BRAND GUIDELINES - Experience Oz
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BRAND GUIDELINES
Transcript of BRAND GUIDELINES - Experience Oz
BRANDGUIDELINES
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vibrant, lively, exciting and adventurous
GIFT IT NOW BRAND
The Gift It Now brand is a fun, vibrant and energetic consumer brand making gift-giving fun.
With a colourful design that emulates the feeling the gift-giving, Gift It Now has been designed to suit a range of
demographics.
#giftitnow
vibrant, fresh
LOGO & TAGLINES
#giftitnow
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LOGO | GIFT IT NOW
This is our primary logo. Note the horizontal lockup.
When the primary logo doesn’t fit your composition, use the vertical lockup.
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LOGO FOR SOCIAL MEDIA USE ONLY
LOGO | GIFT IT NOW VARIATIONS
30mm85px
13mm50px
MINIMUM SIZE LOGO
Secondary coloured logo’s are used for social media only.
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LOGO | GIFT IT NOW SPACING
Our logo should always have space to breathe.
We call the space around our logo the red zone. Please don’t put stuff in it.
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LOGO | BACKGROUND COLOURS
On light backgrounds, use our full-color logo.
On darker backgrounds, use our colour logo with white text.
Printing one colour? Use our monochrome logo.
On darker coloured backgrounds, use our colour logo with white text.
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TAGLINE | MAIN MANTRA
Our tagline should be used in conjunction with our logo wherever possible.
Experiences are better than things™
Experiences are better than things™
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TAGLINE | SECONDARY
Secondary tagline used in conjunction with logo and primary tagline.Mostly for use on marketing copy.
Become aGifting Genius
Become aGifting Genius Become a Gifting Genius
Become a Gifting Genius
feminine, edgy
COLOURS
#giftitnow
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COLOURS | SOLID COLOURS
#386F86
C 78%M 62%Y 0%K 0%
R 56G 104B 246
#de7edb
C 20%M 57%Y 0%K 0%
R 222G 126B 219
#f9e17a
C 3%M 8%Y 63%K 0%
R 249G 225B 122
#e56789
C 5%M 74%Y 24%K 0%
R 229G 103B 137
#95efbd
C 38%M 0%Y 37%K 0%
R 149G 239B 189
# ff3e3e
C 0% R 255M 89% G 62Y 76% B 62K 0%
MAIN SECONDARY
Blue Purple
#4d4d4d
C 78% R 56M 62% G 104Y 0% B 246K 0%
Yellow Pink Green
Red Grey
SALE TEXT
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COLOURS | GRADIENT COLOURS
Gradients to be used between 60% and 80% opacity.
Gradient is set at 45˚
FONTS#giftitnow
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Hey, Fat Frank
FAT FRANKA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b cd e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 1 0
Fat Frank is a bold, punchy typeface that is great for large heading text.
FONT | TITLE TYPEFACE
Kerned minimum 20 and maximum 50, depending on use.
Used for main headings.
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FONT | PRIMARY TYPEFACE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
12345678910
SAILEC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
12345678910
Ed qui idus eost, comnim abo. Nam, officia sed molores magnatur magnihic te omniet velit, exceri blacesteni comnis ut poreratur a doluptati deles doloriberi aditio eostia as conemossentRegular
Bold
AaBbCc123Sailec Regular
Ed qui idus eost, comnim abo. Nam, officia sed molores magnatur magnihic te omniet velit, exceri blacesteni comnis ut poreratur a doluptati deles doloriberi aditio eostia as conemossent
AaBbCc123Sailec Regular Italic
Ed qui idus eost, comnim abo. Nam, officia sed molores magnatur magnihic te omniet velit, exceri blacesteni comnis ut poreratur a doluptati deles doloriberi aditio eostia as conemossent
Ed qui idus eost, comnim abo. Nam, officia sed molores magnatur magnihic te omniet velit, exceri blacesteni comnis ut poreratur a doluptati deles doloriberi aditio eostia as conemossent
AaBbCc123Sailec Bold
AaBbCc123Sailec Bold Italic
Kerned minimum 10 and maximum 50 depending on use.
Used for subheadings and copy.
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Caveat
RegularABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz12345678910
Caveat is used for the handwritten messages createddigitally for Gift It Now's vouchers
FONT | HANDWRITING TYPEFACE
Kerned 10pt
Used only to represent the handwritten messages on gift vouchers.
BoldABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz12345678910
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FONT | STRUCTURE OF TYPE
2000+Experience GiftsGift instantly Australia-wide
50TH BIRTHDAYGIFT IDEASAnniversaries, weddings, Valentine’s Day, birthdays and more ? couple’s gifts for all these occasions and more are available in our catalogue of gift vouchers below. Offering some of the most romantic experiences all over Australia, there really is an abundance to choose between.
Everyone knows the best memories are those that are shared; and whether if it’s for yourselves or another couple you know, they’ll surely appreciate your thoughtfulness when they are sampling delicious food while aboard an evening cruise ship; floating over vast landscapes of verdant scenery in a hot air balloon; or sampling the smooth tastes of quality cheeses washed down with flavoursome wines. Browse the range of couple’s gift vouchers from the list below and ensure a good time is had by all involved!
celebratory, adventurous, luxe
IMAGERY
#giftitnow
Gift It Now’s imagery depicts the fun and excitement of gift giving and gift-receiving at various occasions throughout the year and the excitement and adventurous nature of
the experience gift vouchers available to purchase.
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IMAGERY | SOLID COLOUR: QUOTES, TAGLINE, SALES, SOCIAL MEDIA
Collect moments.Not things.
#giftitnow
My favourite emailsare the ones that
tell me my order has been shipped.
#giftitnow
Save today, Gift Now
Pay later!SALE!
SALE
Facebook Post Instagram Post Facebook Post
Facebook PostInstagram Post Facebook Post
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IMAGERY | GRADIENT COLOUR: QUOTES, TAGLINE, SOCIAL MEDIA
Gift of the MonthAPRIL
Gift ideas forWomenGifts for women that are hard to please will no longer be a problem with our range of gift vouchers for ladies ? even the most difficult to appease will have something for them here with presents that cover all personalities from the thrilling and extreme to the relaxed and scenic all over Australia.
Facebook PostFacebook Post
Facebook Post Website Header
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Gift It Now promotional imagery should reflect the brand’s fun, exciting & colourful persona and promote the amazing experience gifts available onsite. Images should feel real and visually represent the gift or categories being promoted.
Ideally, people should be present in all images to promote the fact that these are things you can DO not just see.
The images should be treated with Gift It Now’s image filter to increase colour vibrancy.
IMAGERY | USE OF PHOTOS
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QUESTIONS?
For further guidance on how to implement the brand tools or to request assets please contact [email protected] in the Design Department.
