Brand & Graphics Guidelinesasurion.co-central.com/wp-content/documents/Asurion... · 2012-10-01 ·...
Transcript of Brand & Graphics Guidelinesasurion.co-central.com/wp-content/documents/Asurion... · 2012-10-01 ·...
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Brand & Graphics GuidelinesThe Asurion Brand & Graphics Guidelines is a toolkit to
enable and empower multidisciplinary teams and agencies
to create on-brand, integrated communications
in our look, feel, and voice.
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Brand & Graphics Guidelines
TA B L E O F C O N T E N T S
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1. BRAND PURPOSE AND PERSONALITY1.1 Defining the Brand ....................................................2
1.2 The Brand Personality..............................................3
2. GENERAL AESTHETICS2.1 Logo Usage......................................................................5
Signature UsageSignature Construction Color AlternativesClear Space and Minimum SizeApplication Violations
2.2 Department Logos....................................................11
2.3 Sister Company Logos...........................................12
2.4 Color....................................................................................13
2.5 Typography.....................................................................14
Corporate Identity FontsCollateral Support Fonts
2.6 Imagery..............................................................................16
3. CORPORATE IDENTITY MATERIALS3.1 Stationery .......................................................................18
Business CardLetterheadEnvelopeNote Card and EnvelopeExecutive StationeryShipping Labels
3.2 Email Signature............................................................24
3.3 Signage..............................................................................25
OverviewTypeface and Visibility ChartsExterior Building SignsExterior Informational/Directional SignageInterior Signage
3.4 Microsoft Word Docs..............................................30
3.5 PowerPoint Presentations...................................31
4. ASURION BRANDED COLLATERAL4.1 Color....................................................................................33
4.2 Typography.....................................................................34
4.3 Imagery..............................................................................35
4.4 Brochure Layout..........................................................36
4.5 Sales Sheet and Flyer Layout............................37
5. DIGITAL DESIGN AND WEB STANDARDS5.1 Color....................................................................................39
5.2 Typography....................................................................40
5.3 Imagery.............................................................................41
5.4 Wireframes.....................................................................42
Home PageInterior PagesHomepage and Interior CustomizationFont Restrictions
5.5 HTML Email...................................................................46
6. INTERNAL COMMUNICATIONS6.1 Internal Communications....................................48
6.2 Asurion Human Resources.................................49
6.3 Compassion Forward.............................................50
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A brand is far more than a product or service. Brands create
strong associations and expectations in the minds of
customers and employees. Successful brands convey a
company’s unique personality, build loyalty, challenge the
competition, set the stage for new initiatives, and much more.
Above all, the Asurion brand makes a promise that the
company must consistently keep. Asurion promises protection
and peace of mind. The Asurion brand connects powerfully
with customers by protecting them from the headaches and
inconvenience of technology problems and accidents —
whether it’s a lost wireless phone, missing data, or a home
electronic device that’s malfunctioning.
S E C T I O N
1B R A N D P U R P O S E
A N D P E R S O N A L I T Y
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
The Asurion brand is passionate abouttechnology protection so you can enjoycomplete peace of mind in wirelesscommunication and home electronics.
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B R A N D P U R P O S E A N D P E R S O N A L I T Y
Defining The BrandFor a brand to be effective, it must be clearly defined.
We achieve this by crafting a brand statement that:
• Narrows our company’s focus
• Includes a promise
• Connects emotionally
• Can be boiled down to one phrase
A passion for protection is what differentiates Asurion from
its competitors. Asurion has a well-deserved reputation for
protecting customers from equipment loss, theft, malfunction
and more.
The phrase that sums it all up is Asurion’s tag line:
Your technology protection company.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
The brand personality is a snapshot ofhow customers view the Asurion brandas it fulfills its promise each day.
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B R A N D P U R P O S E A N D P E R S O N A L I T Y
The Brand PersonalityJust as an individual possesses unique qualities, so does
a brand. Because Asurion is in the rapidly changing commu-
nications and electronics field, its brand personality is:
Responsive — Our customers won’t tolerate a “snail-mail”
mentality. The faster we respond, the faster their lives return
to normal.
Reassuring — We help thousands of customers each day, so
we convey confidence and empathy as we assist each one.
Smart — We offer solutions that have to keep pace with fast-
changing technologies. Asurion understands your technology
needs without being geeky.
Cool — Every day, we deal with the latest and greatest in
technology, and we have the style and energy to match.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
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A brand aesthetic is an extension of the brand promise and
an expression of the company’s ability to fulfill it. The Asurion
brand aesthetic helps us convey that promise graphically —
and connect with our customers emotionally.
The aesthetic guidelines shown here help create a more
consistent brand experience. They are meant to enhance
designers’ creativity, not stifle it. The aim is to create vibrant
brand expressions that make a lasting impact.
S E C T I O N
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G E N E R A L A E S T H E T I C S
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
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G E N E R A L A E S T H E T I C S
Logo UsageASURION LOGO
The Asurion logo is a trademark of the company. It is the
most visible graphic representation of the brand.
ASURION SIGNATURE
The Asurion signature combines the logo and tag line.
This combination of slogan and graphic representation
is the embodiment of Asurion’s commitment to offer
unsurpassed wireless technology protection.
ASURION SIGNATURE FOR CONSUMERS
The consumer signature uses the word “Your” in the
tag line to convey a personal connection to the end user.
ASURION SIGNATURE FOR CLIENTS/PARTNERS
This signature uses the word “The” in the tag line to
communicate Asurion’s leadership role in the industry.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
A s u r i o n L o g o
C o n s u m e r
C l i e n t s / P a r t n e r s
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G E N E R A L A E S T H E T I C S / L O G O U S A G E C O N T I N U E D
WHEN TO USE ASURION LOGO
Use the logo alone on non-promotional applications such as
building signage. In such situations there is no opportunity
to promote a product or service benefit, consequently there
is no opportunity to support the brand positioning.
