Brand Guidelinesparthenonpub.com/assets/2017/05/PP_BrandGuidelinesMay2017.pdf · Logo options -...

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Brand Guidelines Updated May 2017

Transcript of Brand Guidelinesparthenonpub.com/assets/2017/05/PP_BrandGuidelinesMay2017.pdf · Logo options -...

Page 1: Brand Guidelinesparthenonpub.com/assets/2017/05/PP_BrandGuidelinesMay2017.pdf · Logo options - regular vs reverse Brand Guidelines Updated May 2017 social media avatar. Color Palette

Brand GuidelinesUpdated May 2017

Page 2: Brand Guidelinesparthenonpub.com/assets/2017/05/PP_BrandGuidelinesMay2017.pdf · Logo options - regular vs reverse Brand Guidelines Updated May 2017 social media avatar. Color Palette

Logo options - regular vs reverse

Brand Guidelines Updated May 2017

social media avatar

Page 3: Brand Guidelinesparthenonpub.com/assets/2017/05/PP_BrandGuidelinesMay2017.pdf · Logo options - regular vs reverse Brand Guidelines Updated May 2017 social media avatar. Color Palette

Color Palette

Brand Guidelines Updated May 2017

#94c93dPMS 386C

#b6b8baPantone Cool

Gray 4C

Our signature color is green.

Our primary colors are green, gray and black.

Our website uses a secondary color, #105461 forbackground colors on carousels and H2 tags.

#000000100% Black

#105461WEB ONLY

Primary Colors

Secondary Colors

Page 4: Brand Guidelinesparthenonpub.com/assets/2017/05/PP_BrandGuidelinesMay2017.pdf · Logo options - regular vs reverse Brand Guidelines Updated May 2017 social media avatar. Color Palette

Logo

Brand Guidelines Updated May 2017

TAG70% black

PARTHENON80% black

GREEN DOT 47% Cyan

100% Yellow COLUMNS 100% Black

GREEN DOT 47% Cyan

100% YellowCOLUMNS 100% Black

TAG70% black

PARTHENON80% black

Page 5: Brand Guidelinesparthenonpub.com/assets/2017/05/PP_BrandGuidelinesMay2017.pdf · Logo options - regular vs reverse Brand Guidelines Updated May 2017 social media avatar. Color Palette

Typography

Brand Guidelines Updated May 2017

For the Parthenon Publishing website, two webfonts are used: Freight Text Pro, a serif font, and ProximaNova, a sans-serif. A special use case of a secondarycolor, HEX #105461, is used on the web for H2 type.

<H2> Freight Text Pro #105461

<H3> Freight Text Pro #000000

<p> Text Example #000000

Button Example

Parthenon uses Cambria in business to business print communications. Included are four font faces:Cambria Regular, Cambria Italic, Cambria Boldand Cambria Bold Italic.

CambriaCambria RegularABCDEFGHIJKLMNOPQRSTUVWXYZ12345667890abcdefghijklmnopqrstuvwxyz12345667890

Cambria ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ12345667890abcdefghijklmnopqrstuvwxyz12345667890

Cambria BoldABCDEFGHIJKLMNOPQRSTUVWXYZ12345667890abcdefghijklmnopqrstuvwxyz12345667890

Cambria Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ12345667890abcdefghijklmnopqrstuvwxyz12345667890


Brand Guidelines - ClientEarth€¦ · Primary & secondary colour palettes Our palette consists of three core primary colours and seven secondary colours. Our primary palette includes

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Brand Guidelines 2017 - Eastern District LWML 6.27.17.pdf · LWML Brand vision Logo + Usage Typography + Color Palette Supporting Marks File Types 3. 4 9. 14 19. 3. LWML Brand Vision

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MAC - Brand Style Guide 03-2017 - Amazon S3s3-us-west-2.amazonaws.com/assets.themac.com/Web+and... · 2017. 6. 22. · 20 BRAND GUIDELINES Brand Colors The core palette will cover

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Avatar culture: cross-cultural evaluations of avatar

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Teamwork Commerce Brand Guidelines Brand Guide... · guideline when working with the brand. However, the color palette is not a law, but a manual for how the brand should normally

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LOGO TAGLINE TYPOGRAPHY COLOR PALETTE IMAGERY PRINT … · 1 AFCS Brand Guide LOGO TAGLINE TYPOGRAPHY COLOR PALETTE IMAGERY PRINT WEB. AFCS Brand Guide 2 1 AFCS Brand Guide In 2010,

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My Avatar will Contact Your Avatar

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BRAND IDENTITY STANDARDS - Calvin University€¦ · BRAND IDENTITY STANDARDS 3 4 Introduction 5 Application 6 Brand Identity 8 Color Palette 10 Typography 12 Signatures 14 Signature

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UNC BRAND IDENTITY Style Guide · 2020. 10. 31. · UNC Brand Identity Package Refers to all elements of our brand, including the logo system, typography, color palette, etc. Logo

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BRAND IDENTITY AND STYLE GUIDE - IWG plc Brand Identity and Style G… · BRAND IDENTITY AND STYLE GUIDE V3.2 – SEPTEMBER 2018 11 Primary colours (Figure 12) Our colour palette

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Corporate Identity Brand Manual - KPIT Technologies Identity Bar The corporate color palette applicable for all brand standards are: KPIT blue, KPIT green with white and black. ...

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brand guidelines - Dox Design...joyful and fashion-forward vibe that The Pampered Pooches is well known for. ... COLOR PALETTE BRAND TYPOGRAPHY BRAND PATTERNS Aa Frontage Bold 1234567890

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