Brand Details Lifestyle

DENIMS

Brands available are –

Lee

Lee Cooper

Pepe

Levis

The fastest moving brand is Pepe.

Core stock or the base stock is always maintained in Pepe and Lee Cooper and

Lee for jeans in mid rise slim fit bootcut, low waist flare cut, etc.

Core stock contains those styles which are in demand through out the year,

whereas fashion styles change every season.

Fits available on floor are –

Name of the fit Brand offering the fit

Slim fit Lee, Lee Cooper

Boot cut Lee, Lee Cooper, Pepe

Boot cut and extra flare Lee, Lee Cooper, Levis, Pepe

Straight fit Lee Cooper, Pepe

Straight fit from Lee Cooper and Pepe are doing very well.

Boot Cut Flair Regular Straight

While buying jeans customers’ look for –

Brand name

Fabric

Fitting

Lycra content in the fabric

Embellishments or embroidery

Some more variations among jeans exist because of various types of washes and so on:-

Enzyme Wash: Creates an antiqued look by taking advantage of the catalytic ability of

enzyme cellulase. The enzyme catalyses the hydrolysis of the cellulose fibre and so leads

to the breakdown of fibres on the surface of the fabric and the subsequent loss of the

indigo dye they have encapsulated. Since this process is not abrasion based, it does not

damage the fibres the way that a stonewash does and creates a great vintage jeans look. It

does, however, require the use of special softeners and smoothing agents. This should

theoretically give the jeans a longer life.

Mid raise Low raise

Ultra low

Sandblast: Jeans are sprayed with sand by hand before washing to create a used and old

look in specific areas of the garmentSunbleached: A combination of sandblasting and

bleach which gives the denim a very soft powdery feel.

Stonewash: The garment is washed with pumice stones. The stones break some of the

fibres and release the indigo dye. giving the fabric a lighter, weathered look and soft feel .

There are different levels of destruction for this wash: light, medium and heavy. Different

size stones give different effects. Bleach can also be added during this process to lighten

the color and further age the garment. The process is fundamentally an abrasion

technique.

Torn Jeans: A manufactured tear, made to appear natural.

The price differences occur in denim due to –

The finishing washes given to the product.

The decorations on the denim

The fabric used.

The technology used for construction of the product.

Sizes are available from 26 to 34 in all brands for Bottoms (Trousers / Cargos, Capri’s, Skirts), in

which 28 and 30 are fast movers.

In summer the following merchandise is displayed –

Capri’s

Shorts

Sleeveless tee shirts

Backless tops

Skirts.

Details of various brands available –

Brand name Products

available

Colours available Specialty Price range

(In Indian

rupees)

LEVIS Jeans Shades of blue Fashion jeans

Straight,boot,flare

cuts

Embroidery on

pockets

Tight flare

1599-2099

T shirts Red

Yellow

White etc..

Prints

Embroidery on t-

shirts

449 - 999

Cargos Red

Beige

White

1399-1499

Shirts Light shades Half/full sleeves 499-1299

Capris Light Cotton,corduroy,

denims

1199

The exclusive fits available are

Hip hugger super flare

Tight flare

Low rise hip hugger flare

So low flare

So low hip hugger super flare

It’s favored by the young and is known for its low waist range.

Brand name Products

available


(In Indian

rupees)

LEE

COOPER

Jeans Shades of blue Prints on denims 1299-1499

Cargos, Capri’s Beige

Black

Grey

White

Red

Pink

Blue

1499

Shirts Pink

Blue

Orange etc.

Stripes

Big prints

Collared shirts

without sleeves

499 – 799

Corduroy Red

Brown

Straight and flare 1299

T-shirts Red

Pink

Blue etc

Round neck

Brand name

printed on the

chest

399 – 449

Kurti printed only cotton 649

This brand is favored by all age groups

It’s special because of the stretch fabric it offers.

Brand name Products

available


(In Indian

rupees)

LEE Jeans Shades of blue Silver colour

print

Cargos Pink

Orange

Black

Blue

Lace at the

bottom

1299

Cotton bottoms Beige

Blue

Green

Dirty brown

Red

Soft cotton

fabric

Embroidery on

the back

Puff at the

ankle

1399

T shirts Pink

Aqua

Blue black

Red etc.

Zipped

Three layer

spegati top

Halter necks

collar

399 – 499

Casual shirts Different

buttons

499 - 649

Skirts Blue shades Only denims 999-1199

The cotton bottoms here do well, as they offer very good comfort. The major buyers for

cottons are the mature age group.

The denims are liked by the young girls.

Brand name Products

available

Colours

available

Specialty Price range

(In Indian

rupees)

PEPE Jeans Shades of blue Different

styles

999 – 1349

Indian fits

Skirts Pink

Beige

Denim

Short skirts

with pleats and

ribbon belts

Long skirts

(cotton)

749 – 899

T-shirts Blue

Pink

Black

Beige

Large prints

Sppeggati's

399 – 449

Casual Shirts Blue

Pink

White

Green

Stripes

Polka dots

449 – 599

Corduroy Rose

Pink

White

Blue

Brown

1299

Cotton bottoms White Uneven

surface

created

(stripes)

1299

Pepe brand is popular with all age groups, because of the colours, fits and styles that it

offers.