WHEN TO USE ASURION SIGNATURE
The Asurion signature conveys the company’s brand
identity to two key audiences: consumers and corporate
clients/partners.
When communicating with consumers, use the signature
that includes the tag line “Your Technology Protection
Company.”
When communicating with clients/partners in the industry,
use the signature featuring the tag line “The Technology
Protection Company.”
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
A s u r i o n L o g o
A s u r i o n S i g n a t u r e - C o n s u m e r
Use the consumer signature on the following types of marketing materials:
Advertising, premium/gift items,product packaging
The following materials are considered informational or lackthe ability to promote a product/service benefit:
Forms, contracts, fax sheets, memos, email,building identification signage, directional signage,
employee name plaques, reception area signage
A s u r i o n S i g n a t u r e - C l i e n t s / P a r t n e r s
For these types of communications, the clients/partnerssignature is more suitable:
Marketing presentations for products or services, marketing and informational websites
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G E N E R A L A E S T H E T I C S / L O G O U S A G E C O N T I N U E D
ASURION SIGNATURE CONSTRUCTION
The Asurion signature consists of the Asurion logomark
and the tag line. It has been constructed with the specific
proportions shown on this page. In order to ensure that
the signature is constructed correctly, use only electronic
signature files available on this site.
WHICH SIGNATURE TO USE
Use the preferred signature except where size restraints force
the use of the alternate signature. In extreme horizontal areas
such as Web banners and tradeshow booths, the alternate
signature may be preferred.
*Applies to both the consumer and client/partner signatures.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
S i g n a t u r e C o n s t r u c t i o n *
P r e f e r r e d S i g n a t u r e C o n s t r u c t i o n *
A l t e r n a t e S i g n a t u r e C o n s t r u c t i o n *
1X = The non-serifed portion of
the letter “n” of the logo
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G E N E R A L A E S T H E T I C S / L O G O U S A G E C O N T I N U E D
COLOR ALTERNATIVES
Only these color variations are acceptable reproductions of
the Asurion logo. Note: Although not preferred, the signature
can be treated architecturally (embossed, foil stamped, etc.).
The two-color logo (Black and Pantone 301 blue) may be
reproduced on backgrounds with values of less than 15%
black. Backgrounds may include flat colors, gradations, or
open areas within imagery.
The one-color (100% Pantone 301 blue) version may be
placed on backgrounds with values less than 30% black.
Backgrounds may include flat colors, gradations, or open
areas within imagery.
The one-color (100% black) version may be placed on
backgrounds with values equal to less than 30% black.
Backgrounds may include flat colors, gradations, or open
areas within imagery.
The reversal one-color version appears in white only and may
be knocked out of backgrounds with values greater than
40% black. Backgrounds may include flat colors, gradations,
or open areas within imagery.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
Tw o - c o l o r O n e - c o l o r ( P a n t o n e ® 3 0 1 b l u e )
O n e - c o l o r ( b l a c k )
R e v e r s a l o n e - c o l o r
S i g n a t u r e - C o n s u m e r S i g n a t u r e - C l i e n t / P a r t n e r
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G E N E R A L A E S T H E T I C S / L O G O U S A G E C O N T I N U E D
CLEAR SPACE AND MINIMUM SIZE
Clear space is the open area that ensures the proper staging
and visibility of the Asurion logo. Clear space means that
distracting items such as additional typography or other
graphic devices or motifs do not compromise the trademark’s
appearance or interfere with its brand recognition.
The measurement of ˝x˝ is in reference to the x-height of
the logotype.
Remember: Providing more than the minimum clear space
is preferred, as it will create less distraction.
*Applies to both the consumer and client/partner signatures.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
Minimum logo height = .1875˝
C l e a r S p a c e *
1X = The non-serifed portion of
the letter “n” of the logo
Minimum signature height = .25˝
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G E N E R A L A E S T H E T I C S / L O G O U S A G E C O N T I N U E D
APPLICATION VIOLATIONS
These are examples of unacceptable usage of the
Asurion Trademark.
Following these guidelines helps to protect the long-term
equity of the brand and to meet legal requirements.
• Never reproduce the logo in colors other than those defined
in this manual. Gradient coloration is not acceptable.
• Do not change the typeface in the Asurion logo.
• Never add foreign elements in close proximity to the logo.
• Never reproduce the logo on backgrounds that
impair legibility.
• Do not use in close proximity with product, business units or
functional names.
• Do not compress or expand the logo as shown on the left.
• Never use the Asurion logo without the “signal” graphic
(or use the “signal” graphic by itself).
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
L o g o V i o l a t i o n s
asurion
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G E N E R A L A E S T H E T I C S
Department LogosASURION DEPARTMENT LOGOS CONSTRUCTION
The Asurion Department Logos consist of the Asurion
logomark and the name of the department. They have been
constructed with the specific proportions shown on this page.
Clear space rules apply to the Asurion Department Logos
(see page 9).
Interstate Regular (zero kerning and normal leading)
is the standard font usage for Asurion Department
Logo construction.
Note: Although not preferred, Arial Regular can be used as
a substitute font if Interstate Regular is not available.
The department name in the Asurion Department Logos
will reproduce as 100% black in the two-color and one-color
(black) versions. The Asurion Department Logos may also
be reproduced as one-color (301 Blue).
