Brad - Information Dissemination
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Transcript of Brad - Information Dissemination
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INFORMATION DISSEMINATION
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But first…
My 3 Dogs >Kelly’s 3 Dogs
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Further Proof!
OMG
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When distant and unfamiliar and complex things are communicated to great masses of people, the truth suffers a considerable and often a radical distortion. The complex is made over into the simple, the hypothetical into the dogmatic, and the relative into an absolute.
Walter Lippmann, Public Opinion, 1922
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Internal
Communications
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INTERNAL COMMUNICATIONS
WHO• Executive, VIPs• Employees• Stakeholders• Operations & Logistics
WHAT
• Non-public consumption
• Speaking points• Situational awareness• Speeches• Confidential reports• Unconfirmed
information
Information Dissemination
Purpose
1. Keeps staff on target2. Information stays current3. Media out of loop4. Internal briefings
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Media & Rapid
Response Unit
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MEDIA & RAPID RESPONSE UNIT
WHO• Old Media• Print• Radio• Online
•New Media• Bloggers• Social media
WHAT• Information requests• Interviews• Visuals• Photo/video
•Live vs. taped•Emails, phone calls•Rumor control
Information Dissemination
Purpose
1. Traditional PIO tasks2. Keeping up with news cycle3. Buffer between media and
JIC4. Making friends with
reporters
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Briefing Unit
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BRIEFING UNIT
WHO• PIOs• VIPs• Incident
Commanders• Decision makers
WHAT• News conferences• Advance• Media briefings
Information Dissemination
Purpose
1. Larger media/press deliverables2. Verified information distribution3. Large impact on framing and
public image
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Telephone & WebUnit
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TELEPHONE & WEB UNIT:
THE OLD AND THE NEW
Information Dissemination
Purpose
1. News desk staffers2. Infantry PIOs3. Creative messaging4. Messaging penetration
WHO• PIOs• Multimedia
specialists• Telecommunications• Subject matter
experts
WHAT• New and old
methods of dissemination
• Media monitoring• Trend watch• One on one and
mass communications
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Community Outreach Unit
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COMMUNITY OUTREACH UNIT:
WORKING WITH THE LOCALS
Information Dissemination
Purpose
1. Keeps incident local2. Targeting emerging issues3. Focus is on victims and
public stakeholders of incident
WHO• Farms• Schools• Shelters• Hospitals• Churches• Residents
WHAT• Ground level
information gathering
• Relationship building• Recognizing local
issues