BRAND COMMUNITY & CUSTOMMER LOYALTY - Phần 1

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BRAND COMMUNITY & CUSTOMMER LOYALTY

description

Community is a group of people talking/sharing about their interest attached to something & “something” in this case is your brands/products/services.

Transcript of BRAND COMMUNITY & CUSTOMMER LOYALTY - Phần 1

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BRAND COMMUNITY& CUSTOMMER LOYALTY

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Hieu NguyenPresent: Digital Media Director @ Ringier AG

Past Perfect: Sony, Yahoo!, VON, Y&R,

wunderman...

about

me

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this is Rambutan

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the owner He have:•6 (ha) of rembutan•Profit: 1.000.000.000đ/year

Very successful farmer

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the rambutan• It took 4-6 years to

harvest the first season• We can harvest in 10-15

years

No one cut off the tree after the first season.

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but we docut off the tree after the first season

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online activities highlight

Close Up! – Tim Em Noi Dau

Online & Offline Campaign

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online activities highlight

Dove – 10.000 beauties before 9AM

Online & Offline Campaign

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online activities highlight

Sony Ericsson – Viral Video

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online activities highlight

Ford – Viral Video

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This is so Wrong!