FORMALS

Brands available are –

Expozay

Code – In house brand

Allen Solly

Van Huesan

Wills Lifestyle

ZYNC – In house brand

Here Exposay does very well.

Brand classification –

Premium – Allen Solly, Wills, Expozay

Regular – Code , ZYNC

Fabrics used are –

Polyester +cotton offered by Allen Solly

Polynosic offered by Code, Wills, Expozay, Allen Solly

Sateen + cotton offered by Allen Solly

Cotton + lycra offered by Allen Solly

Brand wise details – EXPOZAY

Products available Colours available Specialty Price range

(In Indian rupees)

Formal shirts White

Blue

Violet

Brown

Purple

Yellow

Aqua

Violet

Plain

Stripes

Self print

Full hands

¾ sleeves

Short sleeves

699 – 999

Cream beige

Blazers Black

Beige

Navy blue

Grey

Formals 1499 – 1999

Trousers Beige

Brown

Black

Off-white

Grey

Plain

Stripes

Front pockets

Various fits

925, 975

Long skirts Beige Formal 645-795

Short skirts Navy blue

Black

Formal 645-795

Casual shirts White

Blue

Floral 625 – 745

Capri’s White

Black

Orange

Stripes

Double front

buttons

Good hip fits

Soft fabric

795 – 875

There are two types of suits.

Short length - No front pockets and slim fit ones.

Regular or Classic length - Classic fit and having front pockets.

Styles available in trousers –

Regular fit + belt loop

Trim fit = mid rise +boot cut

Classic fit = straight

Comfort fit = loose + straight

Sizes available

In trousers (Waist in inches) - 26, 28, 30, 32, 34

36 size trousers are available only in Allensolly and Expozay.

In shirts (Shoulder size) – S, M, L and XL.

XXL size is available only in T-shirts of Zync

The arrangement was according to styles, fabric and price.

ALLEN SOLLY


(In Indian rupees)

Formal shirts Pink

White

Yellow

Orange

Blue

Lycra content

Bold stripes

French cuffs

Silver stripes

Collections

599 – 899

Short length Regular / Classic

Black

Red

Green

Rose

according to

season

Casual shirts Red

Blue

White

Purple

Yellow

Cream

Leaves print

Sleeveless with

collar

599 – 699

T- shirts White

Blue

Yellow

Pink

Full sleeves

Beads

embellishment

399 – 899

Trousers Black

Beige

White

Rose

Options in

closures

Various fits

Fabric

999 – 1599

Capri’s Red

Off-white

Cotton fabric 899,999

Jeans Blue shades Denim fabric 1499

The shirts are available with short, half, ¾ and full sleeves.

Allen Solly mentions size of the shirt and the sleeve length on its tags.

Full sleeve shirt Half sleeve Shirt

Sleeveless shirt

Allen solly shirt Allen solly trouser

CODE


(In Indian rupees)

Formal shirts Yellow

Blue

White

Pink

Cotton fabric

Stripes

699

Casual tops White

Blue

Green

Violet

Pink

Cream

Beads and

sequins etc.

550 – 750

Trousers Brown

Beige

Black

Grey

No pocket simple

trousers

799, 899, 1199

Knits Cream Beads 499 -699

Green

Yellow

Pink

Blue

Design on the

front

Spaggettti types.

Skirts Blue

Black

Brown

Grey

Formal

699+

The sizes in tops for Code stars from 10 as smallest to 16.

The collections offer a wide variety of colour and style.

WILLS


(In Indian rupees)

Formal shirts White

Cream

Yellow

Blue

Lycra

Styles at cuffs

and collars

795 – 1290

Casual tops Yellow

White

Blue

Pink

Stripes

Floral

Fabric

695 – 1395

Trousers Green

Purple

White

Blue

Beige

Pink

Rose

Fits

Colours

Stripes

Front pockets

Belt loop

Fabric

1095, 1395

Capri’s White

Purple

Fabric

Multiple

decorative

stitches

895, 1195

Jeans Blue Only boot cuts 1395-1695

Fabrics used –

Casual tops - Tencel – it is a new age fiber, all natural. It’s controlled nano- fibril

structure moves moisture away from body, keeping the wearer cool when the temperature

is high and vice versa.

Trousers – premium stretch fabric, broken dobby design.

ZYNC


(In Indian rupees)

Shirts White

Pink

Green

Chinese collar 499,599

Casual tops Brown

Pink

Green

Orange

Deep purple

Floral print

Shade of colours

Collar +

sleeveless

399 – 599

Blue

T – shirts Blue

Violet

White

Pink

Black

Faded prints 199 – 499

Denim pants Blue Boot cut

Comfort fit

899

Trousers Brown

White

Cotton 795

Capri’s White

Blue

Simple 799

CASUALS

The brands available are –

Ginger – In-house brand

Kappa

Adidas

USI (Uni Style Image)

Madame

Benetton

Fabrics used are –

Cotton, lycra, polyester viscose blends

Brand wise details –

GINGER


(In Indian rupees)

Skirts Black

White

Variety available

in lengths, prints

499 – 799

Navy blue

Yellow

Skin

and fabrics

Casual tops Black

White

Beige

Turquoise blue

Red

Orange

Sequins and

beads

Embroidery

Matching

embroidered belts

Crushed fabric

299 – 599

Knit tops Blue

White

Black

Pink

Red

Green

Styles such as

backless, off

shoulder

available

399 – 699

Denims Blue Jeans

Jacket available

Embroidery

799, 999

Cargo Orange

Blue

White

Pockets

Prints

799 – 999

KAPPA


(In Indian rupees)

Casual shirts Pink

Red

Blue

White

Beige

Natural fabric

used for more

comfort

Plain

599 – 699

T – shirts Green

Red

White

Blue

Sporty colours,

florescent

399 – 499

Sports bra Blue

Red

White

Fabric 399

Cargo Beige

Blue

Cotton fabric 899

Track pants Black Good fits 899

Robe di Kappa is a collection of casual clothing

This every product has “kappa” or the logo embroidered on it.

