Brajesh Report

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Indira School of Career StudiesIdeas Inc Mgmt Pvt.ltd.

A

PROJECT REPORT

ON

STUDY OF COMPARATIVE ANALYSIS ON BRAND AWARENESS

FOR

SUBMITTED TO

INDIRA SCHOOL OF CAREER STUDIESIN PARTIAL FULFILLMENT OF TWO YEAR FULL TIME COURSE POST

GRADUATE PROGRAMME

SUBMITTED BY

BRAJESH KUMAR SINGH

(BATCH: 2009-2011)

INDIRA SCHOOL OF CARRER STUDIES

INS Campus,

Wakad

Pune-411033.

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CERTIFICATE

This is to certify that Mr. BRAJESH KUMAR SINGH has

successfully completed his/ her project titled Study of

comparative analysis on Brand Awareness at Ideas

Inc.Management Pvt. Ltd , Raipur during the academic

year 2009-2011 in partial fulfillment of the

requirement PGP at Indira School of Career Studies,

Wakad, Pune.

Prof.P.K.Divakaran Internal GuideExecutive Director Prof.R.G.ANANDIKARISCS, Wakad,,Pune

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ACKNOWLEDGEMENT

I am thankful to Ideas Inc. Management Pvt.Ltd (2nd floor ,Rajshree bhavan,Beside

Star one restaurant ,Indrvati Colony Road, Raipur(C.G) who provided me with an

opportunity to undergo training in their organization, which Facilitated preparation of this

report.

I would like to express my most sincere gratitude and thanks to Capt.Manab Paul(Director-Operations) ,Mr.P.R.Verma (Head,Security dept.), Mr. Piyush Srivastava ,

Mr.Vivek Chandrakar (Marketing head, software),&Ms. Rashmi Bundhel (Business

Associate,Pune Branch), for being a wonderful research guide & constant source of

inspiration during my project work.

In this context, as a student ofIndira School of Career Studies,Pune. I would also like

to express my gratitude to my Prof.P.K.Divakaran Executive Director, & to internal

guide Prof. R.G.Anandikar, ISCS Pune, without whose help and support, this project

would not have been possible.

In preparation of this report, material has been drawn from various resources. I wish to

acknowledge these inputs as starting point of the report and indebted to the creators

and producers of the same.

Thanks to one & all. BRAJESH KUMAR SINGH

B-12, PGP (MARKETING+FINANCE)

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DECLARATION

I hereby declare that the project report titled STUDY OF COMPARATIVE ANALYSIS

ON BRAND MANAGEMENTat M/s Ideas Inc. Mgmt Pvt.Ltd. is my own work and has

been carried out under the able guidance of Capt. Manab Paul (Director) ,Mr.Piyush

Shrivastava (Senior H.R) ,Mr. Vivek Chandrakar (Marketing head) ,Ms.Rashmi M

Bundhel( Business Associate, Pune branch), Mr. Rajiv Ranjan Chodhary(Business

associate, Mumbai) and Prof. Ashok Kumar, Faculty, ISCS Pune. All care has been

taken to keep this report error free and I sincerely regret for any unintended

discrepancies that might have crept into this report. I shall be highly obliged if errors (if

any) be brought to my attentions.

Thank You.

BRAJESH KUMAR

SINGH

ISCS, PUNE

PGP (Marketing+ Finance)

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Table of contents

S.No Topic Page. No

1. Executive Summary 7

2. Objectives 15

3. Industry profile 16

4. Company profile 25

5. Research Methodology 36

6. Data Analysis 39

7. Observations and Findings 50

8. SWOT analysis 52

9. Suggestions 54

10. Conclusions 57

11. Annexure 59

12. References 64

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EXECUTIVE SUMMARY

A knowledge and coverage survey was conducted in and around Raipur (C.G).The

purpose of the survey was to make the market aware about the different ERP system

and to obtain the analysis and market potential of these ERP Module. The survey was

also assessed at the Brand name in the organization. The other purpose of this survey

was to do the comparative analysis on the Security System of the Industries and to find

out their Problems.

Project title

This project is aimed to assess the market potential for the different ERP module and to

make the market aware of M/s Ideas Inc. Mgmt. Pvt. Ltd.. Managing different

departments manually in big organization or in schools and colleges is a difficult task

and it encourages the organization to use these ERP system. This project also tries to

find out the comparison between the Security services provided by Ideas Inc. Mgmt Pvt.

Ltd and its nearest competitors.

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INTRODUCTION

Education in todays world has become highly competitive and so the institutions have

also become highly student oriented. So in order to be different and ready for action the

institutions need a central resource planning that can manage the entire information

and operations of the institutions.

The basic challenge of an institution is to centralize, track, and resolve student issues,

manage the various operations and information in a flawless manner and deliver quality

result oriented education.

ERP systems are cross-functional and enterprise-wide. All functional departments that

are involved in operations or production are integrated in one system. In addition to

areas such as manufacturing, warehousing, logistics, and information technology, this

typically includes accounting, human resources, marketing and strategic management.

A private security company is a for-profit

enterprise, sometimes a corporation or a limited liability partnership, which provides

armed and unarmed security services and expertise to private and public clients.

Private security companies are defined by the U.S. Bureau of Labor Statistics as

companies primarily engaged in providing guard and patrol services, such as

bodyguard, guard dog, parking security and security guard services. Examples of

services provided by these companies include the prevention of unauthorized activity or

entry, traffic regulation, access control, and fire and theft prevention and detection.

These services can be broadly described as the protection of personnel and/or assets.

Other security services such as roving patrol, bodyguard, and guard dog services are

also included but are a very small portion of the industry. The private security industry is

rapidly growing.