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
D e p a r t m e n t L o g o C o n s t r u c t i o n
Depart. name height
Distance from
logotype baseline
to department name
x-height (1/2x)
Up to 20 characters = right justified
Finance
27+ characters = 2 lines and centered
XXXX XXXXXX XXXTechnology & Logistics Center
21-27 characters = centered
1X = The non-serifed portion of
the letter “n” of the logo
Technology & Logistics Center
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G E N E R A L A E S T H E T I C S
Sister Company LogosThe combined logos (NEW Asurion) should only be used
for corporate overview presentations. Maintain the ratio
and perspective shown here.
Do not use the combined logos for any of the following
communications: Handset Protection, ESC, EcoNew,
Data Backup or Roadside Assistance.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
N E W A s u r i o n L o g o
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G E N E R A L A E S T H E T I C S
ColorColor is one of the most powerful and impactful ways to
reinforce the brand. A color palette, consisting of a primary
color and a support palette, has been selected specifically
for Asurion.
It is preferable to have a presence of Asurion blue in all
marketing/promotional materials in addition to the palette
of colors chosen for a particular campaign.
The support palette has been chosen as a base color
suggestion to complement the primary color. Variations in
tint and slight variations in hue that may communicate more
effectively with a particular target audience are encouraged.
PANTONE® is a registered trademark of Pantone, Inc. The colors shown on this page
are not intended to match the Pantone color standards. For exact Pantone color
standards, refer to the current edition of the Pantone Color Formula Guide.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
P r i m a r y C o l o r S u p p o r t P a l e t t e
Pantone® 301 Blue 100:50:0:15
Pantone® 716 Orange2:63:100:0
Pantone® 675 Pink17:95:16:0
Pantone® 526 Purple74:95:1:0
Pantone® 659 Lt. Blue63:29:100:23.5
Pantone® 7473 Aqua81:17:52:1
Pantone® 7495 Green51:23:99:4
Pantone® 604 Yellow17:9:100:0
Pantone® 6402 Gray0:6:15:34
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2 . 5
G E N E R A L A E S T H E T I C S
TypographyType is idealized writing and visualized tone of speech. Twotype families have been designated for use in communicatingthe Asurion brand. These fonts will be used on externalcommunication materials such as corporate brochures, product sales sheets, website, business cards and letterheads.
CORPORATE IDENTITY FONTSThe fonts described below should be used for the following:forms, contracts, fax sheets, memos, e-mail, building identi-fication signage, directional signage, employee name plaques,and reception area signage.
IInntteerrssttaattee is a modern sans-serif face with a reserved andapproachable even line weight. These characteristics makeit a natural fit to communicate the core values of the Asurionbrand. Its progressive and technology-oriented style isextremely readable and versatile, making the mediumweights a good choice for both display and text.
DDaannttee is a postmodern serif face with a professional yetlively feel. It has been chosen to be primarily used in pro-fessional correspondence and in situations where a moreauthoritative tone is desired. It has the readability of a classical structure with a modern shaping to counterbalancethe sans-serif face in situations where Interstate is also used.
NOTE: If Interstate is not available, please use Arial. When Dante is not available, use Times.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
C o r p o r a t e I d e n t i t y F o n t s
DANTE
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
INTERSTATE
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl
1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
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G E N E R A L A E S T H E T I C S / T Y P O G R A P H Y C O N T I N U E D
COLLATERAL SUPPORT FONTS
The fonts described below should be used for the following:
advertising, premium/gift items, product packaging, marketing/
informational websites, and marketing presentations for
products or services.
AAvveenniirr offers a fresh sans-serif face. Avenir was developed
by a Swiss font artist in the 1980s based on the sans-serif
fonts Futura and Erbar. The name Avenir (meaning “future”
in French) captures its essence: a look that’s one step ahead
yet somehow timeless.
AArrcchheerr is a versatile slab serif that conveys credibility and
charm. It’s a typeface that’s easy to work with and inviting to
read. One designer has remarked that “if Courier is Jane
Doe, then Archer is Audrey Hepburn.”
NOTE: If Avenir is not available, please use Arial. When
Archer is not available, use Times.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
C o l l a t e r a l S u p p o r t F o n t s
ARCHER
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
AVENIR
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
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G E N E R A L A E S T H E T I C S
ImageryThe images associated with the Asurion brand fall into three
main categories:
Lifestyle
These images bubble with youthful energy and spontaneity.
The emphasis is on friends or family members staying in
touch, either in person or with wireless devices.
Peril
These are images that depict what life is like when a wireless
device is lost, stolen or damaged. They range from shots of
damaged devices to images of people who are stranded or
inconvenienced by a phone malfunction.
Service
These images convey “Asurion to the rescue” — including
smiling call center representatives, people delivering replace-
ment devices, etc.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
L i f e s t y l e P e r i l S e r v i c e
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Asurion’s identity is perhaps its most valuable asset. Our name
and graphic treatments are the most visible representations
of the company. Asurion’s identity is an important tool for
shaping the perceptions of our customers and associates.
It’s imperative that we leverage this asset properly today and
protect it for the future.
Every “touch point” with our customers is critically important,
whether it’s stationery, letterhead, or even shipping labels.
The following guidelines help ensure a consistent and
professional Asurion identity — one that unites and defines
us worldwide.
