BRAND GUIDELINES FOR INSTRUCTORS
15
BRAND GUIDELINES FOR INSTRUCTORS May 2021
Transcript of BRAND GUIDELINES FOR INSTRUCTORS
Mental Health First Aid Brand Guidelines for Instructors 1
BRAND GUIDELINES FOR INSTRUCTORS
May 2021
Mental Health First Aid Brand Guidelines for Instructors 2
About MHFA ................................................................................................................................3
Visual Identity .............................................................................................................................5
Color Palette .........................................................................................................................7
Typography ...........................................................................................................................9
Editorial Guidelines .................................................................................................................12
TABLE OF CONTENTS
Mental Health First Aid Brand Guidelines for Instructors 3
Mental Health First Aid — Mental Health First Aid is a skills-based training that teaches people how to identify, understand and respond to signs and symptoms of a mental health or substance use challenge in adults ages 18 and over. The evidence behind the program demonstrates that it builds mental health literacy, providing an action plan that teaches people to safely and responsibly identify and address a potential mental health or substance use challenge. Mental Health First Aid, sometimes called Adult Mental Health First Aid, is available in English and Spanish.
Youth Mental Health First Aid — Youth Mental Health First Aid is a skills-based training that teaches parents, family members, caregivers, teachers, school staff, peers, neighbors and health and human services workers and any other citizen how to identify, understand and respond to an adolescent (ages 12-18) who may be experiencing a mental health or substance use challenge. Youth Mental Health First Aid is available in English and Spanish.
teen Mental Health First Aid — teen Mental Health First Aid is a skills-based training that teaches teens in grades 10-12, or ages 15-18, how to identify, understand and respond to signs and symptoms of a mental health or substance use challenge among their friends and peers. The program equips young people with the knowledge and skills they need to take care of their own mental health and to support each other, including how to get the help of a trusted adult.
Mental Health First Aid at Work — Mental Health First Aid at Work is a skills-based training program that teaches participants how to identify, understand and respond to someone who is experiencing a mental health or substance use challenge in a work environment and connect them with appropriate employee resources if necessary. The program can benefit businesses of all sizes and in all sectors by empowering employees with mental health awareness tools and skills.
Mental Health First Aid for Public Safety — Mental Health First Aid for Public Safety is a skills-based training for law officers and criminal justice staff that teaches how to de-escalate incidents and identify, understand and respond to someone who is experiencing a mental health or substance use challenge, without compromising safety. The program focuses on the unique experiences and needs of public safety personnel, and is a valuable resource that can make a difference in their lives, their coworkers’ and families’ lives, and the communities they serve.
ABOUT MHFAProgram Descriptions
Mental Health First Aid Brand Guidelines for Instructors 4
ABOUT MHFAProgram Descriptions
Mental Health First Aid for Fire and EMS — Mental Health First Aid for Fire and EMS is a skills-based training that teaches firefighters and EMS personnel how to identify, understand and respond to someone experiencing mental health and substance challenges. The program focuses on the unique experiences and needs of firefighters and EMS personnel, including how to intervene in the field and among their peers.
Mental Health First Aid for Military Members, Veterans and Their Families — Mental Health First Aid for Military Members, Veterans and Their Families is a skills-based training that teaches people how to identify, understand and respond to a veteran or service member experiencing mental health and substance use challenges with a specific focus on the cultural factors related to military life.
Mental Health First Aid for Older Adults — Mental Health First Aid for Older Adults is a skills-based training that teaches participants how to identify, understand and respond to someone experiencing a mental health and substance challenge. The program addresses mental health challenges unique to people aged 50 and older.
Mental Health First Aid for Rural Communities — Mental Health First Aid for Rural Communities is a skills-based training that teaches participants how to identify, understand and respond to someone experiencing a mental health and substance use challenge. The program has a specific focus on cultural and environmental factors related to life in rural areas.
Mental Health First Aid for Higher Education — Mental Health First Aid for Higher Education is a skills-based training that teaches participants how to identify, understand and respond to someone experiencing a mental health and substance use challenge. The program has a specific focus on the unique challenges faced by college students and is designed for students, professors and other faculty.
Mental Health First Aid Brand Guidelines for Instructors 5
VISUAL IDENTITY
DESIGN NOTE: Press and hold the “Shift” key when adjusting logo sizes. This will lock the proportions and prevent the logo from warping.
Mental Health First Aid Brand Guidelines for Instructors 6
VISUAL IDENTITY
DESIGN NOTE: Press and hold the “Shift” key when adjusting logo sizes. This will lock the proportions and prevent the logo from warping.
Mental Health First Aid Brand Guidelines for Instructors 7
PRIMARYOrange and gray are the primary brand colors and should be used for all core branded materials.
SECONDARYThe secondary color palette consists of a range of accent colors that can be used in conjunction with the primary palette to add visual interest or color coding to different sections within a multipage document, or to add variety to communication materials and digital communications.
cmyk 3-78-96-0 | rgb 234-94-41 | hex EA5E29 Orange Gray cmyk 67-50-54-25 | rgb 83-96-95 | hex 53605F
cmyk 99-73-26-9 | rgb 6-79-128 | hex 064F80 Dark Blue
Yellow cmyk 1-15-99-0 | rgb 254-210-9 | hex FED209cmyk 45-0-4-0 | rgb 127-211-238 | hex 7FD3EE Light Blue
cmyk 32-10-13-0 | rgb 172-202-211 | hex ACCAD3 Neutral Blue
Light Gray cmyk 35-27-33-0 | rgb 169-171-164 | hex A9ABA4
Neutral cmyk 8-9-17-0 | rgb 232-224-209 | hex E8E0D1
COLOR PALETTE
Mental Health First Aid Brand Guidelines for Instructors 8
COLOR PALETTE
PROGRAMThe program color palette consists of four colors that are to be used for specific Mental Health First Aid programs to help bring visual identity.