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What is Brand

A brand is the identity of a specific product, service, or business. A brand can take

many forms, including a name, sign, symbol, color combination or slogan. The word

brand began simply as a way to tell one person's cattle from another by means of a hot

iron stamp. A legally protected brand name is called a trademark. The word brand has

continued to evolve to encompass identity - it affects the personality of a product,

company or service.

What is Brand Awareness

Brand awareness refers to customers' ability to recall and recognize the brand under

different conditions and link to the brand name, logo, jingles and so on to certain

associations in memory. It helps the customers to understand to which product or

service category the particular brand belongs to and what products and services are

sold under the brand name. It also ensures that customers know which of their needs

are satisfied by the brand through its products.(Keller) 'Brand love', or love of a brand, is

an emerging term encompassing the perceived value of the brand image.

Global Brand

A global brand is one which is perceived to reflect the same set of values around the

world. Global brands transcend their origins and create strong, enduring relationships

with consumers across countries and cultures.

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http://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Namehttp://en.wikipedia.org/wiki/Signhttp://en.wikipedia.org/wiki/Symbolhttp://en.wikipedia.org/w/index.php?title=Color_combination&action=edit&redlink=1http://en.wikipedia.org/wiki/Sloganhttp://en.wikipedia.org/wiki/Trademarkhttp://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Namehttp://en.wikipedia.org/wiki/Signhttp://en.wikipedia.org/wiki/Symbolhttp://en.wikipedia.org/w/index.php?title=Color_combination&action=edit&redlink=1http://en.wikipedia.org/wiki/Sloganhttp://en.wikipedia.org/wiki/Trademarkhttp://en.wikipedia.org/wiki/Product_(business)


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Global brands are brands sold to international markets. Examples of global brands

include Coca-Cola, McDonald's, Marlboro, Levi's etc.. These brands are used to sell the

same product across multiple markets, and could be considered successful to the

extent that the associated products are easily recognizable by the diverse set of

consumers.

Benefits of Global Branding

In addition to taking advantage of the outstanding growth opportunities, the following

drives the increasing interest in taking brands global:

Economies of scale (production and distribution)

Lower marketing costs

Laying the groundwork for future extensions worldwide

Maintaining consistent brand imagery

Quicker identification and integration of innovations (discovered worldwide)

Preempting international competitors from entering domestic markets or locking

you out of other geographic markets

Increasing international media reach (especially with the explosion of the

Internet) is an enabler.

Local Brand

It is a brand that is sold and marketed (distributed and promoted) in a relatively small

and restricted geographical area. A local brand is a brand that can be found in only one

country or region. It may be called a regional brand if the area encompasses more than

one metropolitan market. It may also be a brand that is developed for a specific national

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market, however an interesting thing about local brand is that the local branding is

mostly done by consumers then by the producers.

Types of brand names

Brand names come in many styles A few include:

Acronym : A name made of initials such as UPS or IBM

Descriptive : Names that describe a product benefit or function like Whole Foods

or Airbus

Alliteration and rhyme: Names that are fun to say and stick in the mind like

Reese's Pieces or Dunkin' DonutsEvocative : Names that evoke a relevant vivid image like Amazon or Crest

Neologisms : Completely made-up words like Wii or Kodak

Foreign word : Adoption of a word from another language like Volvo or Samsung

Founders' names : Using the names of real people like Hewlett-Packard or

Disney

Geography : Many brands are named for regions and landmarks like Cisco and

Fuji Film

Personification : Many brands take their names from myth like Nike or from the

minds of ad execs like Betty Crocker.

Factors required for Branding.

1. Brand Attributes

What the brand delivers through features and benefits to consumers.

2. Consumer Expectations

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What consumers expect to receive from the brand? Consumers always expect the more

value from the product, where Value =Benefit/cost. Cost does not only mean the

monetary cost but it includes Psychic cost, Energy cost & Time cost.

3. Competitor attributes

What the other brands in the market offer through features and benefits to consumers.

4. Price

An easily quantifiable factor Your prices vs. your competitors prices.

5. Consumer perceptions

The perceived quality and value of your brand in consumers minds (i.e., does your

brand offer the cheap solution, the good value for the money solution, the high-end,

high-price tag solution, etc.?).

We can create a positive perception by providing customer delivered value. For this it is

very important to make the customer satisfy with your benefits and values. Satisfaction

means A persons feelings of pleasure or disappointment resulting from comparing a

products perceived performance (or outcome) in relation to his or her expectations.

Practices in the company towards making brand image.

Service to satisfaction

100% after sale service.

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Affordable price of the product and service.

On time delivery of product and service.

Learning and perception about the Branding.

In this competitive arena To create a good brand image in the market is very

necessary.

Without having good Brand name no any company can survive for long time in

the market.

Without Brand name it is very difficult to sell the product.

Brand awareness means the success of the product.

The study was conducted to know the market potentials for ERP software and Security

Services of M/s Ideas Inc. Mgmt. Pvt. Ltd. The other purpose of the study was to

promote the Brand name of this newly Born Company.

I have conducted a survey in which corporate questionnaire was filled. This was done to

collect information about corporates need with the ERP product and security services

which can be used by the company for the smooth functioning of the business and

maintaining good relations with them. Corporate survey was mainly conducted to find

out what is corporates experience with their present Security system and the present

software which they are using for the maintenance of their different department.

The data was collected from primary as well as secondary sources and structured

questionnaire was used to collect the primary data.

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I have conducted my study in and around Raipur City, but then also the time allotted to

me which was of two months is very short for conducting a big study like this. I have

surveyed only 10companies, 20 Schools and 10 colleges whereas there are more

than 1000 corporate and more than 150 schools and colleges are available in Raipurarea.