S E C T I O N
3C O R P O R AT E I D E N T I T Y
M AT E R I A L S
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
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C O R P O R AT E I D E N T I T Y M AT E R I A L S
StationeryBUSINESS CARD
Format
3.5˝ x 2˝
Color
2/c–Black and Asurion Blue (Pantone® 301) as shown
Logo Artwork
Scale electronic artwork to 27.1%
Paper Stock
Starwhite Vicksburg Hi-Tech, 80 lbs. Finish Cover
Contact your department's administrator for
ordering information.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
B u s i n e s s C a r d , F r o n t
Interstate Light Italic (7pt./black)
Interstate Bold (7pt./black)
Interstate Bold (7pt./white)
John SampleSenior Director Marketing [email protected]
648 Grassmere ParkNashville, TN 37211www.asurion.comvoice (555) 555-5555fax (555) 555-5555wireless (555) 555-5555
Interstate Regular (7pt./Pantone® 301)
B u s i n e s s C a r d , B a c k
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C O R P O R AT E I D E N T I T Y M AT E R I A L S / S TAT I O N E R Y C O N T ’ D
LETTERHEAD
Format
8.5˝ x 11˝
Color
2/c–Black and Asurion Blue (Pantone® 301) as shown
Logo Artwork
Scale electronic artwork to 26.6%
Paper Stock
Starwhite Vicksburg, 70 lbs. Text
Contact your department's administrator for
ordering information.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
Interstate Regular (7pt./Pantone®301)
648 Grassmere Park Suite 300 Nashville, TN 37211 Voice XXX.XXX.XXXX Fax XXX.XXX.XXXX asurion.com
L e t t e r h e a d( n o t a c t u a l s i z e )
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C O R P O R AT E I D E N T I T Y M AT E R I A L S / S TAT I O N E R Y C O N T ’ D
ENVELOPE
Format
#10 Envelope 4.125˝ x 9.5˝
Color
2/c–Black and Asurion Blue (Pantone® 301) as shown
Logo Artwork
Scale electronic artwork to 29%
Paper Stock
#10 Starwhite Vicksburg Text
Contact your department's administrator for
ordering information.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
E n v e l o p e( n o t a c t u a l s i z e )
Your Technology Protection Company
648 Grassmere Park, Suite 300Nashville, TN 37211
Interstate Regular (7pt./Pantone®301)
Interstate Regular (10pt./Pantone®301)
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C O R P O R AT E I D E N T I T Y M AT E R I A L S / S TAT I O N E R Y C O N T ’ D
NOTE CARD AND ENVELOPE
Format
A-2 Folded Card 5.5˝ x 8.5˝ (Envelope 5.75˝ x 4.375˝)
Color
Asurion Blue Pantone® 301; Inside does not print.
Envelope 2/c–Black and Asurion Blue (Pantone® 301)
as shown
Logo Artwork
Scale electronic artwork to 24% (22.2% for Envelope)
Paper Stock
Grade A, Bright White, 110 lbs. Cover
(Envelope: Grade A, Bright White, 80 lbs. Text)
Contact your department's administrator for
ordering information.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
N o t e C a r d a n d E n v e l o p e( n o t a c t u a l s i z e )
648 Grassmere Park Suite 300 Nashville, TN 37211 Voice XXX.XXX.XXXX Fax XXX.XXX.XXXX asurion.com
648 Grassmere Park Suite 300 Nashville, TN37211
Interstate Regular (9pt./Pantone®301)
Interstate Regular (7pt./white)
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C O R P O R AT E I D E N T I T Y M AT E R I A L S / S TAT I O N E R Y C O N T ’ D
EXECUTIVE STATIONERY
Format
Executive Letterhead 7.25˝ x 10.5˝
(Monarch Envelope 7.5˝ x 3.875˝)
Color
2/c–Black and Asurion Blue (Pantone® 301) as shown
Logo Artwork
Scale electronic artwork to 25% (23.3% for Envelope)
Paper Stock
Starwhite Vicksburg, 70 lbs. Text
(#10 Starwhite Vicksburg Text)
Contact your department's administrator for
ordering information.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
E x e c u t i v e S t a t i o n e r y( n o t a c t u a l s i z e )
John SampleChief Executive Officer
648 Grassmere Park, Suite 300
Nashville, TN 37211
Voice: 615-837-3000
Fax: 615-445-3254
e-mail: [email protected]
648 Grassmere Park Suite 300 Nashville, TN37211
Interstate Bold (9pt./Pantone®301)
Interstate Light (7pt./Pantone®301)
Interstate Light (8.5pt./Pantone®301)
Interstate Light Italic (7pt./Pantone®301)
{ p 23 }
3 . 1
C O R P O R AT E I D E N T I T Y M AT E R I A L S / S TAT I O N E R Y C O N T ’ D
SHIPPING LABELS
Format
4˝ x 3.33˝ 6-up on 8.5˝ x 11˝ sheet
Color
2/c–Black and Asurion Blue (Pantone® 301) as shown
Logo Artwork
Scale electronic artwork to 22.2%
Paper Stock
Grade A, Bright White, 70 lbs. Text
Contact your department's administrator for
ordering information.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
S h i p p i n g L a b e l s( n o t a c t u a l s i z e )
648 Grassmere Park Suite 300 Nashville, TN 37211 asurion.com
10777 Northwest Freeway 2nd Floor Houston, TX 77092 asurion.com
Interstate Regular (7pt./white)
Should print 6-up on 8.5˝ x 11˝ sheet
10777 Northwest Freeway 2nd Floor Houston, TX 77092 asurion.com
10777 Northwest Freeway 2nd Floor Houston, TX 77092 asurion.com 10777 Northwest Freeway 2nd Floor Houston, TX 77092 asurion.com
10777 Northwest Freeway 2nd Floor Houston, TX 77092 asurion.com 10777 Northwest Freeway 2nd Floor Houston, TX 77092 asurion.com
{ p 24 }
3 . 2
C O R P O R AT E E D E N T I T Y M AT E R I A L S
Email SignatureWhen choosing a serif font, use Times. When selecting a
sans-serif font, use Arial. The name should be three times
larger than the contact information. All contact information
should be the same point size.
The person’s title should be italicized and gray. The e-mail
address should be a hyperlink in full black. Use a gray
regular face for phone and address.
These documents can be found on the home page
under “Corporate Information Center.”
