Bran Deed
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Transcript of Bran Deed
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Jamnalal Bajaj Institute of Management Studies
The country's bestselling table-butter brand, Amul, is well known for its topical, spoof-based outdoorad campaigns. Be it politics, sports, movies, lifestyle or current affairs, Amul has covered them all in its
campaigns. Viewers and passers-by keep a keen eye on the campaigns, which change three to six
times every month, depending on recent happenings. Whether these creatives are changed weekly or
fortnightly, whether they are based on national or international issues, the fact is that they are
enjoyed by everyone who lays eyes on them. They spoof the world, and they do it well. However, the
question isCan you spoof them?
Prepare a spoof advertising campaign against Amul assuming that you are one of its competitors. The
teams need to submitprint ads and a word documentcontaining the following deliverables:
1. The rationale behind your ad2. 3 BTL activities for Amul to woo the youth.
ound-1 Elims
Prayaag11
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Jamnalal Bajaj Institute of Management Studies
The ads submitted would be uploaded on facebook page ofPrayaag11.
The deliverables would be judged on the basis of
1. Creativity2. Rationale
The decision of the judges based on these parameters cumulatively would be final.
The details of this round will be notified to the shortlisted teams later.
1. Team should comprise 2 members2. One person can be a part of only one team3. No restriction on the number of teams from the same college4. Register for the event by clicking on the link given on the website5. Each team should assign itself a distinct team name6. The entries should strictly be in the .jpg format only7. For round-1, it is mandatory to send a Microsoft word document along with the ads giving a
brief synopsis as to the approach/idea/rationale behind the spoof campaign
8. The document should be in the form.docx only with Font Style: Arial, Font size: 11, Linespacing: 1.5
9. The document should notbe more than 2 pages.10.Both the presentation and the word document should be senttogether in one e-mail only11.The e-mail should be sent by each team only once. Hence, please check thoroughly that
whatever you are sending across is the final draft. No modifications will be allowed once an
entry from a particular team has arrived.
12.The entry should be mailed across to [email protected] in the following format:
13.The subject line of the mail should be 14.
Any occurrence ofplagiarism or obscenity will mean disqualification of the team withimmediate effect
Prizes
Prizes worth 30,000 to be won !!
Certificates for all finalists
Important dates
ent Rules
ound-2 On-cam us round
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Launch Date 8th
October, 2011
Last Date of Registration & Submission 14th
October,2011
Results 16th
October, 2011
On-campus round 23rd
October,2011
For any queris, contact :
Tushar Sathe +91-9833114486 [email protected]
Rakesh Tatikonda +919579363778 [email protected]
Email: [email protected]
Website:www.jbims.edu/prayaag/index.html
mailto:[email protected]:[email protected]://www.jbims.edu/prayaag/index.htmlhttp://www.jbims.edu/prayaag/index.htmlhttp://www.jbims.edu/prayaag/index.htmlhttp://www.jbims.edu/prayaag/index.htmlmailto:[email protected]