My individual experience during the project was great, because I totally enjoyed the

work given to me. Whenever I entered into any corporate office most of them had

shown their interest to respond my queries. In the meanwhile I had also generated

positive leads to the company. There were many corporate, schools and collegeswhodidnt have any ERP software for their Company. There were also companies, schools

and colleges with ERP software but were not satisfied with their service. There were

many corporate who were not happy with their present security services.

The merits claimed on behalf of this method are as follows:

1. The cost is low even when the universe is large and is widely spread

geographically.

2. It is free from the bias of the interviewer; answers are in respondents own words.

3. Respondents have adequate time to give well thought out answers.

4. Respondents, who are not easily approachable, can also be reached

conveniently.

5. Large samples can be made use of and thus the results can be made more

dependable and reliable.

The Limitations claimed on behalf of this method are as follows:

1. Some respondents would have indulged in providing false information.

2. Due to less time sample size taken up for research was too small.

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3. This method is likely to be slowest of all.

Objectives of the study:

Primary objectives

To get training about the corporate culture and their work style and also to

find out the demerits within the company and opportunity.

To find out the companys current performance.

To find out the various areas for improvement.

To allocate the opportunities available in the market.

Secondary objective

To enable the company to know the areas where it is lacking behind so that

management could lay emphasis on those areas and can make strategic

plans in order to improve those areas and gain competitive advantage.

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INDUSTRY PROFILE

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WHAT IS ERP?

ERP is one of the most widely implemented business software systems in a widevariety of industries and organizations.ERP is the acronym of Enterprise Resource

Planning.ERP is just not only software. Enterprise resource planning (ERP) is an

integrated computer-based system used to manage internal and external resources

including tangible assets, financial resources, materials, and human resources. It is a

software architecture whose purpose is to facilitate the flow of information between all

business functions inside the boundaries of the organization and manage the

connections to outside stakeholders. Built on a centralized database and normally

utilizing a common computing platform, ERP systems consolidate all business

operations into a uniform and enterprise wide system environment.

An ERP system can either reside on a centralized server or be distributed across

modular hardware and software units that provide "services" and communicate on a

local area network. The distributed design allows a business to assemble modules from

different vendors without the need for the placement of multiple copies of complex and

expensive computer systems in areas which will not use their full capacity

.

ERP implementation utilizes various ERP software applications to improve

the performance of organizations for:-

1.) Resource planning

2.) Management control and

3.) Operational control.

ERP software consists of multiple software modules that integrate activities across functional

departments-from production planning, parts purchasing, inventory control and product

distribution to order tracking. Most ERP software systems include application modules to

support common business activities line finance, accounts and human resources.

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HISTORY OF ERP

Enterprise Resource Planning(ERP) is the evolution of manufacturing Requirements Planning

(MRP) II in 1980s, which was mainly related to Manufacturing Industry and was designed to

Control manufacturing process and planning the required production with efficient output.

Whereas MRP is the evolution of Inventory Management & Control conceived in 1960s,which

was mainly designed for management of Stocks in any particular industry.ERP has expanded

from coordination of manufacturing processes to the integration of enterprise-wide backend

processes like production planning and scheduling of delivery. In terms of technology, ERP

has emerged from legacy implementation to more flexible tiered client-server architecture.

The initialism ERP was first employed by research and

analysis firm Gartner Group in 1990 as an extension of MRP (Material Requirements

Planning; later manufacturing resource planning and CIM,Computer Integrated

Manufacturing), and while not supplanting these terms, it has come to represent a

larger whole. It came into use as makers of MRP software started to develop software

applications beyond the manufacturing arena.ERP systems now attempt to cover all

core functions of an enterprise, regardless of the organization's business or charter.

These systems can now be found in non-manufacturing businesses, non-profit

organizations and governments.

To be considered an ERP system, a software package should have the following traits:

Should be integrated and operate in real-time with no periodic batch updates.

All applications should access one database to prevent redundant data and

multiple data definitions.

All modules should have the same look and feel.

Users should be able to access any information in the system without needed

integration work on the part of the IS department.

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BENEFITS OF ERP?

ERP software attempts to integrate business processes across departments onto a single

enterprise-wide information system. The major benefits of ERP are improved coordination

across functional departments and increased efficiencies of doing business. The reports of

various business activities are generated at a click of the mouse. Hence, facilitating the

decision makers to take immediate decisions. The implementations of ERP systems help to

facilitate day-to-day management as well.ERP software systems are originally and ambitiouslydesigned to support resource planning portion of strategic planning. In reality, resource

planning has been the weakest link in ERP practice due to the complexity of strategic planning

and lack of adequate integration of ERP with Decision Support Systems (DSS).

In the absence of an ERP system, a large manufacturer may find itself with many

software applications that cannot communicate or interface effectively with one another.

Tasks that need to interface with one another may involve:

ERP systems connect the necessary software in order for accurate forecasting to

be done. This allows inventory levels to be kept at maximum efficiency and the

company to be more profitable.

Integration among different functional areas to ensure proper communication,

productivity and efficiency

Design engineering (how to best make the product)

Order tracking, from acceptance through fulfillment

The revenue cycle, from invoice through cash receipt

Managing inter-dependencies of complex processes bill of materials

Tracking the three-way match between purchase orders (what was ordered),

inventory receipts (what arrived), and costing (what the vendor invoiced)

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The accounting for all of these tasks: tracking the revenue, cost and profit at a

granular level.

ERP Systems centralize the data in one place. Benefits of this include:

Eliminates the problem of synchronizing changes between multiple systems -

consolidation of finance, marketing and sales, human resource, and

manufacturing applications

Permits control of business processes that cross functional boundaries

Provides top-down view of the enterprise (no "islands of information"), real time

information is available to management anywhere, anytime to make proper

decisions.

Reduces the risk of loss of sensitive data by consolidating multiple permissions

and security models into a single structure.