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
P r i m a r y F o n t s
Jane DoeSr. Manager, Communications
voice (615) 123-4567 mobile (615) 123-8901648 Grassmere Park, Suite 300, Nashville, TN 37211
underlinedGrey
italicized
serif font
{ p 25 }
3 . 3
C O R P O R AT E I D E N T I T Y M AT E R I A L S
SignageThe Asurion signage system is one of the most visible ways
we express our identity. Following these guidelines will help
build the power of our brand identity.
Asurion Blue is the background color for exterior signs
containing directions and/or identification information.
White or stainless steel is the background color for all
interior directional/identification signage.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
P r i m a r y B u i l d i n g S i g n a g e
Conference Room
200
I n f o r m a t i o n a l / D i r e c t i o n a l S i g n a g e I n t e r i o r S i g n a g e
{ p 26 }
3 . 3
C O R P O R AT E I D E N T I T Y M AT E R I A L S / S I G N A G E C O N T ’ D
SIGNAGE TYPEFACE AND VISIBILITY CHARTS
Typeface
Interstate Regular Condensed is used throughout the entire
signage system for all identification.
Directional Arrows
Directional arrows are constructed of 45-degree lines as
shown here. The line weight for exterior signage is .08x and
.2x for interior signage.
Visibility Chart
This chart is a guide to the maximum viewing distance for
reading the type sizes indicated. These guidlines are
recommendations for normal viewing conditions and do not
take into account varying landscape conditions or other
special circumstances such as weather or light conditions.
Each sign should be carefully evaluated to effectively deter-
mine the required size of type for its specific application.
A S U I R I O N B R A N D & G R A P H I C S G U I D E L I N E S
I n t e r s t a t e R e g u l a r C o n d e n s e d
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
D i r e c t i o n a l A r r o w s
V i s i b i l i t y C h a r t
AaAaAa
Aa
Aa
Type Size: Approximate Visibility Distance:
5 inches 200 Feet
4 inches 160 Feet
3 inches 120 Feet
2 inches 80 Feet
1 inches 25 Feet
{ p 27 }
3 . 3
C O R P O R AT E I D E N T I T Y M AT E R I A L S / S I G N A G E C O N T ’ D
EXTERIOR BUILDING SIGNS
The Asurion logo is the key identifying element of the
identity system.
The preferred version is fabricated in black and Asurion Blue,
or stainless steel, utilizing individually cut dimensional forms
or channel letterforms back lit with blue and white neon.
For building walls with architectural texture/pattern/color
that may diminish the legibility of the individual letter sign,
a sign can structure is preferable. The entire field of this
sign type can be internally illuminated and fabricated with a
translucent flexible face material. Other fabrication options
include individually cut letterforms in white on a blue surface,
individually cut letterforms in stainless steel, die-cut vinyl,
or silkscreened on a blue sign face.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
E x t e r i o r B u i l d i n g S i g n s
D o o r A p p l i c a t i o n I n d i v i d u a l L e t t e r f o r m , S t a i n l e s s S t e e l S i g n a g e
{ p 28 }
3 . 3
C O R P O R AT E I D E N T I T Y M AT E R I A L S / S I G N A G E C O N T ’ D
EXTERIOR INFORMATIONAL/DIRECTIONAL SIGNAGE
This example demonstrates space format for exterior signage.
As a general rule, the layout of information is fixed in the top
left corner.
Fabrication
The sign is constructed using metal sign cans.
Color: Pantone 301
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
Ty p e S i z e s.75X
.75X
1.5X
1.5X
Main Entrance
Visitorsand more
Deliveries
2X
1.5X
1.75X 9X
3X
2X
2X min.L a y o u t S t a n d a r d s
{ p 29 }
3 . 3
C O R P O R AT E I D E N T I T Y M AT E R I A L S / S I G N A G E C O N T ’ D
INTERIOR SIGNAGE
Type sizes and distance indicators are based on the x-height
of the Asurion logo designated as X.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
D i r e c t i o n a l
1X
3X
4X
4X
2X
2X
2X
Conference Room
Lobby
1X
3X
4X
4X
3X
2X
2X
2X
Conference Room
200
{ p 30 }
3 . 4
C O R P O R AT E I D E N T I T Y M AT E R I A L S
Microsoft Word DocsAs an alternative or complement to letterhead, we provide
Word .doc templates for a variety of uses, including handouts,
flyers and one-sheet documents, white papers, etc. These
Word documents also include cover pages.
These documents can be found on the home page
under “Corporate Information Center.”
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
Wo r d - C o v e r Wo r d - I n t e r i o r P a g e
Document Title Goes Here
Date
Document Title Goes Here
Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna al
iquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore
eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer ad
ipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
• Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit
• Molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
• Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim
placerat facer possim assum. Lorem ipsum dolor sit amet,
• Xonsectetuer adipiscing elit, sed diam nonum
• My nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
• Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer ad ipiscing elit, sed diam nonummy nibh euismod tincidunt
ut laoreet dolore magna aliquam erat volutpat.
Page #Date
{ p 31 }
3 . 5
C O R P O R AT E I D E N T I T Y M AT E R I A L S
PowerPoint PresentationsThis is the format for PowerPoint presentations (the title
page, sample interior pages, and end page).
This creates a uniform look for a wide variety of presentations:
RFP documents, sales and marketing presentations, and more.
These documents can be found on the home page
under “Corporate Information Center.”
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
P o w e r P o i n t
Bulleted Page Header
• Consectetuer adipiscing elit, sed diam nonumm
• Uismod tincidunt ut laoreet dolore magna al iquam
- Duis autem vel eum iriure dolor in hendrerit in
- Ulputate velit esse molestie consequat, vel illum
• Nostrud exerci tation ullamcorper suscipit lobor
• Tis nisl ut aliquip ex ea commodo consequat
Title Goes Here
Date
Proprietary and Confidential Information of Asurion Corp.