AT WORKDark Green cmyk 86-29-53-7 | rgb 0-132-126 | hex 00847E
ADULTPurple cmyk 58-100-16-3 | rgb 130-39-124 | hex 82277C
YOUTH Light Green cmyk 36-0-99-0 | rgb 176-210-54 | hex B0D236
TEEN Pink cmyk 1-36-3-0 | rgb 244-181-204 | hex F4B5CC
Mental Health First Aid Brand Guidelines for Instructors 9
TYPOGRAPHY
Ideal Sans / Foundary: Hoefler&Co.
Ideal Sans Light
Ideal Sans Light Italic
Ideal Sans Book
Ideal Sans Book Italic
Ideal Sans Medium
Ideal Sans Medium Italic
Ideal Sans Semibold
Ideal Sans Semibold Italic
Ideal Sans Bold
Ideal Sans Bold Italic
Mental Health First Aid Brand Guidelines for Instructors 10
TYPOGRAPHYWord Document Formatting
Header 1 — Calibri Light, 26pt font size, 6pt Paragraph Spacing AfterHeader 2 — Calibri Bold, 16pt font size, 30pt Paragraph Spacing After
Header 3 — Calibri Bold, 14pt font sizeBody paragraph — Calibri Light, 11pt font size, 1.15pt spacing, 6pt paragraph spacing before
DESIGN NOTE: Use black color for all text and use the Styles Pane in the Home Toolbar for assistance.
Mental Health First Aid Brand Guidelines for Instructors 11
TYPOGRAPHYPowerPoint Formatting
COVER SLIDE INSIDE SLIDES
Set Title Slide in Calibri Light, font between 40-65pt
Set subtitle in Calibri, font between 24-35pt. If title cannot fit within these ranges, copy edits may be necessary.
Set Inside Title Slide in Calibri Light, font between 35-55pt
Set body text in Calibri Light font between 18-22pt. If body text cannot fit within these ranges, push text to second slide or copy edits may be necessary
Mental Health First Aid Brand Guidelines for Instructors 12
EDITORIAL GUIDELINES
Program name
• Use the full program name, “Mental Health First Aid” or “Mental Health First Aid USA,” on first reference. Use “MHFA” or “MHFA USA” on second reference.
» DO NOT use a hyphen before “USA” when using the program title “Mental Health First Aid USA.”
Tone and style
• How we talk about mental health and substance use is just as important as what we are teaching.
• Mental Health First Aid USA conveys a positive, recovery, resiliency and strengths-based message. All language used in conjunction with describing the course or course content should be consistent with the curriculum. Always use person-first language, such as, “a person with depression” instead of “a depressed person” or “a depressive.”
• Punctuation and style should be consistent with AP Style (reference the Associated Press Stylebook) and the National Council Style Guide and its addendums.
Talking About Mental Health First Aid
• What is Mental Health First Aid?
» Mental Health First Aid USA is an evidence-based training that teaches participants how to identify, understand and respond to someone who is experiencing a mental health or substance-use challenge. The adult course is available in English and Spanish.
In addition to the Adult, Youth and teen training courses, Mental Health First Aid has modules for specific audiences, including police officers and criminal justice personnel, firefighters and first responders, veterans, higher education and rural populations.
Mental Health First Aid Brand Guidelines for Instructors 13
EDITORIAL GUIDELINES
• What is a Mental Health First Aider?
» A Mental Health First Aider, also called a First Aider, is a person who has successfully completed a Mental Health First Aid training. First Aiders have empathy for people living with mental illness and substance use problems. Their increased mental health literacy enables them to identify risk factors and warning signs for mental health and substance use challenges, confidence to provide strategies to help someone in crisis and non-crisis situations, and knowledge of where to turn for help.
MENTAL HEALTH FIRST AID DOES… MENTAL HEALTH FIRST AID DOES NOT…
• Decrease mental illness and substance use stigma. • Teach participants to diagnose or treat mental health problems.
• Gives people an Action Plan to identify and respond to signs and symptoms of mental health and substance use challenges, including suicide.
• License participants as mental health professionals.
• Increase mental health literacy. • Prevent suicide.
• Increase confidence to provide strategies to help someone in both crisis and non-crisis situations, and knowledge of where to turn for help.
• Offer a safe place for participants to discuss their experiences.
• Teach participants how to assess for suicide and refer to care.
FIRST AIDERS ARE… FIRST AIDERS ARE NOT…
• Mental health stigma reducers. • Diagnosticians.• Caring community members. • Treatment providers.• Part of a larger support system. • Trained interventionists.
• Informed helpers. • Long-term care providers.
• Resource knowledgeable.
Mental Health First Aid Brand Guidelines for Instructors 14
WEBSITES
MHFA.org
Any communications created for distribution that refer to a website should refer specifically to MHFA.org. Materials intended for distribution primarily within a city, state, or region may list an additional web address for the local/state authorized provider.
The National Council and Mental Health First Aid generally follow guidelines provided by the Associated Press Stylebook (AP Style). However, there are a few differences that are specific to National Council Style.
Want to learn more about AP Style? Here’s a quick cheat sheet!
EDITORIAL GUIDELINES
Mental Health First Aid Brand Guidelines for Instructors 15
QUESTIONS and CONTACT:
MHFA.org
