Brand Guidelines - English
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Kickbike Brand Guidelines There’s no better kick
Transcript of Brand Guidelines - English
KICKBIKE WORLDWIDE LTD | +358 9 388 3013Mikkolantie 1 A | 00640 HELSINKI | FINLAND
www.kickbike.com | [email protected]
The Scooter Company
Kickbike Brand Guidelines
There’s no better kick
KICKBIKE WORLDWIDE LTD | +358 9 388 3013Mikkolantie 1 A | 00640 HELSINKI | FINLAND
www.kickbike.com | [email protected]
The Scooter Company
Standard logo: SpecificationsColorThe primary use for the Kickbike logo is Kickbike Red. (See colors from the color table)
Clear spaceA clear space should be allowed around the logo whether used for print or electronic purposes. The clear space is drawn from within the logo design.
Inverted color logoLogo can be used with different background colors. Color of the logo is then White.
Grayscale logoLogo can be used grayscale. Color of the logo is then Grey.
Incorrect useDo not alter the Kickbike logo in any way. Do not animate, color, rotate, skew, or apply effects to the logo. Never attempt to create the logo yourself, change the font, or alter the size or proportions.
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xxMinimum sizewidth 25mm
KICKBIKE WORLDWIDE LTD | +358 9 388 3013Mikkolantie 1 A | 00640 HELSINKI | FINLAND
www.kickbike.com | [email protected]
The Scooter Company
Typography: All fonts can be downloaded and embed to website for free from https://www.google.com/fonts. Avoid using smaller that 9 pt in paragraphs and headers smaller than 11pt.
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ abcdefghijklmnopqrstuvwxyzåäö01234567890 =~!@#$€%^&*()+[]\{}|:;’:”<>?,./
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ abcdefghijklmnopqrstuvwxyzåäö01234567890 =~!@#$€%^&*()+[]\{}|:;’:”<>?,./
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ abcdefghijklmnopqrstuvwxyzåäö01234567890 =~!@#$€%^&*()+[]\{}|:;’:”<>?,./
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ abcdefghijklmnopqrstuvwxyzåäö01234567890 =~!@#$€%^&*()+[]\{}|:;’:”<>?,./
Paragraphs boldRoboto - Regular/Normal - 400Color Black
ParagraphsRoboto - Light - 300Color Black
Headers in webRoboto - Regular/Normal - 400Color Kickbike Red/Black
Headers in printAndika Basic - Regular - 400Color Kickbike Red/Black
• list• Venenatis • Pellentesque • Ipsum • Vehicula • Inceptos
Longer description. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Donec ullamcorper nulla non metus auctor fringilla. Sed posuere consectetur est at lobortis.
Short description. Sed posuere consectetur est at lobortis.
1234 €Example product info
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ abcdefghijklmnopqrstuvwxyzåäö• abcdefghijklmnopqrstuvwxyzåäö• abcdefghijklmnopqrstuvwxyzåäö
Special paragraphs italicRoboto - Light Italic - 300Special paragraphs list itemRoboto - Light - 300Color Black with red dot
KICKBIKE WORLDWIDE LTD | +358 9 388 3013Mikkolantie 1 A | 00640 HELSINKI | FINLAND
www.kickbike.com | [email protected]
The Scooter Company
YS 727CMYK 73 64 57 71RGB 41 41 43HEX #28292a
Pearl White
YS 7315CMYK 0 0 20 0RGB 255 251 220HEX #fffbdb
YS 9529CMYK 71 34 95 22RGB 81 114 49HEX #517231
YS 7612CMYK 72 0 96 0RGB 71 173 60HEX #49ad3b
RAL 6005CMYK 100 60 100 35RGB 21 70 57HEX #154639
YS 806CMYK 7 100 84 0RGB 218 14 42HEX #d90d2a
YS 7871CMYK 0 72 81 0RGB 236 99 55HEX #eb6336
YS 8284CMYK 91 76 0 0 RGB 53 73 154HEX #344999
YS 727CMYK 9 6 0 2RGB 232 234 245HEX #e7eaf4
Product paint colorsUse these in products color dot that indicates available colors for Kickbike model.
CMYK 0 100 100 0RGB 255 0 0HEX #ff0000
CMYK 19 100 98 11RGB 183 25 27HEX #b7181a
CMYK 0 84 84 0RGB 232 68 45HEX #e8442d
CMYK 0 0 0 65RGB 123 123 123HEX #7b7b7b
CMYK 0 0 0 100RGB 0 0 0HEX #000000
Element & font colorsUse these in fonts and background elements.
CMYK 70 50 99 54RGB 60 69 27HEX #3c451b
CMYK 0 100 100 0RGB 255 0 0HEX #e30513
CMYK 81 32 15 2RGB 10 136 182HEX #0988b6
CMYK 63 0 89 0RGB 107 182 70HEX #6ab546
CMYK 3 6 100 0RGB 216 192 6HEX #d7bf05
CMYK 0 0 0 100RGB 0 0 0HEX #000000
CMYK 0 0 0 0RGB 255 255 255HEX #ffffff
Product group colorsUse these in fonts and background elements in product groups.
CMYK 100 60 10 0RGB 0 93 159HEX #005c9f
CMYK 80 47 10 0RGB 55 119 177HEX #3677b0
Kickbike Red Grey FoldingCross & Dog Sport
Light BlueKickspark Blue
WhiteWarm Orange
BlackDark Red Fitness Family
RaceCity
YS 701CMYK 1 1 5 0RGB 254 252 246HEX #fdfbf5
Matte Black
Cream White
Royal Blue
Spring Green
Brushed Alloy Crocodile Green
Bright Red
Racing Green
Dutch Orange
ColorsCMYK color codes are used in print materials.RGB color codes are used in screen publishing.HEX color codes are used in web pages.YS and RAL colors are used in paints.
