BrainSwarming: Because Brainstorming Doesn’t...

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BrainSwarming: Because Brainstorming Doesn’t Work Featuring Dr. Tony McCaffrey, innovation researcher and expert JUNE 24, 2014 Sponsored by

Transcript of BrainSwarming: Because Brainstorming Doesn’t...

BrainSwarming: Because Brainstorming Doesn’t Work

Featuring Dr. Tony McCaffrey, innovation researcher and expert

JUNE 24, 2014Sponsored by

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OCTOBER 17, 2012

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OCTOBER 17, 2012

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JUNE 24, 2014

Dr. Tony McCaffreyInnovation Researcher and ExpertInnovation Accelerator, Inc.www.innovationaccelerator.com

BrainSwarming: Because Brainstorming Doesn’t Work

Today’s Speaker

JUNE 24, 2014

Copyright © 2014 Innovation Accelerator 6

What is your biggest challenge to group innovation?

1. Someone dominates

2. The right people are not at the meeting

3. Don’t have the time

4. Don’t know the problem that needs fixing

Copyright © 2014 Innovation Accelerator 7

BrainSwarming solves all of these!

brainstorming struggles with these!

1. Someone dominates

2. The right people are not at the meeting

3. Don’t have the time

4. Don’t know the problem that needs fixing

Copyright © 2014 Innovation Accelerator 8

Scientific Results on brainstorming Does NOT

produce more ideas

• Failed every test since 1958

Does NOT produce higher quality ideas

• Mixed results

Copyright © 2014 Innovation Accelerator 9

Core Problem: TALKING

Sharing one at a time is inefficient

Extroverts tend to take over

Requires a facilitator

Requires presence

Too unstructured

Copyright © 2014 Innovation Accelerator 10

Group Creative Process 

brainstorming BrainSwarming

Copyright © 2014 Innovation Accelerator 11

BrainSwarming works for…

Technical/Engineering

Marketing/Advertising

Strategic Planning

New Product Development

Business Process Coordination (Lean, Six Sigma, TRIZ, Theory of Constraints, etc.)

Any problem that has a Goal

Copyright © 2014 Innovation Accelerator 12

Stuck Truck

A UPS driver got the truck stuck beneath the underpass.

How can the driver alone free the the truck while doing minimal damage to both the truck and the underpass?

Copyright © 2014 Innovation Accelerator 13truck road underpass

liberate truck from underpass

Copyright © 2014 Innovation Accelerator 14truck road underpass

liberate truck from underpass

lower truck

lower road

elevate underpass

slide truck

Copyright © 2014 Innovation Accelerator 15truck road underpass

liberate truck from underpass

lower truck

lower road

elevate underpass

slide truck

shouldersurface

debris

Copyright © 2014 Innovation Accelerator 16truck road underpass

liberate truck from underpass

concrete slabs

wall

lower truck

lower road

elevate underpass

slide truck

cab cargobay

suspension

engine

wheels

oil

shouldersurface

debris

Copyright © 2014 Innovation Accelerator 17truck road underpass

liberate truck from underpass

concrete slabs

wall

lower truck

lower road

elevate underpass

slide truck

cab cargobay

engine oil

shouldersurface

debris

deflatetires

suspensionwheels

Copyright © 2014 Innovation Accelerator 18truck road underpass

liberate truck from underpass

concrete slabs

wall

lower truck

lower road

elevate underpass

slide truck

cab cargobay

engine oil

shouldersurface

debris

deflatetires

suspensionwheels

stresssuspension

rocks

7 solutions found!(Only 2 shown)