Shorten production leadtime and delivery time

Facilitating business learning, empowering, and building common visions

Some security features are included within an ERP system to protect against bothoutsider crime, such as industrial espionage, and insider crime, such as embezzlement.

A data-tampering scenario, for example, might involve a disgruntled employee

intentionally modifying prices to below-the-breakeven point in order to attempt to

interfere with the company's profit or other sabotage. ERP systems typically provide

functionality for implementing internal controls to prevent actions of this kind. ERP

vendors are also moving toward better integration with other kinds of information

security tools.

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COMPONENTS OF AN ERP SYSTEM

Transactional Backbone

a. Financials

b. Distribution

c. Human Resources

d. Product lifecycle management

Advanced Applications

a. Customer Relationship Management (CRM)

b. Supply chain management

a. Purchasing

b. Manufacturing

c. Distribution

c. Warehouse Management System

Management Portal/Dashboard

a. Decision Support System

These modules can exist in a system or utilized in an ad-hoc fashion.

Commercial applications

Manufacturing

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Engineering, bills of material, scheduling, capacity, workflow management,

quality control, cost management, manufacturing process, manufacturing

projects, manufacturing flow

Supply chain management

Order to cash, inventory, order entry, purchasing, product configurator, supply

chain planning, supplier scheduling, inspection of goods, claim processing,

commission calculation

Financials

General ledger, cash management, accounts payable, accounts receivable, fixed

assets

Project management

Costing, billing, time and expense, performance units, activity management

Human resources

Human resources, payroll, training, time and attendance, rostering, benefits

Customer relationship management

Sales and marketing, commissions, service, customer contact and call center

support

Data services

Various "self-service" interfaces for customers, suppliers, and/or employees

Access control

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Management of user privileges for various processes

Scrap management system

There are main four components of an ERP System-

1.) ERP Software,

2.) Business Processes that ERP software supports,

3.) Users of ERP systems, and

4.) Hardware and operating systems that run ERP applications.

FAMOUS ERP SOFTWARE

No one from IT industry will be unknown from the word SAP.SAP is the most successful ERP

Software. To name more here are some examples:

1.) Peoplesoft - www.peoplesoft.com

2.) SysPro www.syspro.com

3.) ORION Enterprise www.3i-infotech.com

4.) Matrix www.matrix infosystems.com

5.) BaaN.

VENDOR OF ERP SOFTWARE AND THEIR MARKET SHARE.

S.No VENDOR REVENUE(IN

MILLION)

MARKET SHARE

(%)

1. SAP 1949 30.33

2. Oracle Applications 1374 21.38

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3. The Sage Group 1121 17.44

4. Microsoft Dynamics 916 14.25

5. SSA Global

Technologies

464 7.22

SECURITY SERVICE

A security guard (orsecurity officer) is usually a privately and formally employed person whois paid to protect property, assets, or people.

Often, security officers are uniformed and act to protect property by maintaining a high visibilitypresence to deter illegal and inappropriate actions, observing (either directly, through patrols, orby watching alarm systems or video cameras) for signs of crime, fire or disorder; then takingaction and reporting any incidents to their client and emergency services as appropriate.

The attack at the WTC in New York on 9/11 had a considerable impact on the global securityindustry. The Indian market was no exception and overnight security became a top priorityconcern for most customers. This was also accompanied with a radical change in focus andthrust of the customers towards sophisticated and integrated security solutions.

The security system service industry can be traced back to the days of Al Capone and the rise of

crime in the country's metropolitan areas. Beginning with the simple installation of burglaralarms in banks, jewelry stores and warehouses, the industry has grown since then into a diverse,high-technology, $24 billion sector of the service economy.

Today, the industry offers everything from simple on-site alarms designed to deter intruders andattract the attention of nearby residents to multi-channel combination systems including burglarand fire alarms and video surveillance with web-based capability for viewing from any location.

SOME SECURITY COMPANY IN INDIA

SIS

Gracious Security services pvt.ltd.

Pacific Security force Pvt. Ltd.etc

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COMPANY PROFILE

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ABOUT IIMPL

We have entered the age of digital technology. Computer exists everywhere from a

small kiosk to giant corporate house. Amongst all the sectors, information technology is

following and will have a path for faster growth. In fact e-business is becoming the most

favored word with corporate as it took over from traditional business practices.

A clear perception of the growing requirement of the corporate world in the area of IT

has enabled IIMPL to develop programs of specific relevance for the present and the

future.

THE ORGANIZATION

IIMPL is a leading solution provider for internet based applications. Established in

2006,The company has been promoted by some highly experiences professionals

dedicated to provide total IT solution under one roof .It possesses not only the latest

technology gadgets but also the most knowledgeable and experience hands to offer

most user friendly customized solutions.

IIMPL provides high quality on site services for software development and the end

users on a broad range of hardware & software platforms and latest technologies. The

quality maintained by the organization led to the getting of ISO 9001:2008 certifications.

Within the first year of its operations, IIMPL has carved a niche for itself in the IT

industry and has increased its business by acquiring some major domestic projects .No

doubt the company has been able to make a name for itself in a relatively short span of

time only because of its ability and commitments to ensure customer satisfaction by

rewarding quality work on right time and in a right manner.

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Ideas Inc. Management Pvt. Ltd., also known as "IIMPL", is a provider of

information technology professional consultants for medium- to long-term

engagements. IIMPL provides permanent placements and design quality solutions

for entire IT projects.

The company has core competence to provide software solutions for

Educational/Training/Research Institutions & Universities. Our in-house training support

and training staff ensures 100% customer satisfaction to make our product customer

friendly.

MISSION OF THE IIMPL

IIMPL serves with the mission of providing e-solutions from major clients to small time

user.

At IIMPL with technical proficiency and expertise, we cohesively integrate graphic

design with web page layout, with interactive programming, with database driven

content, to plan, build and deploy e-business and to emerge as one of the top IT service

provider.