ADIDAS


(In Indian rupees)

T – shirts Grey

White

Blue

Black

Neck lines.

400 – 650

Three fourths Grey

Black

990 – 1099

Shorts Red

Pink

Rounded edges. 690+

Logo or name is printed or embroidered on every product

Fabric is different from other brands

USI


(In Indian rupees)

T – shirts Blue

Ferozi

Lavender

Pink

Red

Black

Dark aqua

Skin

Brown

White

Colours

Styles

250 – 695

Track pant Navy blue Cotton fabric 595

It has various styles in T– shirts like – straps, tie ups.

It has three colours in every style.

Most of the tops are plain.

Colours offered are different from other brands.

MADAME


(In Indian rupees)

T – shirt White

Black

Brown

Green

Pink

Red

Beads (wooden)

Neck lines

Patch work and

embroidery

Stones

Stretch fabric

Cotton collars

with t – shirts.

199 – 650

Trousers Light shades 625

Capri Brown

Beige

Straight 599

SWIM WEAR

Brand Style Price range

(In Indian rupees)

Lobster I piece

Bikini

560 – 945

ETHNIC

The brands available are:

Biba

W

Mélange – In house brand

Moiree – In house brand

Brand wise details –

SKD = Salwar Kurta and Dupatta set

MnM = Mix and Match

BIBA

Normally SKD's are available in S to XXL sizes. (In Biba brand 32 to 42 sizes)

Products Fabric Styles

SKD(995 – 5995)

Kurti(495-2595)

Tunics( 595-895)

Kurtas (495-1295)

Soft cotton

Raw cotton

Georgette

Chiffon

Crepe

Surwars

Embroidery

Patch work

Printed

Kalamkari

Summer collection was available which consists of – cotton fabric, pastel colors, three fourth and

half sleeve dresses.

Kurtis: When worn kurtis it will be upto Waist or Hip length (Short & Regular).

Kurtas: When worn it will be upto Knee length or above knee length.

W

Products Fabric Styles Price range

(In Indian rupees)

Skirts

Kurti

Cotton

Silk ,cotton

Dobby works

Lace

Embroidery

Block print

Neck lines

variety

799-999

Dupattas Cotton Beads

Cotton

199 -399

Salwars Cotton Elastic for the

salwars

Block prints

Patiyala

Elastic waist

bands

350 – 499

SKD Cotton Embroidery

Patchwork

2644-3295

Capri Cotton ,viscose 499

Every style of kurti was available in one or two colors only.

Block printed salwars were in fashion. It is when print paste is applied by means of a wooden

block carrying the design in relief or by a stencil.

In skirts and kurti, dobby works are also found. Dobby works are woven on dobby looms. All

materials with small figures such as dots, geometric designs, small floral pattern woven in fabrics

such as Mix n match and SKDs .

MELANGE


(In Indian rupees)

MnM Cotton

Rayon

Short kurtis

Long kurtis

Variety in neck

lines

399-599

Salwars Parallel salwars

Elastic salwar

Sulwars

210 - 350

Dupattas Cotton,chiffon Crushed cotton

dupattas

Tie n dye

dupattas

Silk dupattas

199 - 350

Wrap around skirt Cotton + polyester Embroidery 599

It has the following sizes –

S, M, L, XL, XXL, in kurtis

Only one colour is available in every style of kurti.

Types of Sleeves :

MOIREE


Sleeve less

Half Sleeve Mega Sleeve

Cap Sleeve

¾th Sleeve

(In Indian rupees)

SKD Cotton

Silk

Sulwars

Embroidery

Prints

1099 - 2199

Kurtis Cotton,cotton+silk,linen 399-599

Skirts Cotton 599-999

Capri cotton,cotton+lycra 399

Block prints, Embroidery works, Jardosi works, Sequence works, Chicken works, Kundhan

works, Kanta works and Kalankari work SKD's are available in Biba and Moiree brands.

Wrap-around skirts are also available.

Traditional Salwar Kameez Churidar Kameez Suit Parallel Suit Patiala salwars

LINGERIE


Lady care

Enamor

City girl

Lovable

Jockey

Triumph

String

Juliet

Classification of brands –

Premium – Triumph, Enamor

Regular – Loveable, Jockey, Lady care

Budgeted - City girl, Juliet

In night wear, there are 2 types of products

Young Collection

Mature Collection

The brands offered are –

String – In house.

Sweet dreams

Bra sizesBust size minus band size (inches) Cup size

1" or less A2" or less B3" or less C4" or less D

Sizes are available from 30 to 42.

