Brand Accenture
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Transcript of Brand Accenture
![Page 1: Brand Accenture](https://reader036.fdocuments.us/reader036/viewer/2022062318/551e45cf497959d9398b4802/html5/thumbnails/1.jpg)
Welcome To Our Presentation
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Prepared By
NAME IDIslam Saiful 07-09552-3Shihab Muhammad 07-09565-3 Chowdhury Md Maruf 07-09543-3Karim Md Sarjil 07-09562-3
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![Page 4: Brand Accenture](https://reader036.fdocuments.us/reader036/viewer/2022062318/551e45cf497959d9398b4802/html5/thumbnails/4.jpg)
World’s largest management and technology consultant organization
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47 countries 100 Global Co. 75000 Employees Andersen Consulting
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147 days 47 countries 200 languages Available URL Acceptable
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Brand Identity
IT service provider Outsourcing Alliances
Global Co. CEO.
Target market
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Performance
Reliable Effective Innovative ideas Proper implication of ideas System integration Unique
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As a global Co. their innovative ideas, suggestions were accepted globally by their clients.
Services were secure as well as credible.
Have the superior brand equity.
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94 95 96 97
0% of clientretained
Andersen Consulting Client retention Percentage
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Andersen Consulting customer Contact Forum.
Clients participation.
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Communication with
employee and customer.
Employee
Service
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Activity Associations Attitudes Awareness
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1989 1993 1995 1998
AndersenConsultingArthur Andersen
IBM
Awareness levels of AC Vs competitors
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Price premiums Market share Expansion Success Profitability Stock price
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Relevance Distinctive ads. Consistency.
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Competitive reaction of Arthur Andersen
Brand contribution of Arthur Andersen.
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Innovative and effective ad campaign
Immensive Marketing research and development activity.
Efficient and skilled employee Using clients ideas
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Brand value increased by 7 percent Brand equity increased 11 percent Awareness level increased to 76
percent Net revenues more than US $9.5
billion
Successful rebranding and repositioning
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Should continue its aggressive as well as innovative ad campaign.
Expand it’s global area Innovate new ideas
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