Brain food inspiration_references_2013_05
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Andrew Millar MAY 2013 A mixed bag of inspira9on for you to feed on BRAIN FOOD
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Transcript of Brain food inspiration_references_2013_05
Andrew Millar
MAY 2013 A mixed bag of inspira9on for you to feed on
BRAIN FOOD
XMONTHX 2013
BRAIN FOOD
On the menu:
NIKE PHOTOID • INNER EAR • MÖBIUS AHHHH
• MAGIC MIRROR • OFF CUTS
WONDEREUR • THE OFFICE
IS DEAD • HUGGIES TWEET PEE • SOCIAL ROULETTE • 1:AM •
hEp://photoid.nike.com/generator.htm
Nike PHOTOid Use your Instagram photographs to create your own Nike Airmax trainers. The app selects colours from the selected image, and gives the op9on of four different created combina9ons to purchase. Evidence of increased personalisa9on, in which users are provided with a framework to adapt something to become their own.
BRAIN FOOD
hEp://www.amplifon.co.uk/interac9ve-‐ear/index.html
Inner Ear A digital ear, demonstra9ng the inner workings of your ears. Simple point and click interac9ons that reveals further informa9on. Poten9ally worth exploring in regards to developing a Drinkaware app – in which users can explore their body to see the nega9ve effects of alcohol, and receive 9ps on how to make themselves feel beEer the day aUer a big night.
BRAIN FOOD
hEp://www.ahhhhhhhhhhhh.com/
Möbius Ahhhh Campaign from Coca-‐Cola in which users travel through a collec9on of never-‐ending ‘ahhhhhhs’ – represen9ng the sa9sfac9on one feels when drinking a coke. Hardly ground-‐breaking, however the website sustains user engagement and has a simple share mechanism for visitors to broadcast over social channels.
BRAIN FOOD
hEp://www.dvice.com/2013-‐4-‐26/magic-‐mirror-‐lets-‐you-‐try-‐fully-‐interac9ve-‐virtual-‐clothes
Magic mirror A magic mirror that digitally maps virtual clothing over the user. The mirror is fully responsive, following the movement of users organically. Users can interact with the mirror, scrolling through a selec9on of items and create combina9ons of their own.
BRAIN FOOD
hEp://www.itsnicethat.com/ar9cles/off-‐cuts-‐write-‐up
Off Cuts: Tate Modern workshop A publishing workshop at the Tate Modern, open to visitors. Users were provided with a selec9on of media, in which they could create their own booklet. An interes9ng exercise in workshop facilita9on, which we unfortunately missed on aEending!
BRAIN FOOD
hEp://wondereur.com/
BRAIN FOOD
Wondereur Part magazine, part gallery, part shop -‐ lovely way of 'ge_ng to know' ar9sts through interac9on and content explora9on. Users could find out the meaning behind works, in which they could unlock limited edi9on items for purchase.
hEp://www.theofficeisdead.co.uk/
The Office is dead Collabora9ve online space for ar9sts to exhibit their work. Users can explore the exhibi9on through a web browser, similar to searching on Google Street View. Poten9al exhibitors can download an up-‐to-‐date floor plan to see what space is available, in which they can apply to rent.
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hEp://www.pse.com/2013/05/diaper-‐tweets-‐change.html#.UY0FIJWekZ8.twiEer
BRAIN FOOD
Huggies Tweet Pee No more checking the baby’s nappy to see if it 9me for a change – this nappy sends out tweet-‐like no9fica9ons when it needs renewing. Useful product/service system, which could poten9ally be used further to sustain further brand engagement.
hEp://socialrouleEe.net/
Social Roulette Play the game of chance with your digital life. 5 in 6 chance that you will receive a survival message to proudly share with your social groups, however there is 1 in 6 chance your account will be completely deleted. Anyone up to the challenge? Please get in touch if so…
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hEp://1amsf.com/mobile/about-‐mobile/
BRAIN FOOD
1:AM 1:AM is an app that combines street art with crowd-‐sourcing to created the world’s first street art planorm. Users can photograph art, in which they then upload and geo-‐tag on the planorm, allowing other users to find the works for themselves. This is a great example of using user content to create a historic overview of a medium, turning urban landscapes into explorable galleries.
COME AGAIN SOON
BRAIN FOOD