In each size bras are sub divided in to A, B, C and D.

If there is 34C size, in that 34 means Bust size and C belongs to cup size.

Brands in detail - LADY CARE

Products Styles Price range

(In Indian rupees)

Underwear Hipster

Bikini (Low waist & 1 to

2” hip at side)

120 for 3 in plane ,165 for 3

in printed

Maternity panties 60

Tummy title 160

ENAMOR


(In Indian rupees)

Underwear Hipster(High waist and 3

to 4” hip at side.)

Low waist

Lace

Tie ups

60 – 275

Brassier Padded

Lace

Under wire

Seamless

Without under wire

Detachable straps

Transparent straps

Tube tops

Tie ups

Sports

225 – 650

Nightwear Sleeveless to be worn

under coat

Overcoat

800-1200

675-725

seamless strapless strapless push – up bras

CITY GIRL

http://mrbra.com/straplessbragoddessbra391.ivnu

http://www2.jcpenney.com/jcp/Products.aspx?DeptID=40379&CatID=40452&CatTyp=DEP&ItemTyp=G&GrpTyp=PRD&ItemID=0ef6b80&ProdSeq=1&Cat=seamless&Dep=&PCat=&PCatID=40391&RefPage=ProductList&Sale=&ProdCount=58&RecPtr=&ShowMenu=&TTYP=&ShopBy=0&RefPageName=CategoryAll%252Easpx&RefCatID=40391&RefDeptID=40379&Page=1&CmCatId=EXTERNAL%7C40452

http://www2.jcpenney.com/jcp/Products.aspx?DeptID=40379&CatID=40454&CatTyp=DEP&ItemTyp=C&GrpTyp=PRD&ItemID=1138efc&ProdSeq=1&Cat=strapless&Dep=&PCat=&PCatID=40391&RefPage=ProductList&Sale=&ProdCount=15&RecPtr=&ShowMenu=&TTYP=&ShopBy=0&RefPageName=CategoryAll%252Easpx&RefCatID=40391&RefDeptID=40379&Page=1&CmCatId=EXTERNAL%7C40454


(In Indian rupees)

Slip Long

Short

¾ length

67

99

82

Sizes like S to XL are there for 13 yrs to 20 yrs age persons.

push-up nursing bras

Bridal bras Underwire Bra

Waist (in Inches) Corresponding Size

26"-28" Size 5 Or Small

28"-30" Size 6 Or Medium

30"-32" Size 7 Or Large

32"-34" Size 8 Or XL

Sports BraSports Bra Mesh BraMinimizer Bra Padded Bra

http://www.mrbra.com/item462414.ctlg

http://www2.jcpenney.com/jcp/Products.aspx?DeptID=40379&CatID=40453&CatTyp=DEP&ItemTyp=G&GrpTyp=STY&ItemID=10e9fbb&ProdSeq=1&Cat=push-up&Dep=&PCat=&PCatID=40391&RefPage=ProductList&Sale=&ProdCount=36&RecPtr=&ShowMenu=&TTYP=&ShopBy=0&RefPageName=CategoryAll%252Easpx&RefCatID=40391&RefDeptID=40379&Page=1&CmCatId=EXTERNAL%7C40453

http://www2.jcpenney.com/jcp/Products.aspx?DeptID=40379&CatID=40451&CatTyp=DEP&ItemTyp=C&GrpTyp=PRD&ItemID=10ea03e&ProdSeq=1&Cat=underwire&Dep=&PCat=&PCatID=40391&RefPage=ProductList&Sale=&ProdCount=61&RecPtr=&ShowMenu=&TTYP=&ShopBy=0&RefPageName=CategoryAll%252Easpx&RefCatID=40391&RefDeptID=40379&Page=1&CmCatId=EXTERNAL%7C40451

http://www.mrbra.com/item462290.ctlg

38"-41" Size 11,12 Or XXXL

classic bikini boyshot briefs

Thongs T- back G-String Grand ma

LOVABLE


(In Indian rupees)

Brassiere T – shirt bra

Regular

Lace

Feeding bra

155 – 469

JOCKEY

TangaRio V-string


(In Indian rupees)

Underwear Bikini

Hipster

String bikini(Low Waist

& side straps at hip.

58 – 64

Slip Attached bra

Lace

105 – 199

Brassier Sports

Regular (with and

without wires )

175

245-295

TRIUMPH


(In Indian rupees)

Brassiere Regular

Removable pads

Detachable

Demi cup

Without under wire

Minimizer

Lace

Feeding bras

Bridal bras

249 - 1299

Panties Bikini

String

Boxer

Thongs

229-499

Sloggi collection for bikini,hipster,and thongs at price range 149-230 are also available

Bridal wear bras are costliest ones because of embroidery / lace works.

JULIET


(In Indian rupees)

Brassier Regular

Padded

Pair

Feeding bra

60 – 162

Underwear Regular(damini style)

Tummy tittle

150

299

Nightwear 599-699

SWEET DREAMS


(In Indian rupees)

Night gown Lace 499 , 599

The differences in the prices are due to –

Brand’s international presence

Fabric – satin, lace, lycra etc.

Elastic – thin, thick

Print or plain fabric

STRING “C”


(In Indian rupees)

Brassiere All padded and only

wired(with and

without push ups)

Detachable straps.

