BRAND-BUILDING IN A BOWTIE · BRAND-BUILDING IN A BOWTIE A Presidential Perspective PROFESSOR SANTA...
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BRAND-BUILDING IN A BOWTIE A Presidential Perspective PROFESSOR SANTA J. ONO, PRESIDENT AND VICE-CHANCELLOR
Transcript of BRAND-BUILDING IN A BOWTIE · BRAND-BUILDING IN A BOWTIE A Presidential Perspective PROFESSOR SANTA...
BRAND-BUILDING IN A BOWTIE
A Presidential Perspective
P R OF E S S OR S A NT A J . ONO, P R E S I D E NT A ND V I C E - C HA NC E L LOR
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ABOUT ME
McGill University
Harvard University
University of Chicago
University of Cincinnati
Emory University
Harvard University
Education
Class of 1991·PhD ·Experimental Medicine
Helen Hay Whitney Fellow
Class of 1984 ·BA ·Biological Sciences
Previous Work
President, Sr.Vice President for Academic Affairs & University
Provost
Sr.Vice Provost for Undergraduate Education &Academic Affairs
Associate Professor,Harvard Medical School
Research Focus Immune system, eye inflammation and age-
related macular degeneration
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SOCIAL SANTA
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CONNECTOR-IN-CHIEF
“… communicator, coach, problem solver. While others in your organization
can also fill those roles, there’s one critical job only a CEO can do: link the
outside world (society, economy, technology, customers) with the inside
world (your organization).”
- Procter & Gamble Chairman A.G. Lafley (2009)
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CONNECTOR-IN-CHIEF
FACULTYALUMNI
DONORS STUDENTS
STAFFPARENTS
PRESIDENT
LOCALGOVERNMENT
PROV.GOVERNMENT
FEDERALGOVERNMENT
PREMIERPROSPECTIVE
FACULTYPROSPECTIVE
STUDENTS
INDIGENOUSPEOPLES
LOCALBUSINESSES
PARENTS OFPROSPECTIVE
STUDENTS
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SOCIAL MEDIA USE BY AGE GROUP (%)
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SOCIAL MEDIA IN HIGHER EDUCATION
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SNAPSHOT: UNIVERSITY LEADERS & SOCIAL MEDIA
• Facebook accounts: 58%
• Twitter: 55%
• Blogs: 35%
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CHALLENGES
• PERSONAL VS PROFESSIONAL
- who are you speaking for?
• VULNERABILITY
- easy access to complaints
• LOSS OF ANONYMITY
- life is now very public
• VANDALISM
- vulnerable to attacks, parody
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PERSONAL VS PROFESSIONAL
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VULNERABILITY
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LOSS OF ANONYMITY
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VANDALISM
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POSITIVES
COMMUNITY ENGAGEMENT
- ability to connect with many different constituents
BUILDING EXCITEMENT
- impact on enrolment, engagement, pride in UBC
DIALOGUE
- discussing issues
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ENGAGEMENT
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ENGAGEMENT
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BUILDING EXCITEMENT
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DIALOGUE
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PRESIDENT’S PODCAST SERIES
NEW PODCAST EVERY MONTH
with Santa Ono and Jennifer Gardy
www.blueandgoldcast .ca
Subscr ibe Now
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BUILDING BRAND AND COMMUNITY
“There’s an amazing difference between building an AUDIENCE and building a COMMUNITY. An
audience will watch you fall on a sword. A community will fall on a sword for you.”
- Chris Brogan, Trust Agents
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AUTHENTIC LEADERSHIP
• To thine own self be true.
• Bringing our true selves into our leadership role.
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AUTHENTIC INSTITUTIONAL BRAND
• To thine own institution be true.
• Defining the authentic attributes and offerings of your
institution.
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UBC BRAND WHEEL
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@ubcprez
http://www.president.ubc.ca