PHILOSOPHY

The business philosophy of the company is to lay emphasis on Human Values and

Personal Relations. At IIMPL SERVICE TO SATISFACTION. Great emphasis is laid

on proper communication, transparency and human relations and services, which forms

an integral part of the corporate culture. At IIMPL, we not only develop products but we

develop relationships.

We at IIMPL believe in teamwork. With every new day the quest for acquiring new

competencies continues. Forever searching, experimenting, innovating, learning,

moving ahead with our sincere efforts and dedication, shaping the future, and

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challenging our competencies to create new opportunities, is a never ending process

in the company.

OUR SERVICES

IIMPL takes you to the next dimension of web performance. The focus: Meaningful

solutions that foster measurable results.

IIMPL always strives to provide customer satisfaction through its legendary services at

an affordable price. We believe in long term relationship with our customers and to add

more to our client list from the reference of our existing one.

1. Placement / Recruitment Services: We provide data of sort listed candidates

after having a personal analysis to our clients for their further selection and

induction. We try to have the candidates data forwarded from the companies,

which our client has referred. We charge 8.33% of the Annual Gross CTC of the

candidate selected after he joins the organization. We provide free replacement

if the candidate leaves the organization on his/her own without proper reason,

within one month of his joining.

2. Training: We provide training on Modules designed as per our Clients Training

Need Identified. These modules are delivered as per the suitability of the clients.

We charge the training fees depending on the Faculty chosen and duration of the

training program.

3. Outsourcing:We supply trained manpower to help you in your work execution

as per your requirement. We shall be sending the sort listed manpower for your

selection and approval, so that the same person can be taken on our roll. The

manpower will be the one selected by you and forwarded to us for their salary

and other statutory norms compliance. We charge 10% as our Service Charge in

addition to the other payment and compliance cost.

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4. Security: We provide the necessary security cover to the Man, Material and

Money of our client, through proper deployment of trained security personnel.

We provide Ex Servicemen, Trained Civilians and Lady Guards as per the

clients requirement. We deploy our patrolling team to ensure a tidy security

setup. We charge 15% as our Service Charge in addition to the other payment

and compliance cost.

5. Software Development

Software Development Website Deployment

Client / Server Applications Corporate Website

Distributed Applications Database Driven Website

Customized Applications E-Commerce (B2B & B2C)

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OUR SOFTWARE PROJECTS / PRODUCTS

1. School Process Management System

Modules - Admission, Student, Fees, Library, Examination,

Hostel, Transportation and Operation

Client - Angel School of Excellence, Raipur

Sanskar School, Raipur

2. Examination Management System

Modules - Student, Examination, Operation

Client - Somaiya College, Mumbai

3. College Process Management System

Modules - Student, Examination, Operation, Fee,

Admission

Client - Lala Lajpat Rai College, Mumbai

Durga College, Raipur

Central College, Raipur

Kushabhau Thakre Patrakarita Evam

Jansanchar Vishwavidyalay, Raipur D.B. Girls College, Raipur

4. MLM Management System

Modules - Member, Administration, Operation

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Client - Dreams victory Private Limited, Katni.,A.H. Group Services, Katni

5. Hospital Management System

Modules - Inventory, Blood Bank, Pathology, Attendance

by using Bio-metric system

Client - Government District Hospital, Mahasamund

6. Workshop Management System (Hero Honda)

Modules - Jobcard, Inventory, MIS

Client - Varenyam Motors, Bhopal,Super Agencies, Jabalpur,Badrika Motors, Rewa.

7. Management Information System (MIS)

Modules - Budget, Hostel / Ashram, Tribal area

Development Program

Client - Tribal Welfare Department, Chhattisgarh

8. Website for BSNL

Modules - Website

Client - BSNL

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9. Cooperative Society Management

Modules - Cooperative Society Management

Client - Food Corporation of India, Chhattisgarh

10.E Library

Modules - Library

Client - Government PG College, Bina

11.Disaster Mangement Management

Modules - Disaster Management (MIS)

Client - Department of Disaster Mangement,Chhattisgarh

12.Wine Shop Management System

Modules - Wine Shop inventory and sales management

Client - Shivanath Group of Industries, Chhattisgarh

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13. Commercial Websites developed by us

1. www.iimpl.in

2. www.jainparinay.com

3. www.chhattisgarh.bsnl.co.in

4. www.southweigh.com

5. www.dreamsvictory.com

6. www.mahasamundhealth.org

7. www.cghandicraft.com

8. www.newimagefabrication.com

OUR ALLIANCE:

In a short period, the firm has been able to have a prestigious clientele. Names of a

few clients are given below:

Software Division:

1. BSNL (Bharat Sanchar Nigam Limited)

2. Tribal Welfare Department, Chhattisgarh

3. Food Corporation of India, Chhattisgarh

4. Varenyam Motors, Bhopal

5. Super Agencies, Jabalpur

6. Badrika Motors, Rewa

7. Dreams Victory Network Pvt Ltd., Katni

8. AH Group Services, Katni

9. Meetnisha Ad Agency, Raipur

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10.Lala Lajpat Rai College, Mumbai

11.Somaiya College, Mumbai

12.Central College, Raipur

13.Angel School of Excellence, Raipur

14.Govt. PG College, Bina

15.Durga College, Raipur

16.Bhoramdeo Agriculture College, Kawardha

17.Govt. District Hospital, Mahasamund

18.Directorate of Health, Raipur

19.Chief Medical Officer, Raipur

20.State Health Resource Center, Raipur.etc.

