Brand-dishing weapons

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brand- dishing weapons Prof. Wm Pitzer • IMC 693H • West Virginia University

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    19-Oct-2014

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A short presentation on visual branding.

Transcript of Brand-dishing weapons

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brand-dishingweapons

Prof. Wm Pitzer • IMC 693H • West Virginia University

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Visually­based society

!"#$%&'("(')*&'*+"$%",-&,$'(Visuals are the most vital part of a brand.They are in everything, from advertising,banking, shipping, retail, products,packaging.

Companies that capture visual aspectsof branding will outperform competitors:

VISUAL BRANDING

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figure: positive shapes

ground: negative shapes

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People = PersonalityBrand = Personality

!"#$%&'()"*)$+,-'.%(/thoughts, feelings, fantasies, ambitions, talent

!"#01.%2"*)$+,-'.%(/how you want others to see you

!"3(($%10()4"*)$+,-'.%(/how others see you

VISUAL BRANDING

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ideas for social media branding

Company brandingFocus on the company or corporatevisual brand ahead of any individualsor key personalities.

Individuals can enhance theirpersonal brands by associationwith a successful company brand.

VISUAL BRANDING

3!

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ideas for social media branding

Mutual brandingEmployees with an existing social­mediapresence can help advance their company’sefforts. Mutual visual branding can promoteboth the firm and the individual.

VISUAL BRANDING

3!!

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ideas for social media branding

Personal brandingStrong visual branding by individualsvia social media can focus attentionand reinforce efforts to create yourown identity or message.

VISUAL BRANDING

3!!!

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brand-dishingweapons

Prof. Wm Pitzer • IMC 693H • West Virginia University


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