b r a n d g u i d e

bonnetspringspark.com

This guide outlines the standards for the branding identity of Bonnet Springs Park. All printed and produced materials should follow the listed standards to ensure consistency and reinforce brand identity.

The consistent application and precise production of logo and graphic elements will identify and reinforce audience awareness. These guidelines also ensure the integrity of Bonnet Springs Park and will produce maximum effect in particular media.

To obtain digital files or for questions regarding use, please contact:

DONOVAN TINSLEY Principal, Tinsley Creative 863.583.0081 | donovan@tinsleycreative.com

b r a n d o v e r v i e w

The Bonnet Springs Park logo can be identified by two unique and distinctive brand element:

The oak tree is symbolic of humble beginnings, faith, endurance, and strength, as it also resembles a connection to the history of the land.

The “Bonnet Springs” lettering is a more traditional serif font, refined to fit snuggly around the horizontal element containing the lettering “Park”.

i d e n t i f y i n g l o g o

To maintain brand consistancy, the logo is NOT to be manipulated in any means other than the approved formatting.

Full color Reversed on a colored background Solid 1 color Reversed, plus 1 color on a colored background

l o g o v a r i a t i o n s

A horizontal version of the logo does not exist and for this reason, it is permitted to use the Bonnet Springs lettering by itself when necessary. The tree logo mark may also be pulled from the logo as a design element as is, enlarged, bleeding off the page and/or tinted in PMS 377 (green) or PMS 447 (dark grey).

The logo can be placed within a circle and square background, as long as the logo is contrasting in color, has plenty of open space surrounding the logo and is still legible.

l o g o v a r i a t i o n s ( c o n t . )

will be an asset to our future.

The following are a few samples of unauthorized logo formating. Please only use the approved variations.

DO NOT use any colors outside the approved color palette DO NOT stretch or distort DO NOT add any other graphical elements DO NOT apply any blends, drop shadows, filters or other effects DO NOT use a background color that does not provide sufficient contrast DO NOT use the logo as a read-through

u n a u t h o r i z e d u s e

Pantone® 377 CMYK41, 0, 100, 22

RGB122, 154, 1

u s e t h i s c o l o rp r i m a r i l y ,

Pantone® 447 CMYK70, 57, 63, 65

RGB55, 58, 54

a n d t i n t s a r e o k a y t o o !

w i t h t h i s c o l o r

Pantone® 4545 CMYK12, 11, 36, 0

RGB213, 203, 159

b u t , t a n w i l l w o r k n i c e l y

Pantone® 7463 CMYK100, 53, 0, 72

RGB0, 43, 73

a n d s o w i l l t h i s b l u e

75 BoldTHE QUICK BROWN FOX

JUMPS OVER THE LAZY

the quick brown fox jumps

over the lazy dog

1234567890

55 RomanTHE QUICK BROWN FOX

JUMPS OVER THE LAZY

the quick brown fox jumps

over the lazy dog

1234567890

The fonts used within the logo have been manipulated to create an entirely unique formation.

Helvetica Neue LT Com is the primary font family used for the Bonnet Springs brand. While this family has many variations, below is a list of fonts and their uses:

75 Bold - Headlines 55 Roman - Body Copy

f o n t s e l e c t i o n

Date

NameAddressCity, State and Zip

Subject

Ratianto core nos ex enda dolum re, velestet aut re pa nimustibus vellaute nonet omnisse quiaten deliqui aut oditatus a vel id explatius net, consequunt.

Igent es cum nus, utam, ilit dolento taturis autatemque deraecusam quas quisit atur acerrumquunt ve-lesecto omnihici volorates seque perio escipsaerum expediti audae odi iunt mod minctem nes nobis dolest, atquaecatia et repuda prate si dolorio saperro blantiam quatem fugia et faccabo rruptat urecus, velibus repelis alitaquas am et quidi con por am ad experna tiberitas enimos atem quis eum quationsed moditatem nienis nit, apiet et voluptaeped et quas sanis pra ipsandis reiusam quo eos dem accatis do-luptu sdantibeati conseque est veri ut moloribusant am, quibusa digenis vent prorum arum qui aut am, volorem qui sundige ndendeliam venit volut faccae nonet volorio offic tet mo estiber umquam nobitatisqui nim volores velectamet, ut quam ipiditat voloris volore que siti rae nos antiam haris ernatem sant.

Conserae. Ut parum, il ipsandis enestem repedigendi re volupta pero ipisti rerro et volent ea dero ber-ferum seque enim aut volenit aut dolorrum del ipsantiunt ipid que dolupturi conet odigenihil intincipsam faccatum quam con comnia natest, volupti adiscium re molorro dolori to qui te ra vel is aut pe nisimet, sectatio doluptat et lam, secae solorios is et, officabo. Nis re velessi audite venis explab inihitas doles-tibero velluptatat etur? Oloritet iunt fuga. Nam ipidias as dolorem iminven imeture molupis eatur sit que vernatem aut etur aute ligniscilis enis comnimus dundis ipient id qui dolorio. Ita dolor autetusapero illaccu sdaepta qui blab inienimi, sanditat as dent mo et hiti consecessum rest dolorerum lam, sunt quae et pre pa am aut ma vel int estisimusam, sus simet ut quae mint in rero quia nobis perum aut autem apita dollate volupta aliquiae. Ut hil ipidus, untotat earum quunt, venime estio. Ficillent. Et alitibus, comnis ab il maio eos dionsequia doluptat.

Odictatia aut int omnissin conse nam que adi di qui ilit volorep repellorum ium ideligene nonserum volores ciaeptur, occatumet fugitatum facessunt pores aut mi, unto vel. Nis re velessi audite venis explab inihitas dolestibero velluptatat etur? Oloritet iunt fuga. Nam ipidias as dolorem iminven imeture molupis eatur sit que vernatem aut etur aute ligniscilis enis comnimus dundis ipient id qui dolorio.

Kindest Regards,

Sign here

NameTitle

415 South Kentucky Avenue, Lakeland, Florida 33801 (863) 682-6147 www.bonnetspringspark.com

Stationery is one of the most widespread forms of contact for business and client communications. Likewise, email signatures also play their role in maintaining brand identity.

s t a t i o n e r y m a t e r i a l s

Promotional items may use any of the approved logos as long as all parts of the logo remain at a legible size. The tree logo mark and Bonnet Springs lettering may be used separately if necessary or ideal.

p r o m o t i o n a l i t e m s