Chart Page Header
• Consectetuer adipiscing
• Uismod tincidunt ut laoreet
dolore magna al iquam
• Nostrud exerci tation ullamcorper
• Tis nisl ut aliquip ex ea commodo
Image Page Header
• Consectetuer adipiscing
• Uismod tincidunt ut laoreet
dolore magna al iquam
• Nostrud exerci tation ullamcorper
• Tis nisl ut aliquip ex ea commodo
• Ex ea commodo consequat
Proprietary and Confidential Information of Asurion Corp.
Proprietary and Confidential Information of Asurion Corp.
Proprietary and Confidential Information of Asurion Corp.
{ p 32 }
These pieces are primarily for our customer/carrier communi-
cations, although some may ultimately reach consumers.
In some cases, these brochures, sales sheets and flyers will
have an industry-specific look and feel. For example, a wireless
brochure employs different colors and establishing visuals
than a brochure for the cable TV industry.
S E C T I O N
4A S U R I O N B R A N D E D
C O L L AT E R A L
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
{ p 33 }
4 . 1
A S U R I O N B R A N D E D C O L L AT E R A L
Color
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
ColorColor is one of the most powerful and impactful ways to
reinforce the brand. A color palette, consisting of a primary
color and a support palette, has been selected specifically
for Asurion.
It is preferable to have a presence of Asurion blue in all
marketing/promotional materials in addition to the palette
of colors chosen for a particular campaign.
Industry-specific pieces use auxiliary colors, as shown here.
For the wireless field, use Pantone 7495 Green; for the cable
industry, use Pantone 716 Orange. Other colors will be
added as we focus on other business segments.
PANTONE® is a registered trademark of Pantone, Inc. The colors shown on this page
are not intended to match the Pantone color standards. For exact Pantone color
standards, refer to the current edition of the Pantone Color Formula Guide.
P r i m a r y C o l o r P e r I n d u s t r y
Pantone® 301 Blue 100:50:0:15
Cable Industry
Pantone® 716 Orange2:63:100:0
Wireless Industry
Pantone® 7495 Green51:23:99:4
{ p 34 }
4 . 2
A S U R I O N B R A N D E D C O L L AT E R A L
Typography
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
COLLATERAL SUPPORT FONTS
The fonts described below should be used for the following:
advertising, premium/gift items, product packaging, marketing/
informational websites, and marketing presentations for
products or services.
AAvveenniirr offers a fresh sans-serif face. Avenir was developed by
a Swiss font artist in the 1980s based on the sans-serif fonts
Futura and Erbar. The name Avenir (meaning “future” in
French) captures its essence: a look that’s one step ahead yet
somehow timeless.
AArrcchheerr is a versatile slab serif that conveys credibility and
charm. It’s a typeface that’s easy to work with and inviting to
read. One designer has remarked that “if Courier is Jane
Doe, then Archer is Audrey Hepburn.”
NOTE: If Avenir is not available, please use Arial. When
Archer is not available, use Times.
C o l l a t e r a l S u p p o r t F o n t s
ARCHER
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
AVENIR
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
{ p 3 }
4 . 3
A S U R I O N B R A N D E D C O L L AT E R A L
Imagery
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
{ p 35 }
The images associated with the Asurion brand fall into three
main categories:
Lifestyle
These images bubble with youthful energy and spontaneity.
The emphasis is on friends or family members staying in
touch, either in person or with wireless devices.
Peril
These are images that depict what life is like when a wireless
device is lost, stolen or damaged. They range from shots of
damaged devices to images of people who are stranded or
inconvenienced by a phone malfunction.
Service
These images convey “Asurion to the rescue” — including
smiling call center representatives, people delivering
replacement devices, etc.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
L i f e s t y l e P e r i l S e r v i c e
{ p 36 }
4 . 4
A S U R I O N B R A N D E D C O L L AT E R A L
Brochure LayoutThere are a variety of brochure formats: Asurion-only,
co-branded, brochures to drive online registration, and
more. Every format features consumers having positive
experiences with Asurion products.
The examples shown here demonstrate how to balance
headlines, subheads, body copy and graphic elements.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
C o - b r a n d e d E x a m p l e I n d u s t r y - s p e c i f i c E x a m p l e
Pantone® 301 Blue
Pantone® 7495 Green
Pantone® 301 Blue
Carrier logo and branded colors
Font: AvenirFont: Avenir
{ p 37 }
4 . 5
A S U R I O N B R A N D E D C O L L AT E R A L
Sales Sheet andFlyer LayoutSales sheets and flyers typically involve photos, charts,
bulleted lists, and disclaimers.
These examples show you how to balance these elements in
a reader-friendly way.
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
Pantone® 301 Blue
Carrier logo and branded colors in header
Font: AvenirC o - b r a n d e d E x a m p l e
I n d u s t r y - s p e c i f i c E x a m p l e
Pantone® 301 Blue
Font: Avenir
{ p 38 }
In the digital world, colors are expressed in hexadecimal
codes rather than PMS colors. Spatial relationships are noted
in pixels instead of leading.
Despite these differences, the objective of digital design is to
create an online look that’s consistent with the branding seen
in Asurion print pieces.
Use the guidelines in this section in developing Web pages
for asurion.com, phoneclaim.com, and any other websites
that tie to Asurion.
For Web project approvals, please contact:
Bettie Colombo
Senior Director, Marketing Communications
S E C T I O N
5D I G I TA L D E S I G N A N D
W E B S TA N D A R D S
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
{ p 39 }
5 . 1
D I G I TA L D E S I G N A N D W E B S TA N D A R D S
Color
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
P r i m a r y C o l o r Color is one of the most powerful ways to reinforce the brand.
