BRAND GUIDELINES - North American Bancard GUIDELINES. TABLE OF CONTENTS ... North American...
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2016 BRAND GUIDELINES
Transcript of BRAND GUIDELINES - North American Bancard GUIDELINES. TABLE OF CONTENTS ... North American...
2016
BRAND GUIDELINES
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WELCOME TO NORTH AMERICAN BANCARD
Thank you for being part of our North American Bancard family. We take great pride in how North American Bancard’s (NAB) brands are represented, and want to make sure our partners do as well. These guidelines are intended to ensure the correct use of our brand’s identities and visual assets, including our trademarks, logos, and content. Proper usage of the brands protect our company, creates consistency, and prevents confusion among consumers.
03 INTRODUCTION
04 BEING A PARTNER
09 BRAND ELEMENTS
14 CONTACT
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ABOUT NORTH AMERICAN BANCARD
Headquartered in Troy, MI, North American Bancard is a multi-faceted payment solutions provider dedicated to providing the latest technology as well as committing to the highest service levels. As a registered ISO since 1992, North American Bancard provides its clients with a full suite of products and services including credit, debit, EBT, check conversion and guarantee, ATM, gift and loyalty cards, and online payment gateway solutions. NAB processes over $34 billion in electronic transactions annually for over 250,000 merchants nationwide. For more information, visit www.northamericanbancard.com.
OUR MISSION: Help business owners grow their business. Whether they need a way to accept payments, helpful reporting tools, or more money to expand, North American Bancard is a partner to all businesses.
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COMBINING PRODUCTS AND SERVICES
When referencing North American Bancard elements to show that you are selling a product or service of NAB, you must be explicit in imagery and content to indicate you are a Sales Partner representing North American Bancard.
There are instances where you’ll want to advertise more than one North American Bancard product or service as part of your sales pitch. Here is a brief description of each of the products that you can sell under the NAB family of brands. Remember, although you can sell these each under NAB, proper brand elements must be used when referencing one of the below in relation to NAB. For more in-depth guidelines for each brand, please reach out to your Account Specialist or the North American Bancard Marketing team.
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The best mobile app in the industry for merchants on the go.
For merchants who need specialized and unique payment solutions such as courts, governments, and utilities.
The industry’s number one point of sale.
SERVICE & SUPPORT by
866-569-5510For those high-risk or hard to place merchants. Don’t turn down merchants that are currently on a restricted or prohibited list.
Sell cash advances to your new and existing merchant base. Perfect for any business that wants to expand, or one that needs more cash flow.
S CapitalMerchants
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A payment processing gateway for developers, partners, and merchants. Velocity enables us to support and scale our software community and integrate with select software developers.
The industry’s first free tablet placement solution with completely flexible pricing and next day funding.
ADVERTISING
Predesigned marketing materials are available to Sales Partners on Agent Info Center. If you intend to create your own materials, you must obtain approval by contacting your Account Specialist or directly contacting the North American Bancard Marketing team.
As a Sales Partner, you are granted limited use of the North American Bancard Brand Elements. North American Bancard and your Account Specialist may provide input on how to alter your materials so that they conform to the brand standards. You are required to follow these guidelines so that we can continue to deliver a clear and consistent message to our consumers.
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MIRRORED WEBSITEYou may not use domain names similar to the North American Bancard name or it’s associate brands and products, use metatags, or purchase key terms on search engines that may be similar to the Mark.
SALES SLICKUse of the sales slick requires you to properly identify yourself as a Sales Partner of North American Bancard.
BROCHUREUse of the brochure requires you to properly identify yourself as a Sales Partner of North American Bancard.
POSTCARDUse of the postcard requires you to properly identify yourself as a Sales Partner of North American Bancard.
CREATING MATERIALS
USING OUR TRADEMARKTo maintain the integrity and strength of the North American Bancard mark (“Mark”), we do not allow you to integrate our mark with your company name, website, or marketing materials.
The North American Bancard mark is registered with the United States Patent and Trademark Office. Content and graphics described in these guidelines are for use only by authorized partners and third parties with the explicit permission of North American Bancard. North American Bancard reserves the right to withdraw permission to use North American Bancard marks if the use is deemed inappropriate or inconsistent to these guidelines. Publisher will indemnify, defend, and hold harmless North American Bancard from any and all third party claims resulting or arising from Publisher’s acts or omissions.
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When creating your own marketing materials, please make sure that the North American Bancard logo is free from clutter. Use only approved images through the Agent Info Center portal or those provided by the North American Bancard Marketing team. Do not use or modify any images that are pulled from our site, videos or other marketing materials.
ENHANCING YOUR BUSINESS’ CASH FLOW.
YOUR ALL-INCLUSIVE BUSINESS SOLUTION.
© 2014 North American Bancard, LLC and PayAnywhere, LLC, and Capital for Merchants. All rights reserved. North American Bancard and PayAnywhere are registered ISOs of Wells Fargo Bank, N.A., Walnut Creek, CA.
Whether you need to accept payments using the most innovative products in the industry, get funded faster on your daily transactions, or get access to cash quickly,
North American Bancard and our family of products has a solution for you.
