BRAND GUIDELINES

HERE WE GOLET’S GET STARTED...

CONTENTS

5 Overview of Company

7 Vision & Values

9 Logo

17 Colors

23 Fonts

25 Graphic Elements

27 Stationary

31 Presentation Guidelines

35 Digital

39 Iconography

41 Images & Messaging

3

Impact Group continues as a stable influence in

retail brokerage, and has for over twenty years.

We’ve seen many trends in the retail industry, and

our experienced voice promotes our clients to new

heights. We build sales for our brands through cutting

edge technology in analytics and insights, but we

are accessible to all, and offer growth opportunities

to both small and large companies alike.

Impact Group’s logotype reflects our work with it’s

modern lines and color palette. The green is bright,

vibrant, and speaks to growth. It also is a reminder

to our growing natural product clientele. The slate

gray is our bedrock of experience and stability. The

Impact Group logo bug is a reminder of our retail

presence with the ordinary barcode elevated to a

sophisticated mark and additional touchpoints for

our brand art.

Please take a look at the following pages for

further guidelines in effectively representing the

Impact Group brand. »

IMPACT GROUP IS PERSONABLE, HIGH-ENERGY, INNOVATIVE WITH ESTABLISHED ROOTS; HIGH-TECH FOR EVERYONE, BUT WITHOUT TAKING OURSELVES TOO SERIOUSLY.

INTRODUCTIONLET US IMPACT YOUR BRAND!

5

OUR VISIONAND VALUES

OUR VISION

We are the nation’s leading sales and marketing agency defined by our disruptive and innovative services that lead change. Our approach to our industry and our relationships is both fearless and passionate...We Win!

OUR VALUES

AuthenticWe do what we say.

StrategicWe are fact based and progressive.

TeamworkWe win through collaboration.

EntrepreneurialWe are optimistic about all possibilities.

See how this translates into our values, services, and the images

we choose to represent our company in the following pages.

7

File Name: ImpactGroup_Logo_cmyk.pdf

File Name: <Multiple intersecting links> File Name: ImpactGroup_InlineStacked_Logo_cmyk.pdf

PRIMARYUse this Impact Group Logomark in most internal and external

communications. See the following pages for exceptions to this rule.

SECONDARYOccasionally, there will be times when the horizontal aspect of the

primary logo will not work in a given communication. In this instance,

you can utilize one of the secondary logos.

LOGOS

9

File Name: ImpactGroup_Logo_cmyk_wht_gry.pdf

File Name: ImpactGroup_Logo_white.pdf

COLOR VARIATIONSThe Impact Group logomark is designed for use on a white background.

However, when it is necessary to use the logomark on the approved

green background, please utilize the reversed logomark.

BUGThe Impact Group bug is designed for use on a white, green, or black

background. The bug should not be used on a gray background that is the

brand color. There is not a reversed bug for use on this type of background.

COLOR VARIATIONSThe Impact Group logomark is designed for use on a white background.

However, when it is necessary to use the logomark on a black

background, please utilize the reversed logomark.

CLEARANCE SPACEPlease maintain clear space around the logo of the capital “G” in the logo.

11

DO NOTDo not alter the logo colors.

DO NOTDo not stretch or alter

the Impact bug.

DO NOTDo not remove the

Impact bug.

DO NOTDo not move the green

barcode stripe.

DO NOTDo not place logo on a

patterned background.

13

WE ELEVATEREMARKABLE BRANDS

ADDITIONAL LOGOSThere are departments within Impact Group that utilize the Impact

Group logo with their department name placed underneath. The

same rules apply to these logos as the Impact Group logo.

File Name: shutterstock_519223942.jpg

File Name: shutterstock_519223942.jpg

File Name: shutterstock_519223942.jpg

15

PRIMARY PMS 376

COLORS

ACCENT PMS Bright Orange

SECONDARY PMS 432

PMSPantone Color Matching

System values are for use

when printing one- or

two-color jobs

CMYK For use when

printing 4-color print jobs

RGB/HEX For digital communications

such as presentations, web,

and anything viewed via

computer screens

C=54 M=0 Y=100 K=0

PMS 376

C=25 M=10 Y=10 K=80 C=0 M=76 Y=100 K=0

PMS 432

R=123 G=185 B=61 7bb93d

R=50 G=62 B=72 323e48

R=242 G=99 B=34 f26322

PMS Br ight Orange

17

REPORTING COLORSWhen more than three colors are needed for reporting,

RGB & HEX

R=189 G=199 B=196 BDC6C3

R=253 G=206 B=7 FDCD06

R=153 G=96 B=167 9860A7

R=114 G=115 B=114 727271

R=180 G=155 B=49 B39B30

R=98 G=36 B=102 622366

R=245 G=191 B=152 F5BE98

R=42 G=187 B=175 29BBAE

R=69 G=54 B=53 453634

R=241 G=91 B=92 F05A5C

R=33 G=94 B=172 215EAC

R=33 G=34 B=33 202120

R=180 G=41 B=45 B3282D

R=67 G=105 B=60 42693B

SECONDARYCOLORS

19

REPORTING COLOR COMBINATIONS COLOR VARIATIONS

R=139 G=193 B=84 8BC154

R=75 G=85 B=94 4B555E

R=244 G=118 B=61 F4763D

R=155 G=202 B=108 9BCA6C

R=99 G=108 B=116 636C74

R=245 G=136 B=87 F58857

R=171 G=210 B=131 ABD283

R=124 G=131 B=138 7C838A

R=247 G=155 B=114 F79B72

21

Arial

RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()

ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()

BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()

Bold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()

BODY COPY HEADLINE

Century Gothic

RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()

BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()

Use regular font in most situations, avoid Bold fonts except in situations calling our specifc words.