Detachable pads.

250

Nightwears (sizes in

S,M,L,XL,)

Shorts with spaggetti

Single long spagetti

499

499

Tops and pyjama

Sleeveless nighty

Full sleeve nighty

599

499

499

In string “c”,no regular, bridal and feeding bras were available. In this only two sizes were

available that is 34A and 36B.

STRING “G”


(In Indian rupees)

Brassier Padded and Wired with

push ups.

Padded and Wired

without push ups.

199

299(in set of panties)

Panties Bikini

Thongs

150

150

Nightwear (sizes in

S,M,L,XL,)

Shorts with spaggetti

Single long spagetti

Tops and pyjama

Sleeveless nighty

Full sleeve nighty

499

499

599

499

499

In string “g” there were only detachable straps bras were available and not detachable padded

bras. There were no bridal and feeding bras were available. And all like beach collection.The

sizes were only 32A and 34A

ACCSESORIES

Products Brands Price value

(in Indian rupees)

Caps Kappa

Adidas

249, 299

Bags Adidas

Kappa

299

599

Stole / scarf Ginger 199 – 699

Code

MENS DEPARTMENT

Men as a customer:refernce group ai a great influencers as wife or friends.Impulsive in shopping

and are short in time and patience. Observation shows that initial selection ratio is 3:1.They are

not very price conscious but brand conscious. They are conscious about style ,fit, fabric and

color.

DENIMS

Its contribution is 14% for the Splash sale.

Brands offered are –

Lee cooper

Spykar jeans

Lee

Pepe

Wrangler

Levis

Here Pepe does very well.

Brands classification –

Premium – Pepe, Levis, Lee, Lee Cooper, Wrangler

Regular – Spykar.

Budgeted – none

LEE COOPER

Jeans fits available on floor are –

Comfort fit

Boot cut

Straight cut

Low rise

Product Specialty Price range

(In Indian rupees)

T – shirts Round,v,polo necks. 399 – 599

Casual shirts Cotton

Half and full sleeves

Linen

899 – 1199

Corduroy Coloured in straight and

boot cut

1399

Casual trousers Linen 1199

Jeans Fits 999 – 1499

Cargo Cotton 1399 – 1599

‘Lee cooper’, embroidered on every product.

SPYKAR JEANS


(In Indian rupees)

T – shirts Prints

Fade prints

495 -895

In crew,v,and johny neck

Casual shirts Half sleeves

Slim fits also available

Cotton

895 – 1095

Cargo Cotton

Detachable and non

detachable khakhis.

1495 – 1995

Jeans Colors and fits i.e

Low rise, comforts,

straight , boot cuts.

1295-2495

Spykar is appreciated for its good fits.

LEE


(In Indian rupees)

T - shirts Patch work

Prints

Variety in necks – round,

turtle, v, polo,

Brand name embroidered.

399 – 899

Casual shirts Cotton

Denim

Half and full sleeves.

699 – 1099

Trousers Corduroys 1399

Cargo Cotton

Detachable and non

detachable khakhis.

1299 – 1699

Shorts Cotton 799

Jeans Low and mid rise 1299-1799

Jeans Cut pocket

Comforts and boot cut.

PEPE


(In Indian rupees)

T – shirts Prints

Polo neck

Round neck

449 – 899

Casual shirts Plain

Checks

749 – 1099

Three fourths Cotton and denims 849 – 1299

Cargo Cotton with straight fits

Detachable and non

detachable khakhis.

1399 – 1799

Jeans Fits-low rise, comforts

Boot cut and slim fit.

1399 – 1699

Trousers Straight and boot cut in

cottons

1599-1699

The shirts move very fast.

In denim( Pepe) Core styles are maintain which are FMS. It contributes highest to the

department

WRANGLER


(In Indian rupees)

T – shirts Prints

Embroidered brand name

395 – 795

Shirts Styles

Pattern variety

799 – 1099

Trousers 1395-1795

Three fourth Denims 1195

Jeans 1299 - 1699

ZYNC

Fits available are –

Low waist, straight fit

Low waist, boot cut


(In Indian rupees)

T – shirts Prints

Patchwork

199 – 499

Casual shirts Collections like – Nautical

dreams, Earth travel, In the

woods.

799 – 899

Sports jersey Knitted collar 699

Cotton pants Good fit 1199 , 1299

Three fourth Linen 999, 1299

Cargo Colours 1295

Jeans Fits 799 – 1199

LEVIS

This brand is appreciated for its fits, washes and colours.

Product

Specialty Price range

(In Indian rupees)

T – shirt Round neck

Double sleeves

Word/ caption prints

Rubber prints

Embroidery on backs

Velvet prints

Patch work

449 – 999

Casual shirts Cotton 899 – 1500

Linen

Slim fits

Short length

Cargo Cotton + lycra fabric

Detachable and non

detachable khakhis.

1399 – 2499

Casual trousers Corduroy ,Jeans type,

tight fit(linen also available)

Comfort fit

1399 – 1799

Jeans Tight flare 1599-2299

The slim fit shirts, cargos and print t– shirts are the fast moving products.

CASUALS

Major contribution to the Splash Sale from this Dept i.e. 21%

The brands offered are –

Indian terrain,Color plus,Dockers,Allen Solly,Basics,Zod,V-Dot,Provogue

Blackberry’s ,Shapes.

