Update 20-01-2012

GENERAL INFO Manifesto

No youth, no change

All young people are listened to, valued and acknowledged as leaders of change

throughout society.

Sex should be fun. For everyone

All young people can enjoy and express their sexuality in whichever ways they choose.

YOUR life, YOUR choice!

All young people are free to decide and express themselves about their sexual and

reproductive lives.

Knowledge is power

In school or out, all young people have access to information and comprehensive

sexuality education.

Youth services: a non-negotiable right

All young people have access to high quality, youth friendly, health services, with service

providers who listen and support without judgment.

Say NO! to Intolerance

Everyone can live free from stigma and discrimination, and has equal access to

prevention, treatment, care and support.

GENERAL INFO

The importance of identity: How to use these guidelines

Our appearance in print, at meetings, at presentations and at events forms our public

face. Together, these brand applications influence the way we are perceived by our key

audiences. We therefore need to ensure that the way we project ourselves is consistent.

These guidelines have been separated in to two distinct sections (Corporate & Youth) to

help give you an idea of the way we speak to our different audiences. They include

information, guidance and examples to help you achieve the desired level of consistent.

Our brand is at the heart of what we do. Let’s treasure it.

CORPORATE Logo

Our logo

The dance4life logo is our signature, at the heart of what we do and may not be altered in

any way. It has been created specifically for visual impact and may not be substituted by

any typeface which may appear similar. It should always be used in the colours indicated

in these guidelines.

Where possible we always recommend using the dance4life primary logo

CORPORATE Logo strapline

start dancing, stop aids

As well as the dance4Life primary logo, we also have a strapline which can be used with it.

See above how this is done. We use this logo when there is no further information about

dance4life.

CORPORATE Logo

How and where to use the iconic ‘4’

The iconic ‘4’ can be used as a graphic element/device or a standalone icon, as long as it

is used together with the dance4life primary logo. This means that whenever you use the

iconic ‘4’ somewhere, the primary logo also has to be present. However, for applications

that require the primary logo to size down below 32 mm wide, we recommend using the

above the iconic ‘4’.

CORPORATE Typography

in writing!

Typography daily use

For daily communication (emails, letters, documents etc) we use Verdana 10 spacing 1,15.

Typography print materials

For print materials (brochures, annual reports etc) we use ITC Avant Garde Gothic.

dance4life in writing!

Lowercase is always used whenever writing the name dance4life (also at the beginning of

a sentence), an event or programme linked to the brand dance4life (not at the beginning

of a sentence). Just a couple of examples of this are an agents4change, a programme

such as skills4life or a dance4life event.

CORPORATE Colors

Corporate colours

The corporate colours (red and white) are some of the most instantly recognisable

elements of the dance4life visual identity. The corporate colours are as much a part of the

corporate identity as the corporate logo – and are equally mandatory.

If the red PMS is not recognised by a printer, PMS 186 can be used.

YOUTH Colors

Youth colours

The secondary colours (Black, Grey, Yellow & Orange) should be used sparingly and

should not overpower the dance4life primary colours. This secondary colour palette gives

variation and the brighter yellow and orange bring a sense of energy and vitality when

communicating to young people.