Brand Activation Prez New 3
description
Transcript of Brand Activation Prez New 3
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PerceptLtd
Percept HHakuhodoIBDPercept Swift Percept Gulf AMO Communications
PDM PDM IntlP9PTM
Perspectrum
Percept ProfilePercept Profile MEClea PR
Allied Media Percept OOHPercept Knorigin
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Brand Activation
Events Activations
Sports
Entertainment
Wedding Management Services
PDM Verticals
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Brand Activation
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What we do
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What we do
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Who we are• Sanjay Shukla – National Head
• With 18 years of experience in the field of Brand
Activation
• Expertise in brand development and planning effective
ground level brand communication
• Has handled activation across all industries and genre
• Good networking professional with a flair in building and
maintaining client relationships
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Who we are• Divya Kapoor – Business Head North
• With 15 years work experience in both Domestic and
International markets
• 10 years of which is in Brand Activation
• Expertise in brand management, account management,
and business development.
• Involved from concept development through to execution
with excellent client relationship
• Worked with cross section of clients across various genre
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The TeamTeam of 120 approx members across 10 cities comprising of
A Team of Business Development and client servicing professionals
Supported by an Operation and Creative team
All members come with relevant industry experience ranging from 8 to 5 years
Teams headed by Group Heads to provide dedicated and customizedclient servicing solutions
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Our Network
10 Base City offices
15 Franchisee Operation Offices
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Our Clients• Banking• Kotak mahindra Bank• Axis Bank• Citibank• Standard Chartered Bank• Reliance Money• Dhanlaxmi Bank • MasterCard• HDFC• RBS
• Insurance• ICICI Prudential Life Insurance• Aviva
• Consumer Durables • Canon • Toshiba • Panasonic • Videocon• Philips • Belkin
• Automobile• Maruti• Apollo Tyres • Bridgetstone
• FMCG
• HULLoreal
• VLCC• Wrigley• Kara• Colgate • Dabur • TetraPak• Herbal Life• Reckitt Benckiser
• IT & Communication• Tata Communication• Vodafone• BSNL
• Airlines• Kingfisher
• Others• MSD Pharmaceuticals Private Limited • Times of India • Save the children• Radio City
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MALL ACTIVATION
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Bridgestone “Think Before You Drive”
• An initiative to spread awareness on Tyre safety measures• A month long activity which was executed at the high footfall malls at
Indore & Mumbai, Reliance Corporate Park & Mumbai – Pune Express Highway
• The event launched the safety anthem & official mascot of the brand• The activity was supported by media and well know celebrities from
Bollywood
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Celebrations & Decors
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Opening of 40 branches across
India
Dhanalakshmi Bank
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Bike Pillion activity to announce
the opening of New branches of
Dhanalakshmi Bank
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Celebrations for
BHARTI AXA Life
Insurance staff
Members – Delhi
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Independence Day Celebration across branches of Dhanalakshmi Bank
THEME : JAI HO!!
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The reception
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Ganpati Celebration at HSBC Bank Branches
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AIRCEL Store Launch – Décor
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HSBC Durga Puja Branch – Décor
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Gate Arch and Danglers were put
across
branches of HSBC in Eastern cities
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STORE IN STORE ACTIVATION
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Presents
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TATA IndicomTwister Balls - In Shop
Contest Activation
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In store - Loreal
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Various thematic POWER EVENTS for Maybelline
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Various thematic POWER EVENTS for Maybelline
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White Perfect – Glam Shine Activity – Loreal ParisVarious thematic Beauty Studio Activities for Loreal Paris
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Power Events for L’Oreal
Derma Genesis Set up – L'Oreal
Beauty Studio Set up – L'Oreal
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CORPORATE ACTIVATION
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Corporate Go Carting Championship
Ticket to Singapore Grand Prix
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Corporate activity across cities
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CITY FINALS
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GRAND FINALE
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GRAND FINALE
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GRAND FINALE
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FLOAT ACTIVATION
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Sunfeast 10k marathon done for Kingfisher Airlines
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Roadshow for Kingfisher Airlines to announce the launch of Mumbai- London
sector covering 5 cities of Gujarat
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Boomer Sign Your Team to Victory – 6 state Canter Promotion
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Boomer Sign Your Team to Victory – 6 state Canter Promotion
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AIRPORT ACTIVATION
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Win A Car Promotion at Airports for DIAGEO
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Kolkata – Dhaka Sector Launch at kolkatta & Dhaka Airport
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Launch of Mumbai- Hongkong Sector – Kingfisher Airline ( Mumbai airport)
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5 City Promotion for Kingfisher Airline’s launch of Blore-London flight.
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SCHOOL ACTIVATION
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Dabur – School Programme
LG School Cricket Campaign
Fritolay Cheetos School Cricket Tournament Tang – International Theatre Festival
School School ActivationActivation
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AND MANY MORE …….
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Force India Promotion at the MCDOWELLS
Derby in Mumbai
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Premier of Delhi 6- PVR Priya (Delhi)
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Joggers Park activity for Kotak Mahindra Bank
VLCC Health & Wellness Camp Joggers Park
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Million Dollar Arm – Hunt for the Most Promising Pitcher
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• Wrigley’s Boomer Bubble Blowing Championship – Highlighting our ability to handle turn key projects
– Winner of the Golden Key at the WOW Awards – New Property of the Year
Case Study
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Case Study
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Cluster Marketing Approach
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Some Pictures of the Project
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• Market grew by 2.8% post the activation
Market Share Growth