The best selling brands are Colour plus and Allen Solly


Premium – Colourplus, Dockers, Wills, Indian Terrain, Allen Solly, ZOD, Provouge, Blackberry

Among casuals, wrinkle free finishing is a unique feature .wrinkle free is a fabric treated

chemically to reduce creasing and shrinkage. Different commercial terms are as follows like

Dura press (Van huesan) Prema press (Louisse Phillip), uncrushable (Allen Solly),

And wrinkle free in rest brands.

In pleated trousers, the sizes offered are upto 28” to 44” in Blackberry and Code. And the of

sizes which is offered by all other brands are 30” to 40” except Indian Terrain that has size upto

30” to 42”.In flat fronted trousers the sizes offered is upto 28” to 40” in Blackberry ,Indian

Terrain and Code. And the of sizes which is offered by all other brands are 30” to 38”

The best quality is offered by Color Plus and Allen Solly.

INDIAN TERRIAN


(In Indian rupees)

Shirts Linen

Wrinkle free

1095 – 1595

T – shirts Thin knits (Mercer sized

cotton)

Knitted (soft cotton)

Retro fit

Basics – 8 options

Stripers – 17 options

Pastel colours

Light weight

1295 – 1595

Corduroy 1599

Cargo 1499

Shorts 799

Mercerized 2 ply cotton is a special feature for shirt available.2 ply yarns is made by twisting

together two or more single yarns of two or different types. It results in stronger yarn,stronger

and durable fabric. It is more expensive as more labour and special machinery required.

COLOUR PLUS

Straight Cut Cut Pocket

Cross Pocket


(In Indian rupees)

Shirts Short + slim fit

Printed

Check

Linen, crushed cotton,

dobby fabric.

1295 – 2295

Trousers Flat fronts

Linen trousers

1295 – 2493

The slim fit short shirts is the fast moving product.

Max size is 46” in Indian terrain and Colorplus, rest all have 44” as max.

CHECKS SOLIDS STRIPES CHECKS SOLIDS STRIPES

DOCKERS


(In Indian rupees)

Shirts Cotton

Linen

1095 – 1690

Trousers Wrinkle free

Mid rise slim fit

Linen

Corduroy

1399 – 2199

Shorts Cotton 1499

Cargos Detachable and non 2099

detachable khakhis.

ALLEN SOLLY


(In Indian rupees)

Shirts Plain

Stripes

Checks

Uncrushables (combed

cotton)

1099 - 1599

Trousers Linen + cotton, Corduroys

(4 pocket flaps also

available)

1099

SHAPES


(In Indian rupees)

Trousers Linen,corduroys,cotton 1095-1395

BLACKBERRY’S


(In Indian rupees)

Trousers Fashionable wrinkle

free ,cotton, cottonrich,

linen.

995 – 1599

PROVOUGE


(In Indian rupees)

Shirts Satin fabric

Double shade

fabric(polyester+nylon)

Linen,cotton

995 – 1495

Trousers Cotton,corduroy,linen,

Polynosic.

1295-1695

BASICS


(In Indian rupees)

Shirts Slim cut

Checks

Stripes

(cotton,cottonrich,cotton

mercerized, linen)

795 – 1295

Trousers Linen ,cotton 1099-1299

Cargo Detachable and non

detachable khakhis.

1099-1299

Mercerized fabric is a special feature among this brand .Mercerization is treatment which leads

to lustrous and stronger fabric.

Casual party wear

ZOD


(In Indian rupees)

Shirts Crushed fabric

Fashionable buttons

Satin fabric

1095 - 1795

Multishade(polyster+nylon)

V.


(In Indian rupees)

Shirts Only Slim fit .

Cotton,linen,satin,polyster+nylon)

1295 – 1595

Trousers Linen ,cotton, corduroy 1299-1599

KNITS

It contributed (12-14%) to the splash sale


Adidas,Nike,Proline,Kappa,Fahrenheit,USI,Karma,Bossini ,Zync,Wills,Indian

Terrain,Code ,Forca

Knits are of two types 1) Circular knits and 2) Flat knits.

Circular: Fabric garment are finer fabrics can be machine washed, variety products

available, easy maintenance.

Flat knit: Garments tend to deshape faster, coaster fabric compared to circular, hand wash

recommended, full fashioning possible. Products are blouses, dresses, T-shirts, bed

Lenin.

POLO NECKS

ADIDAS


(In Indian rupees)

T - shirt Cotton 430 – 790

Shorts Polyester fabric 450 – 690

Swim wear Stretch fabric 1050

There is also knitted fabric below the arms.

The t – shirts do very well.

NIKE


(In Indian rupees)

T – shirt Printed

Basics

Plain

Cotton

595 – 1495

Shorts 595 – 695

The printed t – shirts do very well.

PROLINE


(In Indian rupees)

T – shirts Sports wear 425 – 525

Solid

Printed

(Collar:Round neck,V-neck;

Stripes, Plain)

299-599

299-799

Shorts Pockets 425-595

Tracks Basic

Side stripes

599 - 1099

Value pack 3 basic t – shirts 499

The T – shirts from Proline do the best, they move very fast off the shelf. The reason being

availability of lots of style and colors. Solids and stripes do very well. Availability of chest prints

that is favored by youth.

