Brainstorm New Ideas With Your Customers - Jill Meneilley
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Transcript of Brainstorm New Ideas With Your Customers - Jill Meneilley
What(is(Iterative(Insights™(Day?
Iterative(Insights
InQcontext(Learning
Collaborative(Engagement
Multiple(Consumer(Touch(Points
Research(Principals(for(Better,(Faster(Marketing(Decisions
Learn more at: digsite.com/blog/iterative
Working(on(a(name(for(a(new(product(you(are(developing?
Trying(to(figure(out(how(to(communicate(your(service(to(a(particular(target(group?
Looking(for(new(flavors(for(a(snack(product?
Seeking(to(improve(in(store(experience(for(your(category?((
Common(issues(when(you(might(want(to(brainstorm(with(consumers(
Identify(unarticulated(
needs
Derive(importance(of(features(and(
benefits
Uncover(key(language(and(
visuals(that(they(use
Discover(unique(solutions
Why(brainstorm(with(your(customers?
Best(Practices(around(Brainstorming
1.(Frame(it(up
2.(Brainstorm(ideas
3.(Vote(on(favorite
4.(Discuss(results
But(we(dug(deeper,(asking(shoppers(to(create(their(ideal(solutions(for(the(2016(holiday(season
25Community Participants
• Relevant usage behavior• Your target demographics
• Found via social media (articulate and comfortable engaging online)
4The community runs for 4 days, where participants complete about 10 minutes of activities each day. Ability to use any device (mobile, tablet, laptop) and media (photos, video, text)
Digsite Brainstorming Sprint
Step(1:(Start(by(understanding(your(customers’(frame(of(reference
“I(generally(searched(online(first(before(shopping(at(brick(
and(mortar(stores.“
“I(usually(start(with(a(list(and(search(for(deals((both(online(and(in8store)(to(stretch(my(budget(and(be(able(to(get(everything(that(I(was(looking(
for.”
“The(worst(parts(of(shopping(tend(to(be(the(crowds,(long(lines,(and(inefficiencies(of(the(workers(at(brick(and(mortar(
stores.”
“Getting(pushed(out(of(the(way,([people](being(nasty(to(sales(
associates,(traffic(and(road(rage(all(make(shopping(close(to(the(
holidays(nightmare.(”
• Make sure to get plenty of background on the issue at hand through your initial activities and tasks.
• Be very clear on what their task is. Provide an example of what they should give you
• Motivate them! They are going to work a little harder if they have a chance to win a $50 gift card.
• Draw it! Ask them to draw their ideas. This will add another dimension to understanding what they are communicating and help other participants understand it.
A(few(tips(for(success(