Call us at 877.283.5095 or email [email protected]
VISIT US ATBOOTH
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Keep in mind that NAB includes a variety of products and services. If you are combining products and services within a single material, use NAB brand elements.
RULES OF THUMB
DOClarify which products and services you are selling. For example, if you are creating your own site, create separate pages for Capital for Merchants and PayAnywhere Storefront.
Monitor the comments on your social pages. If a merchant has an issue or question you are unable to answer, direct them to the official brand social pages for the correct customer service contacts.
Be factual and honest when creating marketing materials.
Sell Phone Swipe if you would like to offer a mobile solution withpay-as-you-go or custom pricing. PayAnywhere Mobile does not include custom pricing.
Send marketing materials and websites you create on your own to your Account Specialist for approval.
DO NOTEdit, modify, or recreate brand elements, such as logos, approved images, and proper language.
Use domain names similar to the North American Bancard name or it’s associate brands and products, use metatags, or purchase key terms on search engines that may be similar to our Marks.
Represent yourself as official on social media outlets. Do make it clear you are an independent Sales Partner representing NAB and its family of products.
Make false claims about NAB or your competitors inmarketing materials.
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DISCLAIMERS
When using any of the North American Bancard Brand Elements you must include the appropriate disclaimers:
This advertisement is sponsored by a third party Independent Sales Representative of North American Bancard. North American Bancard is a registered trademark of North American Bancard, LLC, displayed with permission. North American Bancard, LLC is a registered ISO of Wells Fargo Bank, N.A., Walnut Creek, CA, and The Bancorp Bank, Philadelphia, PA.
If you are running a sales promotion of any kind please contact your Account Specialist or the NAB Marketingteam for approval on your disclaimer.
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OUR LOGO
The black and blue North American Bancard is the standard for all general use in print and on the web. When placed over images or solid backgrounds, a full reversed white logo should be substituted.
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MINIMUM SIZEThe minimum size the North American Bancard logo can be printed is 1” x 0.22”.
MINIMUM CLEAR SPACEPlease allow at least 0.375” on anyside of the logo for padding.
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OUR COLORS
While there are many color combinations, please use only NAB-approved colors.
NAB BluePMS for print: 300cCMYK for print: 100, 62, 7, 0RGB for web: 0, 99, 167Hex Code: #0062a6
NAB GrayPMS for print: Cool Gray 7cCMYK for print: 42, 35, 35, 1RGB for web: 152, 152, 153Hex Code: #989899
NAB BlackCMYK for print: 0, 0, 0, 100RGB for web: 35, 31, 32Hex Code: #231f20
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OUR FONTS
North American Bancard uses variations of the Lato, Roboto and Nexa fonts in its marketing materials, and communications.
HEADLINESHeadlines on North American Bancard materials are in all capital letters and in black. Using North American Bancard blue is not the proper representation. When a headline is over a screened image or a solid color, switch the type color to white.
BODY COPYBody copy on North American Bancard materials should be PMS Cool Gray 7cor equivalent color conversions for process printing and digital use. Using North American Bancard blue is not proper representation. The minimum size of body copy for print is 9pt. When using bold for emphasis, change the bold type color to black.
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LATO LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
ROBOTO LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
NEXA LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
NEXA BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
TONE
When talking about NAB and its family of products and services, make sure to follow the simple guidelines below.
PROFESSIONALBe respectful to customers as well as North American Bancard and its products.
DO NOT: Lie, deceive or spin the truth | Come off as arrogant | Edit, modify or recreate brand elements
CONFIDENTWe have great products and services that we are excited to share with our merchants. Be comfortable and confident when you are talking about us!
KNOWLEDGEABLEGo in prepared and ready to answer questions. If you need to, reach out to your Account Specialist or sign up for a training session through Agent Info Center prior to contacting potential merchants.
HONESTTell the truth and set proper expectations. It’s important customers know exactly what to expect from you and North American Bancard.
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LANGUAGE USE
Proper language is important. When using content to reference NAB and its products and services, please use the following approved copy blocks. If you would like to use custom content, please contact your Account Specialist or the North American Bancard Marketing team.
LOW RATESRates starting at 0.29%. Get a lower rate on your payment processing and start saving today.
NO STARTUP COSTSOR HIDDEN FEESNo surprises. You’llknow just what toexpect and budgetfor from the get-go.
NO CANCELLATION FEES/MONTH-TO-MONTHSERVICE AGREEMENTWe believe loyal clientsare created throughgreat experiences, notrigid contracts.
THE NUMBERSNorth American Bancard processes $34 billion in annual transaction volume for over 250,000 merchants.
QUICK APPROVALSAND EASY SETUPApply in just 6 minutesand get approved in hours!Your equipment will arrivepreprogrammed toyour business.
DAY OR NIGHT, WEARE HERE TO HELPHave questions? We have a fully staffed help desk ready to support your business.
FREE EQUIPMENTAccess the largest selection of free processing equipment including our proprietary mobile app and free tablet solution.
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CONTACT US DAY OR NIGHT
You can contact North American Bancard by phone or email with any questions, comments, or concerns.
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877-226-2273 [email protected] 800-226-2273 [email protected]
