Differentiate Your Brand

How to make your brand stand out?

Employee Differentiation

Better Employee = Better Customer Service = Better Brand Establishment

Example: Singapore Airlines

• USP: Highly Trained Employees For Best Customer Service

Channel Differentiation

• Effective and efficient distribution of channels’

coverage results in better performance

Example: Eureka Forbes

• Achieved competitve advantage through direct-to-home channel.

Image Differentiation

• Company image defines customer perception. So it must be designed keeping in mind the psychology of

customers.

Service Differentiation

• 1. Reliability• 2. Resilience• 3. Innovation

Example: Domino’s Pizza

• USP: 30 min. delivery guarantee.

Emotional Branding

• Design of brands to exploit human emotions