LIST OF DIRECTORS

1. Mr. Satyendra Nath PalPAMPASHREE

D5/21 Bunglows,

P.O. Shankar Nagar,

Raipur 492007

Mobile No. 09425831727

2. Er. Manoj MishraHouse No. : 3,

Aakash Nagar,

Gayatri Nagar,

P.O. Shankar Nagar,

Raipur 492007

Mobile No. 09425504022

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3. Er. Mrs. Mita MishraHouse No. : 3,

Aakash Nagar,

Gayatri Nagar,

P.O. Shankar Nagar,

Raipur 492007

Mobile No. 09425510466

4. Capt. Manab Paul (Retd.)PAMPASHREE

D5/21 Bunglows,

P.O. Shankar Nagar,

Raipur 492007

Mobile No. 09425502295

5. Mrs. Sharmita PalPAMPASHREE

D5/21 Bunglows,

P.O. Shankar Nagar,

Raipur 492007

Mobile No. 09425203428

6. Mr. Raj Kumar PaulPAMPASHREE

D5/21 Bunglows,

P.O. Shankar Nagar,

Raipur 492007

Mobile No. 09911422730

7. Mrs. Pooja Paul

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PAMPASHREE

D5/21 Bunglows,

P.O. Shankar Nagar,

Raipur 492007 Mobile No. 09818474225

Research Methodology

Research Design:

Prior to begin this project I had designed my whole procedure, which means I

arranged the conditions for collection and analysis of data in a manner that aims to

combine relevance to the research purpose with economy in procedure. In which I

had included the following decision:

a) What is the study about?

b) Why is the study being made?c) Where will the study be carried out?d) What type of data is required?

e) Where can the required data are found?f) What periods of time will the study include?g) What will be the sample design?

h) What techniques of data collection will be used?i) How will the data be analyzed?

j) In what style will the report be prepared?

Sampling:

When field studies are undertaken in practical life, consideration of time and cost

almost invariably lead to a selection of respondents i.e., selection of few items. In

short, Sampling is the study of the part of the population or universe, or selecting a

part of an aggregate, on the basis of which any conclusion can be taken out for

whole aggregate. In other words we can say that sampling is the collection of

information about an entire population through examining a part of it. So I have

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selected 10 companies,20 schools and 10 colleges as sample to conduct my

research.

Types of Sampling:

1) Probability Sampling2) Non-Probability Sampling

There are various types of sampling under the head of both sampling methods,

while I had selected judgmental sampling under the head of NON-PROBABILITY

sampling. According to this particular sampling method, I had selected the sample

on the basis of my analysis after considering the company requirements and

conditions which should followed by the corporate.

Methods of Data Collection:

While deciding about the method of data collection to be used for the study, I had

kept in my mind two types of data viz., primary and secondary.

Primary Data:

I had collected my primary data through my questionnaire which I had designed for

the organisation selected as a sample.

Secondary Data:

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According to me secondary data are as important as primary data for any research

because there are various data which is needed to complete the research on time.

This can be done only through secondary data. I had collected my secondary data

through internet & books such as company detail information, major clients of

company & other related data. The secondary data are those which have already

been collected by someone else and which have already been passed through the

statistical process. We can collect secondary data through following ways:

1) Publications of central, state or local governments2) Publications of foreign governments or of international bodies and their

subsidiary organization3) Technical and trade journals

4) Books, magazines, newspapers and internet5) Reports and publications of various associations connected with business and

industry, etc.

Data Interpretation:

After collecting and analyzing the data, I had accomplished the task of drawing

inferences followed by report writing. This had been done very carefully, otherwise

misleading conclusions might be drawn and the whole purpose of doing research

may get vitiated. It is only through interpretation that the researcher can expose

relations and processes that underlie his findings.

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DATA ANALYSIS & INTERPRETATION

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Data Analysis & Interpretation(For Software)

Q. Are you using ERP system?

Yes 16 , No 14

Interpretation-

During the survey I found that most of the schools and colleges use the ERP

system but still the sample data is so small so we cant predict that there is no

opportunity for our company in this software industry.

Q. you use this Software for the managing of some selective department or for all.

Selective 12 , All - 4

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Interpretation-

We found most of the Schools and colleges use the ERP software for selective

department not for all department.

Q. For which department you are using this ERP?

Admission - 4

Fee - 14

Examination - 16

Library -4

Time table - 0

Attendance - 0

Hostel -2

Transport - 1

Others - 0

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Interpretation

During the survey we found that most of the Institution use this ERP for exam

and fee maintenance purpose.

Q. Have you any problem with this existing Software?

Yes 6 , No - 10

Interpretation-

We found that most of the Institution have no problem with their present ERP

software.

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Q. Is your software Web based or Window based?

Web based - 2 , Window based - 14

Interpretation-

We found that most of the ERP are window based ERP.

Q. Your existing software work on

A) Single P.C. - 6 B) Lan - 8 C) Web - 2

Interpretation-

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We found that most ERP runs through LAN in different institutions.

Q. What is your budget for existing software?

(A) 25000-50000 - 0 (b) 50000-75000 - 6

(c) 75000-100000 - 2 (d) More than 100000 8

Interpretation-

We found that most of the institutions are ready to invest more than 1 lakh

rupees for ERP software.

Q. Are you satisfied with their after sale service and support?

Yes - 12 , No 4

Interpretation-

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We can conclude that most of the ERP vendors are success to give the

support to their client.

Q. Is your software user friendly?

Yes - 10 , No - 6

Interpretation-

We can conclude that many ERP software company provide user friendly

software

Q. Do you want some improvement in your present software?

Yes - 12 , No - 4

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Interpretation

We can conclude that although most of the customers are happy with thait

existing software and most of the ERP are user friendly but still people want

some improvement in that.

Data Analysis & Interpretation(For Security)

Q.1 Do you currently have an effective security plan that satisfies your objective,

goals and situation? Please check one.Yes- 4 No- 6

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Interpretation- During the survey we found that most organisations have

effective security plan but still we found some organisation which has no

effective security plan.

