Brand essence award slides final
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Brand Essence Award 2011
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Brand Essence Award 2011
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• Prince Edward Island’s BRAND POSITION:
The Gentle Island of Rejuvenation
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• Prince Edward Island’s UNIQUE PROPERTIES:– Red earth and cliffs– Unique sandy beaches– Vivid colours: red, green & blue– Agricultural landscape; stretching to the
sea
G E N T L E I S L A N D: S T R A T E G I C R A T I O N A L E
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• Prince Edward Island’s TAGLINE:
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Brand Essence Award 2011
Cavendish Maples Cottages
The MacInnis Family: Gordon and Winnifred,
Tyson and Sherry Lee and Family
“Dramatic, impactful, memorable, thought provoking; reason enough for returning. This must be similar to heaven.”
“Your cottages are like paradise to our family.”
“I already hear the ‘Maples’ calling me back.”
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Brand Essence Award 2011Cavendish Maples Cottages