A color palette, consisting of a primary color and a support
palette, has been selected specifically for Asurion.
It is preferable to have a presence of Asurion blue in all
marketing/promotional materials in addition to the palette
of colors chosen for a particular campaign.
The support palette has been chosen as a base color
suggestion to complement the primary color. Variations in
tint and slight variations in hue that may communicate more
effectively with a particular target audience are encouraged.
.
S u p p o r t P a l e t t e
Hexadecimal# 005195
Hexadecimal# f07b05(Content Protection)
Hexadecimal# b22873(Roadside Assistance)
Hexadecimal# 682e86(Electronics Protection)
Hexadecimal# 6e99d4(Corporate)
Hexadecimal# 0d9b8c(Other)
Hexadecimal# 899639(Handset Protection)
Hexadecimal# ecde29(Technical Support)
Hexadecimal# 9f968e(Type and Background)
{ p 40 }
5 . 2
D I G I TA L D E S I G N A N D W E B S TA N D A R D S
Typography
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
FONTS
Asurion has two fonts that bring visual flair and immediacy to
online designs.
AAvveenniirr offers a fresh sans-serif face. Avenir was developed by
a Swiss font artist in the 1980s based on the sans-serif fonts
Futura and Erbar. The name Avenir (meaning “future” in
French) captures its essence: a look that’s one step ahead yet
somehow timeless.
AArrcchheerr is a versatile slab serif that conveys credibility and
charm. It’s a typeface that’s easy to work with and inviting to
read. One designer has remarked that “if Courier is Jane
Doe, then Archer is Audrey Hepburn.”
NOTE: For non-graphic text where Avenir is not available,
please use Arial for body copy and Helvetica Condensed for
headlines. When Archer is not available, use Times.
D i g i t a l D e s i g n a n d We b F o n t s
ARCHER
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
ABCDFGHIJKLabcdefghijkl1234567890!@#$%
AVENIR
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
ABCDEFGHIJKLabcdefghijkl1234567890!@#$%
{ p 41 }
5 . 3
D I G I TA L D E S I G N A N D W E B S TA N D A R D S
Imagery
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
The images used on Asurion Web pages fall into two main
categories: people and product. All images are silhouetted
with minimal background texture for a “quick read.”
People: These images depict Asurion employees providing
prompt, courteous service — and consumers enjoying
greater freedom and connectivity.
Product: Can be either images of damaged electronic
devices or shots of new/refurbished equipment delivering
superior performance.
P e o p l e P r o d u c t
{ p 42 }
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
5 . 4
D I G I TA L D E S I G N A N D W E B S TA N D A R D S
WireframesA wireframe is a guide developed before any graphics are in
place. It conveys the basic structure of a website and the
relationship between its pages.
Shown here is the wireframe for the Asurion home page,
along with the pixel dimensions that give the page its
unique look.
To make Web design easier, we highly recommend that you
contact Asurion to obtain Photoshop Document (PSD)
templates. Each piece of the home and interior wireframes
has its own PSD file. Each PSD has the correct brand colors
and font selection included. Each element is a separate layer
within the PSD. Just select a layer to edit and save to create
your new Web page assets. Asurion’s two Web fonts are
labeled and included in the zipped folder.
For specific use of font, size, color and character count,
please refer to the PSD templates and page 45.
For PSD templates, please contact:
Bettie Colombo
Senior Director, Marketing Communications
H o m e P a g e W i r e f r a m e
{ p 43 }
5 . 4
DIGITAL DESIGN AND WEB STANDARDS / WIREFRAMES CONT’D
Once you leave the home page, the pixel dimensions
change significantly. The wireframe on the left shows the
spatial relationships used on interior pages.
For specific use of font, size, color and character count, please
refer to the PSD templates and page 45.
For PSD templates, please contact:
Bettie Colombo
Senior Director, Marketing Communications
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
I n t e r i o r P a g e s o f We b s i t e
{ p 44 }
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
H o m e P a g e
5 . 4
DIGITAL DESIGN AND WEB STANDARDS / WIREFRAMES CONT’D
Asurion can provide you with templates like these to make
Web design faster and easier.
The blue areas along the top and bottom are for branding
and navigation, and cannot be changed. The orange area
is for home page feature art, and can accommodate any
image. In the green area, you can customize both image size
and content.
As you can see from this graphic, interior pages have a much
larger customizable area.
Template Key:
Blue: Navigation area and pixel dimensions must remain
as specified.
Orange: Fonts, color and imagery must meet requirements
stated previously, and fit within pixel dimensions specified.
Green: Image size and content customizable. Fonts, color
and imagery must meet requirements stated previously, and
must fit within pixel dimensions specified.