Q.2 Do you believe security is a major issue in todays society?

Yes- 10 No- 00

During survey when we asked this question than 100% organization

responded yes. So it proves that security is very necessary in

todays society.

Q.3 Which type of security consulting are you concerned with? Please checkCorporate- 6 Government/national-2 Residential-2

Investigation-0 Narcotics-0 Any other-0

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Interpretation- During the survey we found that most organisations are

concerned with corporate and some organisation are concerned with

governmental/national or residential.

Q.5 When did you last review or update your security policies?

With in last 3 month-3 Between 4 months to 6 months-4

Between 7 months to 1 year-1 Over 1 year ago-2

Interpretation-During the survey we found that most of the organisations

update their security policies between 4 to 6 months.

Q.6 Which security system have you implemented? Please check all that apply.

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Surveillance equipment-3 Identification system-6 Security guard-10

Electronic Scanners-3 Dog with handler-2 any other-00

Interpretation-During the survey we found that every organisation believes onsecurity guard and they also impliment Identification system,surveillance

equipment,electronic scanners and dog handlers.

Q.7 Do you employ any armed security guards?

Yes -7 No -3

Interpretation During survey we found that most of organization employ armed

security guards for their security.

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Q.8 Who develops your security plans? Please check one.

Internal -6 Outside Contractors -1 Equally both -3

Interpretation- During the survey we found that most of the organisation developstheir security plan by its own and some organisation also takes the helps of

Outside contractors.

Q.13 Are you satisfied with your current security system?

Yes -2 No -8

Interpretation-During the survey we found that most of the organization are not

satisfied current security system.

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Observation & Findings

After visiting to the different Organizations, I found out that the majority of mid scale

companies and schools/colleges have no ERP system for the managing of different

department. They use various application programs for various works like:-

Tally for accounts department

Excel sheet for office work, for H.R dept, for attendance mgmt etc.

The reason that the organization doesnt have ERP systems are as follows:-

They dont have knowledge about the benefit of ERP Software.

Lack of good ERP in market.

Cost of ERP.

Fear of failure.

Generally ERP systems are very complicated to use.etc.

While doing the research, I also found that ERP is very useful software for any

type of organization whether it is manufacturing company, Service Company,

trading company or schools/colleges. The reason behind this is as follows:

1. Time saving- It helps the organization to complete the work in a short

span of time. So it saves the time.

2. No data redundancy-There is no need of data redundancy in ERP

software. If you feel the data once you are not required to fill the data

again for other purpose.

3. Also create backup file- It creates a back up file. In case if there is any

problem occurs and you lose your data then you can regain the same

data from the back up file

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4. Save stationary cost-It helps to reduce the stationery cost.

5. Save Money-Since it saves time, stationary cost and man power so it

saves money for the organization.6. Complete decision support system

7. Increase efficiency-It reduces the Error in the organization.

8. Reduce manpower.

OBSERVATION

1. IIMPL is the leading software providing company in Chhattisgarh.

2. It is also a leading company in Security Service and outsourcing.

3. It provides the customize product to its client.

4. The ERP of this company is affordable for mid scale companies and

schools/colleges.

5. It tries to provide the 100% satisfaction to its client.

6. It is a first chhattisgarh based company who is the Member of NASSCOM.

7. It is 9001:2000 certified company.

8. It provides the security to its client as per on the basis of Central govt. rate

and State govt. rate.

9. In Chhattisgarh or in other state there are more than 800 security guard are

posted in different site.

10.In a very short span of time company has achieved the remarkable business

growth.

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SWOT Analysis of IIMPL

Strengths: Internal positive aspects that are under control and upon which we maycapitalize in planning

a. Good working environment.

b. Customize Service Providing Policy.

c. Affordable Cost of Product and Service.

d. Good Client list.

e. Highly educated working team with Strong technical knowledge within this

field (e.g. hardware, software, programming languages) .

f. Best after sale service policy.

g. Specific transferable skills (e.g., communication, teamwork, leadership

skills

h. Personal characteristics (e.g., strong work ethic, self-discipline, ability to

work under pressure, creativity, optimism, or a high level of energy

i. Good contacts/successful networking

j. Interaction with professional organizations

Weaknesses: - Internal negative aspects that are under our control and that we may

plan to improve

a. Since it is newly born company, So Lack of Work Experience

b. Lack of a specialized marketing team.

c. Lack of a specialized sales team.

d. Limited fund.

e. Lack of co-ordination between different departments.

f. Lack of work dedication among some employees.

g. No fixed target (KRA) for individual employee.

h. No advertisement for the product and services.

i. A weak brand name, which is not so popular in the market.

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Opportunities: - Positive external conditions that you do not control but of which you

can plan to take advantage

a. Large Untapped Potential Market.

b. Competition between the organizations that encourage them to do their

work with 100% efficiency.

c. Less no of small company which provides this type of software at this rate.

d. Increasing crime is also an opportunity for the security department of this

company.

e. Increasing demand of WEB SITE.f. Increasing demand of skill manpower is also an opportunity of this

company, as it also works in outsourcing.

g. The market is growing at a good speed which will boost the demand of

ERP and Security services.

Threats: - Negative external conditions that you do not control but the effect of which

you may be able to control.

a. Big companies like SAP, Oracle etc.the big threat for the softwaredepartment of this company and the Big Security company like SIS etc.

are the threat for the security department. So competition is the main

threat for this company.

b. Government policy is also the threat of the company because company

has to follow all the rules and norms as per the govt. policy.

c. Increasing work burden on employee is also a threat for the company

because it will lead high attrition rate or the low performance of employee.

