PINKBIKE / BRAND BOOKVisual Identity Guidelines

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table of

CONTENTS

Construction / 01

Clear Space / 02

Basic Logo / 03

Acceptable Versions / 04

Shapes / 05

Shortened Logo / 06

Colors / 07

Rotation / 09

Unacceptable Modifications / 10

Typography / 11

Imagery / 13

8°

a a a a a a a

a

1.5 a

1.5 a

01 CONSTRUCTION

The Pinkbike Logo uses specially drawn letters which can never be replaced by a font. The “a” unit was set to create spaces between letters.

Note: The skew is set to be exactly eight degrees.

PINKBIKE / Brand Book / Construction01

8°

a a a a a a a

a

1.5 a

1.5 a

02 CLEAR SPACE

The minimum amount of clear space required around the Pinkbike Logo is equal to the height of the “p” letter in the Wordmark.

PINKBIKE / Brand Book / Clear space 02

03 BASIC LOGO

PINKBIKE / Brand Book / Basic Logo03

04 ACCEPTABLE VERSIONS

PINKBIKE / Brand Book / Acceptable Versions 04

Color Black and white Grey scale White monochrome

Preferred

05 SHAPES

When it is necessary to use the Pinkbike Logo inside a defined shape or border, only a square can be used.

PINKBIKE / Brand Book / Shapes05

06 SHORTENED LOGO

It is possible to use the Logo in shortened version. The amount of clear space is the same as for the full size Logo.

PINKBIKE / Brand Book / Shortened Logo 06

Preferred

07 COLORS

RED

PINKBIKE / Brand Book / Colors07

PANTONE 1797

C: 0

M: 100

Y: 99

K: 4

R: 220

G: 0

B: 2

BLACK

PINKBIKE / Brand Book / Colors 08

PANTONE Process Black

C: 20

M: 20

Y: 20

K: 100

R: 0

G: 0

B: 0

08 ROTATION

PINKBIKE / Brand Book / Rotation09

45°

09 UNACCEPTABLE MODIFICATIONS

PINKBIKE / Brand Book / Unacceptable Modifications 10

www.pinkbike.com

10 TYPOGRAPHY. PRIMARY FONT

PINKBIKE / Brand Book / Typography11

Helvetica Neue

ABCDEFGHIJKLMNOPRSTUVWXYZabcdefghijklmnoprstuvwxyz

01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

PINKBIKE / Brand Book / Typography 12

Helvetica Neue Light

Helvetica Neue Medium

Helvetica Neue Bold

ABCDEFGHIJKLMNOPRSTUVWXYZabcdefghijklmnoprstuvwxyz01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

ABCDEFGHIJKLMNOPRSTUVWXYZabcdefghijklmnoprstuvwxyz01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

ABCDEFGHIJKLMNOPRSTUVWXYZabcdefghijklmnoprstuvwxyz01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

11 IMAGERY

PINKBIKE / Brand Book / Imagery13

PINKBIKE / Brand Book / Imagery 14

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