BRAND BOOK - rudysbbq.comBRAND BOOK. TABLE OF CONTENTS LOGO / 3-5 TAGLINE / 6 COLOR / 7 TYPOGRAPHY /...
Transcript of BRAND BOOK - rudysbbq.comBRAND BOOK. TABLE OF CONTENTS LOGO / 3-5 TAGLINE / 6 COLOR / 7 TYPOGRAPHY /...
BRAND BOOK
TABLE OF CONTENTS
LOGO / 3-5
TAGLINE / 6
COLOR / 7
TYPOGRAPHY / 8
DESIGN ATTRIBUTES / 9
BILLBOARDS / 10-12
TABLE TENTS / 13
IN-STORE / 14-15
EDITORIAL / 16-17
CONTACT / 18
LOGO — Standard
Primary Logo
Additional Color Options — If Needed
Secondary Logo
LogosDon’t mess with Rudy’s. It is important that our logos are always used in their correct form. The logos should never be altered in shape, proportion, or set in a different typeface. They should never appear in any other colors except those approved here. There are two different versions of the logo — the original “signature” version, and the newer “pole sign” logo.
Signature Logo Pole Sign Logo
Color Guidelines Any color you desire, as long as it’s red, yellow or black. Red (PMS 1795), Yellow (PMS 108) and black are our of cial colors.
Red/White
Black/White White
Red/White Black/White
Pantone 1795
C=0, M=90, Y=100, K=10
R=179 G=53 B=35
Pantone 108
C=0, M=6, Y=95, K=0
R=250, G=206, B=20
Black
C=0, M=0, Y=0, K=100
R=0, G=0, B=0
Black/Yellow
Graphic Standards
Black/Red Red/Yellow
White
LogosDon’t mess with Rudy’s. It is important that our logos are always used in their correct form. The logos should never be altered in shape, proportion, or set in a different typeface. They should never appear in any other colors except those approved here. There are two different versions of the logo — the original “signature” version, and the newer “pole sign” logo.
Signature Logo Pole Sign Logo
Color Guidelines Any color you desire, as long as it’s red, yellow or black. Red (PMS 1795), Yellow (PMS 108) and black are our of cial colors.
Red/White
Black/White White
Red/White Black/White
Pantone 1795
C=0, M=90, Y=100, K=10
R=179 G=53 B=35
Pantone 108
C=0, M=6, Y=95, K=0
R=250, G=206, B=20
Black
C=0, M=0, Y=0, K=100
R=0, G=0, B=0
Black/Yellow
Graphic Standards
Black/Red Red/Yellow
White
LogosDon’t mess with Rudy’s. It is important that our logos are always used in their correct form. The logos should never be altered in shape, proportion, or set in a different typeface. They should never appear in any other colors except those approved here. There are two different versions of the logo — the original “signature” version, and the newer “pole sign” logo.
Signature Logo Pole Sign Logo
Color Guidelines Any color you desire, as long as it’s red, yellow or black. Red (PMS 1795), Yellow (PMS 108) and black are our of cial colors.
Red/White
Black/White White
Red/White Black/White
Pantone 1795
C=0, M=90, Y=100, K=10
R=179 G=53 B=35
Pantone 108
C=0, M=6, Y=95, K=0
R=250, G=206, B=20
Black
C=0, M=0, Y=0, K=100
R=0, G=0, B=0
Black/Yellow
Graphic Standards
Black/Red Red/Yellow
White
Pole Signs
Reversed / White
*Use sparingly
LogosDon’t mess with Rudy’s. It is important that our logos are always used in their correct form. The logos should never be altered in shape, proportion, or set in a different typeface. They should never appear in any other colors except those approved here. There are two different versions of the logo — the original “signature” version, and the newer “pole sign” logo.
Signature Logo Pole Sign Logo
Color Guidelines Any color you desire, as long as it’s red, yellow or black. Red (PMS 1795), Yellow (PMS 108) and black are our of cial colors.
Red/White
Black/White White
Red/White Black/White
Pantone 1795
C=0, M=90, Y=100, K=10
R=179 G=53 B=35
Pantone 108
C=0, M=6, Y=95, K=0
R=250, G=206, B=20
Black
C=0, M=0, Y=0, K=100
R=0, G=0, B=0
Black/Yellow
Graphic Standards
Black/Red Red/Yellow
White
LogosDon’t mess with Rudy’s. It is important that our logos are always used in their correct form. The logos should never be altered in shape, proportion, or set in a different typeface. They should never appear in any other colors except those approved here. There are two different versions of the logo — the original “signature” version, and the newer “pole sign” logo.
Signature Logo Pole Sign Logo
Color Guidelines Any color you desire, as long as it’s red, yellow or black. Red (PMS 1795), Yellow (PMS 108) and black are our of cial colors.
Red/White
Black/White White
Red/White Black/White
Pantone 1795
C=0, M=90, Y=100, K=10
R=179 G=53 B=35
Pantone 108
C=0, M=6, Y=95, K=0
R=250, G=206, B=20
Black
C=0, M=0, Y=0, K=100
R=0, G=0, B=0
Black/Yellow
Graphic Standards
Black/Red Red/Yellow
White
LOGO — Pole Sign
LOGO — Don’ts and Don’ts
Use “BAR” as your spacer.
Some extra rules to pay attention to:
Tagline — Primarily used as a sign off for print pieces.
TAGLINE
Rudy’s Red — Pantone 1795
R 217 / G 59 / B 32
C 0 / M 90 / Y 100 / K 10
#d83a1f
Black
R 26 / G 23 / B 31
C 70 / M 67 / Y 67 / K 80
#1a1615
Rudy’s Yellow — Pantone 108
R 255 / G 228 / B 19
C 2 / M 5 / Y 98 / K 0
#ffe413
COLORS
SIGN PAINTER SLANT / Headline and primary font.
BRISKET RIBS SAUSAGE
BRISKET RIBS SAUSAGE
BRISKET RIBS SAUSAGE
TYPOGRAPHY
SIGN PAINTER SHOWCARD / To be used along with Slant + as an accent to create interest.
KNOCKOUT HTF50 / Use as regular font style when needed.
DESIGN ATTRIBUTES
BRUSHES
BRUSHES YELLOW BACKGROUND TEXTURE
BILLBOARD STYLES - EXTENSION
BILLBOARD STYLES - STANDARD POLE SIGN
BILLBOARD STYLES - STANDARD
TABLE TENTS
IN-STORE — Tank Toppers
IN-STORE — Posters
EDITORIAL
EDITORIAL