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Suggestions

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Suggestions

a. To be a small company in large market with lots of opportunity the company

should have to go for Relationship Marketing.

b. Company should survey the market in every 6 month to know the need ofthe market and to know the feedback of the present client.

c. Then, company should use the data collected by survey in a proper way sothat customer will get the 100% satisfaction.

d. After dealing with the customers company should remain in touch with them

and should listen to their views and grievances promptly and courteously

because only customer centric companies can survive in todays competitive

market.

e. There is a lack of marketing team. Company should have a marketing team

who can find out the opportunity for company and who can make a goodBrand Image for the company.

f. The marketing team should have some authority to take their decision by

their own and they should have facility and enough fund for the marketing ofcompanys product and Brand name.

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g. When company was started in 2003, that time it was in infant stage and itwas a newly born company. Since company was a regional company that

time and it manages its business very well, but now company wants to be aglobal company, so as I think company should have do some advertisementand it should also allot some fund for the advertisement. Advertisement doesnot mean that T.V advertisement is necessary. We can choose the cheap

medium of advertisement like:-Newspaper, Pamphlet, Broacher distributionto the different target organization.

h. Company should manage the soft skill classes for the employee.

i. Company should have a professional trainer who can give the training to the

newcomers for the overall department.

j. Sales executive should be hired very carefully because they have to directlyinteract with the companys client, so they should know the way how tointeract with those personnel, after all they represent the company too.

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Conclusions

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Conclusions

After analyzing all the data we can conclude that IIMPL is one of the most

developing company in the field of Software and Security Service, that is why it has

maintain a great client list and capturing the market at a rapid speed. The following

conclusions can be drawn out with the help of data collected through customers:

a. IIMPL is a customers satisfaction oriented which focuses on the needs of

the customers and their satisfaction by providing customized productsand services.

b. Customers prefer service with moderate expenses, which are easily

access able and provide full value for their time and money. IIMPL tries tofull fill its promise to the customers.

c. After starting, IIMPL became the member of NASSCOM very soon. It is

the only company from Chhattisgarh, which is the member of NASSCOM.

d. Quality and satisfaction are the first aspect that customer consider while

availing any services.

e. It has observed that almost 80% of corporate want to have strong

security system in their organization.

f. If we talk about the Brand Image for IIMPL so it is a very new Brand for

the market.

g. Most of the companies are not satisfied with their present application

program and with security system.

h. Most of the organization wants changes in their present system.

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i. If we see all the information together we can observe that there is huge

opportunity for IIMPL, if they done regular controlling process. i.e. whatdo they want to achieve, what is happening, why it is happening, what do

they should do about that.

Annexure

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QUESTIONNAIRE

Name . Email address: ..

Designation .. Name of college:

Types of schools/colleges. Contact No:

Place ..

Q.1 Are you using School/College management system?

Yes No

Q.2 Which Software you are using Now?

Q.3 you use this Software for the the managing of some selective departmentor for all.

Q.4 For which department you are using this ERP?

Admission Fee Examination library

Time Table Attendance Inventory Hostel Transport

Any other please specify it

Q.5 Have you any problem with this existing Software? Please specify yourproblem?

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Q.6 Which technology is used in your software?

..

Q.7 Is your software Web based or Window based?

Q.8 Your existing software work on

A) Single P.C. B) Lan C) Web

Q.9 What is your budget for existing software?

(A) 25000-50000 (b) 50000-75000 (c) 75000-100000 (d) More than100000

Q.10 How much amount you spend for the maintenance of this software?

Q.11

Are you satisfied with their after sale service and support?

Yes . No .

Q.12 Is your software user friendly?

Yes . No .

Q.13 Do you want some improvement in your present software? Please specify

which type?

Q.14 You want improvement in your all software or in single department

software?

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Q.15 If we provide you better user friendly software then will you Change this

software?Yes . No ..

If yes then in how many days you will change it?

QUESTIONNAIRE

(For Security)

Q.1 Do you currently have an effective security plan that satisfies your objective, goals and

situation? Please check one.

Yes No

Q.2 Do you believe security is a major issue in todays society?

Yes No .If you check no please specify why?

...

Q.3 Which type of security consulting are you concerned with? Please check all that apply?

Corporate Government/national Residential

Investigation Narcotics Any other

Q.4 Do you know what kind of security system you are looking to implement? (i.e. security

checkpoints or surveillance cameras)? Please check one.

Yes No . If you check yes please specify.

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...

Q.5 When did you last review or update your security policies? Please check one

With in last 3 month Between 4 months to 6 months

Between 7 months to 1 year Over 1 year ago

Q.6 Which security system have you implemented? Please check all that apply.

Surveillance equipment Identification system Security guard

Electronic Scanners Dog with handler any other

Please specify ...

Q.7 Do you employ any armed security guards?

Yes No

Q.8 Who develops your security plans? Please check one.

Internal Outside Contractors Equally both

Q.9 Does your security personal have professional response training in the following: (Please

check all that apply).

Explosives threat Hazardous material threat

Intruder threat Other, Please specify it ..

Q.10 When it comes to the final decisions, how do you describe your influence in the final

decision?

Final decision maker Strong influence to final decision

Research and evaluation

Q.11 Which security activities should be developing in future efforts? Options are same as

Q.6.Please specify it why?

...

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Q.12 Do you believe that your company/business/residence/situation is 100% secure?

Yes No . If no please specify why?

Q.13 Are you satisfied with your current security system?

Yes No .

Name:- . Designation ..

Company /Business name ....................................................................

Address

Phone no Email Id .

Comments

References

Websites

www.google.com

www.erpsoftware.com

www.securityserrvice.com

Company Profile.

Books :

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Philip Kotler: Marketing Management.

C.R Kothari: Research Methodology.

M.V.Kulkarni Research Methodology.

Brajesh Report

Documents

Transcript of Brajesh Report