Brand Differentiation through Customer Relationship Management - HBR Case review

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Case Review of Hilton Hotel,, Presented for Marketing Class MM UGM Jakarta, - Angga Kusumanegara -

Transcript of Brand Differentiation through Customer Relationship Management - HBR Case review

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Jeffrey E Garten | Author of From Silk To Siliconjeffreygarten.com/articles/1997-01 (HBR) Can The... · Harvard Business Review HBR Subscriptions HBR Article Reprints HBR Index and

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