Brad O'hara

18
Brad O’Hara Head of Community Engagement NRMA Group of Companies Engaging the Community

Transcript of Brad O'hara

Page 1: Brad O'hara

Brad O’Hara

Head of Community Engagement NRMA Group of Companies

Engaging the Community

Page 2: Brad O'hara

Corporate Profile

2.3 Million MembersNSW/ACT

Motoring & Travel

NRMA Group of Companies

Engaging the Community

Page 3: Brad O'hara

Geographic Reach

Engaging the Community

Page 4: Brad O'hara

Demographic Profile

16 – 90 Skews to older

Engaging the Community

Page 5: Brad O'hara

Historically one communication channel

Engaging the Community

Page 6: Brad O'hara

Internet (somewhere in the middle)

www.engagethecommunity.com.au

Engaging the Community

Page 7: Brad O'hara

Face to Face Communication

Roadshows/forums

Mobile Member Centre

Branch Network

Engaging the Community

Page 8: Brad O'hara

Have they been successful?

What else could have been done?

Is it a good return on investment?

Engaging the Community

Page 9: Brad O'hara

Online “the new world”

Engaging the Community

Page 10: Brad O'hara

Some constraints

Not accessible to all demographics

Resource intensive

“once it’s out there – it’s out there”

Engaging the Community

Page 11: Brad O'hara

Benefits

Reach

Flexibility

Cost

Engaging the Community

Page 12: Brad O'hara

Measurement - “key to success”

10,160 fans

6,245 followers

Engaging the Community

Page 13: Brad O'hara

Key learnings

What workedin

Face to Face?

Engaging the Community

Page 14: Brad O'hara

Key learnings

What workedin

Online?

Engaging the Community

Page 15: Brad O'hara

Can social mediacompliment current

communication methodsbetween organisations

and communities?

Engaging the Community

Page 16: Brad O'hara

NRMA Motorfest

150,000 visitors in 2010

Promotion by print, online and social media

Engaging the Community

Page 17: Brad O'hara

The simple answeris

“Yes it can”

Engaging the Community

Page 18: Brad O'hara

Questions

Engaging the Community