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BRAINSTORMING

By Dang Kieu Thuy Vy

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CONTENTS

What is brainstorming?

How to achieve a successful brainstorming?

Why and When use it?

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“The best way how to have good idea is to have many ideas”

Linus Carl Pauling-Peace Nobel Prize 1963

1.What’s brainstorming?

Method of thinking up solutions, concepts, ideas in problem solving

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Alex F.Osborne,1939Oxford dictionary

A spontaneous group discussion to produce ideas and ways of solving problems

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2. Why use it?

The creative Process is not always easy (criticism, no existing solution yet)

One person has a limited capacity

People tend to judge new ideas immediately (a change is difficult for a human being)

Creative thinking require appropriate tools

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Benefit of BrainstormingWide picture

Teambuilding

Cheap Quick

Great Acceptance

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2. When use it?

Advertising campaigns

Market strategy and methods

Research techniques

Investment decisions

Management methods

New and better, what ever you want

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Specific questions

How can we promote our product?

What can we do to solve the problem XY?

What do our customers really want?

What opportunities do we have this year?

How do we worsen our reputation?

Rules of Brainstorming

Brainstorming Techniques

3. How to achieve a successful Brainstorming?

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Rules of Brainstorming

No Criticism

Go for quantity

Crazy Ideas are welcome

Build on other Ideas

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Free Writing

Write down whatever comes into your mind

Don’t judge the quality of writing

Read again and decide the solutions

BrainStorming Techniques

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Mind Maps

A graphical representation of all your ideas linked to and arranged around one central idea-Tony Buzan-

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Reverse Problems

WHY WHY NOT

Using: when a brainstorming session runs dry and it is difficult to identify solutions to the problem directly.

Identify the problem.

Reverse the problem

Evaluate these solution ideas

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