Bplan Report

8/12/2019 Bplan Report

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Business plan:

Providing Retail support with module specific software on service and

advertisement through web portal.

Name of the firm: Retailmasti.com

Team name: Argonauts

Team members:

Achal Kumar Prasad Garima Agarwal

BA !"T# $rdsem BA !"T# $rdsem

"""T%Allahabad """T%Allahabad


2/10

Executive Summary:

www.retailmasti.com

&ur compan' offers it(s services to the retail industr'. )ith giants li*e Big Ba+aar,Reliance Retail, -ubhi*sha, -pencer(s ta*ing the industr' b' storm, the mid%si+e and

small retailers need our services to sta' afloat. &ur strength lies in offering our services at

a reasonable cost. )e will be able to do so b' using the same software for all our retailcustomers and onl' ma*ing changes in the application la'er to be specific to the

customers. The retailers wouldn(t need speciali+ed technical e/perts at their end, since all

the wor* would be handled at our end. -ince, we(ll be offering services to a large numberof retailers we would achieve an econom' of scale.

Being avant%garde in this field, it would be sometime before cop' cats would venture into

this field. -o, we have to be ver' 0uic* in capturing the mar*et. )e would be able to beat

the competition b' economies of scale and also b' having more and more consumers

visiting our site to chec* for updates. )ith larger number of e'e%balls we wouldsubse0uentl' be able to charge for advertising, which would be a second source of

revenue.Product customer interface and profit matri/:

Product1customer Retail organi+ation "nternet users Profit and benefit

schemes

-oftware with 2R

application

3es 'es -oftware fare and

users visits for

portal

-oftware for

operation

3es 4are, further can be

used as consultanc'-earch engine!with

the web page#

3es 'es otivation to 5oin

us, and increase in

customer with profitin lin*ing.

2it' specific webportal advertisement

and detail

'es 'es 6ispla' and listingcharges from retail

and getting other

advertisement and

mutual lin* withother web portals

due to increase innumber of visits


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Product, service and technology:

Software with CRM application and software for operations:

Based on the -AA- concept, our offerings will be substitutes for costl' 7RP pac*ages as

well as e/pensive advertising for small and medium si+ed firms. These are speciall'designed b' us for multiple users at the same time being user specific. All the interfaces

and databases will be stored at our end and the retailer will have access to the information

onl' if he has proper authori+ation. )e will design specific business functions for themwhich will ma*e them efficient in operations, planning and forecasting along with some

functionalit' of 2R.

City specific web portal www!retailmasti!com"

)e will run a website for common use b' the retailer and the customer that will be cit'specific. This website will have multi functionalit':%

8ogin for the software for the retailers who will use our software.

8in* for search engine.

Product and sale offers b' retailer.

Boo*ing or registering for an' facilit' of retail shop.

Advertisement.

Tender and different re0uirements displa'.

Situation analysis:

9. The Retail -ector is growing faster than an'thing in "ndia. )e have from giants to

dwarfs pla'ing in the retail field.

. The use of internet amongst the masses and the use of software for improvingbusiness efficienc' is also growing at a ver' fast pace.

The aforementioned points are based on e/tensive research done on the respectivesub5ects. )e see a lot of potential in this scenario.

)ith the purchase and subse0uent implementation of 7RP pac*ages running into crores,

small and medium si+ed retailers find in to be an unviable investment. This is where we

come in. )e offer these retailers the modules for -uppl' 2hain &perations and 2R, ata fraction of the cost of the bigger 7RP vendors. )e also propose to offer a medium of

displa' for the retailers. The promotional offers and schemes can be displa'ed at our site.

)e propose to give this service free for the first si/ months of our e/istence. )ithdistances in cities being what the' are, the customers will find it useful to first chec* for

offers and then go for shopping. And this would also help the retailers b' enticing

customers with their special offers.


