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a Coca-Cola company

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HONEST TEA original packaging

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HONEST TEA design brief

What are we creating?a redesign of a bottled iced tea, connoting key words natural, organic, & sustainability.

The audience?McKara is a health conscious twenty-five year old. She works as a designer forHallmark and is married to a nutritionist. The collective household income is$120,000 a year. The couple lives in Olathe, Kansas. McKara enjoys naturalproducts and shops at the local farmers market on the weekends. She enjoysrunning and going to local coffee shops in her free time.

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HONEST TEA research/inspiration

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HONEST TEA visual cloud

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HONEST TEA research/inspiration

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HONEST TEA research/inspiration

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HONEST TEA research/inspiration

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HONEST TEA thumbnails/sketches

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HONEST TEA thumbnails/sketches

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HONEST TEA thumbnails/sketches

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HONEST TEA thumbnails/sketches

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HONEST TEA thumbnails/sketches

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HONEST TEA concepts

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HONEST TEA concepts

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HONEST TEA concepts

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HONEST TEA concepts

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HONEST TEA concepts

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HONEST TEA concepts

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HONEST TEA concepts

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HONEST TEA concepts

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HONEST TEA concepts

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HONEST TEA concepts

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HONEST TEA prototypes

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HONEST TEA prototypes

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HONEST TEA prototypes

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HONEST TEA prototypes

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HONEST TEA prototypes

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HONEST TEA prototypes

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HONEST TEA prototypes

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HONEST TEA prototypes

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HONEST TEA prototypes

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HONEST TEA prototypes

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HONEST TEA prototypes

HONEST TEA

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HONEST TEA prototypes

HONEST TEA l t di

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HONEST TEA color studies

HONEST TEA t i l t di

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HONEST TEA material studies

HONEST TEA t i l t di

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HONEST TEA material studies

HONEST TEA material studies

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HONEST TEA material studies

HONEST TEA material studies

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HONEST TEA material studies

HONEST TEA package design drawing

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HONEST TEA package design drawing

HONEST TEA package design drawing

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HONEST TEA package design drawing

HONEST TEA package design drawing

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HONEST TEA package design drawing

HONEST TEA package design drawing

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HONEST TEA package design drawing

HONEST TEA final drawing

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HONEST TEA final drawing