For PSD templates, please contact:
Bettie Colombo
Senior Director, Marketing Communications
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
I n t e r i o r P a g e
Max Pixels:248 x 505
Max Pixels:248 x 505
Max Pixels: 646 x 155
Max Pixels: 646 x 350
Max Pixels: 646 x 155
Max Pixels: 646 x 350
{ p 45 }
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
5 . 4
DIGITAL DESIGN AND WEB STANDARDS / WIREFRAMES CONT’D
HOME PAGE SIDE BUTTONS
Headline: Helvetica Neue LT Std 67 Medium
Size: 17ptColor: #066ca7Max Character Count: 22
Body: Arial RegularSize: 11ptColor: #777777Max Character Count: 30
HOME PAGE BOTTOM BUTTONS
Headline: Helvetica Neue LT Std 67 Medium
Size: 18ptColor: #f7750aMax Character Count: 15 (for line1)Max Character Count: 15 (for line2)
Body: Helvetica Neue LT Std 67 Medium
Size: 12ptColor: #076ca8Max Character Count: 20 (for line 1)Max Character Count: 20 (for line 2)
HOME PAGE ROTATOR
Headline: Archer SemiBold, Avenir 45 Book
Size: 42ptColor: #ffffffMax Character Count: no limit
Body: Arial RegularSize: 15ptColor: #ffffffMax Character Count: no limit
INTERIOR MASTS
Headline: Avenir 45 BookSize: 45ptColor: #ffffffMax Character Count: 17
Body: Archer Medium ItalicSize: 27ptColor: #ffffffMax Character Count: 20
INTERIOR SIDE BUTTONS
Headline: Helvetica Neue LT Std 67 Medium
Size: 18ptColor: #f7750aMax Character Count: 15 (for line1)Max Character Count: 15 (for line2)
Body: Helvetica Neue LT Std 67 Medium
Size: 12ptColor: #076ca8Max Character Count: 20 (for line 1)Max Character Count: 20 (for line 2)Max Character Count: 20 (for line 3)
All Web design must be approved by Marketing
Communications. Please contact:
Bettie Colombo
Senior Director, Marketing Communications
{ p 46 }
5 . 5
D I G I TA L D E S I G N A N D W E B S TA N D A R D S
HTML EmailYou can create graphics-rich HTML emails (versus plain text
versions) when communicating with either consumers or
customers/carriers. Many of these are for one-time use only.
The look and feel should follow the Web design guidelines
in this section.
For approval of HTML email, please contact:
Bettie Colombo
Senior Director, Marketing Communications
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
E x a m p l e s
{ p 47 }
Communications designed for internal use serve a variety of
purposes, including team member motivation, engagement, and
information sharing. Integral to our internal communications
is the continued messaging around Asurion’s philanthropic
efforts for our team members as well as in our communities.
We are committed to continually bringing Compassion
Forward to life every day.
For maximum effectiveness and to ensure consistent messaging,
Asurion internal communications for the Enterprise must follow
an approval process similar to those for external pieces. For
project approval, please contact:
Jennifer Barrett, Sr. Mgr., [email protected]: (615) 762-1083, mobile: (615) 418-5987
S E C T I O N
6I N T E R N A L
C O M M U N I C AT I O N S
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
{ p 48 }
6 . 1
I N T E R N A L C O M M U N I C AT I O N S
Internal CommunicationsInternal marketing pieces and the branding of certain
programs/initiatives, combined with the appropriate media,
are designed to aid in the effectiveness of the messaging.
For all approved projects and events, the internal communi-
cations/marketing team plays an integral role in creating a
robust communications plan and marketing campaign to
spread the word to team members.
All internal communications must include the Asurion logo
(see Section 2 of this guide for usage guidelines). In order to
be printed internally, layouts must be no larger than 11 x 17
without bleed.
For project approval, please contact:
Jennifer Barrett, Sr. Mgr., [email protected]: (615) 762-1083, mobile: (615) 418-5987
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
E x a m p l e s
{ p 49 }
6 . 2
The Human Resources function is responsible for developing
strategies, policies, standards, systems and processes in a
whole range of areas focused on maximizing each team
member’s contribution to Asurion. Asurion Human Resources
(AHR) generates more communications than any other internal
business unit/group. This includes informational pieces
about new HR programs, employee benefits, team member
training and development programs, time-sensitive alerts,
and more. Because AHR touches on every aspect of the
employee life cycle, the branding and marketing of AHR is
key in effective internal messaging among team members.
A logo has been specially designed for the HR function to
support the messaging.
The correct usage of the logo is shown on the far left. Do not
stretch the logo or change the colors, which are PMS 145
(orange), PMS 363 (green) and PMS 301 (blue).
All internal communications must include the Asurion logo
(see Section 2 of this guide for usage guidelines). In order to
be printed internally, layouts must be no larger than 11 x 17
without bleed.
For AHR artwork approval, please contact:
Jennifer Barrett, Sr. Mgr., [email protected]: (615) 762-1083, mobile: (615) 418-5987
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
E x a m p l e s
I N T E R N A L C O M M U N I C AT I O N S
A p p r o v e d L o g o U s a g e L o g o V i o l a t i o n s
Asurion Human Resources
{ p 50 }
6 . 3
I N T E R N A L C O M M U N I C AT I O N S
Compassion ForwardEach year, Asurion employees make a difference by giving of
their time, talents and financial resources. Our Compassion
Forward program celebrates that spirit of community involve-
ment. In addition, money raised by employees for employees
goes into the Asurion Compassion Fund, which helps those
who have experienced financial hardship due to extended
illness, injury or natural disaster.
Compassion Forward has its own logo (shown on the far left).
Do not stretch the logo or change the colors, which are PMS
402 (gray), PMS 301 (blue) and PMS 145 (orange). Some
Compassion Forward pieces use an existing template, while
others do not (see examples on the left).
All Compassion Forward communications must include
the Asurion logo (see Section 2 of this guide for usage
guidelines). In order to be printed internally, layouts must be
no larger than 11 x 17 without bleed.
For Compassion Forward artwork approval, please contact:
Jennifer Barrett, Sr. Mgr., [email protected]: (615) 762-1083, mobile: (615) 418-5987
or
Nathan Slingluff, Sr. Mgr., Competitive Intelligence [email protected]: (615) 837-3010, mobile: (615) 483-0242
A S U R I O N B R A N D & G R A P H I C S G U I D E L I N E S
Te m p l a t e d E x a m p l e s N o n - Te m p l a t e d E x a m p l e s
A p p r o v e d L o g o U s a g e L o g o V i o l a t i o n s