Brand Guidelines

©IACCM 2014 V1.0

Brand Guidelines The enclose document gives brand guidelines for use on all IACCM approved material

Contents Brand Guidelines......................................................................................................................................................... 1

IACCM Logo ............................................................................................................................................................... 2

Colours ....................................................................................................................................................................... 3

Typeface ..................................................................................................................................................................... 4

Powerpoints ................................................................................................................................................................ 5

Letterhead ................................................................................................................................................................... 6

Documents .................................................................................................................................................................. 8

Portfolio Designs ......................................................................................................................................................... 9

Badges ..................................................................................................................................................................... 12

Use of IACCM logo ................................................................................................................................................... 13

Business Cards ......................................................................................................................................................... 15

Brand Guidelines

©IACCM 2014 V1.0

IACCM Logo

Standard Use

Reversed Out

(With or without text: Background should preferably be IACCM Blue)

Without Text

This is permitted in cases where the logo is fairly small and the text would corrupt. In these cases the document must include the words International Association for Contract and Commercial Management usually within the Footer and also in first line of text where the letters IACCM are used.

Brand Guidelines

©IACCM 2014 V1.0

Colours

Primary HEX value is 3d5371 RGB as 61,83,113

Secondary Portfolio colours Water green (programs) - 2 colors, a light and a dark one: Light: RGB 182 224 211 / CMYK 28 0 20 0 Dark: RGB 84 154 148 / CMYK 70 25 45 0 Pea green (memberships): RGB 157 203 61 / CMYK 45 0 100 0 Yellow (events): RGB 209 142 19 / CMYK 0 35 100 0 Beige (research): RGB 222 216 179 / CMYK 14 10 30 0 Lilac (certifications): RGB 191 170 188/ CMYK 26 33 13 0 NB: RGB is found on most PCs etc as the definition of colour: click on letter colour and select ‘More colours’

Brand Guidelines

©IACCM 2014 V1.0

Typeface

1) Text typeface: Ariel 2) Primary text colour (Grey): R51, G51, B51

Brand Guidelines

©IACCM 2014 V1.0

Powerpoints

Simple

Complex

Brand Guidelines

©IACCM 2014 V1.0

Letterhead

Brand Guidelines

©IACCM 2014 V1.0

Brand Guidelines

©IACCM 2014 V1.0

Documents

Brand Guidelines

©IACCM 2014 V1.0

Portfolio Designs

Learning

Knowledge

Brand Guidelines

©IACCM 2014 V1.0

Events

Membership

Brand Guidelines

©IACCM 2014 V1.0

Advisory

Brand Guidelines

©IACCM 2014 V1.0

Badges

Brand Guidelines

©IACCM 2014 V1.0

Use of IACCM logo Introduction

As a member-based non-profit organisation it is important that IACCM (the 'Association') members are given the ability

to reference their membership and the Association is supportive of this. In balance with this it is also important to

ensure that the Association's brand image is appropriately protected for the benefit of all members.

This document aims to provide members with a set of guidelines which should be read in combination with the

Association's Code/Terms of Use.

The terms 'brand asset' or 'Marks' refers to the Association's name, logos, web pages, screenshots, wordmarks, and

other brand features.

Non-Members/Trial Members

No usage rights without the prior agreement of the Association. Please contact us at info@iaccm.com

Individual Members (including individuals who are members through a Corporate Membership)

Members are encouraged to reference their membership of the Association and to use the Association's brand assets

in key documents such as CVs, e-mail footers, LinkedIn profiles, etc. Download the official IACCM Member logo at:

https://www.iaccm.com/members/?view=myaccount (sign in required)

Members who have achieved an accredited level of certification may use the various wordmarks associated with their

level of accreditation whilst their accreditation remains valid. Download the official IACCM Certified logo at:

https://www.iaccm.com/members/?view=myaccount&acct=ac1 (sign in required)

Individual members may not use their membership to imply or represent that their employing organisation is in any

way linked to, or a member of, the Association. However they may use the ‘we recommend’ version of the logo on

websites provided that it doesn’t imply support or relationship to any products or services

Corporate Members

Corporate members may reference that their organisation is a corporate member of the Association provided that it

doesn't imply or reference any form or exclusive relationship or create a conflict of interest for the Association in any

way.