KAPPA


(In Indian rupees)

T – shirt Fashion prints ,chest prints

Basic (collar +pocket )

Stripes

499 – 999

Casual shirts 100% linen

100% cotton

900-1300

Trousers Only flat fronts 1000-1400

Shorts 699-899

Track pants Cotton polyester 699-1499

BOSSINI


(In Indian rupees)

T – shirt Plane & solid

Printed

Only crew necks and no V-

necks

299

700

Casual shirts 100% linen

100% cotton

900-1400

Trousers Pleated , flat fronts 999-1399

Shorts Cargo shorts 900-1000

Track pants Cotton 900-1000

Jeans Prints on back 1099-1399

USI


(In Indian rupees)

T – shirts Flat knits

(Fashion – chest prints &

back prints)

Stripes, solids

Variety in colours

Pack of 3(value pack)

325 – 995

799

Shorts Its cargo shorts as it has 6

pocket

500-1600

Trousers Corduroy 1500

Track pants Cotton 700

KARMA


(In Indian rupees)

T – shirt Round neck, half sleeves .

Printed (special designs –

Indian)

295

FARENHEIT


(In Indian rupees)

T – shirt Solids – 31 colors

Stripers – 30 options

Rugby style (collar is of

white colored fabric)

Round neck in pack of 3

325 – 545

Here all the t – shirts do very well because of the color options and the good quality.

Max sizes in Fahrenheit is 3XL i.e. 46” and XXL as max in Fahrenheit ,Bossini, Proline ,Kappa

and Zync as min in size starts as Medium i.e.38.

ZYNC


(In Indian rupees)

T – shirts Basics (collar +round, v

neck) – 17 options

Chest prints – 23 options

Stripers (collar, round neck)

– 19 options

Full sleeve also available

299 – 745

Shirts Chinese collar also

available

699-1099

Trousers Corduroy, cotton 1000-1200

Cargos 1000-1200

Tracks 600-800

Jeans Boot,straight,comfort 899-1699

WILLS(clublife)


(In Indian rupees)

T – shirts Cotton,tencel ,rayon mix

(Flat knits, circular knits)

Collared + self design knits

Plain – 9 options

Stripes – 11 options

745 – 1995

Shirts Cotton, spandex mix 1195-2095

Trousers Cotton, linen blended 1495-1995

The t – shirts do not do very well because of lack of range.

Club life is a new concept in dressing for pubs ,discos,parties.its very sheen luster, bright colors,

fancy fabrics,embelling techno fabrics.

FORCA


(In Indian rupees)

T – shirts Round neck, Collared v

necks

Chest prints is in fashion

299-599

Shirts Cotton, cotton blended 799-999

Trousers Only flat fronts

( size - 28-38)

899-1099

Cargos Straight, comfort fit 1099-1299

Jeans Straight fits 999-1199

Shorts Straight 599

These t – shirts do very well.

FORMALS

It is Main department in Men’ wear, which most of customers prefer the office wear like formal

shirts, trousers, suits and Ties. It contributes 17% to the Splash sale.

The brands available are – Code – In house brand,Zodiac,Arrow,Louis Phillip,Van

Huesen,Genesis ,Blackberry,Wills


Premium – Zodiac, Arrow, Louis Phillip, Van Huesen, Blackberry, Wills.

Regular – Genesis, Code

Difference between formal and casual trousers –

Characteristic Formal Casual

Crease On the front On the sides

Pleats Single pleat

Double pleat

Flats

Flats

Fabric Light weight

Soft hand

Heavy weight

Seam stitch Single Double stitch – to provide

strength to the garment.

Formal trousers are never displayed open, they are always folded (classic or double fold).

Medium Spread Wide spread

Curved Spread Cutaway

Straight Long Straight

Classic Button Down Sport Button Down

French - Corner Cut French - Rounded French –Square

Covertible - Cuff Link One Button -Angle Cut One Button- Rounded

and Button

Two Buttons-Square CornerTwo Buttons Angle Cut Two Buttons-Rounded Corner

Blazers. With Three Buttons Single breast blazers

2 Buttons and 3 Buttons with two flap pocket along with hankies pocket at left side formal suits.

CODE


(In Indian rupees)

Shirts Half sleeves,Full sleeves

Fabric - Yarn dyed,Structured

699 – 1199

Cotton, cotton rich.

Stripes ,Plain,Checks

Value pack of 2 shirts 1099

Trousers Only double pleat trousers

Fabric –Polyester viscose

Fabric -Lycra

Cotton +linen

699 - 1199

Waist Size Inches

30 76

32 82

34 86

36 92

38 96

40 102

42 108

Length of the pant is 46.5 inches equal to 118cms, which is of open length for the

Brands in detail –

GENESIS


(In Indian rupees)

Shirts Fabric-cotton,polyester

blend

Checks,Plain

645-949

Trousers Fabric-

polyviscose&micropolyeste

699-999

ZODIAC


(In Indian rupees)

Shirts Cotton rich

100% cotton & 100% linen

899

899-1599

Size 32 and 34 in Flat fronts and 34-36 in pleated are most selling sizes and therefore highest

sellers.Most selling colors are light colors as they sell more in summers.

In dark colors the FMS are dark grey, black, and blue.

