WFE FR General Assembly WFE UK General Meeting WFE Relocation 29 October 2013.
BRAND GUIDELINES -...
Transcript of BRAND GUIDELINES -...
BRAND GUIDELINES
2Waste Free Environment | Brand Guidelines
THE LOGO | Guidelines
LOGO
SYMBOL TYPEFACE
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COLOR SCHEME
WFE ORANGE WFE GREEN WFE BLUE WFE YELLOW WFE BLUE WFE GREEN
PRIMARY COLORS SECONDARY COLORS
Pantone 144 CCMYK 0/48/100/0RGB 244/150/0#F49600
Pantone 376 CCMYK 50/0/100/0RGB 149/193/31#95C11F
Pantone 2915 CCMYK 59/7/0/0RGB 101/190/31#65BEEC
Pantone 7406 CCMYK 0/18/100/0RGB 255/208/0#FFD000
Pantone 640 CCMYK 100/0/0/22RGB 0/134/190#0086BE
Pantone 354 CCMYK 80/0/90/0RGB 0/166/75#04A64B
When do I use the full-color logo?Use the full-color logo as frequently as possible to maximize and strengthen the brand.
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COLOR SCHEME
A 1-color logo can be used when cost or reproduction restrictions prevent the use of the full-color logo
Pantone 7540CMYK 0/0/0/70RGB 111/111/110#6F6F6E
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THE LOGO | Guidelines
Clear space / Let the logo breathTreat out logo with respect and give it room to breath. Use a minimum clear space around the logo of 50% of its height.
50% 50%
50%
50%
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THE LOGO | Guidelines
promotes recycling and encourages a
more responsible attitude towards litter disposal, plastics in particular
DO NOT reproduce WFE logo with unauthorized colors
DO NOT reproduce WFE logo in gray scale
DO NOT reset the word using another font
DO NOT outline the WFE logo
DO NOT turn vertical the WFE logo
DO NOT use drop shadows or other graphic embellishments on WFE logo
DO NOT add any text or other graphic elements WFE logo
DO NOT use the WFE logo in a sentence or phrase.
DO NOT place the full color WFE logo over images
July 21, 2015
Incorrect WFE logo UsageThere is only one Waste Free Environment logo. Other marks, logos or symbols representing WFE should not be developed andused in its place. The WFE logo must never be altered in any way. Always use the WFE logo electronic artwork that has been approved.
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THE LOGO | Guidelines
WFE logo smallest applicationThis minimum size has been established to ensure clarity in all applications. There are two minimum size specications. For printed material, the logo must be no smaller than 300mm width. In digital applications, the width must be no less than 80 pixels. As with all artwork, consult a production specialist to determine minimum size tolerance for a chosen reproduction medium. The minimum size given here will provide clear and accurate reproduction for the majority of applications.
FOR PRINT FOR ONLINE
300 mm 80 pixels
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THE LOGO | Other structure
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THE LOGO | An Innitiative By GPCA
AN INITIATIVE BY
ENGLISH
ARABIC
An Innitiative By GPCAThe height of An initiative by GPCA logo should be the same with WFE typeface for both English and Arabic.
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FONTS
PRIMARY TYPEFACE ROUND PROBLACKBOLDMEDIUMLIGHT
ABCDEE G H I J K L M N O P Q R S T U V W X Y Z
1234567890 !#(){}˝|,./
FF DIN is a realist sans-serif typeface designed in 1995 by Albert-Jan Pool, based on Din-Mittelschrift and Din-Engschrift, as defined in the German standard Din 1451.
DIN is an acronym foe Deutsches Institut Fur Normung
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FONTS
SECONDARY TYPEFACE BLACKBOLDREGULARLIGHT
ABCDEE G H I J K L M N O P Q R S T U V W X Y Z
1234567890 !#(){}˝|,./
Arial, a contemporary sans serif typeface by Robin Nicholas and Patricia Saunders designed for Monotype in 1982. The overall treatment of the curve is softer and fuller than in most iindustrial-style sans serif faces. Arial font terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is legible and effective for digital and screen communications.
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FONTS
ا �ب ج د ه و �ن ح ط �ي �ك ل م �ن� �ن �ث �ة �ن عن ع د دنا �ب ج هة ه و �ن ح ط �ي �ك ل م �ن
1234567890 !#(){}˝|,./
ARABIC TYPEFACEPrimary
Mothanna (from Arabic; twisted, bent) is a sans-serif like Arabic OpenType font, intended mainly for use in software UIs. It is developed by Arabeyes.org as part of the Khotot project.
Mothanna
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FONTS
ا ب ج د ه و ز ح ط ي ك ل م ن
ا ب ج ة ه و ز ح ط ي ك ل م نص ض ث ق ف غ ع د ذ
1234567890 !#(){}˝|,./
ARABIC TYPEFACESecondary
JannaTM is designed by Lebanese designer Nadine Chahine. It is based on the Kufi style but incorporates aspects of Ruqaa and Naskh in the letter form designs. This results in what could be labeled as a humanist Kufi, a Kufi style that refers to handwriting structures and slight modulation to achieve a more informal and friendly version of the otherwise highly structured and geometric Kufi styles.
Janna™
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POSITION | WFE Logo with Partners
Partner’s logo
Company details here
Suggested WFE logo position in print collaterals.
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POSITION | GPCA Logo
Partner’s logo
Company details here
For main GPCA event, An initiative by logo should always be at top right hand side of the artwork.
For partner’s event, An initiative by logo should always be at lower right hand side of the artwork.
Sponsors logo here AN INITIATIVE BY
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POSITION | Partners Logo
ENGLISH
ARABIC
Partner’s LogoThe height of partner's logo should be the same with WFE typeface logo and located at the right hand side of the artwork for the English and left hand side for the Arabic.
Partner’s Logo
Partner’s Logo
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GIVEAWAYS
Partner's
logo here
Partner's logo here
THANK YOU!