Brand Attitude - The Role of Social Presence in Mortality Salience Effects
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Brand Attitude: The Role of Social Presence in Mortality Salience Effects K.V. Ludwig Psychology University of Twente 29th august 2008 First supervisor: Marieke L. Fransen Second supervisor: Loes Janssen
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Transcript of Brand Attitude - The Role of Social Presence in Mortality Salience Effects
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