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&ur solution would be to offer access to the software and displa' facilit' both on the

same website. The displa' of the offers would be cit' specific with the resident having

access to the offers available in his cit'.The Retail -ector is booming in "ndia. And there is lots of scope to grow. According to A

T Kearne'(s Global Retail 6evelopment "nde/ !GR6"# "ndia has a score of ;, the best

amongst other Asian countries. -ome companies who are in the retail sector are not sohuge that the' can have their own customi+ed 7RP software for themselves, so we step in

offering them our common speciali+ed software.

Customer#s analysis web users":

)e propose to give high 0ualit' service to net users and the retailers who would

eventuall' be pa'ing us for using our services. The net users1retailers customers wouldhave free access to the information. Their increasing numbers would be strength for us.

-o serving them with the proper care would be our priorit' and we ta*e them to be our

customer as well.

2ustomers for the retail stores are a mi/ of classes but mainl' from the high and middleclass, those who educated and have a si+eable amount of disposable income. According

to ar*et Pulse Research sec A and sec B class of customers constitute around ofthe total customers. And these customers are also going for internet at home.

$ndustry:

?owever our product pac*age will be new to the industr'. But, as far as completion is

concern we include all those media and pla'er those who are somehow helping retail

industr' or customer to reach retail. To name some we have local news papers, cableoperators and other retail news portals. But our products will be accredited b' the retail

pla'ers who are using our products so that we will have the advantage over other pla'ers.

Mar%et &nalysis:

A complete review and anal'sis of the mar*et conditions, behavior, and trends is an

essential part of a good mar*eting plan. an' new companies have indications aboutmar*et conditions, but ver' little evidence to support the intuition. 7vidence to support

each of the following sections is the *e' to a thorough mar*et anal'sis.

'! $ndustry (escription, Scope and )rends

"n "ndia, modern retail is 5ust to $ per cent of overall retail, but is growing at a

remar*able = per cent per 'ear. The catal'st for this growth, or at least one catal'st,is the westerni+ation of the culture.

odern retail is ta*ing off in large cities primaril' because television shows, movies and"nternet sites help shape dail' life and offer a glimpse into modern retail(s enticements @


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a vast selection of products !not available at mom%and%pop shops# and the abilit' to shop

in air%conditioned comfort.

.Ma*or Customer Profile

&ur customer will be those retailers who can not afford for the complete 7RP pac*age.The mid%si+e and small retailers who are loo*ing for technolog' support through "T but

don(t have proper infrastructure !"T# will be our clients.

+! Problems, bstacles and pportunities

2onvincing the retailers for using our software can be a minor obstacle, but once the'

understand its necessit' for survival, we(ll have lo'al customers. No other pla'er isoffering these software(s at such competitive prices. There are a large number of retailers

who don(t have the re0uisite e/pertise, the manpower, or the resources to implement such

t'pes of soft wares on their own.

Strength wea%ness opportunity and threats analysis:

)e have several strengths on which we will grow but still we have some wea*ness li*e

lac* of brand image and threats of growing cit' channels who will be the challenging

issue in our venture. Below here we have done our -)&T anal'sis for the ob5ective ofentering in new mar*et.

Strengths with which we will enter the mar%et:

$nnovative product mix: first time we are going to introduce this t'pe of service for the

retail industr' so whatever the mar*et we will generate we will have the whole share.

Rent based software: since we are not selling the whole software but we are *eeping the

all the hardware and software with us. -o getting customer will be eas' for us.

)echnology and innovation:both of the founder members of our organi+ation are

having sharp edge for technolog' and functional specialit' with innovative ideas. That

will help us in catering properl' in changing mar*et.

-ea%nesses that are going to interfere with our ability to achieve the ob*ective

.ac% of brand awareness: we are ver' new to industr' so we will have to wor* hard to

get our name in retail industr' and customers.

.ower level of customi/ations: our software will be for common use so we will prefer

the best practices going in industr'. But this will restrict us for lower level ofcustomi+ation for individual retail compan'.

$nnovative product mix: we are also ta*ing our advantage as wea*ness too because wewill have to put lot of effort to convinced our customer for the advantage of our product.


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pportunities: our advantages

0igh prices for ERP modules: the whole 7RP module will cost much for small and

medium si+e retailers so the' will loo* for the cheaper substitute.

