Brand Fans: The Power of People Who Don’t Convert
-
Upload
kissmetrics-on-slideshare -
Category
Marketing
-
view
389 -
download
0
Transcript of Brand Fans: The Power of People Who Don’t Convert
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with
Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a KISSmetrics marketer.
Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras.
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Talia Shani is the Head of Content at Yotpo and is obsessed with many brands she proudly promotes
(but may or may not be a customer of).
TALIA SHANI Head of Content, Yotpo
@talia_shani
WATCH WEBINAR RECORDING NOW
RAND FISHKINMoz
“ [People] essentially grow this memory about your brand, about what you do, and they build up kind of … a positive bank account with you.
JONAH BERGERMarketing Professor at Whartonand author of Contagious: Why Things Catch On
“ Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.
Just a few fans can account for an insane amount of product recommendations.
Source: McKinsey Quarterly, July 2015
1 Create a Community from Exclusivity
2 Build Emotional Investment
3 Reward Fans
HOW DO YOU GET BRAND FANS?
Creating Emotional Investment
• Re-instill brand values like trust and reliability
• Encourage UGC!
@NEILPATEL
Rewarding Fans
• Rewards can be big or small • But they need to tap into the fan’s
desires
@NEILPATEL
1 Referral traffic from social
HOW DO YOU GET BRAND FANS?
2 Mentions, shares, retweets on social
3 Monitoring Google Trends for your company name
1 Referral traffic from social
HOW DO YOU GET BRAND FANS?
2 Mentions, shares, retweets on social
3
Monitoring Google Trends for your company name3
4 Create a list via multi-touch
• Key Takeaways: • Don’t just look at sales -- look at fans • Create marketing that turns visitors into
fans • Exclusive • Emotional • Rewarding
• Find unconventional ways to measure this
LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial
TALIA SHANI Head of Content, Yotpo
@talia_shani
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Questions?