Copyright © 2014 Innovation Accelerator 19

BrainSwarming Benefits

• Silence—No one dominates

• Extroverts & Introverts work well together

• Visual History of Activity—No more scribe

• More Ideas Faster—Work in Parallel

• Work on problem at different times

Copyright © 2014 Innovation Accelerator 20

When to talk again…• After contributions wane

• Or, when time is up—esp. if not together

What to do then? Options.a) Vote with small post-its to rank paths

b) Form small groups around promising paths

c) Discuss paths as a whole group

Tip

Tip

Copyright © 2014 Innovation Accelerator 21

NO Facilitator Required• But one can help keep graph orderly

• Or, can help people place their notes

Expert Facilitator (Requires Training)• Reveals what is being overlooked

• Finds “similar” solutions from past problems

Tip

Tip

Copyright © 2014 Innovation Accelerator 22

Expert Facilitator

orIA Software

Copyright © 2014 Innovation Accelerator 23

Expert Facilitator

orIA Software

(1) suggestswhat has been overlooked

Copyright © 2014 Innovation Accelerator 24

Expert Facilitator

orIA Software

(1) suggestswhat has been overlooked

(2) Finds problems “similar” to this one

Copyright © 2014 Innovation Accelerator 25

Analogy Finder Software: Finds problems “similar to” (analogous to) the current problem

Technical Problem: Q: Get rid of chatter in skis?A: Reduce vibrations in a violin

Makes Cross‐Domain Discoveries

Copyright © 2014 Innovation Accelerator 26

Copyright © 2014 Innovation Accelerator 27

Fundraising Problemat

a College in Vermont

Copyright © 2014 Innovation Accelerator 28

save or generate money for the college

Equipment BuildingsVehicles Land Labs Students Admin Staff Faculty

Copyright © 2014 Innovation Accelerator 29

save or generate money for the college

Equipment BuildingsVehicles Land Labs Students Admin Staff Faculty

Verb Phrases toward Top

Noun Phrases toward Bottom

Tip

Copyright © 2014 Innovation Accelerator 30

Copyright © 2014 Innovation Accelerator 31

What type of problem occupies most of your time?

1. Technical/Engineering

2. Marketing/Advertising

3. Strategic Planning

4. New Product Development

5. Business Process Coordination (Lean, Six Sigma, TRIZ, Theory of Constraints, etc.)

Copyright © 2014 Innovation Accelerator 32

Marketing Problem

Overcome obstacles to customer acceptance of a product

Copyright © 2014 Innovation Accelerator 33

remove known obstacle to customer acceptance

Copyright © 2014 Innovation Accelerator 34

remove known obstacle to customer acceptance

changeproduct change 

customer’s associationschangecontainer

changeproductname

Copyright © 2014 Innovation Accelerator 35

shape texture aroma

remove known obstacle to customer acceptance

changeproduct change 

customer’s associationschangecontainer

size color

50 Viewing Lenses Softwarefor a Physical Product

changeproductname

Copyright © 2014 Innovation Accelerator 36

shape texture aroma

remove known obstacle to customer acceptance

changeproduct change 

customer’s associationschangecontainer

size color

50 Viewing Lenses Softwarefor a Physical Product

current associations

opposite, desirable associations

Things with Desirable Associations

IA Association Software

changeproductname

Copyright © 2014 Innovation Accelerator 37

Marketing Problem

Increase Sales of Microwave Popcorn

Copyright © 2014 Innovation Accelerator 38

PackagingCustomer

Associations Product

Health concerns Growing Competition Etc.

chemicals toppingsOtherSnacks

PoppedPopcorn

Problems

RefinedProblems

Not aSnack

Improve Sales of Microwave Popcorn

Not Just for Movies

Resources

Use of Resources

Copyright © 2014 Innovation Accelerator 39

Advertising:

TransferringGood Feelings about the Known

to Your Unknown Product

Variation on Our Graph

Copyright © 2014 Innovation Accelerator 40

Hampshire College: The Free Jazz of Education

Copyright © 2014 Innovation Accelerator 41

Hampshire College

Thing to Advertise

Qualities Desired

by Customers

Freedom

EnthusiasticProfessors

Student RunOrganizations

Copyright © 2014 Innovation Accelerator 42

Hampshire College

Thing to Advertise

Qualities Desired

by Customers

Concrete Things Associated with

Qualities

Freedom

EnthusiasticProfessors

Student RunOrganizations

IA Association Software

Copyright © 2014 Innovation Accelerator 43

Hampshire College

Thing to Advertise

Qualities Desired

by Customers

Concrete Things Associated with

Qualities

Freedom

EnthusiasticProfessors

Student RunOrganizations

Declaration ofIndependence

surfingsnowboardinggraduation

barefoot

improvjazz

ConstitutionIA Association

Software

Copyright © 2014 Innovation Accelerator 44

Hampshire College

Thing to Advertise

Qualities Desired

by Customers

Concrete Things Associated with

Qualities

Freedom

EnthusiasticProfessors

Student RunOrganizations

Declaration ofIndependence

surfingsnowboardinggraduation

barefoot

improvjazz

Constitution

Concrete Resources & Associations

Art

BeautifulGrounds

Copyright © 2014 Innovation Accelerator 45

Hampshire College

Thing to Advertise

Qualities Desired

by Customers

Concrete Things Associated with

Qualities

Freedom

EnthusiasticProfessors

Student RunOrganizations

Declaration ofIndependence

surfingsnowboardinggraduation

barefoot

improvjazz

Constitution

Concrete Resources & Associations

Art

BeautifulGrounds

Copyright © 2014 Innovation Accelerator 46

Hampshire College: The Free Jazz of Education

Copyright © 2014 Innovation Accelerator 47

Hampshire College

Thing to Advertise

Qualities Desired

by Customers

Concrete Things Associated with

Qualities

Freedom

EnthusiasticProfessors

Student RunOrganizations

Declaration ofIndependence

surfingsnowboardinggraduation

barefoot

improvjazz

Constitution

Concrete Resources & Associations

Art

BeautifulGroundsBlend!

Copyright © 2014 Innovation Accelerator 48

Explore Your Direction

Copyright © 2014 Innovation Accelerator 49

New Uses for a Product

Focus on Product & Move Outward

Variation on Our Graph(Circular Graph)

Copyright © 2014 Innovation Accelerator 50

PouchPackaging

Create New Uses for Pouch Packaging

Copyright © 2014 Innovation Accelerator 51

PouchPackaging

Create New Uses for Pouch Packaging

shape texture aromasize color

50 Viewing Lensesfor a Physical Product

Copyright © 2014 Innovation Accelerator 52

PouchPackaging

shape texture aromasize color

50 Viewing Lenses

Copyright © 2014 Innovation Accelerator 53

50 Viewing Lenses

Copyright © 2014 Innovation Accelerator 54

Copyright © 2014 Innovation Accelerator 55

Coordination of Business Processes

o Lean

o TRIZ

o Six Hats

o Lateral Thinking

o Six Sigma

o Theory of Constraints

Copyright © 2014 Innovation Accelerator 56

TRIZ

Lean

Six Sigma

Theory of Constraints

Group Creative Process

Copyright © 2014 Innovation Accelerator 57

Structured Innovation Through BrainSwarming

Insourcing Innovation, Silverstein, DeCarlo, Slocum, p16 with Modifications

BrainSwarmingDr. McCaffrey

Copyright © 2014 Innovation Accelerator 58

Copyright © 2014 Innovation Accelerator 59

Football Concussion Problem

BrainSwarming Identified A Novel Promising Solution

Copyright © 2014 Innovation Accelerator 60

Online BrainSwarming

• Software organizes graph

• People work remotely across the globe

• Software uncovers the overlooked

• Software finds “similar” problems

Copyright © 2014 Innovation Accelerator 61

Conclusions on BrainSwarming

• Brings Science to the Art of Innovation

• Structures your creative process

• Facilitates Parallel Problem Solving

• Visualization method reveals novel ideas

Available Now

Copyright © 2014 Innovation Accelerator 62

Jim Pearson – [email protected](508) 429-4823

Tony McCaffrey – CTO [email protected](508) 340-2655

Innovation Accelerator

BrainSwarming

Resources

Consulting: Call Us Today!

Questions?

OCTOBER 17, 2012

To ask a question … click on the “question icon” in the lower-right corner of your screen.

Thank you for joining us!

This webinar was made possible by the support of Citrix GoToMeeting.

Sponsored byJUNE 24, 2014