Use Italics for quotes only.

Use Impact Grey in all situations, except sec-ondary healines can be Impact Green, and specific call out text can be Impact Orange.

FONTS

TEXT GUIDELINES

23

BARCODESFor additional graphical interest, a barcode can be used to add

interest to a design piece. Please use one of these three options.

GRAPHICELEMENTS

Black

Gray

Whi te

R=63 G=72 B=77 3F484D

R=129 G=137 B=142 81888D

R=219 G=222 B=222 DBDDDD

25

LETTERHEAD

STATIONARY

27

ENVELOPE

Front

LET US IMPACT YOUR BRAND

IMPSLSIV101514_ImpactGroup_BC.indd 2 12/11/17 5:02 PM

SANDI GONZALES VICE PRESIDENT MARKETING & INSIGHTS

950 W Bannock Street, Ste 850, Boise, ID 83702 O: 208-472-1363 M: 952-452-4005

sandi.gonzales@impactgrp.com

IMPSLSIV101514_ImpactGroup_BC.indd 1 12/11/17 5:02 PM

®

Corporate F ront

Back

Back

BUSINESS CARD

29

Sub-Brand T i t le : Century Goth ic , 36pt , r ight jus t i f ied wi th logo

T i t le : Century Goth ic , 48pt , bot tom r ight jus t i f ied as shown

SLIDE OVERVIEW

PRESENTATIONGUIDELINES

TITLE SLIDE

SECTION TITLE SLIDE

31

CHOOSING COLORSThe following are quick instructions for changing colors.

1. Click the pull down text tab for text color

and go down to “More Colors...”

2. Choose RGB Sliders for the color profile and either

type in the RGB values or the Hex numbers: both will

give the same color. Add to you favorites, and easily

change your text to Impact Group green.

R=123 G=185 B=61 7bb93d

PRIMARY BODY SLIDE

Ti t le : Century Goth ic , 36pt , Impact GreyContent Headers : Ar ia l , 20pt , Impact Green or GreyContent : Ar ia l , 16pt , Impact GreyBu l le t Po in ts : Impact Green, squareContex t Images: Matched/a l igned w i th fa r r igh t image on cover

33

WEBSITEImpact Group’s website is an avenue for new and

existing clients to learn more about our business.

DIGITAL

35

EMAIL S IGNATUREEvery associate should have the below email signature.

WEBSITE

37

ICONOGRAPHY

VALUES

SERVICES

AUTHENTICWe do what

we say

INS IGHTS

ECOMMERCE

SALES & HEADQUARTERS CALLS

LOGIST ICS CUSTOMER MERCHANDIS ING

SOLUT IONS

MARKET ING SERVICES

CUSTOMER SERVICE & CONTINUOUS

SUPPORT

RETAIL SALES &OPERATIONS

SOURCING SOLUT IONS

EA BERG VAN PROGRAM

EMERGING BRANDS

STRATEGICWe are fact based

and progress ive

TEAMWORKWe win th rough

co l laborat ion

ENTREPRENEURIALWe are opt imis t ic

about a l l poss ib i l i t ies

39

GRAPHICS & DESIGNSFor all visual material, graphics should maintain a line-based geometric style,

focusing on being clean and minimalist.

National Coveragewith a Local Feel

Experts inEach Market

Understand how our Customers go to Market

StrongRelationships

Nimble & AdaptableIn Each Market

Expertise in Systems& Processes

Flat Organization with Accessible Executives

InnovativeTechnology

DESIGNLANGUAGE

41

IMAGES & MESSAGING

OUR IMAGERY

Lifestyle imagery we use are natural scenes with real people; moments captured by the camera, not set-up contrived situations. Please see the following pages for examples of our imagery, and strive to maintain our voice in all communication.

43

WE START A BUZZAROUND YOUR PRODUCT

WE HAVE A RECIPEFOR YOUR SUCCESS

WE HELP YOURBRAND MAKE A SPLASH

WE FRESHEN YOUBRAND’S PERSPECTIVE

WE ELEVATE REMARKABLE BRANDS

The imagery we’re using to convey

our visual voice includes moments

of high-energy and action. These

shots are tightly cropped and colorful

representations of our business.

WE CRUNCHYOUR NUMBERS

NOTE: THE MESSAGES THAT CORROLATE WITH EACH IMAGE.

45

APRIL 17, 2019 10:10 AM

QUESTIONS? PLEASE CONTACT:marketing@impactgrp.com