0igh growth of retail sector: retail industr' is growing with a pace. -o we will have lots

of opportunit' to e/pand our business over the time.

$ncreasing internet users in all segments of customers: with increasing number of

internet users our web portals customer will increase and more will be the revenue from

advertisement.

)hreats: unfavourable external conditions

1lexible demand: our main obstacle will be the adaptation of the software with changing

mar*et demand.

(iverse strategy of different retail shop: we all *now that the business processes ofdifferent retail shops are different. -o we will have to manage the best possible

alternative of process for the software.

perational strategy:

1unctional analysis of retail operation:

Till arch we will anal'se the detail operation of retail organisation modulespecific:

Procurement and warehousing: which t'pe of procurement strateg' the' follow and

how we can integrate them with "T or software. )e will also stud' their t'pe of

documentation and inventor' management.Customer related operation: we will tr' to develop customer relationship management

process integrated with our software so that small retail organi+ation will retain and their

customer with e/tra support and services. Also the' will be able to manage data ofcustomer for their operational strateg'. )e will tr' to integrate this with their operations.

Setting up a hub in &llahabad: our operation centre will locate at Allahabad with a

0ualit' infrastructure bac* up with CD< supplies of electricit' and net connection. )ewill have three integrated server wor*ing for our software and web portal with

maintenance room for web developers.

(evelopment of re2uired software

4eatures:

9. Eser end should be compan' specific so that the' will get their own customi+einterface on their end.


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customers would also increase. B' the end of the second 'ear our operations would be

profitable, but our fi/ed costs would still need to be recovered.

Mar%et communication:

&ur mar*et communication strateg' will be three pronged:

9. )hrough local channel and banners: this media will cover the re0uirement of

web portal and will ma*e the net users *now about us and our sites offering.. )hrough personal communication: since our software products are new so we

will have to describe it personall' at each retail shop. 4urther we will manage a

help line for them to contact us for detailed description of our product.

$. )hrough the collaborative effort of retailers: since we are not charging retailersfor these web facilities and the' will also get benefit of this so we will tr' to

engage them in promoting us with stic*ers and gift with our name.

rganisation structure:

&chal 4umar Prasad CE"

3arima &garwal C)"

-ince our organisation comes in the service sector and our wor* is highl' *nowledge

based so we will not have an' hierarch' in the organi+ation. )e will wor* as a team,

with the members being cross functional and guided b' our common ob5ectives. The

team structure would be:

Software ma%ing and updating 5 members":in retail changes happen fast and we are

also having more than 9 customer for the same product and will have to manage regularl'their re0uirements and respond to them.

6ualification: B. Tech. in computer sciences with 9 or 'ear of !e/p.# in software

ma*ing pro5ect.

7usiness function analyst 8 members": the' will be responsible for stud'ing businessprocesses at retail and transforming them to wor* in automated environment. The' will

also *eep chec*ing whether the websites is functioning with the re0uirement or not.

6ualification: BA !"T# preferabl' with computer science bac*ground

Public relation 8 members": the team will be responsible for getting new customers

software and *eeping relationship with retailers for their web page update and promotion.

6ualification: BA with mar*eting as a specialisation with good communication and

negotiation s*ill.(ata base management 9 members": two senior and two 5unior members will be their

so that the' will manage the database efficientl'. 4urther the two of 5unior will *eep

contact with the retail organi+ation for train them with the automated facilit' we areproviding to them.

6ualification: 9. B2A with 'r e/p.

. B2A


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1inancial investment and return:)e are launching two of our product at time and our return will increase graduall'. Now

we are e/plaining our main investment pattern related to software we are providing onrent. Below here we are presenting pro5ected cash flow statement for the ne/t two 'ear.

2A-? 48&) -TAT77NT

ear ' ear 8

Rent per user 5;;; 5;;;


10/10

=, Achal

=, Garima

$ from ban* in two phases

9= in start

9= after si/ month

4ey to success:

7/cellence in fulfilling the promise%%completel' confidential, reliable, trustworth'

e/pertise and information.

7/pertise in retail business functions with "T application.

2ustomers reach with their respective place.

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