Brand Engagement and the Future of the Interface

BRAND ENGAGEMENT AND THE FUTURE OF THE

INTERFACEAMBER CASE

@CASEORGANIC [email protected]

Wednesday, September 12, 12

mailto:[email protected]






CYBORG ANTHROPOLOGY


we are allcyborgs


To reshape the digital media experience in a way that will become a new standard in quality publishing.

SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.


an organism “to which exogenous components have been added for the purpose of adapting to new ambient spaces”

cyborg:




Flickr: cybertoad


http://farm1.static.flickr.com/119/293670483_cbce23bdde

_b.jpg

Flickr: soylentgreen23




Univac 1 ~1950’s ^^

iPhone ~2000’s >>Wednesday, September 12, 12



traditional anthropologyWednesday, September 12, 12



cyborg anthropologyFlickr: futurestreet


I. PRESENT DAY


SLIDE TITLE GOES HERE the automaticproductionof space


HyperlinkedMemories


Nick Rodrigues

Email Garden, 2011


Persistent Paleontology




informationjet-lag


Panic Architecture


Devicesand their

discontents


Devices and their

discontents




Flickr: GenoDM

Temporarily Negotiated Private SpaceWednesday, September 12, 12



Nick RodriguesPortable Cellphone Booth


II. HISTORY


Self-Portrait of Steve Mann with Wearable Computing Apparatus 1981.


Diminished Reality



Mann’s Real-life Adblock


Twiddler by HandyKey Corporation

One-Handed Key Chording USB

KeyboardWednesday, September 12, 12

Remember the MilkContextual Notification Systems

Virtual Post-It Notes with Image Processing1995



SUBHEADLINE CAN GO HERE OR DELETE THIS BOX.

Computer-Mediated Reality: Face Recognition and History



Evolution of Prosthesis




Today


Borg Group – MIT Media LabWednesday, September 12, 12

Thad StarnerGeorgia Tech


Google Glass


III. Non-visual wearable computing


Haptic Compass Belthttp://www.sensebridge.net


http://www.sensebridge.net

http://www.sensebridge.net

IV. What Next?


NEED TO MAKE A BOLD STATEMENT ABOUT ONE POINT OR WRITE OUT A

QUOTE. USE THIS SLIDE.

Persistent Architectures


Skeuomorphsand Interfaces


Superhuman Interfaces


V. The FutureWednesday, September 12, 12

Calm Technology


Calm technology Actions as buttonsInvisible interfacesTrigger-based interactions


An Invisible Button

1500m

120m



Functional Location-Based Reminder Applications 2006


Sounds Great!

But…


Real Problems


Battery Drain


Geoloqi Geo “Low-Key”

Next Generation Location Platform


your phone will become a remote control for reality.


Location should empower people


Geonotes - Location-Based MessagesWednesday, September 12, 12

Proximal NotificationWednesday, September 12, 12

Location-based Augmented Reality


Use Case: Home AutomationEnergy management and notifications

-Enter the house, the lights turn on

-Leave, and the lights turn off


Real-Time Hyperlocal Weather


Transit NotificationWednesday, September 12, 12

Real-Life GamingWednesday, September 12, 12

NEED TO MAKE A BOLD STATEMENT ABOUT ONE POINT OR WRITE OUT A

QUOTE. USE THIS SLIDE.

mapattack.org


IV. Bringing static content to life


Pinball Machine Database


Bringing Wikipedia

to Life




Reid BeelsDon’t Eat That!Wednesday, September 12, 12

The best technologyis invisible

It should get out of the way and connect people.


No longer this.


This!


Amber Case@caseorganichttp://[email protected]

Thank you!


Amber Case@caseorganic

http://[email protected]


Brand Engagement and the Future of the Interface

Technology

Transcript of Brand Engagement and the Future of the Interface