Brand Ambassadors CONQUERING THE CONTINENT WITH AKG HEADPHONES

5 Brand Ambassador Steps

1. Environment

2. Acquire

3. Analyze

4. Activate

5. Distribute

Acquire

Analyze

‘’I highly recommend these headphones

- they are a precise piece of

engineering’’

MICHAEL HEIGL

Distribute

• Large Social Reach

• Rich Ambassador database

• Authentic Content

• Visibility in new channels

• Valuable recommendations

• R&D input

• Scalable: choose key-markets and

grow platform

The Results

Germany 50%

Switzerland 4%

Austria 9%

France 12%

Italia 25%

Yigal Roos Christopher Burgdorfer

@yigalroos @cburgdorfer