ARROW


(In Indian rupees)

Shirts Stripes,Plain,Checked

100% cotton

1099 – 1999

Trousers Polyviscose ,100% cotton. 1095 – 1495

An Executive cut, which is to narrow at bottom is also special feature .

LOUIS PHILLIP


(In Indian rupees)

Shirts Superior quality fabric-

100% cotton, linen blend,

cotton rich

1199 – 1799

Trousers Polyviscose, polywool(not

in summers)

1199 - 2499

VAN HUESEN


(In Indian rupees)

Shirts Cotton, cotton rich 1099 – 2499

Trousers Easy care, non iron, wash

and wear, moisture

1149 – 1799

absorbing.

Fabric-micro polyester

Suits Fabric-micro polyester &

polywool.

(2/3 button,regular pocket

i.e. 3)

4999-8999

A range of colours are available here – brown, beige, gray, black, navy blue, blue.

BLACKBERRY


(In Indian rupees)

Trousers 100%

micropolyester,polyester

blended,polyviscose.

(all are wrinkle free)

1195 – 1795

Suits Fabric-polynosic,polywool 4995 – 7995

Blackberry’s is preferred brand of young people and 32 and 34 sizes sell the most.

WILLS


(In Indian rupees)

Shirts Stripes ,Checks

Fabric-100% cotton, cotton

blended.

1195 – 1995

Trousers Fabric-100% cotton,

cotton+nylon+lycra,linen

blend .

1195-1895

ACCESSORIES

This department has a product mix of –

Ties,Handkerchiefs,Belts,Caps,Bags,Innerwear ,It contributes 4% to the Splash sale

Sam Browne cowboy style

Braided belts

Product Brands offering the

product

Price range

(In Indian rupees)

Ties Van Huesen

Satya Paul

Louis Phillip

Code.

Arrow

Zodiac

399 – 1295

Handkerchiefs Zodiac-Plain (pack of 3 )

Printed (pack of 3 )

Plain (pack of 3 )

Van huesan (pack of 3)

115

125

195

149

Belts

Leather Plus

Code

Le buck

Bulchee

399 – 999

Forca (casuals)

Pepe (casuals)

Van Huesen

Caps ZYNC

Uni Style

Levis

Nike

Adidas

Reebok

299 – 695

Bags Adidas

Retro

ZYNC

Proline

Footloose

Pepe

199 – 950

799

3000

599

Swim goggles Adidas 750

Footballs Adidas 1090

Wristband Adidas 260(for 2 packs)

Headband Adidas 350

Innerwear

Size:

Small: 80-85 cms

Medium: 90-95cms

Large: 100-105 cms

Extra large: 110-

115cms

Tommy Hilfiger

Chromozome

Van Huesen

Jockey

85 – 550

TOMMY HILFIGER


(In Indian rupees)

Briefs Boxer

Normal

445

199-299

Vests Meshed, plane, and ribbed

Crewneck half and

sleeveless

425-650

JOCKEY


(In Indian rupees)

Briefs Jockey zone collection-

(Fashion bikini-hi-cut,

modern boxer brief,modern

brief)

Elance collection-(skant brief

–hi cuts and contour brief –

low waist,Y-front,string

bikini)

79-230

Vests Meshed,plane, and ribbed

Crewneck half and sleeveless

79-220

CHROMOSOME


(In Indian rupees)

Briefs Boxer

Normal

445

199-299

Vests Meshed,plane, and ribbed 425-650

Crewneckhalf and sleeveless

Club muscle-tee(not neck

tight as sleevelessmuscle-tee)

100% combed yarn is almost in all the brands .It is removal of short fibres and cleaning .It results

in finer ,more durable ,high quality fabric which requires little ironing.

Types of Briefs:

Boxer style: at or near true waist, leg sections extending to thighs. it has varieties like woven

boxers, knits boxers, boxer briefs etc.

Bikini Briefs: Usually lower than true waist, often at hips, usually no access pouch or flap, legs

bands at tops of thighs. Types are high-side bikini briefs, low side bikini briefs, string bikini

briefs.

trunk thongs without sleeve vest half sleeve vest

Brief bikini string bikini Brief bikini string bikini

ETHNIC

It contribution 2% on Splash sale

Brands Styles Price range

(In Indian rupees)

Vivaz Long kurta+string trousers.

Fabric –silk, cotton,

handloom cotton, rayon.

599 – 1199

Vanshik Kurta+ pyjama

Fabric –silk, cotton, linen

blend, cotton+silk.

1195-4000

There is standard operating system followed by Lifestyle.

SEASONS

Month Sale level Reason

April Low Exams

May High Kids promotions

August High Off sale

September Low Off sale in august

Spring summer(Feb 15 – May 31)

106 Days

High summer(June 1 – August 14)

75 Days

Autumn(Aug 15 – Oct 31)

78 Days

Winter(Nov 1 – Feb 14)

106 Days

No occasions

October High Festival period

January Low Recent Christmas purchases

February High Off sale from mid of

January

The peak periods are Oct, Nov, Dec, Jan because of festival season that is Dussera, Diwali,

Christmas, Ramzan, New Year & Sankranthi.and April, May, June because of marriage Season

The lean period are March / Sep because the off sale ends in Feb and Aug respectively

Brand Details Lifestyle

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