issues with clarity or quality of reproduction. When providing logos to external parties, it is recommended you request a proof prior to publishing.

30 mm

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01. logo guidelinesIncorrect logo usage

the Adelaide Wince Capital logo should not be distorted, rearranged or recoloured in any way. Please take care not to use the logo incorrectly. Incorrect use compromises the integrity and impact of the logo.

Distorted

never try and type out or replicate the logo.

re-coloured

Box in the logo

rearranged

high contrast background

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02. colour paletteColour references & breakdowns

Colour plays a key part in the Adelaide the Wine Capital’s brand identity.

PMS: All colours are provided as Pantone® references and where possible should be reproduced using PMS specifications.

CMyk: When it is not possible to print a solid Pantone® colour, please check our recommended CMyk breakdown (Cyan, Magenta, yellow and Black). Always use the percentage breakdowns specified here to achieve the closest match to Pantone® colours.

prImary palette

rgB: rgB values specify colours for screen and Internet display.

HEX: HEX colours are specified for online applications such as websites.

Colour accuracy and consistency are very important. Where possible, always use the colours specified here. Never substitute any of the colours. Care should be taken by way of pre-production samples to ensure colours marry back to the hEX codes and/or the Pantone® colour reference. Always ask printers and sign companies to match to the PMS values.

r64 g96 B175

C91 M84 y0 k0

#4060Af

r255 g6145 B51

C0 M52 y92 k5

#ff9133

r240 g77 B152

C0 M83 y0 k0

#f04D98

r30 g30 B30

C60 M60 y60 k60

#1E1E1E

r0 g154 B166

C100 M0 y32 k18

#009AA6

r170 g39 B47

C24 M95 y100 k18

#AA272f

r253 g200 B47

C0 M18 y100 k0

#fDC82f

PMS 7455 PMS 1495 PMS 2955 Process Black CPMS 320 PMS 1805 PMS 172

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03. typographyPrimary design font

Plantin Std is the primary font that should be used for body copy and main content. It can be purchased by clicking here.

Plantin Std Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Plantin Std Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Plantin Std Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Plantin Std Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Plantin Std Semi Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Plantin Std Semi Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Plantin Std Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Plantin Std Black Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”

ABCDEFGHIJKLM NOPQRSTUVWXYZABCDEF GHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTU VWXYZABCDEFGHIJKLM NOPQRSTUVWXYZ

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03. typographySecondary design font

Bodoni Poster is the secondary font that should as an accent font for heading and bold copy.

BODONI POster aBcDefghIjklmNOPqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”

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03. typographyWebsafe/Microsoft font

Arial regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Arial bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Arial bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”

Arial is the internal font that should be used for all Microsoft documents and emails.

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04. example applicationsPrint collateral

ET A NOBIS AUT IUMQUID EOSAM ET AUT QUO CULLORIT LIS AUTEMPOST PLABO.Et a nobis aut iumquid eosam et aut quo cullorit lis autempost plabo. Ita posaperatium faccae dem queLigent evelit et eturerr orrovit utent odist, quunda ducillaut voloriorum dolorro mos id ut et omnienda sunt, nobis volo volenis quam volupist, sum re repe et la dia nis quam iduciet venis volore nobis endae veliqui conet deriberias por aut quo corunt dolore prerum as.

aut eum NImus.

ET A NOBIS AUT IUMQUID EOSAM ET AUT QUO CULLORIT LIS AUTEMPOST PLABO.Et a nobis aut iumquid eosam et aut quo cullorit lis autempost plabo. Ita posaperatium faccae dem queLigent evelit et eturerr orrovit utent odist, quunda ducillaut voloriorum dolorro mos id ut et omnienda sunt, nobis volo volenis quam volupist, sum re repe et la dia nis quam iduciet venis volore nobis endae veliqui conet deriberias por aut quo corunt dolore prerum as.

aut eum NImus.

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04. example applicationsAdvertising

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04. example applicationsEvent

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04. example applicationsPrint advertising

SAW_032_Pull up Banner_850x2000_FINAL.indd 1 20/03/13 1:25 PMSAW_032_Pull up Banner_850x2000_FINAL.indd 2 20/03/13 1:25 PM

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04. example applicationsPhotography

the logo may be reproduced on photographic, graphic, pattern or tonal backgrounds, these backgrounds should not obstruct and/or compromise the integrity of the logo.

When the logo is applied to photos or layouts with complex backgrounds, the logo should appear on a solid boundary box to maintain the logo’s integrity and clarity. the boundary box should be equal to the standard isolation area.

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Wine label04. example applications 18

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05. digital applicationsWebsite example

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05. digital applicationsEmail signature

David Smith | Managing Director

111 ADELAIDE RD, ADELAIDE, SA, 5000. | T.08 8326 0000 F.08 8326 0000 WINEADELAIDE.COM.AU

This transmission is confidential and intended solely for the person or organization to whom it is addressed. It may contain privileged and confidential information. If you are not the intended recipient, you should not copy, distribute or take any action in reliance on it. If you have received this transmission in error, please notify the sender at the e-mail address above.

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adelaide the wine capital brand guidelines

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for further information or questions regarding the use of Adelaide the Wine Capital brand contact:

SA Wine Industry Association E: admin@winesa.asn.au t: 08 8222 9277

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