Vendor Members

Vendor members may reference that their organisation is a corporate member of the Association provided that it

doesn't imply or reference any form or exclusive relationship or create a conflict of interest for the Association in any

way.

It is the vendor organisation that is a member and therefore vendor members may not use the IACCM brand assets in

relation to any products or services. However they may use the ‘we recommend’ version of the logo on their website

on websites provided that it doesn’t imply support or relationship to any products or services.

Advertising and/or promotional use of IACCM logo

The ‘we recommend’ version of the logo is the only version permitted under this scenario and can be used on websites

provided that it doesn’t imply support or relationship to any products or services.

Brand Guidelines

©IACCM 2014 V1.0

General Principles

All members shall ensure that:

Name. In official usage, the name shall be 'International Association for Contract & Commercial Management' or 'IACCM'.

Other Agreement. Unless a member has a specific agreement with the Association in relation to the use of the Association's brand assets then these guidelines shall prevail.

No Modification. The Association's brand assets must be used as provided by Association with no modifications. Don't remove, distort or alter any element of the brand assets, including changing any colours. Do not shorten, abbreviate, or create acronyms out of the brand assets.

No Confusingly Similar Marks. Don't use the Marks in a manner that might create potential confusion as to the owner of the Association's Marks or imply that the Association is the source of your products or services.

No Incorporation. Don't incorporate the Association's Marks into your own product name, service names, trademarks, logos, company names, domain names, website title, publication title, application icon, favicon, or the like.

Domain Names. Don't register the Association's Marks as domain names or as any part of a domain name.

Trade Dress. Don't copy or imitate Association's website design, typefaces, distinctive colour, graphics designs or imagery.

Endorsement. Don't display the Association's Marks in any manner that might imply a relationship or affiliation with, sponsorship, or endorsement by the Association, or that can be reasonably interpreted to suggest that any content has been authorized by or represents the views or opinions of the Association or its personnel or officers.

Prominence. Don't display the Association's Marks as the primary or most prominent feature on your web page or materials.

Disparagement. Do not use the Association's Marks in a manner that would disparage the Association or its products or services.

Violation of Law. Don't display the Association's Marks on any web site that contains or displays content that would violate any law or regulation.

Objectionable Use. Don't display the Association's Marks in a manner that is in the Association's sole opinion misleading, unfair, defamatory, infringing, libellous, disparaging, obscene or otherwise objectionable to the Association.

Attribution. The Association's Marks must be accompanied by an appropriate attribution.

Termination. The Association may ask you to stop using the Marks at any time. You agree to stop using the Marks within a reasonable period of the Association's request, but in no situation, more than seven (7) days after Association's request.

Reservation of Rights. The Association is the owner of all rights in the Marks and reserves all rights save the limited license granted here. Your use of the Marks pursuant to this license shall not be construed as limiting any of the Association's rights in the Marks.

Costs. Usage of and if necessary the removal of the Marks shall be at the cost of the member.

The Association disclaims any warranties that may be express or implied by law regarding the Association's Marks (to the extent permitted by law), including warranties against infringement.

The Association reserves the right to alter, amend or terminate this document at any time and without notice to members.

Brand Guidelines

©IACCM 2014 V1.0

Business Cards The template is set up on a commercial website called vistaprint. Simply go in and edit the details (ON LEFT HAND SIDE BAR!) whilst retaining font size etc and order print. US www.vistaprint.com UK www.vistaprint.co.uk Name: asavill@iaccm.com Password: iaccm1 Hints and tips 1) Do not change the details on the card illustration: use the text bar on left hand side 2) If you change the card parameters you will lose IACCM colour